The richest man Yang Fei

After a while, Gu Qianqian and Wei Xinyuan walked in.

Chen Mo went to make tea.

Yang Fei asked them to sit down, and said: "Shas Company is coming fiercely, if we want to remain invincible, we must resort to unique tactics."

Wei Xinyuan said: "The new brand and new product we just released, isn't it enough to deal with them?"

Yang Fei said: "The most powerful product of Shas Company is not washing powder or shampoo, but cosmeceuticals!"

Wei Xinyuan glanced at Gu Qianqian and understood why the boss asked them to come.

Chapter 1620 It's not cosmeceuticals, it's herbs!

Yang Fei said: "Ji Shaokang and Mr. Ji are on a business trip. Qianqian, you hold a short meeting on his behalf. Later, you report the contents of the meeting to Mr. Ji."

Gu Qianqian bowed slightly and said, "Okay, boss."

Yang Fei said: "Mr. Wei, our group is still blank in the area of ​​cosmeceuticals. What do you think about this?"

Wei Xinyuan said: "Boss, I don't know much about cosmeceuticals, but I know that the concept of cosmeceuticals is very popular abroad."

Yang Feidao: "If you think about it carefully, the earliest cosmeceuticals should have appeared in our country. There have been records of cosmeceuticals in ancient my country. In the "Shen Nong's Materia Medica", it is recorded that "red jade film, duckweed ointment, black face and white skin" Fang, Sanhua anti-wrinkle liquid', etc., have quite good cosmetic effects. In Xia, there are also records of beauty-damaging skin diseases such as scabies and ringworm. These can be regarded as the earliest cosmeceutical products."

Wei Xinyuan said in surprise: "Boss, you are really well-read."

Gu Qianqian looked at Yang Fei with admiration.

Yang Fei chuckled, and said: "Our country's medical accumulation is very deep, and the development and utilization of plants in traditional Chinese medicine is far ahead in the world. As long as we can excavate and utilize this treasure very effectively, we will surely develop and develop modern medicines." The top cosmeceutical products of life concept."

Wei Xinyuan said: "However, the state's supervision on this aspect is relatively strict. Cosmetics cannot have medical or medicinal effects, otherwise it will involve false and exaggerated publicity."

Yang Feidao: "In the legal provisions of the United States in 1938, the definition of beauty products is that after the use of beauty products, it cannot cause any impact on the skin structure. Based on this point of view, all products used on the skin must not contain drugs that are harmful to the skin. However, since modern times, Americans have also begun to promote the concept of cosmeceuticals. Raymond Kliman, the founder of the American Society of Cosmetic Chemistry, spared no effort in promoting the concept of cosmeceuticals in the 80s.”

Wei Xinyuan said: "In terms of formula and technology, we must try our best to comply with the relevant laws and regulations of our country, otherwise the product will be supervised when it goes on the market."

Yang Feidao: "As for the formula of cosmeceutical products, I have three requirements. First, the formula must be fully disclosed. Second, the formula is simplified and does not contain pigments, fragrances, preservatives, and surfactants. Third, the content of active ingredients is relatively high. It is highly targeted and more effective than general skin care products.”

Gu Qianqian was afraid that she would not be able to remember, so she quickly picked up a pen and paper, and recorded while listening to Yang Fei's speech.

Wei Xinyuan said: "What kind of cosmeceutical products do we mainly produce?"

Yang Fei said: "We don't use the concept of cosmeceuticals."

Wei Xinyuan said: "Don't use cosmeceuticals?"

Yang Fei said: "You're right just now. The country's supervision of cosmeceutical products is extremely strong, and it will become stronger and stronger. The concept of cosmeceuticals is inherently vague. Is it medicine? Or cosmetics? Or skin care? products? If we sell them as skin care products but advertise their efficacy, people will think we are exaggerating.”

Wei Xinyuan said: "Then what should we do?"

Yang Feidao: "In the final analysis, cosmeceuticals are still skin care products, but the improvement is stronger, and the ingredients used are more natural and contain Chinese herbal medicine ingredients. Therefore, we propose a brand new concept called herbs!"

"Herbal?"

"Herbal?"

Wei Xinyuan and Gu Qianqian raised their heads at the same time and asked a question.

Yang Fei said: "Yes, Herbs! Our group will add a new department called the Herbal Business Division. We know internally that this is the cosmeceutical department, but externally, we use the name Herbs."

Wei Xinyuan said: "This is really a stroke of genius. The word herbal is very good! It sounds like it is related to Chinese herbal medicine, but it doesn't directly mention the medicinal properties."

Yang Feidao: "The functions of cosmeceuticals are nothing more than four. One is functional activation, which contains high concentrations of vitamin C, fruit acids, antioxidants, antibacterial and anti-inflammatory ingredients."

"The second is auxiliary medical treatment, which can resist sebum, suppress acne, kill bacteria, resist bacteria, etc."

"The third is repair and maintenance. It is a mild and repairing skin care product suitable for patients with poorly tolerated skin or skin problems."

"Fourth is post-operative care, such as microdermabrasion, laser surgery, or repair, sunscreen, whitening or concealer skincare products used after skin resurfacing."

Wei Xinyuan really didn't know much about this area. Listening to Yang Fei's talk, it was as if he was in class.

Yang Fei talked eloquently and said:

"Cosmeceuticals are still cosmetic brands, so we can't get too involved in the concepts of medicine, but should focus on beauty and skin care. Therefore, we can develop five types of products in a targeted manner."

"The first category is for sensitive skin. The ingredients are mild, reduce skin irritation, and relieve allergies."

"The second type is aimed at acne, pits, and scars. The therapeutic effect is achieved by exfoliating the surface cutin and controlling oil secretion."

"The third category is aimed at enlarged pores and acne-prone skin, effectively controlling skin oil and improving skin."

"The fourth type, for dull, blemish and wrinkled skin types, can achieve the effect of whitening, firming and radiant skin."

"The fifth category is mainly based on pure natural plant extracts. The ingredients are safe and mild, and they have miraculous effects on moisturizing and anti-aging."

"These five types of products belong to the application category of cosmetics and skin care products. We only use the medicinal ingredients in herbal essences to achieve the purpose of skin care. Therefore, our products do not involve too professional medical fields."

"In terms of publicity, we don't need to use medical terminology, that is absolutely forbidden! Remember, cosmetics are cosmetics, not medicine!"

Wei Xinyuan suddenly realized that he finally understood that Yang Fei had planned the planting of Chinese herbal medicine many years ago, so he was waiting here!

The establishment of Beautiful Pharmaceutical Group has established a positive image for the company, and planted a perception in the minds of consumers: Beautiful Pharmaceutical Group is in the business of medicine, so the cosmeceutical products they produce must be trustworthy!

This is more recognized and trusted by consumers than cosmeceutical products produced by ordinary daily chemical factories!

Wei Xinyuan asked: "Is that to establish a new brand and carry out separate operations?"

Yang Fei said: "Of course. However, it is a bit slow to establish a new brand, and it takes time and effort to promote it. It is far less rapid than the acquisition."

Wei Xinyuan smiled and said, "Boss, which brand do you fancy again?"

Yang Fei glanced at Gu Qianqian and said, "Little nurse!"

Wei Xinyuan and Gu Qianqian's eyes lit up at the same time.

"Little nurse?"

Little Nurse was founded in 1992.

According to the survey statistics of ac Nielsen, the brand awareness of Little Nurse is as high as 99%.

With a market share of 5 in my country, it is the fifth largest skin care brand in my country, second only to cardamom, Olay, Dabao and Avon.

Wei Xinyuan said: "Little Nurse is a really good brand, and the brand image fits well with our herbal products. However, if we want to acquire it, will its owner be willing to sell it?"

Yang Fei said lightly: "There is nothing difficult in the world, as long as you put your heart into it!"