The richest man Yang Fei

Yang Fei said: "Mr. Albert, if you are interested, you can come and buy my factory!"

He brooded over this stalk, and played it again.

Albert stroked his bearded chin, and stretched out his hand: "Mr. Yang, I think, there will be such a day, and then, I hope we can have a good talk."

Yang Fei shook his hand tightly, and proudly said: "Welcome!"

Albert looked at Yang Fei's confident and resolute eyes, and said dejectedly, "Congratulations!"

Unilever's Chinese representatives expressed their blessings to Yang Fei, and then left one after another.

The leader, Ma Xiangyang and others shook hands with Yang Fei one by one, congratulating him again on his successful victory.

With Yang Fei's strength, it is impossible to defeat Unilever.

However, this time he won the bidding with a slight advantage. He won so dangerously and so happily!

The most important thing is that the brand of Zhonghua toothpaste has finally fallen into the hands of Chinese people.

This is the ultimate meaning of Yang Fei's victory.

Qianjian Sayang couldn't help asking: "Boss, why are you so accurate in your shots? Just surpassed them?"

Yang Fei said with a smile: "The Zhonghua toothpaste brand is valued at 1.3 million. With the British people's savvy, the price they are willing to pay is probably that much, so I reported this figure. Unexpectedly, they are more expensive than I imagined." Even more generous, actually gave a high price of 1.53 million. We really narrowly won."

Qianjian Sayang doesn't know the truth of Yang Fei's words, but she has long admired Yang Fei's vision and judgment.

Ma Xiangyang said: "Mr. Yang, shall we talk about the construction of the new factory?"

Yang Fei said: "Yes, Mr. Ma, please sit in my room!"

Ma Xiangyang said: "I really want to hear Boss Yang's suggestion on the development of the toothpaste factory, please."

After the leader left, Ma Xiangyang and Yang Fei came to the hotel room.

"Mr. Yang, I have admired the name of Jiebai laundry detergent for a long time, and I deeply admire the marketing work of the Jiebai brand. Even if you don't come to see me, I would like to visit you and talk to you about brand operation. "

"Don't dare." Yang Fei laughed, "Let's discuss with each other."

"Boss Yang, do you have any good suggestions?"

"I think of three things for the time being. First, the brand is getting younger and the market is changing with each passing day. Zhonghua toothpaste has a glorious past and once occupied half of the domestic toothpaste market. If such an old brand cannot adapt to the development of the times, future The road is not long."

"Brand rejuvenation?" Ma Xiangyang was a little confused, this word was so new to him!

Yang Feidao: "There is a saying that is good. Talented people come out from generation to generation, each leading the way for more than ten years. The new generation of young people will become the mainstream of the consumer market. People of each age have different consumption concepts. The new generation Young people may not only recognize brands, they care more about being pleasing to the eye and easy to use.”

Ma Xiangyang nodded frequently: "It makes sense! No wonder the sales of Zhonghua toothpaste have been getting smaller and smaller recently. It turns out that the market is getting younger!"

Yang Feidao: "After I took over the brand of Zhonghua Toothpaste, all products of the whole line will be newly launched, and a new brand image will be launched to give consumers a young and confident brand concept, so that the brand will transform from a relatively old image to a young and modern new brand image. .”

Ma Xiangyang felt a sense of confidant when we met each other late, clapped his hands, and said: "That's great! Listening to what you say is better than studying for ten years! Mr. Yang, please continue. You just said that there are three points, and this is the first point." A little bit."

Yang Fei smiled lightly and said, "The second point is to improve the product line."

"Product line?" Ma Xiangyang asked while thinking, "Our product line is the most advanced, and there is a production line that has just been imported."

Yang Fei laughed and said: "I'm not talking about the production line, but the product line. The toothpaste product line should have 5 series of whitening, fresh breath, full effect, Chinese herbal medicine and anti-moth. There must be at least 10 varieties of toothpaste, covering A more comprehensive demand for toothpaste efficacy forms a more complete product line."

Ma Xiangyang suddenly realized, waved his hands, and said with a smile: "I made you laugh. I made a joke."

Yang Fei said: "Boss Ma just misunderstood me."

Ma Xiangyang said: "What else? What is the third point?"

Yang Fei said: "The third point is also the most important point. If there is no point, then no matter how well the first two points are done, there will be no effect."

Ma Xiangyang couldn't help feeling itchy: "Then tell me quickly."

Yang Fei chuckled: "President Ma, you have to tell me the truth."

Ma Xiangyang was taken aback: "What's the truth?"

Yang Fei said: "Your factory is also in the washing powder business. The market share of Baimao washing powder is not large now. You are so active in learning from me, but you don't care about the leased Zhonghua Toothpaste Factory? Is laundry detergent looking for a development direction? Isn't it?"

Ma Xiangyang lowered his head, smiled embarrassingly, waved his hands, and said, "To be honest, I do have such an idea. I was puzzled, how could Clean White be a new laundry detergent brand in a short period of time?" , get such a large market share? I sincerely ask you for advice, and I also ask Boss Yang for advice."

Yang Fei smiled and said, "Let's talk about the laundry detergent slowly. Let me talk about the third point just now!"

Ma Xiangyang said: "Okay, I'm all ears."

Chapter 340

The third point Yang Fei wants to talk about is also the most important point of brand development, which is to win awards and certification.

"Toothpaste is different from other daily chemical products. It acts directly on the inside of the human mouth. Most people don't pay much attention to things that touch the skin, but they have higher requirements for products that enter the mouth."

"If our products can be recognized by the World Association of Professional Dental Technics, the credibility and reputation of the brand can be improved, and consumers, especially foreign consumers, will be more willing to pay for it."

"The internationally well-known dental associations include FDI, which is the World Dental Federation. This is the world dental organization with the longest history and the largest number of member countries. There is also an ICD, which is the International College of Dental Physicians, headquartered in the United States. , is one of the internationally renowned stomatological organizations, committed to promoting the development of dental care, teaching, scientific research, management, etc. In addition, there are International Dental Association, International Dental Academy. Can obtain one or more of these certifications, that is The development of toothpaste products is extremely beneficial, and it is easier to be recognized and purchased by foreign consumers."

"In addition, there are trophies such as gold medals in international expositions. If you can get one, you will get a lot of points. Consumers can only determine the quality of toothpaste through these certifications and trophies without knowing the ingredients and formula of toothpaste. bad."

"In addition, we can't relax domestic publicity. We need to establish a responsible and technological corporate image. This requires some domestic public welfare activities."

"Public welfare activities seem to be free, but they are actually a means of publicity. The free advertising effect and huge word-of-mouth feedback can increase the popularity of our brand and let more people know and recognize our brand."

"For such activities, we can take the initiative, contact the Department of Disease Control of the Ministry of Health, and cooperate with them to carry out activities with oral health education as the main content in major provinces and municipalities across the country. We can choose a high-ranking name, such as It's called 'China Oral Health Promotion Plan'..."

Yang Fei talked eloquently, and had an in-depth communication and discussion with Ma Xiangyang on his idea of ​​how to develop the Zhonghua Toothpaste brand.

Ma Xiangyang was very excited when he heard it. Yang Fei's words seemed to open a window in front of him, allowing him to see a completely different brand operation and operation.He is like a rookie who has obtained the secrets of martial arts, he is happy and excited, and he has a feeling that he will die soon after hearing the truth.

"It's no wonder you can be so successful. In just a few months, you have built the white brand into a leading brand in sales! Others say that you are a lucky local tyrant, but I know that you rely on your strength and brains!" Ma Xiangyang rubbed Folding his hands, respectfully like a primary school student.

Yang Fei smiled and said, "Mr. Ma is being modest. The brands of your White Cat Company are all doing very well. They are textbooks for our younger generations to learn from."

Ma Xiangyang said: "Don't dare to be, we are old, our thinking is outdated, and we can't keep up with the development needs of the times."

Yang Feidao: "Innovation and development are closely linked, development is inseparable from innovation, and innovation can drive development. Before winning awards and certification, we must first upgrade the brand content, that is, innovation. In the current situation of Zhonghua Toothpaste Factory Scientific research strength is not enough to support this kind of innovation. Therefore, we need to find more powerful scientific research institutions to cooperate with."

Ma Xiangyang said: "Fuda's medical school is good. Their clinical medicine discipline is at the top level in China. It was formerly known as the clinical medicine major of Shanghai Medical University. The stomatology of Jiaotong University is a national key second-level discipline and a national characteristic specialty. It ranks among the top in the country. These two universities are both in this city, which is convenient for communication.”

Yang Fei pondered: "Toothpaste scientific research is a complex system engineering. Internationally famous brands will have more than a dozen or even dozens of research institutes under their banners. I mean, strategic cooperation with Fuda and Jiaotong University at the same time."

Ma Xiangyang said: "Boss Yang, you are indeed a generous person. You speak and act with a grand view of the world and the overall situation. You always look at problems from the perspective of the overall situation. This alone makes me Sigh."

On March [-]th, Yang Fei had to rush back to Southern Province to participate in the Outstanding Entrepreneurs Commendation Conference. His time in Shanghai was limited. After signing the contract, he went to Fuda University and Jiaotong University the next day to contact cooperation matters.