Rebirth of the Cyber Hegemony

Page 48

"sweat……"

Chen Yu suddenly realized.

He was still thinking just now, Dad is free to read some law books.

It turned out that I wanted to sue someone else.

"Dad, forget it, don't sue, you won't win."

"Why can't you win the lawsuit? Look at his signboard. Our name is snail Xishi, and he is called beautiful snail. There are also five flavors of snails we have, and they also sell five kinds. We cost 3 yuan a plate, and they also sell 1 It's 3 yuan for a plate. We recently added some duck feet, and they added it."

"I really can't tell."

Chen Yu smiled bitterly and said, "It's reasonable, Dad, if we can make snails, why can't others make snails?"

"It's not."

"Then we can make five flavors, but they can't grow five flavors? Besides, they didn't copy our secret recipe. Even if they copied it, they made it with their own efforts. It's impossible for this restaurant to be fired. It’s a new dish, other restaurants can’t cook this dish. And the price…”

Chen Yu talked for a while, and finally, Chen Simian threw the book away: "Forget it, Xiaoyu, I understand all these, and it's not that I don't know that I can't sue, but I just feel uncomfortable."

"Okay, okay, leave them alone, they do theirs, we do ours, I'm going to the store."

"Hey, Dad, don't go, I haven't finished talking yet."

Chen Yu stopped Chen Simian who was going to the store.

"Xiaoyu, what else do you want to say?"

"I mean, Dad, if we don't care about it, there will be a family of beautiful snails in Longnan today, then a family of handsome snails in Dingnan tomorrow, and a family of uncle snails in Quannan the day after tomorrow. Even, even we believe Feng, he may even appear as dad's snail..."

"what……"

This made Chen Simian a little panicked.

"Then what to do, if they really do this, how can we do business?"

During this period of time, Chen Simian had become quite skilled in doing business, and he could consider all aspects of things.In fact, the technical content of a snack bar like Tianluo Xishi is not high, and the victory lies in its professionalism and freshness... If others want to imitate it, they can completely imitate it and come out with the same one.

Even the snails fried by experts may be better than the snails of the snail Xishi.

"Dad, don't worry."

Chen Yu comforted his father and said.

"Don't worry, if they all follow suit, our franchisees will all run away."

When I joined the Kangnan branch, I thought that the snail beauty can be regarded as a small scene.

Then there were two branches in Chongyi and Anyuan.

Originally, Chen Simian had planned to bring the snail snails to the eighteen counties of Gan City in the future, but now he saw that it was hopeless.

Others can imitate it, so what are you doing with the franchise fee?

"Dad, I can't run away."

"Why can't I run away?"

Chen Simian was even more anxious: "If they find that joining and joining has little effect, then they will not consider joining our snail beauties. After all, not everyone is willing to pay 3 yuan."

"Dad, in fact, their reluctance to join is not because they don't want to pay 3 yuan."

"What's the reason for that?"

"That's because the brand of our snail beauty is not loud enough."

"Not loud enough?"

"Correct."

Chen Yu added: "If the brand of our snail Xishi is like KFC, do you think they would like to open their own shop, or would they like to join KFC?"

Chapter 55: Mobile Phone

"Of course I am willing to join KFC."

This has to be said.

As soon as the KFC brand came out, it was a killer feature.

Even if there are many restaurants that offer fried chicken wings similar to KFC, the business is not very good.

Why is business not doing well?

Is it because the taste of these stores is not as good as KFC?

No.

In fact, many people don't think KFC tastes so good, nor does it feel how delicious KFC is.

But whether you think he is delicious or not, there are so many people in KFC.

If you really want to get to the bottom of the reason, it is the role of the brand.

"But, Xiaoyu, how can we compare with KFC. How big is KFC? It's famous all over the country, no, all over the world. Our snail Xishi is also well-known in Xinfeng and some places in Gan City. And this popularity is also It’s not high, and many people still don’t know about our snail beauty.”

"So, it's still the reason why our brand is not loud enough."

"Xiaoyu, you mean to advertise?"

"Correct."

Chen Yu nodded: "It is necessary to advertise."

Jiuxiang is also afraid of deep alleys. He can't go far without advertising for any brand.

Unless he is a monopoly product.

In this world, not only unknown brands need to advertise, but also more famous brands.

Everyone in China Mobile knows about it, but China Mobile's advertising efforts are becoming more terrifying every year.

"Xiaoyu, didn't you say you advertised online?"

Chen Simian remembered Chen Yu's previous advertisement on the Internet.

"Advertising online is actually limited."

Chen Yu shook his head: "Nowadays, many people don't surf the Internet very much. Those who surf the Internet are young people. You see, people like Dad, you don't surf the Internet very much."

"It is."

"But it's people at your age, Dad, that they have the idea to open a snack bar."

That's the point.

This is also the reason why Chen Yu had advertised so many before and only attracted one franchisee.

Although there are some effects of continuing to fight later, the effect is actually very general.

Moreover, this kind of advertisement is not free. It also requires a certain cost to ask Fatty Wang's studio to help.

"So, Dad, I think we can advertise in a different way."

"Which kind?"

"Let's put it this way, Dad, where the advertisements are the most eye-catching and the most widely spread."

"television."

As soon as he said it, Chen Simian said, "Xiaoyu, you won't tell me to go to a TV station to advertise."

"Uh……"

Chen Yu was a little embarrassed: "This, this, this is necessary. If you have money, it is best to find a TV station to advertise. But, Dad, TV station advertising is so expensive, how can we have so much money?"

"Where do you advertise?"

"newspaper."

Chen Yu said it directly.

"newspaper?"

"Yes, it's a newspaper."

While talking, Chen Yu analyzed and said: "Dad, look, besides TV, newspapers have the greatest influence. People of your age generally read newspapers, even if some people don't, but those who read newspapers There are also a lot of people. And people who can read newspapers generally have some assets, which is also conducive to them opening a store.”

"In addition, newspaper advertisements are not expensive. We don't choose any provincial newspaper or anything, we choose the city newspaper. The Ganshi Daily is good, with a large circulation, and it can affect the entire eighteen counties of Gan City. As long as our Advertisements in Ganshi Daily will definitely gain a certain popularity in Ganshi. As long as our popularity is raised, then even if someone else opens a snail shop in the future, they will not be able to affect our business. Even, In the future, as long as someone wants to open an snail shop, they will be the first to think of joining our snail beauties."

Chen Yu's idea moved Chen Simian's heart, but he didn't make a decision yet, so he said, "I'll discuss this with your mother later."

"Well, we have to discuss it. For such an important matter, my mother must be in charge."

"Stinky boy, is your father so worthless?"

"Hahaha, dad, I'm going to school."

After a haha, Chen Yu trotted all the way to the school.

……

"Lu Xue, are you free tomorrow?"

"what?"

"I see that there is an escargot store in Guoguang Supermarket. The taste is pretty good. Please eat snails."

"what?"

Li Wenjie hung a purchased Nokia on his waist, touched it with his hands, and then very politely invited Lu Xue to eat snails.Lu Xue glanced at Chen Yu next to her, feeling a little embarrassed, she shook her head and said, "Sorry, I have something to do tomorrow."

"That would be a pity."

Li Wenjie sighed regretfully, and looked at Chen Yu again: "Chen Yu, how about going to the Internet cafe together on weekends, let me tell you, a game Legend has become popular recently, and it is very popular."

"You also play legend?"

"That's right, I'll take Zhang Qiang and Huang Liang to play together, and you play too?"

"Uh, I practiced a Mage number a few days ago."

"How many levels?"

"This... seems to be level 40."

Chen Yu didn't play Legendary much recently, so Zhang Jianming threw the mage number to play.

He had already reached level 40 before, but he didn't know how many levels it was now.

"Level 40?"

"Yes."

"Blow you."

Li Wenjie chuckled: "It's not like you don't know how difficult it is to level up as a legend. To level up to level 40, you have to stay offline for at least 24 hours a month."

"Oh, you can't help it if you don't believe me."

Chen Yu shook hands and said helplessly.

"Heh... blow it yourself."

Seeing Chen Yu being so cheeky, Li Wenjie snorted and left.

However, when he left, Li Wenjie subconsciously touched the mobile phone on his waist.

"I'm stupid, Wenjie, what's on your waist?"

"do not know?"

"You guys, what are your eyes, mobile phones."

Just now, even showing it in front of Lu Xue and Chen Yu, neither of them moved, and Li Wenjie was a little depressed.

Fortunately, finally there are people who know the goods.

"I'm sorry, the phone."

Although mobile phones were not considered rare in 2001, they were still valuable items for students.