my time as a director

A box-office and word-of-mouth movie like "The Wandering Earth" has the title of the first domestic hard science fiction, but any normal person would not write a review without a lower limit just for that little money.

Now it is too easy for film critics and self-media with certain fame and fans to make money. There are countless movies on the market every day to promote.

Even if you can't get business, you can still get traffic by complaining about the current bad movies.

Since the era of the mobile Internet, there have been many self-media on the entire network complaining about film and television dramas. Now there are not so many bad movies with integrity. As long as you speak humorously and sharply, it is relatively easy to get traffic.

After all, it is my own opinion on a film and television drama, and there is no need for secondary creation.

However, the object of complaints is second only to bad movies. If you complain about movies like "The Wandering Earth", the accumulated traffic will collapse in a short time.

Their traffic is obtained by criticizing bad movies. Those fans and audiences basically have normal aesthetics. When the people they follow start to criticize good movies, they will naturally stop paying attention.

Like this time, countless film critics and self-media abandoned their morals and blacked "The Wandering Earth" without limit.

Even if there is a certain truth in some places, try to find the disadvantages as much as possible, but basically never mention the advantages and magnify the disadvantages infinitely.

It was like scribbling a word on the hand, and it was said to be seriously injured and died.

There is only one reason, and that is!

Someone gave too much, enough to make up for the impact of bad reputation.

"Why does it have to be like this?"

Guo Fan sighed with disappointment and pain on his face, which was beyond the scope of normal competition.

"It's so cheap!" Wu Jing didn't feel sad, only disgusted.

"This is actually not much different from killing your father and enemy."

Li Qian also laughed a little, "Blocking people's money is like killing their parents. Those who rely on traffic stars and traffic movie capital are afraid that the success of "The Wandering Earth" will completely destroy the model they cultivated."

The film and television industry is supposed to be an industry with high barriers to entry, otherwise there would be only a few companies that would come and go throughout the first decade of the 21st century.

From the beginning of Huayang, New Picture, and Poly Huayi, the three major giants, to the merger of Poly Huayi and Bona, Bona became the new giant, and then New Picture declined, and everyone was envious.

Then, apart from Li Qian, Wanda, and companies like Lay’s Pictures, which are backed by Lay’s, there is basically no room for other companies to survive.

However, in recent years, there have been too many newly-emerged film and television companies. Although each of them is a small company, dozens of such small companies are doing very well. Unlike before, companies of this size are half-dead.

Most of them rely on traffic stars, traffic film and television dramas, and rely on hype to survive.

Some newly emerging fresh meats will soon be able to gather millions or even tens of millions of fans.

Although most of the fake data, this fake data is useful, which is the first step of the traffic pattern, and the next step is to turn the fake data into real traffic.

The next model is marketing. It is not limited to hot searches on headlines. Negative sales and scolding are already more commonly used. All costs paid by these models are to gain real popularity.

When the popularity of a certain fresh meat reaches an expected value at a certain moment, the pre-ordered project will be launched at the speed of light.

If you go to Weibo, you will often see fans gossip, negative news from fan circles, and short videos, daily routines of some celebrities, and fan news.

These uninterrupted flows of information are the key to maintaining popularity.

While the heat was maintained, the project launched at the speed of light was completed and launched at the speed of light.

If you are serious, you will maintain the operation model of one old ip + several old actors + several fresh meat

, After the operation of a combination of feelings + word-of-mouth of old actors + traffic niche, it is basically a steady profit without losing money.

There was even a period of time when all filmmakers in the country who were serious about making movies became idiots. No one could have imagined that money could be so simple and rude.

Those newly emerging film and television companies can quickly gain a foothold in the industry without a sophisticated production team or professional behind-the-scenes production staff.

That's why the clothes and hairstyles of the heroines of various costume dramas are basically carved out of the same mold. The female characters of princesses and nobles don't have a piece of jewelry on their heads, so they just make a simple one that can't be worn in a simple shawl.

The princess and the servant girl are dressed in the same clothes, and the clothes of the young master and the passer-by are made of the same material.

Fu Huadao doesn't need any of these.

When it comes to rubbish, even Guo Jinming is not as good as it. When they shoot Little Times, the clothes, accessories, bags and so on of the actresses all match the characters.

But one by one has an outrageously high click-through rate, and it has become a hot drama on the Internet.

Of course, there will always be voices of opposition. Some people will be dissatisfied with the film and television company's so many snake-skin operations that have turned the entire film market into a mess.

At this time, the transfer of contradictions commonly used by capitalists comes in handy, which is common.

"It's not my problem that I can't make good movies, but the Huaguo market, the censorship system, the quality of the audience, and the lack of tolerance of the audience."

"If you don't watch my movies, domestic movies will die!"

"Do you know how hard my brother worked, fell to the ground from a height of 30 meters and got up to film the movie, without sleep for a month, but this is the painstaking efforts of hundreds of people in the crew!"

To transfer the contradiction, throw the pot to Optoelectronics.

Like other industries, customers in the food delivery industry always complain about the slow food delivery and give bad reviews, and the delivery staff complain that customers don't understand how hard they are.

In fact, there are platforms behind the scenes to fan the flames. As long as there are conflicts between merchants, delivery staff, and customers, no one will scold them.

This is also common in the world. Between countries, countries often deliberately provoke conflicts between countries in order to divert domestic social conflicts, so that the common people will be consistent with the outside world.

Up to now, the industry chain surrounding traffic stars and traffic film and television dramas has become very large in terms of volume alone.

Facing the "Wandering Earth" that might shake their roots, Li Qian never found it strange that these people acted, but he didn't expect it to be so crazy.

This is already talking nonsense with eyes open, regardless of the cost and the audience's reputation, forcibly pulling "The Wandering Earth" off the horse.

Back then, "Wolf Warrior 2" didn't encounter this kind of situation, but it was because the properties of the film were different, and they didn't dare to go too far, otherwise it would make the higher-ups unhappy, and it would be over.

"Operation Red Sea" also encountered some resistance, but they used "Operation Red Sea" to belittle "Wolf Warrior 2". After all, the influence of the two is not at the same level.

"Nezha" is an animated movie, it doesn't have much impact, but it is convenient to follow suit and make money.

"The Wandering Earth" seems to be another "Wolf Warrior 2", and there is no way to follow suit. It is normal to go all out to die.

After all, it blocked their way of making money. I am afraid that in some people's minds, it is similar to killing their parents. Now they probably hate Li Qian and Guo Fan to death.

Li Qian was a little curious, what would Penguin do if "Magic City Fortress" exploded like "The Wandering Earth".

In order to prevent the movie's reputation from becoming too explosive, blackmail yourself?

It's a pity that I can't see it anymore. The explosion should have exploded, but the wrong person was bombed.

After chatting for a while, Li Qian did not delay Guo Fan and the others to run the publicity.

"What are you supposed to do? I'll just deal with this matter. There won't be any disturbances."