my goddess sisters
Page 153
Soon, after half a month of fermentation, the second batch of Joyful X was put on the market!
100 units of the Joyful X equipped with garbage are priced at 2000 Chinese dollars.
Second chime!
If you don't trust the relationship, you can't buy it at all.
Is the price high?
According to cost accounting, high!
Compared with fruit phones, it is not high!
As mentioned before, the market share of Huaguo mobile phone manufacturers is more than 40%, so what about profits?
Breaking the sky, accounting for less than 20% of the total profit of the global smartphone market.
The fruit with the highest profit, one family took more than 60%, and the data at the peak period even reached 90%;
Nine-star mobile phones in country H, the second highest, account for about 20% of the mobile phone market profits;
The remaining 20% will be the turn of all other mobile phone manufacturers to snatch.
The place where Fruit Phone makes money lies in its high selling price and low hardware cost!
Therefore, the cost of the fruit machine is higher than that of the Joyful X, which is limited.
Then consumers in Huaguo bought Joyful X, the fluency surpassed that of fruit, and the overall use is slightly inferior to fruit, which is better than making money~
Because most of the APPs in the application market have launched a cash bonus for downloading and installing...
Wei Xia was happy to see the success, even though the "cash" was actually paid by the Xiawen Group.
Let consumers be familiar with the Pangu system, familiar with the Pangu app store, and know its smoothness, ease of use and complete ecology, then the entire ecology will be built!
Where is the difficulty?
For Boss Wei, it was pure nonsense.
A total of 200 million units, which is far from enough!
Warwick Group made a fortune, and under the impetus of huge profits, it immediately launched another million units.
This time, it is no longer the low-end model of the Huanchang X, but the mid-range machine——
Edge X!
With the time buffer, Fengmang X is equipped with an improved version of the mid-range chip, which is specially adapted to the Pangu system, and the rest of the hardware is
It is equal to the fruit machine.
Millions of Edge X, each priced at 3000 Chinese dollars.
one more time,
Second chime!
It should be said that Warwick has tasted the sweetness.
The entire mobile phone department of Huawei has never made money so cool and so fast!
There is no need for a lot of advertising and marketing, no need for crazy piles of hardware, no need for shopping and comparison with friends, just tell consumers:
We are equipped with the Pangu system!
It's that simple.
More importantly:
Consumers not only buy it, but are satisfied!
Because value.
Huanchang X is slightly inferior in other aspects except that its fluency exceeds that of fruit; when it comes to Fengmang X, its fluency still exceeds that of fruit, and its performance in other aspects is not inferior!
Can 3000 Chinese dollars buy fruits with the same performance?
No.
What's not worth it!
Tried the water three times and received rave reviews.
Regardless of whether Pangu can break the dominance of Anguo and Guoguo in the end, at the very least, earning real money is the most important thing before these two companies react.
time is money!
Non-stop, Huawei released the third mobile phone equipped with Pangu system, Fengmang X, PRO!
PRO means professional edition and professional edition. With Huawei's "uricity", consumers are already familiar with the meaning of PRO.
Definitely better than the regular Edge X!
Indeed, a little better, the hardware cost has increased by about 300 Chinese dollars, but the price of PRO has soared to 4000 Chinese dollars.
This is already the release price of Huawei's flagship phone!
If you have money, you don't make a bastard~
Warwick is also a business, and it also aims to make money.
The first batch, 100 million units.
Still in seconds!
Still, rave reviews!
The performance of Fengmang X is already slightly higher than that of Fruit, and the market feedback is quite enthusiastic. After another upgrade in hardware, the overall performance of PRO has clearly surpassed that of Fruit.
For 4000 Chinese dollars, you can buy a mobile phone that is more leathery than fruit,
Why is it not well received?
The second batch, 100 million units; the third batch, 100 million units...
It wasn't until the fifth batch, with a total of 500 million units, that the popularity of the market gradually faded.
The employees of the Huawei mobile phone factory said:
Working overtime to the point of being tired and vomiting blood, I can finally take a break~
Unfortunately!
After receiving high overtime pay and bonuses, they were once again disappointed.
Before the annual fruit conference, Warwick's targeted sniper battle will be carried out ahead of schedule!
The latest version of the flagship model has not yet been successfully developed, but this does not prevent Huawei from transplanting the Pangu system to the current flagship model.
Still the same sentence: time is money!
Many consumers maintain a wait-and-see attitude. On the one hand, they are waiting for Huawei’s new annual flagship, and on the other hand, they have to make a choice among Huawei, Nine Stars, and the new fruit machine.
Now, Huawei wants to take advantage of the Pangu system to launch a sniper battle in advance:
Mitt 20PRO, Pangu version, shocking!
A top-level system, with top-level hardware, and a specially tuned top-level CPU, naturally must have a top-level price in order to be eligible.
Pangu version of Mitt 20PRO, priced at 8000 Chinese dollars!Limited to 100 million units worldwide!
The limit is still limited.
One is a gimmick, and the other is consideration for the future.
The release of the new flagship of the year is also coming soon. There is no need to consume the overall appeal of the Huawei flagship in advance. It is the most reasonable way to pave the way for the new flagship.
###285 Chapter Don’t Force Me###
Vanity is terrible and easy to take advantage of.
Fruit, Nine Stars, and Warwick all have related marketing strategies.
To put it mildly, this is called building a brand image; to put it more substantively, it is to take advantage of people's vanity!
There is a joke on the Internet:
A small white-collar worker with a monthly salary of three or four thousand is complacent on the bus with a fruit mobile phone, and looks at the migrant workers around him like a turtle.
Tell people proudly that mobile phones are very expensive, five or six thousand apiece.
Then the migrant workers were very cooperative and said it was too expensive, catching up with my half a month's salary~
Jokes are just jokes, which mobile phone to buy is a matter of personal preference, which is beyond reproach.
But the marketing policy made by the manufacturer is real!
Fruit: I am the best mobile phone in the world, which is very fruity.
Jiuxing: I don't have bangs, I am Anguojihuang.
Warwick: I will kill you all within three years!
There is even a clearer "positioning" circulating in the country.
What kind of mobile phone is used by hanging silk, what mobile phone is used by factory girls, what mobile phone is used by petty bourgeoisie, what mobile phone is used by middle and second-year youth, and what mobile phone is used by bosses and leaders.
There is no doubt that it is all a marketing strategy, but it does have an effect.
…………
Xiawen Group, Pangu Technology.
This is Wei Xia's chosen name just now, and the silly "lower-level error correction" has been replaced directly~
"Mr. Liu, you Huawei really have a good plan, haha! With the help of Pangu's Dongfeng, under the banner of high-end, you can make a lot of money, but I will lose blood!" Wei Xia joked with a smile.
Sitting on the chair opposite him was the president of Huawei's consumer business department, Liu Dazai, known as "Liu Dazui".
Liu Dazai smiled embarrassingly:
"Developer rewards do cost a lot, huh! Mr. Wei, Huawei is willing to share a part of it as compensation. After all, Huawei is the beneficiary of the Pangu system."
A person who knows the big picture!Wei Xia nodded secretly.
The prototype of the Pangu system actually came from Huawei. It was modified on the basis of Huawei's self-developed system. The core concept is the "bottom-level error correction" eight-person team solution.
Moreover, the researchers are mainly from Warwick.Without Warwick, the Pangu system would not have been developed so quickly.
But Liu Dazui didn't mention a word.
Because the research and development plan of the Pangu system was determined by Ren Pingfei himself and Wei Xia, there was already an agreement on ownership, and it completely belonged to Xiawen Group.
The self-developed system and scientific researchers are used by Warwick as a tool to repay favors.Of course, Wei Xia didn't use it in vain, he was given a lot of real money.
Favors belong to favors, and money belongs to money.
If it wasn't for repaying favors, no amount of money would necessarily allow Warwick to sell its own system and borrow scientific research personnel, which belonged to Warwick's strategic reserve.
Therefore, when Wei Xia received this favor, he still had to give the money, regardless of whether the two parties cared about such a small amount of money.
"Mr. Liu, there is no need for compensation, one yard is equal to one yard. The developer reward is the investment cost of Xiawen Group's construction of Pangu Ecology, and has nothing to do with Huawei." Naturally, Wei Xia doesn't care about that little compensation.
Liu Dazhao still wanted to study the follow-up cooperation in depth. Suddenly, the door of the conference room opened.
Yes, meeting rooms!
The place where the two talked about things was the conference room of Pangu Technology.
Those who pushed the door and entered were ten people who came hand in hand——
Huaguo mobile phone manufacturer, the person in charge of the top ten giants!
It is not so appropriate to be listed as the top ten giants, because the scale gap between the various manufacturers is relatively large.
They are all the main leaders in the domestic mobile phone industry~
"Hi Mr. Wei, hehe!"
"
Mr. Wei, yo?Mr. Liu arrived first? "
"It's not kind, Lao Liu! Come here early?"
……
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