my time as a director

In Berna Films, Yu Dong held several meetings and finally settled on the tone after he slapped the table.

"Let's do it, this is an opportunity!"

The duel between Operation Red Sea and Monster Hunt 2 during the Spring Festival, made Yu Dong deeply feel that the ticketing platform is a knife on the neck, because the ticket price of Operation Red Sea is the least, and the first day of the film is only 15.

If it weren't for the explosion of word-of-mouth, Li Qian had good vision and supported a subsidy of [-] million votes, and the consequences would be disastrous.

Please ask the ticketing platform to restrict the film and television companies without delay.

And in Huayang Media, several meetings were held to discuss whether the cancellation of ticket subsidies is a good thing or a bad thing for them.

The conclusion is the same as Yu Dong's, he doesn't want to have another uncle on his head.

This happened to be an opportunity for Li Qian to drive that uncle away.

However, seeing so many criticisms of Li Qian on the Internet, the Huang brothers hesitated.

It's happy to see Li Qian being criticized, but they still support Li Qian's opinion.

However, for the sake of the overall situation and his own interests, Huang Zhongjun still expressed his position to the media.

"Nowadays, film studios have been kidnapped by ticket subsidies. Many times we look at how much ticket subsidies our opponents in the same schedule invest, and we also invest the same amount. Competing with each other increases the price so that "the tide rises and the boat rises."

This kind of competition is a huge burden for all parties in the market. I think the cancellation of ticket supplements deliberately allows the competition in the film industry to return to the film itself, rather than relying on real money to fight. "

Huang Zhongjun, Yu Dong, Wang Changtian and others expressed their support for the cancellation of ticket subsidies, and major producers and hairdressing companies in the industry, as well as theater chains and cinemas, also expressed their support.

Not only them, but the directors have also spoken out. After all, ticket supplements cost money. With increased investment, it is difficult to pay back. As a director, the film is at a loss. Others will not say that you spent money on ticket supplements, but you The director can't do it, and the movie he made fluttered.

Ma Xiaogang also turned into Ma Dapao, and began to bombard ticket subsidies as a market behavior with "Chinese characteristics" and a kind of unfair competition: "Hollywood has developed for so many years and has not engaged in ticket subsidies. Why does everything change when it comes to China? A moth, including buying ratings, subsidizing tickets, etc., is to compare who has money, and movies should be compared to the quality of the work, not to who has money to spend."

Good guy, it seems to be an act of scolding for ticket compensation, but in fact many people scolded.

For more than a week, people in various industries have voiced their support for the cancellation of ticket subsidies and the prohibition of this kind of competition without competition. It can be said that the mainstream voice of the entire industry supports it.

Finally, some official media began to express their views on the Internet.

People's Daily posted on Weibo: "Audiences like cheap tickets, but not everyone knows who is behind the scenes.

Ticket subsidy, which was supposed to be a temporary promotional method, has become a normal phenomenon, which is the result of games played by rich and powerful capital in the background.

That is to say, ticket subsidy is a carnival triggered by capital. If it is not forcibly stopped by the competent authority, ticket subsidy will not stop. Unless a company obtains a monopoly position, otherwise, capital will always dominate this carnival Go on until the competitor dies at the top of his lungs..."

After talking a lot, I also support the cancellation of tickets.

All voices, except the audience and the three major platforms, all supported it, and the two sides began to compete on the Internet, trying to influence the choice of Optoelectronics.

Seeing that their own power is weak, and they are not in the film industry, they have no foundation in the industry, and they can't talk to the General Administration, unlike Li Qian who can talk to the leaders.

Although the public opinion of netizens is still on their side, opposing the cancellation of ticket supplements, but that's all.

What made Chen Wu even more angry was that Huayang and Bona, who had agreed to join the plan before to jointly build a closed-loop industry, were still on Li Qian's side this time and turned against each other.

"traitor!"

Chen Wu hammered down the table bitterly, scolding these pig teammates countless times in his heart.

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Chapter 534 Release of "The Truman Show 2"

It has been 123 years since the first time Chinese people watched a movie. It was in Shanghai in 1895, and people saw imported products such as "Western movies".

The first domestic film was born at the turn of spring and summer in 1905, and the 1905 Movie Network under the movie channel also came from this time.

113 years ago, the first domestic film Dingjunshan was born, a story that most people know.

Over the past century, the domestic situation has changed, and the film industry has undergone several major changes.

However, in the past hundred years, even if the film industry reached a peak in the 80s, there were basically films with a box office of over [-] million every year, and there had never been any laws specifically targeting the film industry.

It was not until last year that the Film Promotion Law of the People's Republic of China was promulgated, and the film industry had its first law.

However, it is not very useful. Some of the rigid regulations are being violated all the time, and 80 movie theaters are breaking the law.

Such regulations that have been written into the law are not strictly enforced.

But on the other hand, many of the regulations of the General Administration, the Film Bureau, and the China Film and Television Bureau are all issued verbally, but they have been strictly enforced.

No one abides by the law, but everyone obeys a word from the competent authority.

Since very early on, the new regulations on TV drama review, variety show review, and movie content review are no longer announced in any popular documents or guiding guidelines, but are communicated verbally through telephone calls and meetings.

This time, Optoelectronics has not written into the law about the prohibition of ticket compensation, nor has it issued an official document.

I don't know what happened, suddenly dozens of theaters across the country, more than a dozen large and medium-sized film and television companies, the four major platforms, and some media have all received a notice from above that prohibits ticket compensation at the same time.

After the upper echelons of the industry knew about it, it spread throughout the industry and the entire Internet, and everyone knew about it.

Obviously there is no official written document, and no relevant regulations have been promulgated, but everyone knows it, and then the matter is settled.

In a way, this works better than the law.

Moreover, everyone abides by it, and no one dares to violate it.

And there is no official news on the Internet. The most widely spread is a "New Deal" notice on the official website of Wanda Cinemas.

Of course, this new policy cannot be found in any official place. People who are interviewed by the media will only nod and say that everything is based on recent announcements.

No one is sure when this announcement will come out, or whether it will come out.

The new policy has four main points: films that have not obtained a public release license are not allowed to start pre-sale.

Distributors, producers, producers, and theaters are not allowed to provide subsidies to the online ticketing platform. The sales price is the settlement price excluding handling fees. The sales price cannot be higher than the settlement price and cannot be lower than the lowest price.

Billing cycle changed to eight days.

The service fee of the online ticketing platform is set at 2 yuan: 1 yuan is collected by the system service provider, and 1 yuan is charged by the online ticketing platform. The theater chain and film projection are not allowed to participate in the distribution of this part of the fee.

In the "New Deal" of the entire film bureau, the most striking one is "cancellation of ticket subsidies".

Specifically, in fact, before each movie enters the theater, there will be a "factory price", that is, the lowest price, generally ranging from 3040 yuan.

And when the movie arrives at the cinema, it is equivalent to the product arriving at the supermarket, and the ticket price is set by the cinema, ranging from more than 30 yuan to more than 100 yuan, which vary.The movie tickets for 9.9 and 19.9 are 30 yuan lower than the ex-factory price. This approach is equivalent to a discounted price in the supermarket.

But have you ever seen a supermarket that has a 3% discount all year round and can still guarantee the quality of the product?

票补就是你出9.9、19.9，片方和票务平台出20元或者10元，但票房仍以30元计算。