The richest man Yang Fei

As long as you step out of the house, you can see the advertisement of Meisi!

National beauty, shiny hair, sweet smile, this kind of advertisement, the visual impact is absolutely top-notch, anyone can see her at the first sight, and after the first glance, they can't help but look a few more times, thinking that this Beauty, bah, this hair is so beautiful!

Star effect, advertising effect, instantly implanted the concept of beauty silk shampoo anti-dandruff into people's hearts.

When friends meet, they will always ask, have you used Meisi?I heard it is very good.

The word of mouth is getting wider and wider, and young people are willing to try new things, let alone CCTV's flagship product?

The sales of beauty silk are increasing day by day.

And when Head & Shoulders executives woke up, it was too late.

When they went back to find the manager who first suggested changing the main direction of Head & Shoulders, they found that this person had resigned and changed jobs.

Perhaps, they will never know that this is the second battle Yang Fei planned!

Chapter 653

Yang Fei's strategy for the second battle was to use the market judgments of P&G's internal senior managers to guide their decisions in another direction.

In the other direction, it may be full of flowers, or it may be an abyss.

The top executives of Head & Shoulders used their international experience to frame the Chinese market, but found that they had taken a detour.

However, they do not feel that this strategy is wrong.

It is very difficult for a person to clearly recognize his own mistakes.

They feel that if a product needs to change its function, it needs to re-adapt to the market, so they increase investment, on the one hand, to develop the hair beauty function of Head & Shoulders shampoo, and on the other hand, to promote the new concept of hair beauty with advertisements.

Whether they admit it or not, it is a fact that Head & Shoulders' market share has been declining.

In stark contrast, Meisi Anti-Dandruff Shampoo is going smoothly, the flag is flying high, and the market share is soaring!

One month later, Meisi Shampoo accounted for one-third of the anti-dandruff shampoo market, and also had a market share of 15.00% in the country's overall shampoo field!

This result greatly exceeded the goal set by Yang Fei!

In an interview with the media, Yang Fei said: "We are not interested in the scale at all, I am only interested in whether the beauty silk shampoo is favored by customers. Our goal is to create a leading brand in the daily chemical industry."

This sentence was published in the original text by the media, and was dubbed "the most pretentious sentence of the year" by fans.

While Meisi Anti-Dandruff Shampoo is selling well, Meili Group launched two new brands, Meifang Smooth Shampoo and Feiyang Men's Shampoo.

As the name suggests, Meifang Softening Shampoo, the main functional concept is softness, and it is mainly aimed at female consumers.

Feiyang men's shampoo is a new product specially developed for male friends.

Men and women are different, shampoo should also be different.

For the first time, the concept of men's exclusive use was introduced into the field of shampoo by Beauty Group, and it immediately gained widespread attention from the society.

So far, Meili Group has three brands of shampoo, Meisi focuses on anti-dandruff, Meifang focuses on softness, and Feiyang targets the male consumer market.

Just like Bawang shampoo, it specializes in one point of the market, and it turns out to be a big success.

Yang Fei's positioning of the three brands is also a reference to Bawang's marketing strategy.

Intensive advertising, a dazzling array of new products, new packaging, refreshing curve molds and printing, bring people a new and unique experience.

People have a herd mentality. When they see the advertisement of Beauty Silk shampoo so loudly, they will buy it back and try it out. It turned out that this shampoo is really easy to use, and it is of high quality and low price. , word of mouth spread quickly.

Procter & Gamble lost half of the anti-dandruff shampoo because of strategic mistakes.

But that doesn't mean they failed.

The total sales volume of shampoos of multiple brands under Procter & Gamble in the domestic market is still far ahead.

When the Lunar New Year is approaching, Procter & Gamble decided to start a big promotion. The price of Head & Shoulders products was reduced by 20.00% in order to cope with the sluggish market, and it was also used to hit the beauty silk shampoo.

Procter & Gamble vowed to use this Spring Festival promotion campaign to regain the lost territory and regain the peak of the anti-dandruff market.

In order to meet the challenge, Yang Fei had to make a comprehensive deployment.

This year's Spring Festival, he did not go home to celebrate the New Year, but stayed in Beijin to direct the New Year's Eve war.

At the request of his mother, Wu Suying, Yang Fei has already purchased a garden villa in the capital city of the southern province. It is just outside the second ring road, close to the Nancheng Market, and only ten minutes' drive from home.

The construction of two large markets in the provincial capital is coming to an end and is expected to be put into use next spring.

This year, Yang Fei was supposed to spend the new year with his family in the new villa in the provincial capital.

But in order to cope with Procter & Gamble's New Year's promotion, Yang Fei had to meet the challenge of Procter & Gamble together with many subordinates.

Wu Suying sat in a luxuriously decorated villa, talked with Yang Fei on the phone, scolded him softly, and didn't go home during the Chinese New Year. Are you so busy?I bought a big house, but you don’t come home, so what’s the use of me living in this big house?It's better to live in a small house than before, you all come back!

Yang Fei explained a few words with a smile, and promised to go home on the third day of the Lunar New Year.

Wu Suying complained a few words, and her mind was quickly attracted by her newborn grandson.

Yang Jun and Xiao Yujuan gave birth to a fat boy who weighed eight pounds and seven pounds. The pain caused Xiao Yujuan to collapse several times, and she almost had to have a caesarean section.

Yang Jun insisted on having a natural delivery and encouraged his wife to persist for a while. The doctor also said that the baby's fetal position is very upright and can be delivered naturally, but he couldn't bear the pain and had a caesarean section.

Fortunately, the natural delivery was successful and Yang Xiaojun was born.

Regarding the name of his great-grandson, Mr. Yang Mingyi thinks that young people are too casual. Your name is Yang Jun, so you name your child Yang Xiaojun?Then Yang Fei's future son may not be called Yang Xiaofei?

Yang Liyuan smiled and enlightened the old father, saying that the name is just a title, whether it is Yang Xiaojun or Yang Xiaofei, they are both good and sound very kind.

Yang Mingyi went to a private school when he was young, and he is a bit old-fashioned, but he still has a grudge about the name.

The eldest grandson was disobedient, so he pinned his hopes on the younger grandson, and for this reason, he called Yang Fei specifically to discuss the matter.

Unexpectedly, Yang Fei laughed as soon as he heard it, and said that if he had a child in the future, he would call him Yang Xiaofei, so you don't have to worry about thinking about the name.

Yang Mingyi was so angry that he didn't sleep well for three nights.

Yang Mingyi was taken to live in the big villa of Yang Fei's family. When he first came, he was not used to it. Without those old friends who nagged and played chess, he felt that his life had changed.

Later, he learned how to grow flowers and weeds, raised fish and birds, and his life became more fulfilling. In a nearby small park, he found a group of old men and women who had the same hobbies. They were all retired workers, and everyone got along happily. , and soon became one, and he stopped talking about moving back to the county town.

In the big villa of the Yang family, there was an endless stream of guests who came to pay New Year's greetings.

However, Yang Fei seemed much calmer in Beijin.

The school was on holiday, and Chen Mo, Ning Xin and others all went home.