I became popular in half the entertainment industry

"In fact, I didn't want to take the exam for the director department at first, I wanted to take the economic research major, so by coincidence, I studied your company."

Shi Yuzhu is about to cry, what kind of bullshit theory is this.

As a prospective graduate student, can you still research the commercial secrets of listed companies?How many authoritative organizations are there, and how many of them study their own companies?But who figured out that their company was in trouble?

Don't they all say that the sales volume of melatonin is soaring, why don't you still choose yourself as the richest man?

"Really, this is really what I researched."

After Shen Lin finished speaking, he stared at Shi Yuzhu sincerely.

Shi Yuzhu didn't want to entangle with him about this, what he wanted to know was, what was his purpose for saying this?

Is it just threatening to participate in Ren Jing's program according to the designed process?

Is this too overkill?

Shen Lin also didn't want to get entangled in this matter. The more he talked, the harder it was to explain. This was his shortcoming.

It seems destined that Shen Lin can only enrich people's spiritual life in this world, but not for other reasons.

"Actually, my main research is why the sales have declined. Why didn't you find the reason for the sales decline? Why didn't you find the reason for the sales decline? Instead, you simply increased the investment in advertising?" Shen Lin got to the point, but it made Ren Jing start thinking about this issue.

Shi Yuzhu sneered and said: "First of all, I won't say whether the theory you have researched is right or wrong. I will just talk about advertising. This is the best sales model we have accumulated in nearly ten years. It is the most effective and the most effective. Direct advertising model, I don't think there is a problem with my advertising."

A conceited look appeared on Shi Yuzhu's face.

"Empiricism kills people!" Shen Lin shook his head and criticized the richest man.

Shi Yuzhu's eyes widened, and he gritted his teeth, wondering what the hell is this guy trying to do?

Even Ren Jing felt that although the melatonin advertisement was low-end, it was the most effective.

She didn't know what Shen Lin was doing?

But at this moment, Secretary Dong who kept smiling and saying nothing suddenly said, "Then what do you think we should do in our advertisement?"

Secretary Dong may also feel that his advertisement, compared with Shen Lin's planning, is too childish, right?

Shen Lin thought, this is a good question!

God assists!

Teng Xiaowen kept staring at Shen Lin, and didn't think Shen Lin's performance was absurd at all, because she felt that Shen Lin's body was emitting a different light, just like the last time he shot the southern black sesame paste advertisement, just like It's like shooting "I speak for myself".

"Actually, this is the purpose of my visit today." Shen Lin said with a smile.

Shi Yuzhu felt that today he met Guo Shanchun's "Big Fudge" performance in the evening. How can it be so unreliable?

You are here for this?

You came here for Ren Jing's variety show, right?

Ren Jing is also confused, are we here to attract advertisers?

its not right!

Even Secretary Dong wondered, is this person really here to sell advertising ideas?

Could it be that he went around such a big circle, using Ren Jing's dating show as a bait, and threatening the company's development difficulties, just to sell his own advertising ideas?

Obviously not, because it's not that our company hasn't contacted you, it's just that you were rejected.

Chapter 149 Advertising Ideas for Melatonin

Although everyone's faces are not good-looking, the situation has not continued to develop in a bad way.

Shen Lin also did not expect Shi Yuzhu to be so calm.

Even if he threw out his company's dilemma, even if he said that he had made an empirical error, he still did not act emotionally.

The only time was when he reversed the general and wanted to terminate the cooperation.

He still has a strategic mind, so it's no wonder he can be the richest man.This has to be learned!

At this time, Shen Lin also put away his indifferent expression, because whether things can develop according to his idea, this step is the key.

"Give me 10 minutes, let me talk about your company's advertising disadvantages and loopholes." Shen Lin stared at Shi Yuzhu and said, without hesitation at all.

Although Shi Yuzhu did not admit that there was a problem with his advertisement, in fact Shen Lin's words directly grasped Shi Yuzhu's weakness, because the decline in sales was definitely not a one-sided reason, but a comprehensive reason.

After all, he also knows that empiricism is really the most terrible enemy.As the saying goes in the art of war, change is the same.

And he found that Shen Lin, who became serious, no longer felt unreliable.

But he really doesn't believe that his advertising loopholes can be discovered by people who have basically no experience in the industry, even if he is a genius in advertising design.

So he also had a mood of watching a joke, and nodded in acquiescence.Anyway, I don't suffer.

Ren Jing knew very well that Shen Lin's actions must be for the smooth recording of variety shows, but does Shen Lin have this ability?

Can you really find out the loopholes of the expert group?

What if you can't find it?what to do?

Shen Lin secretly took a deep breath, and tried to recall in his mind what the doctoral students had taught them in the training. In fact, most of them were returned to the doctoral students, but he still remembered some.

But these are trivial matters, as long as I don't forget the melatonin advertisement, as long as I made the advertisement, most of the problems can be solved.

Besides, who can forget melatonin ads?

That's a whirlwind, direct and strong.Fucked the brain.

Shen Lin thought it over and was about to start talking, and he almost yelled "Hello, classmates!"

"I think there are too many melatonin advertisements now. Of course, this is also the purpose of your company. But when I say this kind of flooding, I mean that you don't have a unified model, and you work on your own. The seemingly vigorous publicity is actually repetitive. It’s inefficient. In the early stage, you benefited a lot from it, allowing you to develop rapidly. However, when your company has grown to the present and its volume has been hundreds or even thousands of times its previous size, continue like this , Obviously, the efficiency will gradually decrease, and even have a negative effect." Shen Lin said in one breath, for fear of missing something.

It was unusually quiet in the office.

Shi Yuzhu really didn't expect that Shen Lin would speak to the point. If he hadn't thought about it and studied it, he would not have expressed such a professional opinion.

Both Ren Jing and Teng Xiaowen are advertisers, so they can naturally feel the shocking power of Shen Lin's analysis.

Why did I only think of the low-end and ordinary advertisements of Shi Yuzhu Company, but didn't expect what such a low-end and ordinary would bring?

"This kind of reaction is manifested in the high cost of advertising, the high number of sales staff, and the high cost of account management. I think you are also reforming the sales model and the settlement model, but I guess the effect is not great, and even On the brink of collapse."

After Shen Lin finished speaking, he stared at Shi Yuzhu, and Shi Yuzhu touched his nose, calm on the surface, but extremely shocked in his heart.

There is a feeling of being stripped naked and standing naked in front of everyone.

What Shen Lin described was the predicament, even the crisis, he was facing now.

"That's why the good idea that the waiter thought of at the beginning didn't work now." Shen Lin said with a smile.

Ren Jing and Teng Xiaowen didn't expect such a big company to be full of dangers, and they were full of doubts. What kind of method failed?

"This method is to upgrade the product from Brain Gold to Golden Partner, and then to Brain Platinum. It seems that it is just a name change, but it is to disband the company's risk in place, start from scratch, and then develop rapidly again. But That was when the company was small and the influence of the boss was small, and this kind of U-turn was easy to complete, and it also made a lot of money. But it is no longer possible, the company is too big, not to mention anything else, it is inventory, just It can make the waiter not sleep well, even drinking melatonin." Shen Lin said.

Now the only ones with sallow faces are Shi Yuzhu and Secretary Dong.Indeed, he drank Melatonin every day, but he couldn't sleep well.

It can be seen that heart disease requires heart medicine.

Although what Shen Lin said and described may not be all accurate, they are real, and they are all the crux of the company.

How on earth did he know?

If it is analyzed, why doesn't he even have professional data?

Is it just a rough conclusion?

But even this rough conclusion is accurate and scary!

Shi Yuzhu no longer looked at the joke on his face. As a decades-old businessman, he has experienced the process from being a rich man, to being a burden, and now the richest man. He is very clear about what he needs most.

That is the person who can help you solve your dilemma.

This kind of person may be the chief economist from a high position, or an ordinary salesperson who is willing to work, or maybe a person who breaks his self-righteous sales model or advertising model.

Therefore, no matter how well Shen Lin speaks now and analyzes the problems he is facing, if the problems cannot be solved, everything is meaningless empty talk.

"What do you think I should do?"

Shi Yuzhu's words mean that he has admitted the predicament he is facing. This is a commercial secret!

Ren Jing and Teng Xiaowen glanced at each other. They never expected that Shen Lin's analysis was correct, and they never expected that Shi Yuzhu would admit that his analysis was correct.

What was even more unexpected was that he actually asked Shen Lin, what should he do?

That's why Shen Lin stayed, right?This is Shen Lin's bargaining chip for Shi Yuzhu to shoot according to his own design, right?

But Shin Rim really knows how to do it?

The question that the entire expert group has not thought of, can he?

Ren Jing sweated for Shen Lin.

Shen Lim said to the secretary who was listening fascinated: "Please prepare a pen and paper."

Secretary Dong came to his senses and hurriedly took out the folder with blank paper.

The pens received from Shen Lin were all inlaid with gold.

Shen Lin stood up and continued: "I think we can start from the advertisement."

Start with advertising?Advertising has so much power?

Almost everyone doubted Shen Lin's words, only Teng Xiaowen didn't. She seemed to see Shen Lin who wrote the southern black sesame paste advertisement again.

This time, I don't know what kind of impressive advertisement Shen Lin will write.

Will it feel amazing again?

Shen Lin was not in a hurry to plan the advertisement, nor did he continue talking.

And everyone was waiting for Shen Lin's next move, even Ren Jing was no exception.

It was Shi Yuzhu who reacted first and said: "Just say it, as long as it has a little effect, I promise to shoot Ren Jing's program according to your requirements."

Ren Jing's heart skipped a beat, but she didn't expect Shi Yuzhu to offer a concession again.

The big stone in Ren Jing's heart suddenly came down.

But another big rock came up again.

She was really afraid that Shen Lin would not be able to solve this problem, even though he had amazed her countless times, she was still a little worried.

Shen Lin smiled.

"The answer is simple, unified advertising, only one advertisement in the whole country, and abandoning the previous advertising model. Advertising investment is divided into off-season and peak season, sporadic broadcast in off-season, and full coverage in peak season."

Shen Lin said.

Shi Yuzhu felt as if someone had knocked on his head, and many things that puzzled him suddenly became clear.

Secretary Dong noticed that there was an imperceptible smile on the corner of Shi Yuzhu's mouth, which was a sign that he admired someone, and she knew it too well.

1 Chapter Fifty

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Shi Yuzhu picked up the cigar that seemed to be extinguished in the crystal clear ashtray.

Then lightly wipe out the cigar.

"I'm sorry, I just smoked without the lady's permission." Shi Yuzhu had a somewhat embarrassed expression on his face.

Ren Jing never thought Shi Yuzhu would apologize to herself for such a trivial matter, but it should be all due to Shen Lin.

Shi Yuzhu said to Shen Lin with a serious expression: "The difficulty of this matter is how to shoot this only commercial. It has to express too many things, otherwise my commercials would not fly all over the sky. It needs to tell the audience the principles of health and the advantages of melatonin, all of which cannot be solved by an advertisement, but your talk show can.”

Shi Yuzhu unconsciously told Shen Lin the truth, which shows that he has gradually accepted Shen Lin's point of view.

Secretary Dong changed his coffee, and his attitude towards Ren Jing and Teng Xiaowen changed from a business-like polite smile to a more sincere one.

A woman's mind is the most delicate, Ren Jing and Teng Xiaowen can feel this change.

Obviously, Shen Lin would not tell him that there is a new TV advertising sales model, but that is not suitable for the development of melatonin.

"Actually, it's not difficult." Shen Lin said with a smile.

Shi Yuzhu was taken aback for a moment, but also smiled, isn't this difficult?

I haven't found the answer for more than ten years, and you actually said it's not difficult?