The richest man Yang Fei

After the press conference, the college student debate competition and the talent show officially started.

Because it was the first day, in order to attract the citizens, Yang Fei deliberately arranged the most exciting singing and dancing show for today, which was equivalent to holding a celebration.

Usually, Yang Fei holds a new product launch event and opening ceremony, which costs hundreds of thousands.

The total cost of holding these two competitions is only hundreds of thousands, but the popularity can last for several months!

"Mr. Yang, congratulations, the product is very popular!" Yang Yuying stood beside Yang Fei and smiled happily, "It will definitely sell well."

Yang Fei smiled slightly, "Thank you, it is your image of pure and elegant long hair, which is deeply rooted in the hearts of the people. People believe in you, so they believe in our products."

Yang Yuying gently covered her mouth and smiled, "How can I have such a big influence? Your products are better. I have been trying your shampoo for a while, and I don't think it is inferior to Procter & Gamble's products."

Yang Fei said, "It seems that our products are not good enough, because if they are good enough, you will say that our products are better than Procter & Gamble, not that they are not worse than theirs."

Yang Yuying smiled prettily, "Mr. Yang, you are too good at talking, I can't beat you."

Yang Fei said, "There is a celebration banquet tonight, Miss Yang must attend."

Yang Yuying said, "I'm your signed artist now, and you are my boss. If you asked me to participate, of course I want to participate."

She looked at the performance on the stage and said, "These are all college students? The performance is really good. It's a pity that only college students can participate. Wouldn't it be better if people from all over the country could come to participate? In fact, there are many talented people among the people. They He worked very hard and was very talented, but he lacked an opportunity and a platform to shine, so he could only remain unknown."

Yang Fei said, "It's rare that you have such a mind and ideas."

Yang Yuying brushed her hair that was blown by the wind, "I also came from a grassroots background. If I didn't have a good chance, I might just be a working girl in a certain factory."

Yang Fei said, "Huayi Company needs artists, and I'm planning to prepare for a national artist and singer selection contest. How about inviting you to be the chief judge?"

Yang Yuying pointed to her nose, "Me? Of course, when will it be held?"

Yang Fei said, "This is not something you can do if you want to do it, you have to get approval from the relevant department."

He just had such an idea, but he was not in a hurry to implement it.

There is still a long way to go for national entertainment in China. Only when everyone's ideas are changed, can such activities be held logically, otherwise it will only lead to criticism and exclusion.

Yang Yuying said, "Give the grassroots a stage, and they will give you a surprise."

Yang Fei said, "As long as another singer like you can be selected, it will be a success."

Beautiful Daily Chemical released a new product in a high-profile manner, announcing its entry into the field of shampoo and shower gel.

The shampoo field has always been the base of Procter & Gamble.

Over the past 180 years, Procter & Gamble has built higher and higher barriers to competition in traditional media and hypermarkets. It is as indestructible as the "Maginot Line of Defense", and few people dare to launch a frontal attack on it.

In the era of mass marketing, Procter & Gamble cut off the challenger's upward channel by establishing a monopoly position in the media and stores.

The new products of Meili Daily Chemical have built a beautiful new world!

If you want to enter the shampoo market, you have to face a strong competitor - Procter & Gamble.

The panic buying on the day of the press conference did not make Yang Fei dizzy.

He deeply knows that the real sales battle is after the press conference.

In the previous competition for the washing powder market, Procter & Gamble lost to Meilidaihua.

But it doesn't mean that Yang Fei has defeated Procter & Gamble.

Even in the washing powder market, Procter & Gamble still has a place by relying on its strong marketing methods and brand influence.

Now, let us review the development history of the domestic shampoo market!

In terms of shampoo products, the budding domestic brands include Mengsi, Fenghua, and Maxam, which brought the Chinese people out of the history of washing hair with soap. However, the brands at this time are still very immature, and they have been for a long time.

However, domestic products are basically based on a single low price and low grade, and the so-called brand is only the name of a product or enterprise, which is difficult to meet the needs of the people's living consumption level that has been greatly improved.

In the late 20s, joint venture brands entered the country, and soon dominated the world.

Mainly characterized by the entry of international brands such as Procter & Gamble, Unilever, and Wella, the nearly blank domestic high-end market is rapidly expanding. my country's shampoo has begun to have a real brand, and the shampoo market has also matured. , and at the same time, domestic brands began to gradually shrink, and Maxam was incorporated by SC Johnson.

In August 1988, American Procter & Gamble papg) Group invested 8 million US dollars in the first phase to establish Huacheng Procter & Gamble Co., Ltd.The Head & Shoulders shampoo launched in the same year, which "removes dandruff without a trace, and makes hair more outstanding", although the price is more than four times that of domestic shampoos, its high-quality image, novel packaging and unprecedented overwhelming advertising campaign in China , quickly captured the hearts of consumers, and in 1000 the sales exceeded 4 million yuan.

In 1990, Procter & Gamble launched two shampoo brands, "Rejoice" and "Pantene".Moreover, each brand has extended 4 to 6 varieties, so that Chinese people who are used to a single variety of shampoo have room to choose calmly.

In addition, Rex and Sunsilk of the global daily chemical giant Unilever, and Shifen of Japan's Kao, also follow the Three Musketeers with their strong strengths.

When Yang Fei launched the Beauty Silk Shampoo in a high-profile manner, the top management of Procter & Gamble was already eyeing this former rival.

Can Yang Fei successfully break through P&G's impenetrable "Maginot Line of Defense" and successfully sell products to consumers?

Chapter 594 Win next year's bid king?

To be an enterprise, of course, we must first develop technology and process formulas to produce qualified and excellent products.

But that's just the most basic business.

At this point, you can only be said to be the director of a factory, but you are not yet an entrepreneur.

Entrepreneurs must also be able to operate, market, employ people, integrate resources, fight business wars, and be able to deal with mergers and acquisitions and crushing of large companies.

The huge sales volume of the press conference was obtained in exchange for preferential promotions.

Yang Fei is not blinded by profit, nor is he blindly optimistic and confident.

Both Procter & Gamble and Unilever have fought against Yang Fei.

The former is in the field of washing powder, and the latter is in the toothpaste market.

Fortunately, Yang Fei won these two battles.

But Procter & Gamble's real private plot is the shampoo market.

Procter & Gamble, which has already dominated the shampoo world, can accommodate other brands to grab food?

Immediately after the release of new products by Meili Daily Chemical Factory, samples of various categories of the Meisi brand were placed on the desks of Procter & Gamble executives.

No matter in terms of packaging and appearance design, Meisi Shampoo reveals a strong fashion flavor.

The bottle body of Meisi Shampoo has changed from the unchanging cuboid of domestic shampoos, and has become various. There are bottles with small waists and round bottles, streamlined design, rounded feel, and The bottle cap design that can squeeze out the liquid without opening the cap is all eye-catching.

Seeing such a product process design, the first impression of consumers is that this is a very thoughtful product.

Procter & Gamble's top executives also feel the same way.

At the same time, they realized that this was a very strong opponent!