The richest man Yang Fei

Yang Fei said: "When it comes to enterprise, I think it can be built better. What are your thoughts on this?"

Jiang Dao: "Wolf morality is very popular now. Many companies in Shencheng are promoting wolf morality."

Yang Fei said: "Wolf way?"

Jiang Dao: "Wolf is a kind of animal worth learning. There are many spirits worth learning from wolves. These spirits are necessary for successful people. If you want to be successful in life, you need to know the key to success. Password, wolf nature, is the only password to success in life."

Yang Fei smiled and said: "It seems that Mr. Jiang has understood it before?"

Jiang Dao: "I have talked with many lecturers who specialize in this wolf way. From my understanding, the wolf way is the ambition to pursue excellence and the goal of success. It is the courage to go forward and the indomitable perseverance. It is self-denial. Whose self-confidence is the enthusiasm to challenge difficulties."

Yang Feidao: "Wolf nature, to put it bluntly, is actually the mentality of a strong man, as well as loyalty and teamwork spirit."

Jiang Dao: "It turns out that the boss also understands the ways of wolves."

Yang Feidao: "The way of the wolf is the law of survival of the strong. Since ancient times, our country has emphasized that the heart is the slave of the form, and the object is the voice of the heart. Human beings use the wolf as a teacher to learn from its three strengths. That is, quick response, teamwork, and firm execution. "

Jiang Dao: "We're also turning wolf ways into corporations, how about that?"

Yang Feidao: "I don't object to the positive side of wolf moralization. However, I don't agree to treat this kind of transformation as enterprise."

Jiang Dao: "Why? It's very popular now. Many companies are talking about it, and some companies even specially invite lecturers to the company to give lectures."

Yang Fei said: "What is a wolf? A wolf is a beast! Its essence is greedy and ferocious! Whether its quick response, its loyal cooperation, or its execution of attacks, it is all for greed! We It is an enterprise, and of course the enterprise needs to expand, expand its territory, and make progress! However, we cannot train employees to become wolves, and we cannot treat a kind of animalization as an enterprise."

Jiang's expression froze, and he said respectfully: "Boss, your thinking is a level higher than that of a wolf. How should we build an enterprise?"

Chapter 1686 A Potion of Good Medicine

Yang Fei said: "Before we decide on commercialization, we need to figure out what exactly is commercialization? What is our purpose for doing a good job in commercialization?"

Jiang Dao: "If you understand it according to the morality of wolves, it should be income. The wolf's attack is to get food. For us, it is income. In other words, it can also be said to be business."

Yang Fei said: "Whether an enterprise can last for a hundred years depends on whether it can obtain continuous income, that is, whether it has a steady stream of business. However, I don't think these can be regarded as corporate."

Jiang Dao: "That is the propaganda slogan, the slogan posted on the wall, reading activities, singing competitions, basketball games and so on?"

Yang Fei laughed and said: "These are just amateur activities, just like each of us has hobbies, and this is not the essence of corporate. Our hobbies are not our essence."

Jiang said: "Boss, please forgive my short-sightedness, what is the essence of enterprise?"

Yang Feidao: "If we regard an enterprise as an organic life, then, if we discard all external factors and look at the essence, I think that enterprise should be as important as the genes of our human body. This is a kind of inheritance. , a kind of continuation, a kind of endless potential power.”

Jiang thoughtfully, nodded and said: "It makes sense, this kind of statement is very special and great."

Yang Feidao: "The way of the wolf is a kind of plunder, plundering other people's resources to strengthen oneself. And enterprise itself is a kind of resource, a continuous resource that can be self-generated. It is invisible, intangible, but real. It exists, and it can be felt by everyone who is in it, everyone who touches it can feel it."

Jiang Dao: "It sounds mysterious, but it's true. Isn't that what transformation is like? The key question is, how do we achieve this kind of transformation?"

Yang Fei said: "Of course it can only be realized through external forms. Let's determine the core of enterprise first, that is humanitarianism!"

"Humanism? Is this in contrast to the ways of wolves and sheep?"

"Yes, the way of sheep is gentle, but too weak, and the way of wolf is overbearing, but too cruel. We are humans who have evolved to a high-level form. How can the wisdom we possess be compared to wolves or sheep? The so-called execution of wolves Strength, loyalty, and teamwork are fundamentally vulnerable to the human army! Humanitarianism is the core of enterprise."

Jiang Dao: "I used to talk to those lecturers, and I thought they spoke so well that they almost convinced me and almost made me accept the way of wolf they advocated. Listening to you now, I understand that compared with you, Those so-called lecturers are not worth mentioning at all, they only know one thing, but not the other."

Yang Fei said: "Lecturers are talking about other people's thoughts. They play a role of dissemination. They are not masters, and they don't have very profound thoughts. No matter how good they are, the thoughts are others'."

Jiang Dao: "Then let's make sure that humanitarianism is the corporateization of Meili Group?"

Yang Fei said: "Mr. Jiang, let me ask you, the father of Disney has passed away for decades, and the management has changed one after another, but Disney's dream of bringing joy to people has never changed, and it is getting stronger and stronger. What is it? Supporting the company?"

Jiang Shenyin said: "Because they have their own corporate culture and their own corporate dreams."

Yang Fei said: "Yes, when a group of people complete a thing together and form a common belief, cognition and trust in the process, it begins to become the genes of this company. No matter how many changes there are in the middle, as long as these genes are in the , it is possible to restructure the company.”

Jiang Dao: "The enterprise is also a living body."

Yang Fei said: "Yes, the company is also an independent living body. It will grow and evolve by itself, and we are just a layer of nurturers in the middle of it. We are very lucky to participate in its creation together. Just like a child, you put When he was born, every cell of him was split by you, but one day, he will be different from you, and he will have his own uniqueness."

Jiang Dao: "It's the first time I've encountered and heard of this concept, but I think it's really shocking, and at the same time I agree with this view."

Yang Fei has been thinking about entrepreneurship for a long time.

After reading through the books and studying the history of the establishment, development, prosperity, and decline of countless enterprises, he concluded that a successful and lasting enterprise must have its genes, or its soul.

Many companies that are rapidly becoming popular are booming for a while, and their prosperity is also rapid, and their failure is also sudden.

These enterprises are in line with the characteristics of wolves. They pay attention to teamwork, are full of attack power, and have superb execution ability, so they can rise rapidly.

However, most of these enterprises also collapsed very quickly, people have no time to lament its brilliance, and have already begun to lament its fall.

Yang Fei studied BA at Harvard, and what he has seen most are various corporate cases and corporate histories.

He compared every enterprise to a living body.

Those hundred-year-old companies seem to be elves with a strong soul, no matter who owns the company, they can run well, just like an advanced driverless car, no matter who is sitting in it, as long as you input instructions , it can accurately reach the destination.

And some enterprises, which seem to be giants, are actually empty shelves, like powerful but clumsy giants. Once they encounter a crisis, they are at a loss and are easily knocked down.

The biggest crisis of the enterprise is nothing more than the following:

One is that the products no longer meet the needs of the times, but are unable to innovate, and are eliminated by replacement.

The second is that the founder's personal imprint is too strong, and it is all maintained by one person. When the founder has an accident or passes away, the entire corporate empire collapses in an instant. This is also the curse of not being rich for three generations.

The third is mistakes in decision-making, blind expansion, and the rupture of the capital chain, resulting in a credit crisis, causing enterprises to bear huge debts, unable to repay, and can only go bankrupt.

Yang Fei is already the richest man in the country, and his business has reached a considerable scale.

What he has to think about is no longer just moving forward.

It is necessary to stop properly and think about how to maintain the stability of the enterprise.

Entrepreneurship is difficult, and keeping a business is even more difficult!

On the basis of keeping the business, it will be even more difficult to expand the territory.

In the early Qing Dynasty, in a short period of time, a large area of ​​land was conquered.

In the prosperity of Kangxi and Qianlong, martial arts were unsurpassed in the world. However, after two generations of Ming emperors, they failed to expand the map of the Qing Dynasty. This shows the difficulty of maintaining success and opening up.

Yang Fei kept telling himself that the so-called richest man in the country was not the end, but just the beginning!

How to develop steadily and benignly is the question he has to think about now.

Entrepreneurship is the best medicine he can think of.