Shenhao started by binding his wife

At that time, Chen Zhi's status will be almost as high as the sky.

With that status, who would dare to target him like this, targeting Zhixia Clothing.

Therefore, Shen Qingzhu and Yu Yilan's termination of the contract is probably the most regrettable decision they have made in their life.

On his blacklist, as long as it is his subsidiary or affiliated company, these two people must be excluded when looking for endorsements.

Chen Zhi immediately snorted coldly: Wait and see, you will regret it later.

They insisted on breaching the contract, but Lu Qi didn't persuade him, and directly signed a contract to terminate the contract.

As for the liquidated damages, after the contract was signed, the other party went to the bank and transferred it to Zhixia Clothing's account, which was quite efficient.

Just after the termination of the contract was signed, the bibs of the two stars, as well as the related companies and studios, immediately announced the termination of the endorsement contract with Zhixia Clothing at twelve o'clock, which immediately caused an uproar on the Internet.

Everyone asked in the scarf what was going on.

In less than an hour, this matter quickly appeared on the hot search of bibs, which shocked everyone.

At the same time, the advertisements of Zhixia Clothing that were placed all over the country and on the Internet, about Shen Qingzhu and Yu Yilan, were taken off the shelves, and replaced by another rough advertisement.

This is still the company's IT department, after what happened yesterday, worked overtime to produce a new product promotional video.

After all, the advertising agreements with major companies are still there, and the advertisement cannot be stopped just because the celebrity terminates the contract.

If it really doesn't air, the liquidated damages will be quite a lot.

So, if you pay attention to the advertisement of Zhixia clothing, in the afternoon, you will find that this advertisement is completely different from the previous one.

The former celebrities are gone, and now they are all beautiful models wearing Zhixia's clothes, but speaking of which, these models have really good figures.

What Chen Zhi didn't expect was that after uploading the models on the e-commerce website, they would receive a lot of praise, which really made him a little dumbfounded.

At the same time, following the release of Zhixia Clothing's statement on this matter, the Internet also knew about the situation this time, and one after another felt unjust for Zhixia Clothing.

"I'm going, this is too cruel! I would rather pay 8000 million liquidated damages, and even break the contract. The water behind is deep."

"Haha... I've heard that many celebrities have received messages telling them not to accept the endorsement of Zhixia Clothing recently."

"That's right. I also heard from the daughter of my brother's girlfriend's second aunt. Many celebrities have received the news. But these are all private, and it's up to the celebrities themselves whether they listen to it or not."

"Aren't you talking nonsense! Of course, this can only be passed on privately. It is impossible to explicitly refuse to accept the endorsement of Zhixia Clothing. But even so, it is estimated that many celebrities will consider it carefully."

"Yeah, it's really possible. If you accept it, if it is really blocked by other clothing companies in the industry, it will be really sad."

"Zhixia Clothing is really pitiful. But I think the new advertisement of Zhixia Clothing is very interesting. The figures of these female models are really good, which makes me look at the advertisement very seriously today."

"Who says it's not? The two before are very famous, but I feel a little sick every day."

……

Seeing the discussion on the Internet, Chen Zhi was relieved, it seems that the situation is not that bad.

Even if there are no celebrities in the advertisement, everyone still enjoys watching it. This situation is not bad, not as bad as imagined.

Of course, in addition to these comments from netizens, other remarks criticizing Zhixia's clothing also appeared one after another.

As a result, the public relations team of Zhixia Clothing also began to work hard, and even fought with the navy hired by the other party on the Internet, and the fight was inextricable.

In less than a day, "Zhixia Clothing's Spokesperson Crisis" and "Zhixia Clothing's Contract Termination" directly appeared in the top ten hot searches.

Moreover, the popularity continued to rise, and there was a great tendency to continue to rise, which left the melon-eaters stunned.

With more revelations, the internal conflicts in the clothing industry headed by Zhixia Clothing and Tianfeng Clothing were also exposed to netizens, and everyone complained about Zhixia Clothing.

In a blink of an eye, it's NO.17, the time to go to work on Monday.

In the office, Chen Zhi listened to the information gathered by Lu Qi from various aspects.

Sure enough, those suitable top stars all declined the endorsement and found various reasons to shirk it. Obviously, at this time, they didn't want to go into this troubled water.

As for the effect of the new advertisement, after two days of testing, some feedback came out.

Although many people were interested in it at the beginning, the effect became worse and worse later on.

Sure enough, the appeal of celebrities is still different. Without the blessing of popularity, the effect of this advertisement is still reduced a lot.

Seeing the unsatisfactory advertising effect, Chen Zhi also had a headache.

If no well-known celebrities can be found to accept endorsements, the advertising promotion of Zhixia Clothing will stagnate in the next six months or even a year.

In that case, it will have a great impact on the development of Zhixia clothing.

Especially when new products are released, if there is no promotion, sales will definitely be greatly affected.

"Also, someone asked me to bring you a message, saying that as long as Zhixia Clothing shares the technology of new fabrics with everyone, then this matter will come to an end."

Lu Qi thought for a while before saying this.

When Chen Zhi heard this, he immediately sneered and said, "Hehe, these people are really naive!"

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Chapter 308

Chen Zhi didn't expect to encounter so many problems in the development of a clothing company, and felt a little helpless immediately.

Thinking about the sewage treatment project and the sand cotton tree project in the future, he has a headache.

In addition, I don't know what prize the system will draw next time. If it is still such a high-tech product, then he will be even busier.

From then on, in the cycle of starting a company, solving problems, and growing the company, I had to start working overtime every day, and I was so busy.

Thinking of this, he immediately regretted it a bit. If he had known earlier, he would not have established Zhixia Clothing.

Although I will earn a lot of money, it is really tiring and nerve-wracking.

After talking about the situation, Lu Qi looked at Chen Zhi, interrupted his contemplation, and said, "Mr. Chen, we are a little passive in the current situation. Although it is impossible for Zhixia Clothing to fail, if this problem is not solved, the The momentum of rapid development must be curbed. Then when other companies join forces to attack us, this development may slow down."

Hearing this, Chen Zhi immediately raised his head and nodded: "Yeah, I'm really being led by the nose now. I guess even if we raise the endorsement fee, it will not be easy to find a suitable spokesperson. That’s it. If this is the case, then we can only stop looking for it. With the model version of the advertisement, it can last for about a month, and the effect is almost the same. After you go down, choose some suitable models and celebrities to endorse our new products Right. If the quality is not enough, then we will use the quantity to make up for it. At most, we will change the version of the advertisement every month. In addition, we can also strengthen the promotion of advertisements from other aspects, such as elevators, subways, buses, e-commerce recommendation places, etc. I believe As long as the amount of advertisements goes up, we can also achieve the effect of promoting our new products. In this regard, you and everyone can think of a way to see how to arrange it."

"Well, okay, I'll arrange this when I go down. By the way, if we need to increase the publicity, the cost may increase a lot." Lu Qi thought for a while and said.

Chen Zhi waved his hand and said with a smile: "It's okay, don't be afraid of spending money. If you can use money to solve this problem, then it's not a problem."

Anyway, the monthly system money rewards are two to three hundred million. Now Chen Zhi is not afraid of spending money at all, and he still worries that he won't be able to spend too much.

If you can really spend billions at once, the system can be upgraded again, and you can draw a lottery again.

"Okay, I know."

With Chen Zhi's words, Lu Qi immediately breathed a sigh of relief, and finally talked about the company's situation.

"By the way, boss. The output of our textile factory has increased, and now it can basically meet the consumption of new fabrics for our clothing company. In addition, the production line of the second-phase factory has been installed, and NO.18 will be ready in June." It is officially put into production and operation. At this time, we can already sell our fabrics to the outside world. I think this is an opportunity for us, and it can be used to win over some colleagues. In that case, the ban by Wei Tianfeng and others will be broken by itself. "

Hearing the good news, Chen Zhi was overjoyed immediately, then laughed, and his mood immediately improved.

"This news can start to be revealed, and then we can talk to two colleagues first. However, the supply of fabrics is not in a hurry, so we have to catch them. Since there is such good news, then this crisis is not a big deal. Yes. But you must have strengthened the safety work at the factory. Some people see that suppressing us will not work, and maybe they will take other extreme methods."

As soon as Chen Zhi reminded him, Lu Qi immediately said: "Don't worry. The safety work is very tight now, there should be no major problems. I will communicate with them later and continue to strengthen the safety management of laboratories and dye factories to ensure that The infallibility of our new fabric technology.”

"Okay, then I will work hard for you during this time."

Chen Zhi was quite satisfied with Lu Qi's work, and immediately praised it.

Later, Lu Qi held a staff meeting, and all the senior and middle managers attended.

At the meeting, Lu Qi first talked about the recent situation, and then told everyone not to panic and work hard.

And Chen Zhi also spoke, telling everyone not to worry, the company will not have any problems, and some people's schemes will not succeed.

As soon as everyone heard it, they immediately felt relieved, and they were not so worried about the company's prospects.

After all, although the company has been targeted because of this incident, the sales of clothing have not decreased in recent days, but have increased a lot, and it has directly become a hot item on the Internet.

In this way, the popularity of Zhixia's clothing is almost the same every day, even if there is no celebrity endorsement, the popularity will not be reduced in the slightest.

Of course, everyone also knows that this is only because the recent "Zhixia clothing was terminated" is still on the top of the bib hot search, so there is such an explosive point.

If after a period of time the popularity drops and there is no new enthusiasm, the sales will definitely decline.

However, Chen Zhi wasn't that worried. After all, with new fabrics in hand, even if Zhixia's clothing suffered a little setback, it couldn't be hurt.

In the next few days, there was still an uproar on the scarf, but the heat had dropped a lot.

After all, there seems to be no movement on Zhixia Clothing, so everyone is a little surprised, is it true that Zhixia Clothing is really going to be blocked by other colleagues.

Thinking of such a situation, everyone became more sympathetic to Zhixia Clothing, and the sales on the official website increased a lot.

But for Wei Tianfeng and others this time, Chen Zhi was quite angry.

After all, he and the other party have no grievances or anything. It is simply unforgivable that the other party used such methods to deal with Zhixia Clothing.

Thinking of this, he secretly vowed that when he had the opportunity in the future, he would not let these major participating clothing companies go.

He is not a person who does not take revenge, he is just accumulating strength now.

When there is a chance later, it is right to let Wei Tianfeng and others know what to do.

In the evening, after Chen Zhi finished cooking, he asked Xia Ning to come down for dinner.

However, it took Xia Ning a while to come down, and he was still watching with his mobile phone while eating, and when he saw Chen Zhi, he was a little speechless.

"Honey, concentrate on eating while eating, and don't play with your phone. If your phone falls into the dish, it will be bad."

Upon hearing this, Xia Ning put down the phone directly, and said, "Okay, I won't watch it. By the way, how is the current endorsement situation?"

Chen Zhi thought for a while, and said: "No way, I guess everyone doesn't want to accept the endorsement of Zhixia Clothing for the time being. Therefore, we can only use the previous version for the time being. As for the rest, I'm going to let Lu Qi Find some models and shoot a few good advertisements, so that the promotion effect will be better. And you can change the batch every month, so that everyone will not be visually tired. What's more, I plan to increase the number of elevators, shopping malls, These advertising spaces in office buildings are used to make up for the absence of top celebrity endorsements.”

After hearing Chen Zhi's plan, Xia Ning nodded immediately: "This is not bad. We can increase the advertising in office buildings. After all, our clothes are not cheap, and those who can afford these clothes are white-collar and other high-income groups. One thing is that TV dramas and movie advertisements can also be invested more, and many people also like to watch dramas. I think as long as the advertisements are done well, even if there are no stars to join, there will definitely be very good results.”

Hearing what Xia Ning said, Chen Zhi laughed immediately, and said pleasantly: "Yes, I can offer 1000 million yuan to solicit good advertising ideas from all over the world. If this is the case, our Zhixia Clothing will become popular again. Wife, you are my lucky star."

Xia Ning didn't expect that Chen Zhi would think of another good idea with his own words, and he was immediately very happy.

"Haha... I just said it casually. You are the best, and you thought of a good way so quickly. By the way, I was looking at the scarf just now, and many people in it commented that they hope I can endorse our clothing. I think carefully After thinking about it, I think this is very good. After all, I have a very good figure, which is especially suitable for endorsement of these clothes, and it is your boyfriend's company, so it is more meaningful."

"This is absolutely not possible. How could I let you show up in public?" But as soon as Xia Ning finished speaking, Chen Zhi directly refused.

Xia Ning thought for a while, but said: "It's okay, it's just an endorsement. Anyway, there is no celebrity endorsement for Zhixia Clothing, and I am at least a little famous, so maybe it will have a good effect. You don't know, I Now the number of fans on the scarf has exceeded 500 million."

Chen Zhi didn't expect that now Xia Ning's fans are as competitive as many celebrities, and they have already reached tens of millions.

He looked at his own before, and it seemed that it was less than 1000 million.Sure enough, beautiful women are much more attractive to everyone.

The fan value of Xia Ning is almost the standard of first-line stars, and it's just that the two of them haven't managed much.

Thanks to the recent turmoil on the Internet, the fans of the two seem to be growing every day. It is estimated that it will not be long before his bib fans break through 1000 million.

In this way, if Xia Ning really endorsed Zhixia Clothing, it might really have a very good promotion effect, not much worse than ordinary stars.

However, Chen Zhi disagreed with the issue of Xia Ning's endorsement. After all, as his wife, he didn't want Xia Ning to be in the limelight, and he still endorsed clothing, even though it was his own company.

After all, there is also an endorsement of underwear in it, and he doesn't want to agree to let his future wife wear underwear in the advertisement.

So, during the next meal time, Chen Zhi kept persuading Xia Ning, hoping that she would give up the idea of ​​endorsing Zhixia's clothing.

However, after persuasion, Chen Zhi found that there was not much effect, and Xia Ning was still a little bit persistent.

Regarding Chen Zhi's reason, Xia Ning immediately felt a little speechless. Did she wear a swimsuit when she went to the beach to swim, or was she seen by others.

Isn't it just an endorsement of a clothing, what's the matter, I feel that Chen Zhi is really making a fuss.

Besides, it would be fine to wear conservative underwear when the commercials were being shot. Regarding her boyfriend's thoughts, she felt that this was simply a kind of possessive desire.

Or maybe Chen Zhi didn't want her to help and didn't understand her intentions.

After washing the dishes, Chen Zhi returned to the living room and saw his girlfriend silent on the sofa, obviously he still didn't give up.

He thought for a while, and then continued: "Honey, this incident actually didn't have a big impact on our Zhixia Clothing. You believe me, it won't take long to solve it. I know you want to help me help Zhixia Clothing, I was very touched in my heart. But I really don't want my wife to go out and show her face. It's enough for me to handle the company's affairs. Really, I can handle it well."

But Xia Ning said: "Husband, I just want to help you and really help you tide over the difficulties. Why don't you agree? The big deal is that I don't endorse underwear. It's fine to endorse other shirts and skirts." Right. Now, I realize that you are quite possessive. If I go out in the future, I have to wear tighter clothes, so as not to be too revealing. "

"Forehead……"

When Xia Ning thought of this, Chen Zhi was a little surprised immediately, but he still said, "Of course, a beautiful, sexy, and charming wife like you, how could I be willing to have you appear on TV. In ancient times, there was a golden house, so I will Thinking about it even more. Well, actually, I admit that I am a bit possessive, your beauty can only be appreciated by me."

"Then when I went to the beach, didn't I wear a swimsuit? Why didn't you stop me?" Xia Ning asked immediately.

Chen Zhi said: "This one is different, please don't confuse the public, okay. This is not the same as your wanting to endorse."

"Hmph..." Xia Ning snorted coldly, "You just don't want me to help you, I can tell."

Chen Zhi was speechless for a moment, he didn't mean anything like that.