my time as a director

Fan movies, as the name suggests, are a new type of film that focuses on fan groups.

In short, a movie made to cater to fans of a certain idol is only meaningful for certain groups of people.

If a movie is regarded as a commodity, then the movie must have all the attributes of a commodity.

Some sell stories, some sell feelings, some sell stunts, some sell meat, and some sell idols...

If you really want to count domestic fan movies, it should start with Far Cry.

As a domestic thriller with an investment cost of only 400 million yuan, it did not receive much attention from the industry before its release. On the day of the premiere, the pre-sale tickets were declared sold out within an hour.

Of course, online pre-sales in that era were not like they are now. Large-scale pre-sales, otherwise, no matter how awesome the fans are, it would be impossible to buy out all the pre-sales.

After more than a week of release, it received 5000 million box office. Even in order to meet the demand for movie viewing that exceeded expectations, many theaters had to temporarily increase the number of screenings.

The biggest factor in the box office success is Yang Mi's fans.

Less than a week after the release of The Great Takeyu, fans have created many scenes that amazed the film industry.

On the day of the film's premiere, there were flower baskets sent by fans at the entrance of some movie theaters, which looked like a celebration.

Fans gathered on Weibo and frantically swiped their screens. In just one hour, the premiere of "Da Wusheng" entered Weibo's "1-hour topic list", with more than 1 million searches for related topics. The power of fans is terrifying.

The entire industry looked sideways. With such fans, the film didn't need to spend money to hire a promotional team.

When Little Times was released, fans booked all kinds of venues, and spontaneously served as voluntary "ticket inspectors" in movie theaters to prevent movie theaters from stealing box office.

It is estimated that I am not so serious when studying or working.

The film and television dramas of the Little Times series and Notes on Tomb Raiders were also when fan movies matured, but at that time, they did not form a closed loop of self-produced and sold like they are now.

At the very least, none of those films were crazily controlled and criticized, and everything followed the laws of the market.

There is nothing to criticize for creating momentum on Weibo and booking out fans.

After experiencing maturity, Jueji and Sansheng Sanshi Shili Peach Blossom began to decline, and at this time fans began to mess around.

The term "lock field" was invented by Sansheng III Shili Taohua.

In the end, the fortress of Modu fell to the bottom of the valley.

In fact, these fan movies are not that bad except for the fact that the fans are embarrassed and the movies are ugly.

In fact, if you look carefully at these fan movies, the development trajectory is the same as that of the first generation of traffic stars.

It starts with appearance and ends with works.

These fan movies follow the minimum market rules.

Just like comedies are intended to amuse the audience, and horror films are intended to scare people, they are all types of films.

The reason why he was criticized in writing was nothing more than because the movie was bad.

Compared with these fan movies, Zhu Xian is completely an enhanced version of fan movies, and it can even be classified into another category.

Such a large-scale control and review is unprecedented in the film industry around the world.

Before the movie was released, there were actually no big problems. I opened the Weibo of the hero of Zhu Xian, and looked around, and his fans were as professional as a professional distribution company.

All organized and disciplined behaviors, even the issuing company can't find much fault.

Fans are called for pre-sales, emphasizing the principles of gold venues > non-gold venues, super halls > halls > small halls > vip halls, top10 theaters in this city > small theaters with a large number of people.

However, the control and review after the movie is released, even if the movie is only regarded as a commodity, this behavior is in violation of market rules.

There has never been a movie before that could hold the word of mouth for two days before it collapsed.

Far Cry, the beginning of the fan movie, did not control reviews at all, and Little Times actually did not control reviews.

Fans have the right to like movies, and there is nothing wrong with people liking Tiny Times.

Those fans are just promoting their favorite movies and refuting those who scold their favorite movies.

Is this wrong?

If it's a good movie, there's nothing wrong with it, it's just a bad movie.

And Zhu Xian's fans are hiding and lying, trying to silence all audiences who say the movie is not good.

People bought tickets and contributed to the box office for fans' idols, but in the end they didn't let them tell the truth.

I also want to block the ears of all those who haven't watched the movie and prevent them from receiving comments from real audiences.

In the past 20 years, no movie marketing has blocked the audience's mouths and ears!

There is a joke on the Internet that all ideas for getting rich are written in the criminal law.

This sentence applies to any place, and any improper means can often obtain greater benefits than legitimate means.

Jade Immortal's unprecedented control of critics, this kind of improper method in the film industry, has achieved a certain degree of success.

1.8 million on the first day, 1.2 million on the second day, breaking [-] million in two days.

Compared with the pitiful box office of more than 1 million points in the Shanghai Fortress, which is still within the normal range of marketing methods, the difference is obvious.

In the past two days, countless filmmakers and media have indeed grown their mouths, and that's okay...

Some media said that Zhu Xian's success was due to the revival of traffic, and some media said that it was because of Zhu Xian's relatively large IP.

Some people say that Shanghai Fortress closed the gate of traffic, but Zhu Xian opened it again.

The fans also had an orgasm, claiming that their brother had brought the Jade Dynasty IP into flames, and they also took the credit for themselves.

The huge sales at the box office also made fans work harder and harder to help their idols promote and criticize.

However, on the third day of release, that is, Saturday, the first rest day, Zhu Xian's reputation could not hold up completely.

The box office of 3 million in two days means nearly [-] million viewers. It is impossible to block the voices of so many viewers in this Internet age.

On the first day of its release, the critics were able to control a post about a bad movie with a dozen or even dozens of fans pretending to be passers-by.

But now, fans and sailors can't even do one-on-one.

It's like when a flood has dug a hole, it can't be blocked, and it will only get bigger and bigger, and it will flow thousands of miles.

Because the critics couldn't hear the real voice, passersby, audiences and book fans were deceived.

And the "prejudice" of Xiao Xianrou is too deep. No matter how good the movie is on the Internet, netizens who firmly refuse to go to the movie theater have all joined in the scolding of the movie.