my time as a director
Page 981
Netizens immediately became very popular, and some people started calling him Dad.
Everyone is happy, but theaters across the country are going crazy.
The journey is okay, and it is not expected in the Spring Festival file, but the two blockbusters Emergency Rescue and Vanguard are popular movies in this year's Spring Festival file.
Tens of thousands of movie theaters across the country have been preparing for the release of movies during the Spring Festival half a month ago. Various activities and publicity have spent money and effort.
Now go directly to the video website to show, which also means that tens of thousands of movie theaters have been busy in vain for more than half a month.
How could the theaters be willing to suffer from this loss? More than 20 theaters directly sued the Film Bureau jointly, demanding that emergency rescue and vanguard be banned from showing on video websites.
However, the three major platforms of Baidu, Ahri, and Penguin have already signed the contract, obtained the broadcasting rights, and the three major video sites have started counting down to launch, so how could it be terminated.
There is no way for the film bureau to stop this kind of commercial behavior.
The theater chains took the next best thing and asked the distributors of Emergency Rescue and Vanguard to compensate tens of thousands of movie theaters across the country for the cost of promoting these two movies in the past half a month.
It stands to reason that as long as you don't want to offend the cinema to death, you should compensate them for their publicity expenses.
Although Chen Wu intends to take this once-in-a-lifetime opportunity to let video websites start to intervene in movie projection terminals, it is not yet the time for a large-scale confrontation with theaters.
Just spend some money and tell them to shut up.
However, when Chen Wugang wanted to order the company to contact the leading theater chain, he dismissed the idea after seeing the reactions of netizens on the matter.
"Movie tickets are getting more and more expensive now. Any trash movie costs 40 yuan a ticket. These movie theaters still think they don't make enough money. Penguin managed to show us movies for free, but it still cost more than I bought it for one billion, and the movie theater is too embarrassed to ask people for money, it’s just too dark!"
Chen Wu quickly flipped through the voices on the Internet, and a smile gradually emerged from the corner of his mouth.
He immediately ordered his subordinates with a serious face, "If you don't give it, why should you pay them and let the public relations department prepare!"
As the vice president of Penguin Group, the most powerful Internet company in China, Chen Wu is very good at public opinion offensive.
The turmoil about boycotting traffic idols caused by Zhu Xian before was a big loss in terms of public opinion.
In his field of expertise, he was given a job by a film maker.
This time, Chen Wu is going to use what he is best at.
......
Penguin and Ari flatly refused when major theaters demanded emergency rescue and the distributors of Vanguard compensated for the manpower and material resources that the movie theaters spent on publicity.
Emergency Rescue is a project controlled by Penguin, Vanguard is owned by Ahri Films, and Journey is also owned by Penguin, which means that these three movies are their left hand and right hand.
Only iQiyi has to pay a lot of money, but there is no way, if they don't participate, then these three movies will only be shown on Penguin and Youku.
The effect of this kind of popular blockbuster is beyond doubt, and iQiyi has to spend money if it doesn't want to.
While rejecting the theater chain, it also issued an announcement saying that it has not cooperated with the movie theater in publicity.
Indeed, there is nothing wrong with this.
The promotion of movies is not only a matter for the producers and distributors, but also for movie theaters.
Don't think that movie theaters do nothing, they will also make choices based on the popularity and prospects of movies.
In the final analysis, it is all about attracting audiences to the cinema to buy tickets.
But this is spontaneous, and the purpose is also for the cinema itself.
However, the premise for them to do these "partial" promotions is that the movie will be released, otherwise they will be full.
Now, the theater has done publicity, organized activities, spent money, and the movie is no longer shown, and the money spent before was wasted.
But the distributor said that they have nothing to do with it, they didn't let the cinema promote it, and the two parties didn't have relevant contracts and agreements.
The film bureau can't control the lawsuit without a head.
Now, the theater chain is very angry. The movie theater itself is closed, and it will definitely suffer a huge loss this year, and it will be cheated again.
As a result, dozens of film and television companies and theaters condemned them online.
Jiangsu and Zhejiang Film Company took the lead in issuing a statement to all film practitioners in Jiangsu and Zhejiang Province. Twenty thousand employees in the entire industry will jointly boycott Penguin Films and Ahri Films, and the films produced and distributed by these two companies in the future will not be released. Released in any cinema in Jiangsu and Zhejiang!
Although there is no longer a geographical distinction among theater chains, no matter which theater chain it is, as long as it is a movie theater in Jiangsu and Zhejiang, it will be under the jurisdiction of Jiangsu and Zhejiang Optoelectronics and other departments.
After Jiangsu and Zhejiang film companies launched an attack, provincial film companies such as Jiangning, Modu, and Henan also issued a joint boycott notice.
For a moment, it seemed like the entire industry was boycotting Penguin and Ahri.
However, audiences don't care how much the movie theaters have paid for the promotion of these two movie theaters. For the public, it is now the Penguins who allow audiences to watch free movies at home when the movie theaters are closed.
This is obvious, and the public naturally voted with their feet.
Coupled with the guidance of Penguin and Ari, the public opinion overwhelmingly focused on Penguin and Ari who brought benefits to the public.
Even, there is some kind of force pushing the audience to condemn the cinema.
"These movie theaters are too embarrassed to boycott them. If you have the ability, let me watch movies!"
"There are not many good birds in the cinema. In the past, box office stealing and underreporting were everywhere. Bai Niao Chaofeng didn't arrange the film that time, and asked the director to kneel down to ask for a little film."
"Movie theaters are the cancer of the industry. You don't have to do anything, just rent a shop to buy some equipment, and just sit and collect money!"
"The movie theater is too dark. A small cup of Coke costs 15 yuan. It's made from the puree of Coke that I bought at the treasure house. The cost is less than [-] cents. The popcorn tastes terrible, and it's too expensive!"
"Coke puree? How does it taste, is it the same as the bottled one?"
"KFC is made with puree, but the taste of most of the puree on the Internet is different from the bottled one. There are a few stores that are okay."
"It's crooked, but the Coke in the movie theater is indeed exchanged, and the cost is very low. I did it in the movie theater!"
"Now that the Internet is so developed, there is no need to go out to watch a movie. It takes an hour to watch a movie for 90 minutes. It's a waste of time. It's much more convenient to just watch it online."
"That's right, the Internet is so developed that you don't have to go out to buy things or eat, but you have to go out to watch a movie. It's too primitive, and it's dead expensive. You just need to open an online membership."
......
Not to mention, there are really many people who think that watching movies online is better than cinemas.
Apart from the hassle of going out and back and forth, most of them think that movie tickets are very expensive, and the membership of the video website is only 15 yuan a month, which is a bargain.
Of course, there are also rational people who think that if they really want to watch movies online in the future, membership will definitely not be free, and they will still have to charge extra money. Video websites are not philanthropists.
However, on the Internet, most of the time, the voice of reason is often drowned out.
Many people just think that membership is free now, and it will be free in the future. When they are not cut off, they will not think about that.
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