my time as a director

Thinking about it this way, it is indeed much better than many ordinary people.

But... no...

"What do you call my appearance?"

"No other meaning, let's not talk about this, let's talk about business."

Li Qian made a haha ​​and returned to normal, "Judging from the current films on the market and the feedback from female audiences on ticketing platforms, their requirements for movies are relatively not that high, much lower than male audiences, unless some Movies they find boring.

This has also led to the fact that female audiences are more likely to accept movies with the model of ip+traffic, and they account for the majority of fans of traffic stars. In the future movie market, films with a model like "Magic City Fortress" will definitely not At least, how about it depends on the situation of "Zhu Xian" in the Lunar New Year file. "

"No way, didn't you break the traffic pattern this time?" Guo Fan was puzzled.

"It's not that easy. There are too many capitals and companies that rely on traffic to make money. The only way to monetize traffic is that movies have not been fully explored. How could they be willing?"

Li Qian looked away, "Furthermore, the leading actor in "Magic City Fortress" has been top-notch for four or five years, and he is no longer new to Xiao Xianrou. , Weibo almost went down, the number of fans had an obvious drop first and then rise, and the fighting power of fans was no longer comparable to the newly rising top streamers.

6000 million fans may seem bluffing, but I did a survey, in fact, the number of active core fans is about 30 to [-], although it is still the top of the first echelon among many idol stars, but it has been popular for too long , the fans are not so fanatical anymore.

The traffic with the most active fans is on the order of hundreds of thousands. It is impossible for this kind of people to support much box office. The actual role is to rely on fans to stir up topics and guide public opinion, and core fans will drive passers-by to watch movies.

Fans can bring hot searches and topics, and guide some public opinion. The more fans bring more topics, they can drive the first batch of more curious passers-by into the cinema, and when the first batch of passers-by enter the cinema, the key battle will be When it started, the first batch agreed, and then the second and third batches were driven to form acquaintance effects and word-of-mouth.

"Magic City Fortress" collapsed at this step. The fans did not play a role in motivating the first batch of passers-by. Even before the release, various negative factors including hairstyles dispelled the thoughts of passers-by audiences.

"Zhu Xian" is different. This is a fairy-tale movie. Xiaoxianrou plays a sci-fi movie and a fairy-tale movie. The first reaction of passers-by audiences must be different. Moreover, this little Xianrou has become popular in the past year, and it is "fresh" enough , when the fighting power of fans is also the strongest, it should be no problem to make the first step and attract the first wave of passers-by audience.

What's more, the IP of "Zhu Xian" is not comparable to that of "Magic Fortress", and there are too many potential passerby audiences. As long as there is no fatal negative news before the release, the box office on the first day can reach twice that of "Magic Fortress".

Moreover, it is also a romance novel in fairy tale skin. Even if the special effects are not good, as long as the relationship line is not bad, book fans can barely accept it, unlike "Magic City Fortress" where many people go for science fiction. "

"..."

Although everyone dislikes the traffic + ip model, they are not very interested in traffic stars, and have not studied it in depth. After hearing so much from Li Qian, they didn't digest it for a while.

It’s still Xu Zheng who is the best, so he needs to react faster, he said, “That is to say, the traffic + ip of "Zhu Xian" is much stronger than that of "Madu Fortress", the fans are more powerful, the crowd of passers-by is bigger, and there are no sci-fi movies. limits?"

"Yes."

"However, if the movie is not good, it will attract the first batch of passers-by, isn't it the same?" Guo Fan said.

Li Qian said, "How about controlling the evaluations of the first batch of passers-by?"

"It's not that easy. Compared with most passers-by audiences, the number of fans is still too small."

"That's different. One fan's combat power can equal ten passers-by. Fans can control and comment on the whole network all day long. Passers-by viewers don't have time to criticize movies all day long, and some people in their fan group are already raising accounts. .”

"Account? Stupid thing?"

These and new words made a few elders who don't often surf the Internet confused.

"Register an account in advance, and pretend to be a real audience at that time, so as not to be seen as a fan. Someone has already done it, but this time it seems to be a large-scale account maintenance." Li Qian explained.

"And this kind of thing..."

"There are many methods. Fanatical fans basically use everything. The marketing department of our company has infiltrated the core fan base of some traffic stars. It can be seen that they are well prepared. In addition, after Penguin failed once, this time It is the last fight, and the failure of "Magic City Fortress" will definitely not be allowed to repeat." Li Qian said.

"Fans still have undercover agents, mission impossible."

Everyone is also eye-opening, this is like fighting a war, with troop deployment, strategy, tactics, logistics, everything.

"There is a huge industrial chain around traffic. How can it be that simple? In order to get through the last piece of traffic to monetize, it is not much different from fighting. "Zhu Xian" is more suitable for female audiences. Their requirements for movies are general. Be lower and less picky."

Now the only part of traffic monetization is movies. A movie has a box office of several billion, which is much better than TV dramas. Who is not jealous and squeezes into it desperately.

"Zhu Xian" is basically a last-ditch effort for capital. With real top traffic, it can even be said to be the current No. [-] traffic, plus a real top IP, it has countless potential audiences.

In addition, none of the films currently being filmed or in preparation meet these two conditions.

If "Zhu Xian" is still successful despite its poor quality, it will be equivalent to smashing the jobs of those who are serious about making movies in disguise.

Therefore, Li Qian could only smash the opponent's job as much as possible.

There are still three months before the Lunar New Year holiday, and preparations have to start.

In the future, film platforms are ready to strengthen supervision. Although the platforms cannot score without buying tickets, they can be evaluated.

The marketing team has entered Douban on a large scale. Although everyone's recognition of Douban's ratings is not as reliable as it was ten years ago, it cannot be ignored.

Generally speaking, if a movie has a low rating on Douban, movie fans will say that Douban is unreliable.

If Douban's rating is high, fans will talk about it again.

Everyone can't escape the double standard, which is normal. This also shows that in the hearts of many viewers, Douban still has a certain reference value.

As for Maoyan and fare evasion, Li Qian can't control it.

However, online ticket purchases are included in the supervision process of film distribution and screening, so Li Qian can only be despicable and focus on taking care of "Zhu Xian".

There are also various forums and post bars, so prepare in advance.

This is not just for the purpose of shocking others. During the Lunar New Year festival, Ning Hao's "Crazy Alien" and Zhou Xingchi's "The New King of Comedy" were released, all of which were invested by Li Qian.

I had no other choice, so we all got together, and there was Xu Zheng's "囧Mom" during the Spring Festival, but the filming wasn't finished yet.

So these two films can only be squeezed together during the New Year's Eve. Fortunately, there is no conflict between the beginning and the end.

Competitors in the same schedule, it is normal to hit each other.

......

Both parties are in the midst of intensive preparations. With the start of the school season, the film market has also entered the biggest off-season of the year.

The complaints about "Magic City Fortress" on the Internet are not over yet. It's been a long time since the public has been suffering from traffic stars. Basically, those people are the most popular searches every day. The TV series are full of little fresh meat. This time, the little fresh meat is finally here. Don't mention how happy I am when I hit the street once.

Some people even shouted that "Magic City Fortress" ended the traffic era in Huaguo.

It's also because I'm so happy that I say such a thing.

At most, "Magic City Fortress" interrupted the traffic star's road to the big screen, and did not have much impact on the traffic star.

They rarely made movies before, at most they stayed the same.

The collapse of "Magic City Fortress" is at most the tip of the iceberg, and has not touched the essence of this operating mechanism. The main body of various links such as the creation, release, and feedback of various false information has not suffered any direct losses and impacts. .

Not long ago, the fishnet boy who came out of "Trainee Idol" created an unprecedented record as soon as his new album was released.

The sales of a single platform exceeded 50 million within 500 seconds of going online, 3000 million in one and a half minutes, and [-] million with ease.