The richest man Yang Fei

Maybe foreigners have different aesthetics?

Chapter 619 As Cute As A Strawberry

"The sale is not bad! The main reason is that it is cheap. The same shampoo is not very good in our country, but when it comes to foreign countries, many people rush to buy it!" Xu Hui said proudly, "I am not I'm talking big, I can't fake it, I have books and financial statements to show you."

Yang Fei thought to himself that financial statements can also be faked.

However, such a large factory can still continue to produce, which shows that there are still some sales.

"How long has it been since you changed the outer packaging?" Yang Fei asked again.

"Change the packaging?" Xu Hui laughed, "What's the point of changing it? You have to pay more for a different model!"

"..." Yang Fei thought to himself, come on, if he asked why he didn't make the printing more beautiful, he would say that the ink would cost more.

"Can I visit your production workshop?" Yang Fei put down the shampoo in his hand.

"Of course." Xu Hui said, "Go now?"

Su Yingying immediately handed over the tissue.

Yang Fei said, "The paper towel can't be wiped clean, go and twist a hot towel."

"Yes, yes." Xu Hui hurriedly ordered the secretary to do it.

Yang Fei cleaned his hands, got up with Xu Hui and the others, and went to the workshop together.

Yang Fei is very familiar with the production process of shampoo, and also has a good understanding of various types of machines, so he can tell at a glance.

The production of shampoo uses a high-shear emulsifier. First, put deionized water, surfactants, pearlescent paste, softener, instant transparent thickening powder, essence, pigment, preservative, and wire into the emulsifier. Confirm complete dissolution in about half an hour.Then turn it on for five to 10 minutes, high shear to emulsify all the ingredients.Put it in a barrel after standing for 24 hours to defoam.

A complete set of shampoo production equipment, mainly including water treatment equipment, high shear emulsification machine, which is what we often call reaction kettle and filling machine, etc.These are the core equipment, and there are many auxiliary equipment.

The modern industry is developed, and the production line can be semi-automatic or even fully automated, and there are not many control workers required.

It seems simple to produce shampoo, but it is not easy to produce good shampoo.

In the specific production process, it is easy to encounter various difficulties.

For example, too much foam is difficult to eliminate, the aqueous solution is too slippery, the shelf life is not long, there are incompletely dissolved powder lumps, and there is a heavy phenomenon, how to disinfect in the workshop, the dandruff is not good, the foam is not much, and it will even deteriorate in a few days. Or the thick shampoo becomes thinner for no reason, and there are practical problems such as insufficient moisturizing and softness.

In order to solve these problems, producers often have to invest huge funds in formula improvement and research and development.

Factor in these costs and the overall cost of the shampoo is high.

Therefore, the low-end shampoo manufacturers do not have their own research and development institutions at all. According to a certain Jianghu formula, it is like cooking according to a recipe, and they use the worst raw materials to produce shampoo. As for it They don't care if it's easy to use, or if it hurts the hair.

Anyway, they don't need it themselves!

Yang Fei carefully inspected the raw materials, recipe process, and production flow of Meifang Factory. He felt that it was relatively reliable, but there were still many shortcomings.

As Xu Hui said before, they are indeed using good raw materials to make good shampoos, and they are of high quality and low price. Unfortunately, the market just doesn't buy it, because they are not aware of the existence of these problems.

As Xu Hui walked, he introduced the equipment and workers of his factory.

"What anti-dandruff shampoo? It's just a conceptual hype! We have already added anti-dandruff additives to our shampoo! But we have never advertised that this is an anti-dandruff shampoo. If the shampoo can't even remove dandruff , what else do you buy it for? It’s better to wash your hair with soap!”

Xu Hui has a lot of complaints about the various shampoo brands on the market.

This is also the attitude that losers often have.

Yang Fei smiled and said, "This is also a kind of marketing method. Grasping the characteristics and zooming in infinitely also captures the psychology of consumers. We Orientals look at a woman's face. If she has freckles on her face, do you think it looks unattractive?" ?”

"Of course it doesn't look good!" Xu Hui replied decisively.

Yang Fei said, "However, many foreigners grab the freckles on girls' faces and take pictures of them as freckles, and the pictures are very attractive. Do you think it's strange?"

"Strange!" Xu Hui said he couldn't understand.

Yang Fei said, "A yellow-faced woman who doesn't clean herself up and has freckles on her face is of course not good-looking. But on the face of a young and slender hot girl, she has blue eyes, blond hair, and big talking eyes. Fair and rosy skin. When you look at the freckles again, do you think she is as cute as a strawberry?"

"Ah?" Xu Hui was startled, he vaguely understood Yang Fei's metaphor, but he didn't seem to understand.

Yang Fei clicked to stop, those who understand will naturally understand, those who don't understand, no matter how you say it, they won't understand.

"Director Xu, what kind of surfactant do you use?" Yang Fei asked casually.

"Oh, it's aes."

"What percentage?"

"15.00%."

"What kind of cationic ingredients are used in conditioners?"

"Cationic Guar Gum."

"What about fats? What kind of oil do you use?"

"Foaming silicone oil."

Yang Fei nodded.

Xu Hui thought that Yang Fei was going to test his professional ability, so he talked endlessly.

"Our pearlescent agent uses pearlescent paste, the anti-dandruff agent uses campoline, the moisturizer uses various proteins, and the foaming agent..."

Yang Fei chuckled, "Director Xu is indeed a knowledgeable person."

"Of course." Xu Hui smiled triumphantly.

Yang Fei said, "Do you know that the anti-dandruff effect of Campanola is actually very average? But because it is easy to operate and easy to use, it is used by many factories? The best effect but the most difficult to deploy is precisely oct."

Xu Hui was stunned. He didn't expect that the young Yang Fei not only understood business operations, but also knew how to use shampoo!

Yang Fei continued, "As for the pearl paste, it is a pre-prepared pearl product, which will affect the stability of the shampoo, and will make the shampoo feel translucent, which is usually only used in hand sanitizers. Why do you Why don't you try ethylene glycol stearate?"

As soon as Xu Hui finished showing off, he was severely criticized by Yang Fei.

He couldn't help but blushed.

It seems that this young man should not be underestimated!

It is not accidental that someone is so young and can be so successful!

This person is knowledgeable, well-informed, and his speech and demeanor are full of sophistication!

Yang Fei asked again, "Has your shampoo passed the heat and cold resistance test?"