The richest man Yang Fei

Originally, if you get cancer, you should be cancer. This is life, and you have to admit it.

But the heated discussions in newspapers and magazines made them vigilant. Could it be that these cleaning products are to blame?

So, they submitted a lawsuit to the court and sued this well-known foreign company!

One stone caused a thousand waves!

Consumers are more cautious about purchasing personal care products.

At the same time, January [-]st of [-] arrived as scheduled, and the advertisement for Meisi Shampoo was officially broadcast on CCTV!

Dioxane-free Beauty Silk Shampoo, coupled with the effect of the advertisement, immediately became a hot seller!

Procter & Gamble has already made a price reduction promotion, the purpose is to target the beauty silk shampoo.

However, they found that there was no price reduction or promotion for Beauty Silk shampoo, but a stable price!

Something even more surprising happened.

The sales volume of several shampoos under Procter & Gamble's name plummeted during the big promotion period!

Feedback from dealers from all over the country was also delivered to the desks of P&G executives.

They were shocked to find that the instigator was dioxane!

Where is the dioxane coming from?

Who in the world started this topic?

Procter & Gamble executives had no time to think about it, and immediately launched emergency public relations.

They also invited the most authoritative official organization in China to test their products.

No matter what the process is, anyway, the final announced result is that the dioxane content of the products under the name of Procter & Gamble is within the allowable range, which will not affect the use and will not cause pathogenic effects on consumers.

Procter & Gamble immediately issued a statement and announced the test results of the official agency.

At the same time, Procter & Gamble actively publicized and made favorable positive announcements to eliminate the adverse effects of the dioxane incident.

The situation gradually calmed down, but it took a lot of time to come and go.Procter & Gamble's market share has already been taken away by Meisi.

When Yang Fei saw the news, he couldn't help admiring that Procter & Gamble performed well by integrating social resources to influence public opinion and guiding the news media to report positively.

The good show of dioxane was of course directed by Yang Fei.

And what he learned was also the trick used by Procter & Gamble to destroy Bawang shampoo in later generations.

However, he performed it ahead of time.

At the beginning, Overlord was rendered powerless and quickly collapsed.

But Procter & Gamble passed the test without any danger!

The comparison of the two proves that Procter & Gamble is extremely powerful and national brands are extremely fragile.

Yang Fei fell into deep thought, unable to win the battle, so he had to find another countermeasure.

Chapter 647 Don't Open Your Mouth

"It's also a foreign company, but another company is involved in lawsuits, and sales have dropped sharply. But P&G has survived the crisis without pain?" Su Tong sat opposite Yang Fei, a little resentful and helpless.

Yang Fei laughed and said, "If Procter & Gamble was so easily defeated, it wouldn't be as big as it is today."

Even after more than 20 years, Procter & Gamble's market share has declined, but in the daily chemical industry, it is still a big-name existence.

The appearance of Yang Fei may change the pattern of the daily chemical industry, but it will not happen overnight to completely shake the status of an enterprise like Procter & Gamble.

In fact, he didn't expect to defeat Procter & Gamble by relying on this battle, it was impossible.

Yang Fei said: "We didn't suffer a loss either. It not only diverted the attention of P&G, but also took the opportunity to win the shampoo sales market."

Su Tong smiled and said, "That's true. Many sales channels, who were originally unwilling to cooperate with us, have recently called and asked our shampoo to enter their shopping malls."

Yang Fei hummed: "This is a good start!"

Su Tong said: "It's mainly due to the effect of the Biaowang advertisement. After seeing the advertisement, many people will ask about this shampoo when they go to the supermarket. If they find that a certain mall does not sell it, they will think that this mall is too low-end. They don’t even have to sell Biaowang products!”

Yang Fei laughed and said, "This is the effect of Biaowang! A Santana is driven into CCTV every day, and the money must be well spent."

Su Tong said: "Procter & Gamble is really powerful, almost monopolizing the anti-dandruff shampoo market! If we want to succeed, I'm afraid it's not that simple."

Yang Feidao: "Monopolists seem to be strong, but even a company with a market share close to [-]% can be defeated by others. The premise is that we must find out their weaknesses."

Su Tong said: "Just like the iron shirt and golden bell cover in martial arts novels, even if the whole body is invulnerable, there will always be a gate of life that can break through his body defense."

Yang Fei said: "Hey, senior sister, I can't tell, you still read martial arts novels?"

"You boys are allowed to read it? We girls are not allowed to read it?" Su Tong pursed his lips and smiled.

Yang Fei said: "Then you should know that in martial arts novels, there are generally two types of moves, one is offensive moves, and the other is defensive moves."

"Hmm. Then what?"

"Do you know the Wall Street Journal?"

"I've heard of it, what's the matter?"

"The Wall Street Journal, with a circulation of more than 200 million copies, is the largest newspaper in the United States. Its advertising volume also exceeds that of all print media. The advertising revenue alone can reach [-]-[-] million a year, I said. The most expensive is US dollars. A page of advertisements costs seventy to eighty thousand dollars."

"My God, so much money? A newspaper? Doesn't anyone compete with it?"

"Yes. There was once a newspaper that invested [-] million U.S. dollars and published a Business Times. Their content, similar to that of the Wall Street Journal, was positioned in the two major sections of the Business Times and the Business News Daily. They attacked across the board and wanted to snatch it. advertising market."

"Then he must have failed. Otherwise you wouldn't have told me the story."

"Hehe, you're so smart. The Wall Street Journal spent more money, maybe hundreds of millions of dollars, to drive this paper out."

"Wealthy and powerful."

"In this business war, if the Wall Street Journal wants to hold on to its existing market, it can only strangle its opponents. In order to survive, the opponents can only launch a war of snatching."

Su Tong thought about it: "You want to say that Procter & Gamble is the Wall Street Journal? We are that new business newspaper?"

Yang Fei said: "It's almost the same reason!"

Su Tong said nervously: "Then how will Procter & Gamble deal with us? Will they spare no effort to drive us to extinction? Just like the Wall Street Journal treats its enemies?"

Yang Fei nodded solemnly: "Sure."