The richest man Yang Fei

"Student Yang Fei, I have read your resume. You are the boss of a company. You should have your own unique views on business management. May I ask, do you have anything to say about this case?"

Chapter 888 If You Are The World's Largest Mining Boss

Yang Fei stood up habitually.

The professor smiled: "Please sit down and talk."

This is a white professor in his mid-fifties with messy, flowing blond hair.

In the classroom, there is also a black friend who must be the company representative in this case.

The case of Harvard Business School is not imaginary, nor is it behind closed doors, but from a real company with real problems.

Yang Fei deeply agrees with this.

"I have never been involved in the mining industry." Yang Fei had already formed his own thoughts after listening to the discussion with the students just now, and said it naturally at this moment, "If I am appointed as the general manager of such an enterprise, I think, I Will resign. Because, I cannot lead a business that murders so many employees every year."

After Yang Fei's words came out, the whole class fell silent instantly, and all looked at Yang Fei with strange eyes.

The professor smiled slightly: "Escape is not the way. What if you are the boss? You plan to close this mine? That means that tens of thousands of workers will lose their jobs, and tens of thousands of families will fall into economic difficulties. Maybe, They will no longer die in mine disasters, but more will die of disease and hunger because of poverty."

Yang Fei was startled, and said: "If I were the boss of the mining industry, then I would choose to temporarily suspend business, which may be seven weeks or ten weeks. During the closure of the mine, I will do everything possible to improve its safety and Conduct safety training for tens of thousands of employees in the company, and at the same time, I will start to cooperate with the government and miners' union on a nationwide mine safety plan."

The whole class was silent.

The professor asked: "Did you know that in Africa, there are at least 60 people working in the mining industry. They may depend on the choices you make. What is most important to you? Is the employee able to continue producing? You don't want to worry about it." Forget that you own the largest gold mine in the world and everything you do has global effects. What is most important to you? Making sure no one dies and doing everything in your power to prevent deaths from happening? Does that mean So we can only close the mine?"

Yang Feidao: "In today's highly developed industrial civilization, I believe that we can always reduce the occurrence of mining accidents. Perhaps we cannot completely avoid mining accidents, but we can reduce the death rate by 70%. This can be achieved through hard work! "

The professor said: "This is a case study. You are now playing the role of a mining boss. Are you responsible for what you say? Do you doubt the decisions you make?"

Yang Fei said in a deep voice: "I don't doubt it, I'm the boss, so I will do this!"

The whole class burst into warm applause.

The professor discussed with the company representative, and then said to the whole class: "Usually, in our case discussions, there is no correct answer. Please note that what I just said is usually the case."

Everyone looked at the professor and probably guessed what he was going to say next, and some people had already given Yang Fei a thumbs up.

The professor said: "Just now, I discussed with the company representative, and he said that Yang Fei's suggestion is the answer they have been looking for! So, in this case, we have the correct answer, and that is Yang Fei's answer! "

The whole class burst into warm applause again.

The representative of the mining company shook hands with Yang Fei and said: "I have been looking for a solution to the problem, but I have not found it. In the face of the interests of the company, the interests of the miners and the mine disaster, I have no better choice. Mr. Yang, it is you I made a decision that made it clear to me what to do next."

Yang Fei asked curiously: "Will you really do what I say? I think what I'm talking about is an ideal state. I will definitely do it myself, but will you do it?"

"It will definitely." The representative of the mining company said, "You are right, maybe, we only need to suspend business for seven weeks, we can solve the problem and reduce the death rate by more than 70.00%."

Yang Fei said: "This is the luck of the African miners!"

At this point, the case is over!

There has never been a case where the discussion ended so quickly.

The professor said: "Because of Yang Fei's wonderful answer, the work of our professors will have to be intensified."

The whole class burst into laughter.

The professor shrugged: "Nevertheless, I still hope that everyone can hit the nail on the head, identify the core issues of each case, and make a discussion that satisfies the company. We are not afraid of hard work, and we are not afraid of creating more cases."

The whole class burst into laughter again.

The professor said: "In view of the sudden death of the previous case, I had to throw out the next case in advance. Don't be complacent. This case is not so easy to get the answer. Because it was too sudden, the representative of the case company can only come tomorrow. Today, let’s discuss first.”

The statement of the second case is simple.

Luxury and Sustainability.

Many people admire brands, but are ignorant of the sustainability that is at the heart of a designer's business model, and of the extent to which the company has an impact and is committed to protecting the environment.

The professor requires the students in the classroom to master the basic information of luxury marketing cases in order to carry out case teaching.

Many students asked, is there a relationship between luxury and sustainability?

The professor said seriously: "Luxury and sustainability embody similar values. Luxury is nothing more than being the best and having the best quality. Products that cause pain or damage the environment now or in the future are no longer considered seen as the highest quality product. Building a reputable brand that is both environmentally and socially responsible can be profitable and commercially successful. Being environmentally responsible doesn’t necessarily require complex changes or additional costs.”

After hearing this, Yang Fei couldn't help but nodded secretly, and asked the students around him, "What's the name of this professor?"

"Professor Kane."

"Thank you."

In the following group discussion, Yang Fei and Linda got together.

At Harvard, class and group are two different concepts.

The group is cross-border. Students from different disciplines and schools can provide different references, which is more conducive to stimulating potential.

Linda hugged Yang Fei happily and naturally.

If it weren't for Yang Fei's quick flash, the other party would probably give another face-to-face gift.

"Yang Fei, my father and mother are very happy to hear that you are coming to my house to make a home. You must come tonight!"

"Well, I will go." Yang Fei smiled slightly, he was used to seeing beautiful women in China, and every time he saw this blond girl, his eyes would shine brightly.

When discussing luxury goods and sustainability, Linda pointed out that the focus of the case is sustainability, which is also the main point of discussion and analysis, and to analyze different viewpoints depends on the materials provided by the professor And data, it is impossible to complete, we must find more data for support.

Yang Fei couldn't help giving Linda a high look.

This rich girl came from a decent family background. Being admitted to Harvard shows that she has a high IQ, and her performance today is even more remarkable.

Chapter 889 Meeting on the Other Side of the Ocean

In the evening, Yang Fei came to Linda's house as a guest.

He thought it was just an ordinary family dinner, but when he opened the door of her villa, he realized that it was a party.

In addition to Linda's father, Sean, and mother, Belle, there are also a group of high-level executives from Procter & Gamble America, as well as friends of Sean and Belle in the US financial circles, government and business circles.

Yang Fei looked at his casual attire, touched his nose, and said to Linda, "You didn't tell me that this is a very formal party. I'm going to be rude."

"You're welcome, we young people like to be unrestrained and don't pay attention to dresses, and this is a private party, unofficial." Linda smiled pretty, stretched out her hand naturally, took Yang Fei's arm, and walked away enter the house.

The band played cheerful music, and the dinner in the form of a buffet was rich in varieties.

"Mr. Yang, we meet again!" Xiao En opened his arms and gave Yang Fei a bear hug.