The richest man Yang Fei

Under the war of daily chemicals, big brands, such as white, Omo, Tide and other internationally renowned brands, have also cut prices one after another. At the same price, consumers will naturally choose the products of big brands.

As a result, the living space of small brands is infinitely compressed and squeezed away.

At the beginning, domestic small businesses still felt that they were upholding justice and attacking the monopoly of Meili Group.

They thought that if they wanted to survive, they had to defeat Meili Group.

Under the leadership of big companies such as Procter & Gamble and Unilever, small companies sharpened their knives and besieged together, launching the battle of Guangmingding in the daily chemical industry.

Everyone felt that Meili Group would not last long.

They are even more sure that as long as the Meili Group falls, their future life will be easier.

However, as the months passed, Meili Group was still standing.

On the contrary, small businesses are already in jeopardy.

Small and medium entrepreneurs, look forward to the end of this war.

However, the nature of war is like this, once involved, there will be endless death.

Unless there is a super big company that steps forward, releases a super invincible atomic bomb, deters everyone, and uses irresistible violence to brutally end this war.

Moreover, the long and continuous war has made small and medium-sized entrepreneurs realize that the ambitions of big foreign brands are far greater than they imagined.

The Meili Group is here, and the banner of the domestic daily chemical brand is there.

With this banner, consumers will at least consider buying domestic brands when choosing daily necessities.

Once Meili Group is defeated, no one in the domestic daily chemical industry can compete with foreign brands. At that time, the entire industry will be monopolized by foreign brands!

As the saying goes, under the cover of the nest, how can there be any eggs?

If the people lose all confidence in domestic brands, it will be the end and tragedy of real domestic daily necessities.

Based on this perception, some companies began to regret participating in this war.

However, they have forgotten why they joined the war in the first place.

But now, they can't even withdraw even if they want to.

This war without gunpowder is far more cruel than a real war.

Can't surrender, can't admit defeat.

Either fight down or go bankrupt.

The time has entered July, and daily chemical companies are already miserable.

Meili Group has its own raw material supply chain, advanced intelligent production line developed by itself, stable sales channels, and overall cost far lower than its peers.

Therefore, in this daily chemical war, the advantage of Meili Group is very obvious.

Some people began to publicly call for Yang Fei to stand up and save the entire domestic daily chemical industry.

Yang Fei couldn't help laughing when he heard these voices.

At the beginning, it was they who listened to what others said, regardless of the consequences, regardless of everything, or took the initiative to provoke the flames of war, or followed the instigation and devoted themselves to the battle against the Meili Group.

Yang Fei was just forced to fight.

Now they can't hold on any longer, so they want to ask Yang Fei to clean up the mess?

Of course Yang Fei also wants to end this endless war.

If the fight continues like this, no one will benefit.

Meili Group itself is also a feather in the ground.

With the deepening of collectivization, various contradictions and conflicts, defects and serious illnesses have become increasingly prominent.

This morning, Wu Guohong, Vice President of Marketing of Meili Group, walked into Yang Fei's office.

After careful consideration, Wu Guohong once again perfected the distribution system proposed last time.

Wu Guohong believes that distribution is a good channel for manufacturers and dealers to relieve their worries.

But it must be used well in order to become a sharp weapon.

Every product, and even every brand, has a different distribution network.

For example, the distribution network of high-end liquor is completely different from that of low-end liquor.

As a distributor of high-end liquor, you are used to earning dozens or even hundreds of yuan in net profit per bottle of liquor. If you ask him to be a distributor whose profit is only three or five yuan per case of liquor, he will It's not interesting.

In the same way, as a distributor who is used to shipping hundreds or even thousands of products a day, if you let him sit in the store every day and live by selling one or two cases of wine, he will definitely feel very uncomfortable.

Although from a profit point of view, the two are not much different.

The same is true for selling wine, and the same is true for selling other products.

How to find the right distributor for the dealer?

How to make distributors willingly sell goods for manufacturers and distributors?

How to ensure the profit balance between dealers and distributors?

And most importantly, how to control distributors?

Wu Guohong proposed that manufacturers should dominate the product structure and supply of distributors, and monopolize the category management of distributors.

After a distributor's one-year business operation, there are not many products that can bring it 80% profit. At most, there are three or five products.

Some people may say that the distributor has opened such a large store and the retail business is so good every day, isn't it profitable?

Anyone who actually does business knows that a distributor is already very happy if his retail business can keep his front rent, and his main source of profit is still in the distribution of the core products he operates.

Therefore, what manufacturers need to do is to become the distributors of their core profit sources, control their dominant profits and the market on which the network continues, and then control them well.

Wu Guohong believes that the control of distributors is sometimes a relationship of mutual need. The more such controls are, the more harmonious the relationship is, and the greater the rights manufacturers can win.Therefore, helping distributors to grow is, in a sense, helping the company to grow itself!

To control distributors is to control a resource. The current consumption cultivation work has come to an end. When the inflection point of the product has appeared, the distributor can feed back the enterprise and help us realize the market blowout after the inflection point as soon as possible and seize it as quickly as possible. Market share, the formation of strong sales of products, and earning the losses that were paid in advance when entering the market in the early stage.

After listening to his long speech, Yang Fei only said one sentence: "I leave the market to you, and I only look at the results. The time I give you is limited, three months! Is it enough?"

"Boss, one month is enough!" Wu Guohong straightened her waist and replied vigorously.

"Very good!" Yang Fei nodded in satisfaction, "In order to cooperate with the establishment of the distribution system, the company is preparing to launch new products and brand new brands! At the same time, we will also launch an autumn promotional campaign!"