The rebirth of the wife and children

It's a pity that he is too low-key, rarely shows up, and rarely accepts commercial performances. He only has a few fan meetings. Since the fan meeting in Jicheng was rescheduled, he seems to have started to retreat, and he just doesn't show up.

What he did, made the topic of discussion about him in the world more popular with the singing of the song. Naturally, this hot wind also blew to the Yintai Haifei Cafeteria in Jicheng, where his next public fan meeting will be held. .

Many people wonder why he put the fan meeting place in a cafeteria, why not the original Jicheng Garden Plaza?

"Could it be that he has something to do with this new cafeteria?"

"He's the owner behind this restaurant, why don't he spare no effort to praise it!"

"It's simply too arrogant. It's just a newly opened restaurant, and it's just such a big spectacle. Doesn't it know our Xu Zi's current reputation? It's so simple!"

"At that time, I will go to see what's so great about it."

"You see a piece of information on the Internet, saying that there is a Haifei cafeteria with the same name in Bocheng. The owner of the song "We Are Different" has something to do with the Haifei cafeteria in Jicheng? He is also the creator of "Heart Thief"?"

"Upstairs, what are you kidding, a person who works in catering can write such a popular song? This is obviously trying to gain the reputation of our family Xu Zi. If you want me to say that this kind of person should sue him, sue him, and let him Losing everything and losing everything, I can't take care of myself..."

"..."

This evil wind, like that blowing from Siberia, traveled thousands of miles to China's entertainment circle, and then spread from the entertainment circle to the catering industry...

For a time, countless people looked sideways at it, because it really spans too much.

Therefore, from the song "We Are Different", many people have re-examined its original author, who is said to be the owner of a cafeteria in a small third-tier city in Bocheng, which has attracted the attention of many people.

As a result, during this period of time, the business of Haifei Cafeteria in Bo City took advantage of the trend, and the number of people queuing up for dinner every day increased by [-]% to [-]%.

The membership recharge card business, which had been flat, once again became popular like a peak.

Lai Mingyuan, the newly appointed manager of Haifei Cafeteria in Bo City, was taken aback. For no reason, what kind of trouble is this going to be?

He called and told Shang Fuhai about this, but Shang Fuhai was also at a loss, he didn't know.

But he still couldn't say that he didn't know, not only couldn't say, but he also pretended to be inscrutable and told Lai Mingyuan: "Manager Lai, don't worry about anything else, anyway, you do everything you can to keep this wave of guests from me. Stay here, don’t say too much, it’s no problem to keep [-]% of it.”

"No problem." Lai Mingyuan agreed happily.

The boss's confession, dare to say that it can't be finished, I don't want to mess around.

Not to mention how Lai Mingyuan racked his brains to find a way to keep this wave of new guests, for which he wasted countless brain cells, and there were a few white hairs on his head.

A few days later, a paparazzi reporter suddenly appeared at the Haifei cafeteria in Bocheng. He found the current manager Lai Mingyuan through his own means.

For the reporter's arrival, Lai Mingyuan's first thought was fear.

"Could it be that there is something wrong in the restaurant that the guests exposed to the reporters?" His mind was running at super speed, thinking about how to see the trick.

But he didn't expect that what the other party said was not the same thing as what he thought.

"Hi, Manager Lai. I'm Huang Jianming, a reporter from XX Entertainment News. You can call me Xiao Huang. I would like to ask, is ghost singer Xu Zi the behind-the-scenes owner of your restaurant?"

"There are rumors on the Internet that the original author of ghost singer Xu Zi's first popular song "We Are Different" is the boss behind your restaurant. Is this true? Or is your boss maliciously stalking singer Xu Zi? Heat, do you know this is illegal?"

"Manager Lai, ghost singer Xu Zi's team officially announced that they have set the venue for the next fan meeting at Haifei Cafeteria in Yintai, Jicheng City. May I ask what is the relationship between this cafeteria and you? It belongs to you." Is it a chain store? Why did ghost singer Xu Zi change the location of the fan meeting to this place again, with all the above coincidences, can I think he is the behind-the-scenes owner of your restaurant?"

It is not new for entertainment stars to open restaurants, such as a restaurant opened by a certain sports star in Shanghai, a chain fast food restaurant opened by a famous singer in Beijing, a restaurant opened by a well-known director in the entertainment industry, etc.

Because of this, Huang Jianming, a reporter from a certain entertainment tabloid, after many investigations, consciously grasped the truth behind it. He didn't tell anyone, and directly spent money to buy information and found Lai Mingyuan.

Lai Mingyuan was really speechless. He thought about a lot of things, but he didn't expect that the new catering company he just worked for would be hooked up with gossip entertainment news. Would it be so absurd.

But after the other party finished asking, after he pondered for a moment, a thought popped up in his mind.

He said: "Hello, Reporter Huang, I'm sorry I can't tell you about your questions under the terms of commercial confidentiality, but I guarantee that our Haifei Cafeteria is definitely a cafeteria worthy of your attention. At the same time, our branch Jicheng Haifei Cafeteria will also open on the 13th of this month, and the singer Xu Zi you mentioned will also appear there."

After finishing speaking, seeing what Huang Jianming might say to him, Lai Mingyuan rolled his eyes and approached him rather mysteriously. He whispered, "I heard from our boss that the singer Xu Zihui will be on the day of the fan meeting. , sang the song "Heart Thief" for the first time in public, of course I also heard what our boss said, so I don't know the specifics."

"Yeah!" Huang Jianming clenched his fist excitedly, the amount of information is huge.

"Phenomenon-level singer Xu Zi has confirmed that he is in the chain restaurant industry..."

"After various investigations, the reporter of XX Entertainment News finally confirmed the true identity of the mysterious singer Xu Zi..."

"The first live version of "Heart Thief" will be sung at..."

Huang Jianming was so excited that he wanted to jump up on the spot: "OK, let's do it like this."

Lai Mingyuan looked at him a little dumbfounded, why just do this?what the hell?Do you understand what I mean?

Chapter 66

After the paparazzi reporter Huang Jianming left, Lai Mingyuan hurriedly called Shang Fuhai, told Shang Fuhai about the incident, and at the same time told him his attempt to use the reporter's entertainment channel to conduct a wave of publicity.

"Manager Lai, you handled this matter very well and in a timely manner. I hope you will continue to work hard and strive to raise the performance of the Bocheng Main Store to another level." Shang Fuhai affirmed his work.

Lai Mingyuan's ability to respond to changes on the spot is good, and Shang Fuhai appreciates his straightforward execution ability. His original plan was to find a conservative manager and keep the performance of Haifei Catering in Bocheng for him. He didn't expect the other party's The mind is not simple either.

After talking with Lai Mingyuan about the restaurant's next development plan in detail, Shang Fuhai called Ma Yilin in Jicheng again, told her what happened here, and asked her to take the opportunity to promote it.

……

In other words, Intime in Jicheng is different from Intime in Bocheng. Since Intime in Bocheng has just been opened for a year, there is no mid-to-high-end buffet in the mall, but Intime in Jicheng has been in business for many years. , its original internal arrangement is perfect.

In other words, there are two cafeterias above mid-range, namely Pana Seafood Buffet, priced at 119; Longshun Brazilian Barbeque, 99.

These two families have basically included the main colors of the medium and above-grade specialty cafeterias in Jicheng Yintai, and the Haifei cafeteria newly opened by Shang Fuhai is really nothing surprising.

Even because these two stores have been established for many years and are widely praised by customers, they also have many loyal fans and repeat customers.

In the past, because each had its own emphasis, there was no major conflict of interest, and each developed happily.

But the entry of Haifei Buffet Catering and its fanfare publicity directly made the two of them feel the pressure of competition in the same industry, and singer Xu Zi arranged the location of the fan meeting in Haifei Cafeteria, and the date of the fan meeting coincided with Haifei's self-service catering opened on the same day, which made the two of them feel a greater threat.

These days, there is already a relatively mature new economy called 'fan economy'.

Isn't this what Haifei's buffet catering has done?

The most hateful thing is that you clearly know the opponent's tricks, but he is playing an upright conspiracy, and you still have nothing to do with him.

At the same time, they also knew that the singer Xu Zi had become a phenomenon right now. With his current fame, who should he find to suppress him?

Besides, even if you find it, are you willing to bear the cost?

They racked their brains to think of other ways, and the owners of the two cafeterias even met in private.

Zhao Dewang, the owner of Ba Na Seafood Buffet, is a fat man with a big belly, and the owner of Longshun Brazilian Barbecue is a tall and thin man who looks like a stick.

Some people have always said that those who eat seafood a lot will never gain weight, and those who eat meat a lot will generally not lose weight, but their body types are directly at odds with their livelihoods.

"Boss Zhao, what do you think should be done? It will be too late if you don't think about it," said Cao Jianwei, the owner of Longshun Brazilian Barbecue.

Zhao Dewang shook his head: "I've already found someone and wanted to block him through the mall. Guess what the person I found said?"

"When is this, you are still playing charades, tell me quickly." Cao Jianwei can't wait any longer, this is almost head-on to snatch business.

Zhao Dewang said sadly: "I was told that the boss of Haifei's buffet restaurant has a deep personal relationship with the newly appointed district manager of the shopping mall. I don't even think about this way."

"This is a Liu Paipi, and another black-hearted one came. You say that, we have to be careful that they pass this way to trick us." Cao Jianwei was worried.

"Face the gongs and face the drums. If you can't do it, just do it hard. Whoever is afraid of others." Zhao Dewang looked like a ruffian, and he said: "Old Cao, I think that on the day of his opening, let's give him something powerful, let's cut prices together and start activities." .”

"Was there a price war from the beginning?" Cao Jianwei felt distressed, it was all money, and he felt distressed every time there was an event in the store.

Zhao Dewang was wild, he didn't even blink his eyes: "What else can I do, you wait until he develops before you start a price war, and it's not certain who will kill who by then."

"Okay." Cao Jianwei reluctantly agreed.

The two of them made a detailed calculation and set down a few rules that bound both parties.

In a word, attack and retreat together.

Shang Fuhai didn't know that his branch restaurant had touched a reef before it opened, and the enemy was already waiting for the opportunity.

Ma Yilin didn't know that before the renovation of the Yintai branch in Jicheng was completed, there were enemies lurking around her, ready to kill herself at any time.

Having said that, even if she knew, she would not be afraid.

Officially, they rely on Jicheng Intime Investment and the profit distribution method implemented by the other party. This will make both prosperity and loss. An Xiaohui, the representative of Yintai Investor, will not watch them being bullied by official means.

Private peer competition, that's nothing more than normal.

Food, clothing, housing, transportation, which industry has no competition.

If you are afraid of this, just close the door and go home to wait for your old age.

One week before the official opening of Jicheng Haifei Cafeteria, April 4th.

The Ba Na Seafood Buffet and Longshun Brazilian Barbecue in Jicheng Yintai Mall started a large-scale publicity on the same day. Their publicity method was intensive offline leaflets. The tactics were simple and crude but effective.

The online ones are Penguin regional promotion plus WeChat regional promotion, as well as other well-known website promotion activities, especially online websites such as Meituan and Dianping, which have increased their discounts.

The most important thing is that the time for them to engage in activities starts from April 4th and lasts for a week.

Not one day earlier, nor one day later, it happened to be the same day.

Ma Yilin was informed of this incident by her subordinates at the first time, and she was still holding two leaflets of Ba Na Seafood Buffet and Longshun Brazilian Barbecue sent by her subordinate staff.

There are ready-made discount coupons on the flyer, and the flyer also states that as long as you use the coupon to spend, you will get a 8% discount no matter whether it is morning or evening.

The promotions on Penguin Push and WeChat Push are more simple and rude, and three different levels of consumer discounts are given according to the number of likes collected, ranging from 6% off to the lowest [-]% off.

The two families have lost their money all of a sudden.

If the calculation is based on the minimum 6% discount, the cost of raw materials and various operating costs will be removed, and the other party will not make money at all, and the more people come, the other party is likely to pay back.

"Are you going to fight me to the end?" Ma Yilin narrowed her eyes, full of fighting spirit.

There is a strong fighting spirit in her eyes: "Thinking about it makes me excited, I really want this day to come soon, and see if you die or I live, or I live and you die?"

Is there a difference?

Chapter 67

"Mom, I need to go to the Jicheng branch for some business. I'll go first. When Xu Fei comes back, tell her. I won't be back for a few days." Shang Fuhai was wearing clothes, hugging each other Granddaughter Jiang old lady said.

Ma Yilin called him two days ago and told him about the despicable deeds of Jicheng Yintai Panna Seafood Buffet and Longshun Brazilian Barbecue. She was going to ask Shang Fuhai to apply for some extra funds for the activities, and she wanted to make the offline promotions even more big.

This event is no longer just a discount for dining in restaurants, but she wants to buy some of the latest electronic products for the restaurant's lucky draw.

And use it as a gimmick to stimulate customers' consumption.

"Boss, I plan to divide the prizes into three grades. As long as you come to the restaurant to eat, you will have the opportunity to win a Joyoung Soymilk Machine worth 299 yuan. The number of places is limited to 50 per day."

"If you recharge your regular recharge membership card with a value of 500 yuan, you will have a chance to win a Lenovo smartphone worth 999 yuan. There is a limit of 20 places per day."

"A VIP silver card with a recharge of 1000 yuan will have the opportunity to draw a Xiaomi smartphone worth 1999 yuan, and the number is limited to 10 per day."

"Recharge the Supreme Gold Card with 2000 yuan, and you will have the opportunity to draw a Huawei smartphone worth 2999 yuan, with a limit of 6 places per day."

Ma Yilin finally said: "Boss, I plan to hold this offline lottery for a week in a row, and a total of about 50 yuan for unplanned activities will be needed. Membership card customers, the money is worth it!"

"Yes, I agree in principle. If there is an emergency, you can handle it at your own discretion if the one-time expense does not exceed 50." Shang Fuhai agreed.

……

Shang Fuhai agreed to this activity plan. What Ma Yilin said was right. Every customer who recharges the membership card means that he is one or more repeat customers. In this regard, he also bears the average daily expenditure of 7 yuan. afford it.

Another thing is that for electronic products, the sticker price is the same thing. If the prizes for these 7 days are purchased together, the actual purchase price is not so high, and it can even save more than one-fifth.

Besides, there are preconditions for the drawing of each prize, coupled with the probability of the drawing, if all these prizes are drawn, it means that he will get a huge amount of abundant cash flow reserves in advance, as well as countless Repeat customer.

Compared with this, the prize expenditure of more than 40 yuan is nothing. If you take away this huge cash flow reserve, why can't you earn the hundreds of thousands of dollars.

He came here mainly to suppress the formation.

People with bad intentions have already been bullied by Chi Guoguo. If he, the boss, doesn't show up, it will be a joke for people to see.

Getting off the expressway in Jicheng City, Shang Fuhai drove the car to an open place, his mind was empty, and he thought about the danger of the trip to the branch.

"Did the dragon crossing the river encounter a local snake? Damn it, there are still two local snakes. You really think highly of me." Shang Fuhai squinted his eyes and said to himself, with a not relaxed expression on his face.

Otherwise, he wouldn't have agreed to Ma Yilin's temporarily added offline lottery, which was forced and helpless.

After a while, he crushed the slightly stiff muscles on his face, let himself relax, and whispered to himself: "Don't let me pass this test, or I won't be able to kill you when the time comes."

Then, he drove directly to the underground parking lot of Yintai on Huayuan Road. After parking the car, he took the straight elevator to the fourth floor.

The signboard of Haifei Cafeteria Jicheng Branch has been hung up, and the blue warm-toned LED light box is on, which can be seen clearly from a long distance. The light is very bright but not dazzling, which makes people see comfortable.

Ma Yilin has entered a state of combat readiness.