Hu Tianwang
Page 114
Zhang Huijun originally thought that Qin Tian would talk about the selling points, features, and investment of this drama, but he didn't expect it to be this. He immediately made the most regrettable decision in his life, rejected Qin Tian's request, and let them go. People, said disdainfully: "Nortel has Nortel's insistence, not to mention that it is not a divine drama, even if it is a divine drama, we Nortel are not interested in it."
Qin Tian didn't say anything when he heard the words, not even harsh words.Anyway, after 1 to 2 months, when You from the Stars starts broadcasting, it is estimated that the principal Zhang Huijun will faint in the toilet, and even be blamed to death by all the teachers and students of Nortel.Because they were not filming in Nortel, many of the extras and even the actors in some scenes would naturally not be from Nortel.
Those students who don’t have money don’t care. It is absolutely impossible for those who can study in Nortel to be from poor families, not to mention rich and powerful, at least they are middle class with a small amount of money.What they really care about is whether there is a chance to show up and become famous, otherwise how could they give money to sleep with supporting actors who have a chance to perform for a role that is a bit heavy?
To a certain extent, Principal Zhang Huijun's refusal ruined countless people's chances to become famous.After all, when you go to audition for other crews in the future, even if it is you from the stars who has two or three lines of lines, it is a very powerful qualification. This drama is really good, especially the Qin Tian version. The original version is much better.
"Tiantian, what should we do now? Go to Zhongxi?"
"What kind of Chinese opera are you going to? Go directly to the opera. If you want to play, play bigger. Let the principal of Nortel spend the rest of his life regretting today's rejection. It is estimated that he will be blamed by many people to death in the future."
It's not that Qin Tian estimated to punish him, he didn't hold grudges that much.But there is no harm without comparison, and there are too many such things.It's like a certain artist was originally supposed to play this role, but he refused. As a result, this role became popular, and this show became a super classic and a phenomenal existence.Naturally, this artist is often whipped and ridiculed by many netizens and people who eat melons.
If it's an artist, it's okay, but if you change to the principal of Nortel, it's not just as simple as being ridiculed, it's simply destroying one's future, making one's eyes dim, and even dismissing the get out of class.Where there are people, there are rivers and lakes. As long as there are people in the rivers and lakes, there will be struggles for power and profit. It’s fine if there is no real chance. Now that he, the principal, has made such a big mistake, he will naturally be punished. Sometimes society is like this.
Therefore, based on the principle of humanitarianism, Qin Tian did not harm the principal of the Chinese Opera, which was even more rigid than Nortel.It's better to go directly to Dongfang Media Group to cooperate with the drama and play big.
Dongfang Media Group is a media giant second to China Television Media, firmly sitting in the second place in China. It is also a listed company, but unlike China Television Media, it is absolutely controlled by the government. Many positions are appointed based on factors behind it.Although the government also holds shares here, it is only about 30%, and the rest is held by local businessmen, national investors, and institutions.
Therefore, in terms of business ideas, it is very international and generous. Although it will not be amazing, it will basically not make any mistakes in position, and it will not do stupid things.It is a steady development.The core of its subsidiary is Tomato TV, and Tomato TV mainly focuses on urban fashion dramas, so they are really interested in you from the stars.
Chapter 0156 Calculate money by ratings!
The difference with Zhang Huijun, the principal of Nortel, is that he thinks that the word Qin Tian is worthless and has no weight, and is not as valuable as the script investment lineup.Dongfang Media and Tomato TV don't see it that way. In their view, the same script, whether Qin Tian joins or not is completely two concepts, not to mention the extreme challenge with Qin Tian and without Qin Tian are completely two dimensions.Running Man is about the same.
Therefore, both Dongfang Media and Tomato Channel attach great importance to this cooperation. Dongfang Media even CEO Shi Leshan came forward in person, and Tomato Channel also sent a deputy director, Jiang Xingxue, who is in charge of purchasing films.At the same time, Tang Yan, who has a good relationship with Qin Tian, was also called over to assist.
Not to mention other people's attitudes alone made Qin Tian and Da Mimi very satisfied, unlike Nortel's indifference.
After Qin Tian explained his general plan, Shi Leshan said directly: "Week dramas are almost mainstream in foreign countries, especially in developed countries. Can you tell me the reason, Ah Tian? I know about this. But it’s still a little unclear.”
Yang Mi and Tang Yan were also very curious. After all, Huaxia really doesn't have any weekly dramas. They have done toilet tables before, but the ratings have always been relatively poor.
"The first characteristic of weekly dramas is that they have a long broadcast cycle. Generally, the drama has ten episodes a week. With forty episodes as the standard, it is almost four weeks, which is close to a month. Weekly dramas are usually on weekends. Two days and four episodes can be played for ten weeks, which is close to three months.
The second feature is the audience. The weekend is naturally the time when the audience is the most, so the ratings of weekly dramas on weekends must be higher than other times. It is easy to cause topics and heated discussions among the people, and become a phenomenon-level existence.
At the same time, because it is the weekend, when the ratings are high, the price of advertising can naturally be negotiated higher, which will increase the income of the TV station, and at the same time make the TV station willing to spend more money to buy Premium episodes.The producer can sell at a starting price, so they can naturally increase their investment.
And this is the third feature, that is, you can increase investment and adjust the plot at any time.Weekly dramas usually shoot for two to three weeks, and then start filming while broadcasting.Once the official screening is a great success, both parties can raise their bets or adjust the script at any time to increase the plot that the audience likes and reduce the slots.
However, weekly dramas also have several risks. First of all, the episode itself must be very exciting. Even before the broadcast, there will be a high degree of topicality and traffic. This is the basis of success.The second is the broadcast time period. According to various statistics, the time period of 8-10 pm is the most suitable, so it is necessary to choose a blank period that is not available in variety shows or make some adjustments.
As for the reason, of course, the family has a high probability of going out for dinner or having a big meal at home on weekends. If it is too early, there will be no people, and if it is too late, many people may have gone to bed, so there will not be so many viewers.That's about it. "
After listening to Qin Tian's narration, Shi Leshan took the lead in applauding. He really has real skills. In fact, he has also known about these things, and even many satellite TV stations want to do this.After all, the ratings of variety shows are average except for those aces.
Now there is a limited entertainment order, and a season of variety shows cannot exceed twelve episodes, so weekends, which are supposed to be the most profitable time, are often unsatisfactory.For example, when there are extreme challenges on Tomato Channel, it is not bad, and it can be kept above 2%. When there are running men and good voices on Blueberry Channel, it can get up to about 3%.
If it's an awesome weekly drama, it's different, ranging from about 3% to 7% is very possible.And the cycle is very long.The advertising revenue is really scary, but it has high requirements for the series. As Qin Tian said, it is best to be a phenomenon-level drama, and the magic drama is naturally better. It is simply a magic tool for making money.
"I, Dongfang Media, are willing to take a gamble, but I don't know what kind of premiere price A Tian you guys plan to ask for. At the same time, I hope you don't sell online copyrights for the time being. After the first 4 episodes come out, we will discuss this first."
Dongfang Media also has a special video website called BesTV, which is not well-known, so if Qin Tian’s drama is really awesome, they want to buy the network copyright and develop a video website along the way, then it won’t be possible to use a few hundred million for publicity. Effect.Not to mention that flying soaring into the sky can at least be a blockbuster, and after a series of heavy punches in the future, it may not be impossible to create a very powerful video website.
Qin Tian was taken aback for a moment, but quickly realized that after all, Toilet TV and Blueberry TV also have their own video platforms, Mango TV and Blueberry TV.Although it is not as good as several major video giants, the invisible income is still good, at least it is profitable, and it is still very helpful for the promotion of the TV station.
Qin Tian naturally began to calculate the quotations, and he naturally had a bottom line in his heart, including the first quotation. However, Qin Tian decided to play hard, because he found that Dongfang Media is really not short of money, and others want to play hard, as long as Your show is so awesome, they even dare to buy horse bones with thousands of dollars.It is true that businessmen sometimes care about every detail, but most of the time they are bold and bold, and they dare to do anything if the profit is large enough.
"How about the ratings?"
Shi Leshan immediately became interested when he heard the words. He likes to play this kind of bet. In fact, it is fair to both parties. If the ratings are really high, he is willing to do it for the money.After all, what he was watching was not the one-acre three-point land, but he planned to implement a weekly broadcast system, and even adjusted the ace variety show to Friday, and set up a weekly broadcast time slot.
At that time, it will not be hundreds of millions of revenue.But everything is difficult at the beginning, this first shot must be fired.The reason why the toilet station failed was because their first shot, Biography of the White-haired Witch, was of average quality, ratings, and influence. Not to mention phenomenal, even popular dramas were barely there.
"Appreciate further details."
"Below 3%, 300 million episodes, each additional point is 150 million per episode. In other words, 5% of the ratings is 600 million episodes. If it can exceed 8%, it will be almost 1000 million episodes. And It is paid on a weekly basis, that is, the average ratings of four episodes per week. After all, my psychological reserve price is also 750 million per episode."
Chapter 0157 Agreement reached!
Da Mimi and Tang Yan are dumbfounded now, what the hell is the price?A single episode is more than [-] million, and the [-]th episode can sell [-] million just for the first broadcast?Counting the second round, webcast, do you plan to sell a drama for one billion?Well, the two girls really feel dizzy now, they are still too low.
Shi Leshan didn't show any frightened expression. The CEO of a giant with a scale of 6 billion, let alone a few hundred million, has done transactions of billions and tens of billions. How could he be frightened.He had heard Qin Tian's subtext. The lowest ratings of this show would be around [-]%. This is the real annual ratings champion, undisputed.
Gu Jian's ratings are good, but it's not even 6%. After all, that's the average rating of the entire series, which means that this drama will be hotter than Gu Jian at the very least, and according to Qin Tian's intention, it is likely to break 8%.Now it's not the same as before, after all, there are too many broadcasting channels and more episodes.If it can pass 5%, it will be a phenomenal annual ratings champion. If it can pass 8%, it must be a drama.
As soon as he thought of the word divine drama, Shi Leshan couldn't help getting excited, and even wanted to pay a high price to win the online copyright together.But... I'm afraid it's not cheap.
After all, Qin Tian’s social status is really high now. The absolute value of the salary of 1.5 million to star in a TV series, [-] million may be willing to pay, after all, it is enough for him to carry the flag alone. In other respects, the budget of [-] million is completely enough. With an investment of less than [-] million yuan, it was finally sold for [-] to [-] million yuan, and the rate of return was also very good.
Like Gu Jian, if Dragon TV asks for a price now, it will dare to release 600 million episodes, and dare to directly broadcast the project last week.So Qin Tian's price is actually not too outrageous.After all, he is worth the price now, especially when his martial arts box office broke [-] million in fifteen days, he is absolutely hot.
"I'll offer [-] million yuan for webcasting. Will you sell it?" Shi Leshan asked tentatively. In fact, phenomenal dramas may not be able to reach this price, but now it's a seller's market. Who told him that BesTV, a subsidiary of Oriental Media, needs Such a popular drama hit the market.
"Sell it for [-] million, or wait. This is beneficial to both of us."
Qin Tian was a little bit tempted, but finally thought that this is you from the stars. As a Korean drama, the number of webcasts has exceeded tens of billions. It is still an enhanced version of Huaxia's own drama, and it has to be doubled anyway.So I really can't sell it low, otherwise it's better to bet on the number of broadcasts on the Internet, anyway, he has gone further and further on the road of gambling.
Now Shi Leshan can confirm that Qin Tian's estimate is a divine drama rather than a phenomenon level, and he even has the idea of directly spending 750 million an episode.But in the end, he chose to accept the gambling agreement.
After all, weekly dramas are still like this kind of filming and broadcasting, and there are still some pitfalls. If they are bought out, will they not strive for excellence in the future?Compared with the more lucrative benefits and the benefits that have already been obtained, passion is different.So Shi Leshan would rather you make it into a drama and he would spend more money.Anyway, Dongfang Media is not short of money, and the three David TVs are the richest, what they lack is influence and the top throne.
After all, he won the second and third place on Tomato TV, but he never won the first place.Even if the toilet table fell down, the blueberry table would be the first to sit on it, so the tomato table wanted to gamble once. If Qin Tianzhen is so good, the long-term cooperation in the future will be good.
After the agreement was reached, Qin Tian expressed his thoughts on filming in Shanghai. Naturally, Shi Leshan was happy to see the success, and said bluntly that he could call him after they went and couldn't reach an agreement. not big.
The principal of the theater is Han Sheng, the dean of the Shanghai Theater Academy, a professor of the Department of Stage Design, a doctoral supervisor, and a famous stage designer in China.At the same time, he is also the vice chairman of the Huaxia Theater Association, the vice president of the Huaxia Stage Art Society, the vice president of the Huaxia Drama Research Association, the president of the Magic City Stage Art Society, the member of the Magic City Federation of Literary and Art Circles, the executive director of the Magic City Dramatists Association, and the Magic City Television Artists Society. Director, chairman of the Culture and Technology Committee of the Metropolitan Bureau of Culture and Broadcasting.
Just looking at this long list of names gives people a feeling of being tall, much more powerful than Zhang Huijun, the principal of Nortel.Not a very nice person to deal with.Tang Yan knew him naturally, but they didn't have much friendship, that is, they met and chatted a few times during school celebrations and other ceremonies, but usually they were juniors.
So both Tang Yan and Yang Mi were a little apprehensive, especially after Tang Yan heard that they were expelled from Nortel, she was even less sure.If it was herself, she wasn't even sure whether Principal Han Sheng would meet her. After all, she was ashamed of being on stage and was often criticized.
However, with Qin Tian here, there is still some face. After all, the martial arts box office of one person is 15 million now, and it is not a big problem to exceed [-] billion. If Southeast Asia can also be released, it is very likely that it will exceed [-] billion in the end, which is better than Thailand. Jiong is tall, comparable to Journey to the West and Conquer the Demons.
When Qin Tian expressed his thoughts, Han Sheng didn't immediately refuse, but asked him his opinion and prediction on the drama.
Qin Tian directly showed him the contract he had signed with Dongfang Media. Now he would no longer be full of confidence, thinking that he could succeed by relying on his own name.These film academies are sometimes too hypocritical. There are many students who want to benefit from the hidden rules, but they always pretend to be serious. They are really hypocritical and sanctimonious.
Han Sheng was actually not very happy at first, but he was very interested in Qin Tian. After all, Qin Tian might be able to get mixed up in the sky now. It would be good to get an honorary student after building a good relationship, which would increase the reputation of the school. It's a good way, they lack important big names in the circle when they go on stage.
But after reading the contract for gambling, he didn't think so anymore. This show is awesome, and he knows Shi Leshan.Since Shi Leshan signed the contract in this way, it means that Shi Leshan is very optimistic about the show breaking five, or even breaking eight. At that time, the influence will be great, and it is also a very good publicity for the show.
"It can be filmed in our drama, and you can even use our dormitory and classrooms. All the teachers and students in the school can cooperate with you. But I also have a few requirements."
Qin Tian immediately replied after hearing the words: "Say it."
"I won't accept the money. There must be a live filming of our play, and the whole play can't be less than 10 minutes. At the same time, the school can't change its name and must use the Shanghai Theater Academy. All teaching buildings and classrooms use their real names. In addition, the tricks For the unimportant supporting roles, we have to use our teachers and students in the play. How about it?" Han Sheng stated his conditions.
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