my time as a director

The popularity of "The Wandering Earth" is even greater than when "Magic City Fortress" was launched, and tens of millions of fans took the initiative to promote it.

It also made Chen Wu jealous. After all, it was still a step too late. "Magic City Fortress" has just passed the review, and the earliest it can only be scheduled is late July.

In fact, Chen Wu also thought about releasing it directly on the same day as "The Wandering Earth". Although there is not enough time for publicity in the early stage, only ten days, but the other party has already brought the popularity of domestic sci-fi, "Magic City Fortress" can also borrow this Shareholder style.

However, just in case, Chen Wu still decided to release it on July 7 and avoid it for a while.

At that time, "The Wandering Earth" had been released for 20 days, and there was not much competition pressure, and the enthusiasm of the audience was driven again, which was perfect.

The only fly in the ointment is that it has been emphasizing the title of the first domestic hard sci-fi movie, the milestone of domestic sci-fi, and now it will be used by "The Wandering Earth".

If you want to blame, you can only blame Teng Huatao for being too ink-stained. He obviously started filming on the same day, but he still didn't catch up with the other party.

If Teng Huatao, who had just stayed up late for several months and was busy making a film, knew what Chen Wu was thinking, he would want to slap the table in front of him.

However, even if he didn't know, Teng Huatao, who was as tired as a dead dog, was still full of complaints towards Chen Wu.

I found such an unreliable male lead, but luckily I don't have a heart attack, or I would have gotten sick before the filming was over.

Fortunately, it's finally over, now it's time to accept the results and enjoy the victory.

Looking at the popularity and popularity of "The Wandering Earth" on the Internet, Teng Huatao can already imagine the situation when "Magic City Fortress" is released a month later.

At the end of June, when "The Wandering Earth" was in full swing, another sci-fi blockbuster "Magic City Fortress" was officially announced, and it was scheduled for July 6th.

There is only one month left until the release, and Penguin has also given full play to its strengths in the Internet channel. In addition, Ali is also one of the investors, and the dense and overwhelming publicity even exceeds that of "The Wandering Earth".

Moreover, there is another biggest advantage, Lu Han's 6000 million fans.

What is the concept of 6000 million fans? Those loyal fans spontaneously promote their idols, and they are more dedicated than the trolls who have received money.

Even on the Internet, "Magic City Fortress" faintly overshadowed "The Wandering Earth".

A true sci-fi blockbuster, a top-notch sci-fi movie, was already in full swing on the promotional front before the summer holidays started.

If it weren't for the fact that the movie hasn't been released yet, large-scale mutual blackmail has already begun.

It's not just fans who are paying attention to these two movies, but the entire film industry is also waiting for the results.

"Magic City Fortress" is the pinnacle of ip + traffic. Even if "The Wandering Earth" is only screened in a small area, it will definitely not be bad. Coupled with the buff of domestic science fiction, it is enough to be a representative of high-quality movies .

A large-scale head-to-head confrontation between ip+traffic and quality, the final result is whether the capital and traffic will win, or the movie will win, which is also a major concern of the entire industry.

As the largest investor in the film, although Huang Zhongjun's contribution is not as good as that of Penguin, he still cares about his own film.

This is also the only major production of Huayang Media this year, and it can even be said to be a life-saving film.

Last year, the crew of "Mobile Phone 2" had an accident, and Ma Xiaogang was almost finished.

Even if it doesn't affect much, the popularity of the audience is completely lost.

After that incident, Ma Xiaogang has not yet come to his senses, and has no idea of ​​making a movie for the time being, but is just making a romance movie that will not sell at the box office.

Although he was very dissatisfied with Ma Xiaogang when he became old and began to act hypocritical, but it was okay, his hands were on Ma Xiaogang.

As for the confrontation, even if it wasn't finished, Ma Xiaogang spent some money to post it, which is not what Huang Zhongjun wanted.

Such a little cash is useless. For Huayang Media today, a blockbuster movie is more important than more than a billion cash.

It can be said that the success or failure of "Magic City Fortress" will directly determine the life and death of Huayang Media's film business.

If it fails, it's over, and only next year's "Eight Hundred Heroes" can be brought back to life.

"Teng Huatao, don't let me down!"

Huang Zhongjun sighed heavily, and comforted himself in his heart. With the popularity of the movie and Penguin's support, I am afraid that Penguin is more concerned than himself.

If Huang Zhongjun is currently most concerned about the success of "Magic City Fortress", then the film and television companies including Bernard are most concerned about the impact of the two films after winning or losing.

"The Wandering Earth" is of good quality and won, so the movie still depends on its quality.

If "Magic City Fortress" wins, as for the quality

Those who know how to do it know it well, and the quality will not be so high.

If "Magic City Fortress" does not rely on quality, but relies on domestic sci-fi gimmicks + ip + top traffic + 6000 million fans + strong marketing capabilities of Penguin and Ahri to achieve great success, even surpassing "The Wandering Earth", then It means that movies can no longer care about quality.

Compared with making a good movie, the model of "Magic City Fortress" is undoubtedly easier and replicable.

A movie that can be called "good" must also be entertaining and have a wide enough audience.

Not to mention the popularity and blockbusters, there are a few films that are not well received but are well received. For most investors and film and television companies, it is not so easy.

Various film and television companies don't think they can shoot it.

But "Magic City Fortress" can be copied by itself, the ip is not difficult, there are several in the top market, as for the strong marketing ability, the big deal is to cooperate with Penguin and Ahri.

There are already many film and television companies making plans. If the model of "Magic City Fortress" can be successful, then they will immediately follow this model. No matter what, let's make a fortune first.

Of course, Li Qian also knows the influence behind this, even as far as he knows, there are already film and television companies looking for IPs.

"Magic City Fortress" is a sci-fi film, and this IP must have its own gimmicks.

Therefore, themes such as fairy tales and fantasy, which have not been filmed in China, have been noticed by many film and television companies. The names of Singularity's "God's Tomb" and "Shading the Sky" are so awesome that people have to buy tickets to see them. The impulsive ones have repeatedly appeared on the proposals of various companies.

Li Qian has no doubts that "Magic City Fortress" is a big hit, and these IPs will be remade immediately, and then two top streamers will be found in an attempt to replicate the success of "Magic City Fortress".

Chapter 551

On the eve of the summer vacation, the two sci-fi movies "The Wandering Earth" and "Fortress of the Magic City" stirred up the situation, and the entire movie market has no other movies at all.

One has been screened on a small scale, and has a good reputation, and has been endorsed by many well-known writers, directors and other public figures.

Another is the absolute traffic in the movie, 6000 million followers on Weibo are crazy.

However, "The Wandering Earth" has been screened after all, and it will be released soon, and the momentum is even stronger.

The pre-sale was also started half a month in advance, and the day before the release, the pre-sale on the first day also successfully exceeded [-] million.

Although the pre-sale of 13 billion is much worse than that of "The Avengers" released in May, it is not a sky-high ticket price, and it is not as good as the previous superheroes.

Even, there is still an argument on the Internet: Huaguo cannot make sci-fi films.

The voice of looking down on domestic science fiction has always existed, and saying anything is just a gimmick to cheat money.

No way, the lack of confidence in domestic films is like this.

However, the voice of expectation for the movie still accounts for the majority.