The richest man Yang Fei

Yang Fei took a sip, tasted it, and said, "Not bad. It's not as bad as it was written in the newspaper."

The salesman said angrily: "Those newspapers are all scribbled! They just don't like us! We locals have been drinking the wine from Qinchi Winery all the time, and we all find it delicious. How can they say that it is blended with alcohol? Isn't it Intentionally hurting someone?"

Yang Fei thought to himself that the wine produced by Qinchi Distillery is not bad. Although this winery has not been established for a long time, its reputation and sales are not bad, and it has also been loved by the common people.

It's a pity that Director Ji was too aggressive and wanted to make a big splash. He spent more than 3 million yuan to smash the bid king, but ended up including himself and Qin Chi.

The steady development of the enterprise is really too important!

Any behavior that counteracts the growth of the seedlings may ruin it!

It takes several years of hard work to cultivate a brand, but it only takes one day to destroy it.

Yang Fei always uses these failure examples to alert himself.

He took another sip and said with a smile, "Not bad."

When he came to the daily chemical and care counter, Yang Fei was delighted when he saw it: "Mice, look, our brand occupies half of the sky, and there are so many beautiful things in eyes, almost all of them are our brand products."

Seeing that Young Master Fei was happy, Mouse also smiled to himself: "Yes, they are all young master Fei!"

Yang Fei squatted down with great interest, looked at them row by row, and touched those products, as kind as seeing his own relatives.

Suddenly, he couldn't laugh anymore.

He thought he had misread it, so he got up with the product, took a closer look under the light, put it back in its original place, and picked up other products for a closer look.

Fake!

Shoddy product!

No need to look inside, Yang Fei can tell the difference just by touching the packaging!

Seeing his pale face, Mouse asked, "Young Master Fei, what's the matter?"

Yang Fei sneered, "These are all fakes!"

The mouse said angrily: "I asked their boss to come over and smashed their store! Made, Qinchi winery sells fake wine, and their supermarket resells real wine. Our products, but they dare to sell fake wine!"

Chapter 809 Zero Tolerance

Yang Fei pondered for a while, and waved his hand vigorously, "Don't startle the snake. Buy a bottle of each item and get the invoice. I want to see what's going on."

When Meili Daily Chemical first started making washing powder, Yang Fei encountered fake products.

Some businessmen, with both eyes, only stare at the advertisements of the TV station, whichever product is popular, they will imitate which product.

A product that is advertised every day has a large sales volume and a wide range of channels. It is difficult to distinguish between true and false, and the profit is huge, which is worth taking risks.

Meili Group has been the top bid for two consecutive years, and has not stopped other advertisements. It invests huge advertising expenses and research and development expenses every year.

For the same bottle of shampoo, Yang Fei's cost is huge, but the counterfeit merchants use inferior raw materials, backward technology, and third-rate formula to produce products, and sell them for so much money. They are simply huge profits!

Fake goods are rampant, fattening profiteers and ruining brands.

Once word of mouth collapses, no amount of money can make it up.

This supermarket is not small in scale and is located at an intersection. Such a store is actually selling fake products blatantly!

Yang Fei was shocked in his heart.

In his impression, those who dare to sell fake goods are usually small shops in small alleys and villages. The kind of small shops are large and hidden. If you want to catch it, go catch the wholesale boss, we can't tell if it's true or not.

Most of the shopkeepers are small businessmen with average family backgrounds, and some are even old people guarding the shop. What can you do with them?Even if this batch of goods is confiscated, he will bring back more fake goods tomorrow.

Yang Fei immediately bought some Meili Group products, and then came out, first called the headquarters, and asked who the agent in this county was, what the phone number was, as well as the storefront and address.

The information was quickly fed back to Yang Fei.

Yang Fei ordered the mouse to go to the front of the agent.

The mouse asked, "Young Master Fei, do you doubt that this is an agent selling fakes?"

Yang Fei pondered and said, "Theoretically speaking, the agent's purchase price is already very cheap, and the greater their shipment volume, the greater our support for them, as well as year-end rebates and sales level rewards. In this way, they sell counterfeit goods, take a big risk, and also lose a lot of their own interests, and the gain outweighs the loss.”

The mouse said, "Didn't you say that the cost of this kind of fake product is extremely low, and they can make more money selling this kind of product than selling genuine products?"

Yang Fei said, "In the short term, they will earn more, unless they don't want to be the agent anymore. Moreover, once they are caught, it is not just as simple as removing the agent. If the amount is large, they will have to go through judicial procedures."

Mouse asked, "Is there such a possibility? Is it because the agent knows and sells fakes?"

Yang Feidao: "There are so many! Some products have low profits. The agents have paid the franchise fee and their income is limited. When they see that fake products are profitable, they will go nowhere. Many companies have been dragged down like this. So , The company's management of agents is also an extremely important link."

While speaking, he came to the agent's store.

Several people were invited in the store, some were sitting and doing accounts, some were moving goods, two vans and a truck were parked in front of the door.

From the looks of it, the agent's business is booming.

In the past few years, it was the period of Meili Group's explosive growth, and the sales volume doubled every year. The agents followed Yang Fei and made money.

Even a mud-legged person like Tie Lianping earned the money to build a building and buy a car in just two years, and he still had a little savings.

Yang Fei always believes that there must be a win-win relationship between enterprises and agents.

When the agent makes money, the enterprise will naturally rise with the tide.

Moreover, the promotion of an enterprise is inseparable from agents blooming everywhere.

Yang Fei advertises on large TV stations and newspapers and magazines, but in small places, he relies more on local agents.

In order to open up sales, agents often invest a certain amount of money, erect billboards in eye-catching places, or go to remote places for promotion.

These costs are grafted to the agents, reducing the burden on the headquarters, and at the same time expanding the company's popularity and increasing sales.

Yang Fei pays great attention to the training of agents, and he will spare a few days to come to the annual dealer conference to accompany the whole process and have fun with the people.

Most of the stores are wholesale and retail. Seeing a customer walk in, a little girl stood up and said, "What do you want to buy?"

Yang Fei looked around first.

Needless to say, what is displayed in the store is of course genuine and licensed.

Even if they make fake products, there is no agent who is stupid enough to display fake products in their own stores.

Yang Fei signaled to the mouse.

The mouse put a large bag of products on the cash register.