The richest man Yang Fei
Page 1749
"So, after shampooing, the hair will be more slumped, and the hair will look soft, because there are hair care ingredients on the hair. After shampooing, the hair will be more fluffy, because the hair is washed clean. So, if you want The hair is fluffy and airy, and you can use shampoo."
"If you want your hair to be smooth and drapey, you can choose to use shampoo. Obviously, girls are more suitable to use shampoo. Of course, this is not absolute. After all, everyone's hair quality and hairstyle, as well as personal Likes are different."
Yang Fei added: "Shampoo has many functions, such as good smell, anti-dandruff function, oil treatment function, hair dyeing function, hair loss prevention, smooth nutrition, prevention of split ends, a special product for hair quality, natural function, all-in-one effect , wash and protect separately, wash and protect, contain fruit acid, relieve itching, etc."
"So, what about shampoo? Shampoo contains a variety of ingredients, and the combined effect of these ingredients can clean the scalp and hair. Usually the most effective ingredients in shampoo are surfactants. The shampoo acts as a cleanser for the hair and scalp, and when the shampoo is mixed with water it creates a lather. But the amount of lather does not reflect the cleansing power.”
"I have increased my knowledge! It turns out that there are so many specialties!"
"After washing my hair for decades, it's the first time I know it's not shampoo!"
"I never shampoo! Shampoo all the time!"
"Have we been fooled by the manufacturer's propaganda?"
"There should be no fooling around in the advertisement, it's just that we have a preconceived idea that other people's shampoo is just shampoo."
Yang Fei successfully shifted everyone's attention from laundry detergent to shampoo.
Then, he released another set of photos.
This group of photos is still a shampoo, but it uses a transparent packaging instead of a non-transparent plastic bottle like ordinary shampoo.
Yang Fei introduced: "This is our newly launched soft silk shampoo. This is a real shampoo. As you can see, our packaging is a transparent bottle, which can be seen from the outside. It's a runny, watery fluid, not a milky fluid."
Everyone suddenly realized: "After such a big circle, it turned out to be an advertisement! The purpose is to launch a new product of Meili Group!"
Yang Fei said with a smile: "Today is the new product launch event! If you don't advertise, what else do you do? This is an advertising event!"
Everyone roared with laughter.
Yang Feidao: "Our soft silk shampoo and beauty silk shampoo have two completely different positionings. Soft silk is positioned at a higher end, mainly aimed at urban elite white-collar workers, and suitable for people who pursue quality of life. Function Mainly soft and moisturizing, if you need anti-dandruff, please use it together with our Beauty Silk Shampoo."
Everyone laughed and said: "Hahaha, this wave of advertisements is well done. The two shampoos have different positioning. If you need different requirements, you have to buy an extra bottle of shampoo!"
Someone asked: "Boss Yang, does your shampoo have a repairing function? Just like my hair, after dyeing and perming, it becomes dry, and the ends of my head are split. Shampoo, can it fix these phenomena?"
Yang Fei said: "This lady asked a good question! First of all, we need to understand what shampoo is for? The man said that it is for cleaning the hair and scalp. Congratulations, you answered correctly."
The lady asked: "So, your shampoo, doesn't it have a repairing function?"
Yang Fei said: "Who told you that shampoo can repair hair? The function of shampoo is to clean the oil on the scalp, exfoliated cutin and dust on the hair. It has only one function, and the matching conditioner can neutralize the hair." And the alkaline ingredients in the shampoo, form a layer of film on the surface of the hair, making the hair smooth and shiny. And our soft silk shampoo, which combines the two effects of shampoo and hair care, is already considered a high-end product !"
He also explained: "After the perm is damaged, it cannot be recovered by itself, and it is impossible to repair it. Even with a hair mask, it can only add some hair nourishment and nourish the hair, and it cannot be repaired, let alone shampoo. Because, after the hair is damaged, a lot of cavities will be formed, these cavities will lead to the loss of hair nutrients and water evaporation, resulting in dryness. The function of the hair mask is to fill the cavities of the hair with artificial nutrients, so that the hair is shiny and shiny It’s just elastic, once you stop the hair mask treatment, the hair will return to the dry state before the treatment.”
He emphasized his tone and said: "So, it is completely wrong to say that shampoo can repair hair. Many people think that the more expensive the shampoo, the better. In fact, this is not correct. It is most reliable to choose shampoo according to the scalp. Yes, for example, if you have dandruff and hair loss, you can choose a symptomatic shampoo, which can only play a role. For severe dandruff and hair loss, shampoo cannot improve it. Therefore, choose shampoo according to your scalp. Choose conditioner for hair quality, this is the most scientific method.”
The audience burst into warm applause.
The lady was not convinced, and said: "You don't have the function, you deny it completely? Other brands have this function! There are also miraculous functions of hair loss and hair regeneration! You can't say that they are all false propaganda Right? If you dare to say that and the reporters report it, you are against the shampoo factories all over the world! Do you dare to say it again?"
Chapter 1574 Emergencies
In every press conference, there will be various unpredictable situations.
There will always be voices of doubt.
Yang Fei has long been accustomed to this.
He smiled slightly and replied calmly: "What you're talking about is the range of action of the drug. I think it should be registered as a special-purpose cosmetic, and it must pass the drug review before it can be released to the public? Sorry, we only discuss the efficacy of shampoo today. "
"Let me say a few more words! We normal people, even if we wash our hair every day, how long does the shampoo stay on the scalp? 5 minutes? I think it has been a long time? Many young people take a shower, and it takes only 2 minutes It's done, and it only takes tens of seconds to wash your hair. In such a short period of time, no matter how powerful the drug is, how effective can it be?"
"Ma'am, if you or your friends are suffering from severe hair loss, I recommend seeing a doctor instead of relying on a bottle of chemically synthesized shampoo. Please believe me, the side effects it will bring to you are definitely higher than positive effect on you."
As soon as Yang Fei finished speaking, the audience burst into warm applause.
Everyone talked a lot, saying that Yang Fei is a conscientious entrepreneur in the daily chemical industry.
Yang Fei said: "The products we release have any functions, and we will promote those functions. It's not that we don't know how to make gimmicks and false publicity tricks! We just don't bother to do it. It can fool people for a while, but it can't be fooled. A lifetime. And our Meili Group is operating as a century-old enterprise!"
"Well said!" The crowd applauded loudly.
The lady, finally having nothing to say, followed the crowd and applauded softly.
The new product launch conference of Meili Group was a complete success.
At the press conference, Yang Fei presided over the release of two brand-new brands, Haomama Laundry Lotion and Rousi Shampoo, and officially announced the establishment of Mylijiahua Group, and released a variety of Jiahua products at the same time.
Among the new products, laundry detergent and laundry detergent are actually similar, but the formula is higher-end, targeting a wider range of people and reducing damage to high-end clothes.
The soft silk shampoo is also a higher level than the beautiful silk shampoo.
With the improvement of social consumption level, the products of Beautiful Group also need to be upgraded to meet the development needs of the times.
On the occasion of the new millennium, Yang Fei launched brand-new high-end products in response to the requirements of the times, and will continue to introduce new ones in the future.
Gone are the good days when a company could grow old with one product.
With the rapid development of the market economy, product replacement is changing with each passing day, and the preferences and styles of young people are changing at any time.
If an enterprise cannot keep pace with the times, it can only wait to be eliminated.
After the press conference, a reporter from the TV station stayed to do an exclusive interview with Yang Fei.
Most of these interviews are arranged in advance.
What kind of questions the reporter asked, how Yang Fei would answer, just follow the procedure, just like a rehearsal.
Because this is going to be broadcast on TV, so you can't travel on business.
Yang Fei arranged the press conference on the top floor and received a miraculous effect.
Those who came to the press conference did not leave immediately after the meeting was over, and were all attracted by this special sky garden.
Many people didn't know before that there was such a place for eating, drinking and having fun in the center of the city.
Everyone was walking around happily, and it was lunch break time. The restaurants and bars were full of people. The sales performance of the shop on the top floor was bound to skyrocket this day.
After Yang Fei accepted the interview, he was about to get up and leave.
A middle-aged man next to him suddenly came over, without any warning, took out a plastic bottle, unscrewed the cap quickly, and threw it at Yang Fei with his hands.
A liquid with a strong smell poured on Yang Fei's body!
It was too late to say that, but soon, the mouse next to him stood up and stood in front of Yang Fei.
The bottle of unknown liquid was all spilled on the mouse's chest.
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