The richest man Yang Fei

Zhu Zhongnan said: "I think Russia should be number one?"

Lao Yan said with a smile: "Of course there are some discrepancies in this ranking. Britain has long since fallen, and now there is only a small follower of the United States. The Commonwealth does not listen to Britain at all. These are not within the scope of our discussion. It is undeniable Yes, the overall strength of the UK is still very strong. Although German manufacturing is strong, Germany does not have nuclear weapons, while the UK does. Of course Russia is very powerful, powerful enough to destroy the earth, but their economy is relatively poor and cannot be compared with the UK.”

Wei Xinyuan and Zhu Zhongnan looked at each other and smiled: "Lao Yan's ranking seems very reasonable."

Yang Fei said: "Now is not the time to fight for the number one, let's listen to Mr. Yan talk about his views on Europe."

Lao Yan said: "The ranking may seem boring, but it is actually useful to some extent. We want to win the European market, and we can break it one by one. As long as we win the top five countries in Europe first, it is almost half the battle."

Yang Fei said: "It makes sense."

Lao Yan said: "No matter who ranks first, I think the top five countries should not be too controversial. England, Russia, France, Germany, and Italy."

Everyone nodded.

Lao Yan said: "No matter how big the game of chess in Europe is, my strategic thinking is to open up the markets of these five countries first, and at the same time open up the markets of countries that are more pro-China. With this foundation, our products will be well-known and respected in Europe. With a double harvest in sales, it is relatively easy to expand into other markets.”

Yang Fei said: "Old Yan, then, what are our market shares in these five countries? Tell us about it!"

Lao Yan said: "Okay, boss. Our share in these five countries is not optimistic."

Yang Fei said: "You show the specific data."

Lao Yan said: "Let me talk about the UK first. Everyone knows the British and American families, so Procter & Gamble's products are very popular with the British. Arie and Bod 2 in 1, both brands are owned by Procter & Gamble, and they occupy a large market share in the British laundry market." The rate ranked first and second. Followed by Daz and Detto, Ecover, Fairy, Persi and other brands."

Yang Fei was stunned: "What about our innocence?"

Lao Yan said: "Our clean white brand ranks eighth in market share in the UK."

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Chapter 1922 Open [-] stores a year!

Lao Yan said: "The brand with the best sales and reputation in the UK is Fairy, followed by Persi. Let me talk about the sales channels in the UK. The largest supermarket chain in the UK is Tesco, which we call Tesco. The stores are widely distributed and can be seen everywhere. The price is affordable."

Yang Feidao: "Tesco has four kinds of storefronts. Tesbsp;Extra sells the most comprehensive products and has the largest area, but has fewer stores; Tesbsp;Superstore is a little smaller than Extra, but the things are fairly complete; Tesetro is a little smaller than Superstore, and generally It can be found in urban areas and shopping streets; Tesbsp;Express, the smallest Tesco supermarket, similar to our convenience stores, may not have so many products, but they can be found everywhere.”

Lao Yan said: "Yes, the boss has a deep understanding of Tesco's business methods."

Yang Feidao: "There are only two kinds of storefronts in our beautiful shopping mall, one is a large store and the other is a separate supermarket. We can also consider learning from Tesco and adding another kind of store between the big store and the small supermarket. Not a small medium-sized store."

The business of the beautiful shopping mall is under the management of Gutian, and Gutian immediately responded: "The boss is right. We should open beautiful shopping malls of different sizes according to the size of the city's consumption capacity. Regardless of the size of the shopping mall, the one that suits the city is the best. .”

Lao Yan said: "The second largest supermarket entity in the UK is Sainsburys. This is a large supermarket chain second only to Tesco, and it is also very popular with the public. Their stores are divided into three types. The first is the largest Sainsburys For supermarkets, the second type is Sainsburys&ra, the store is smaller than the former, but it is also the size of a supermarket; the third type is Sainsburys Loca, which belongs to the scale of a convenience store, with more stores and more convenient."

Yang Fei said: "Yes, Sainsburys, what we want to learn is this model. There are three types of stores, large, medium and small, which can adapt to the needs of various cities and streets."

Lao Yan said: "ASDA is Wal-Mart's supermarket in the UK, and it is also quite large. However, they don't have convenience stores under their umbrella, so they are generally more common in the suburbs."

Yang Fei said: "Wal-Mart is also very good at doing business. It is not unreasonable for it to become the world's largest supermarket entity. Their most powerful trick is localization. No matter where the supermarket is opened, it will achieve localization. Use Managed by local people, marketed by local people, sell local products, and operate as a local supermarket, instead of wearing a strong headquarters color. Even if a country and a nation are excellent, they are not It may be loved by everyone. For a foreign supermarket, the fastest and most practical way to integrate into the local area is to localize.”

Gu Tian said: "If our beautiful shopping malls are opened abroad, they should also be localized."

Yang Feidao: "Not only the beautiful shopping malls, but also our brand. Our brand should be localized as much as possible if it wants to go abroad."

Wei Xinyuan said: "The localization of the brand is also a very important enterprise."

Yang Feidao: "Brand localization means that when a company develops a new regional or international market, it is forced to modify the brand to adapt to localization under the pressure of the local environment. The most successful in this regard is Coca-Cola. Coca-Cola entered In order to adapt to the localization of the Chinese market, a name with very Chinese characteristics was given, which is Coca-Cola, which we are familiar with now! Coca-Cola and the original English trademark are used at the same time. The industry believes that the Chinese translation of Coca-Cola has both sound and meaning, and it is Coca-Cola It has made great contributions to opening up the Chinese market."

Zhu Zhongnan said: "Brand localization and internationalization complement each other. Only localization can complete internationalization."

Yang Feidao: "Mr. Zhu's words touched my heart! First of all, the localized product design of the brand, that is to say, our product design, needs to effectively combine the specific needs of consumers in various regions, and combine our own product standardized production standards. Regional and differentiated creation; secondly, brand localization marketing is to implement personalized and differentiated marketing strategies according to consumer preferences and market characteristics in different regions. Therefore, the implementation strategy of brand localization specifically includes brand localization, human resources Localization and localization of product development are several parts. Mr. Yan, you continue."

Lao Yan said: "In addition to the above-mentioned shopping mall entities, there is also the largest drugstore chain store in the UK called Boots. Boots can be said to be a national brand in the UK. It sells a wide range of products, including washing, makeup, hygiene, health care, etc. Supplies, there are many stores, and you can find them in large and small cities in the UK, just like a small store, convenient and fast.”

Yang Fei said: "Speaking of cosmeceuticals, let me say a few more words."

Zhu Man was in charge of the cosmeceutical business, straightened her body immediately, and listened carefully.

Yang Fei said: "Our drug store should also be opened in every corner of the town! Zhu Man, you should put this matter on the agenda!"

Since Zhu Man became the director of the Beauty Cosmeceutical Division, she has gone all out to integrate the newly purchased brand with the original brand, and developed several new herbal skin care products. She has made a lot of contributions and has been appreciated by Yang Fei.

"Boss, our drug store in China has already started attracting investment. We are using a combination of direct sales and franchising."

Yang Fei said: "Direct management and franchise?"

Zhu Man said: "Many domestic brands adopt the method of combining directly-operated stores and franchise stores."

Yang Fei said: "Well, you can try it. However, on the door of the store, it must indicate the directly-operated store or chain store, and the serial number of the store must be added, which is convenient for management and consumer supervision."

Zhu Man said, "Okay."

Yang Fei said: "Compared with our beautiful shopping malls, I thought our drugstores could go abroad more quickly. All the products produced by our group can be sold in drugstores."

Zhu Man said: "Yes, we should integrate all the products of the group and open them all over the world in the form of drugstores. Larger stores can be opened in good locations in big cities, and smaller stores can be opened in small towns. , mainly direct-sale stores, supplemented by chain stores, and can quickly lay out stores."

Yang Fei said: "Zhu Man, I have a task for you. This year, open more than [-] drugstores around the world!"

Wei Xinyuan immediately objected: "Boss, you have to eat every bite, and you have to open each store. This year is only half a year left. In such a short period of time, more than [-] drugstores need to be opened? This is too fast. Right? Such a rapid expansion will cause problems!"

Yang Fei was about to speak when he suddenly heard a noise coming from outside.

"What's going on?" Yang Fei asked in a deep voice.

Chen Mo was sitting at the door, and quickly got up to ask.

After a while, Chen Mo came in to report: "Boss, Jiang is causing trouble."

Yang Fei pondered: "Jiang? Oh, please invite her in!"

Chapter 1923 Zooming in on the satellite again!

Chen Mo led Jiang Wenwen in.

Two other security guards stood around Jiang Wenwen.

Yang Fei waved his hand at the security guard: "Go out, you are not needed here."

The security guard snapped a salute, and then backed out.

Yang Fei looked at Jiang Wenwen and asked, "What's the matter with you? Why are you here to make trouble?"

"I'm not making trouble, I'm trying to reason." Jiang Wenwen said.

"what's up?"

"Why did you cancel my spokesperson qualification?"