my time as a director

"Director Li is very thoughtful. It's true that he's not one of his own. He can't even speak the Chinese dialect. It must be impossible."

Chen Wu nodded, and revealed another business secret, "I have been preparing for a long time. Penguin Video is already preparing a talent show "Idol Trainee", which specializes in making idols. In addition to male idols, there are also female talent shows. Also in preparation.

At that time, these two programs will create more than a dozen idol stars. You and I will work together to promote a few of them to become top idol stars. When Lu Han and the others are no longer popular, they can just take over. "

Chapter 523

Talent shows are no strangers in China, and they were even a memory of a generation.

The popularity of "Super Girl" ten years ago has surpassed that of any variety show now.

In that era when the Internet was underdeveloped, "Super Girl" was ten times more popular than "The Voice".

It's a bit of an exaggeration to describe it as an empty alley, but the record of votes should be 700 million. This is not the current Internet hits.

At that time, mobile phones were not popular yet. What is the concept of 700 million mobile phone users? It is just the number of votes of one person.

Every year, tens of thousands of people in each competition area participate in the audition. The traffic police at the audition site stop the car every day, lead a group of super girls across the road, and then send another group of super girls back to the other side of the road, and then lead another group of super girls. Get it approved, and get another batch... 10 hours a day, just do this one thing.

Several major competition areas have also become big tourist cities during the audition. Bars, restaurants, teahouses, bathing centers, ktv, mahjong parlors, and farmhouses have a very good business.

Many people's communication expenses exceed 1000 yuan a month, and the ratings of the program also leave the Spring Festival Gala behind.

That's not counting, the craziest thing is that it was so popular that it became a restricted program at Optoelectronics.

There is no limit, it is already out of control.

Those born in the 80s and 90s who love to watch gangster movies have all seen such a scene in gangster movies about Baodao.

How crazy it is every election time in Baodao.

In this case, only the "Super Girl" program in China can see it.

Even small counties on the [-]th line had people taking to the streets to solicit votes, especially during the finals, which was especially scary.

Elections, street parades to canvassing votes, fans divided into camps and fighting each other. In more than one place, fans of different people who went to the streets to canvass for votes fought and were detained.

It is not surprising that it is restricted. It is unthinkable that this kind of thing happened in the mainland. If there is no restriction, it will develop if it is allowed to develop, and the consequences will be unimaginable.

There was also the reason why the overseas media paid attention to it. At that time, a mainstream newspaper reported that Super Girl had said something like this: The people of Huaguo put their enthusiasm for democratic politics into the Super Girl vote.

Indeed, in order to keep the beloved singer, fans from all over the world organized and took to the streets to canvass votes, and the momentum became stronger and wider.

As a result, it is very likely to develop into a primary party, and a large part of these fans are young people and minors who are not yet mature enough, so they are extremely easy to be used by others.

Not to mention restrictions, it is not surprising that it is worth direct banning.

This national-level talent show also gave birth to a group of super idols who were as popular as any first-line star in their heyday.

"Fast Boy" is almost, after all, only girls will watch it, unlike "Super Girl", both men and women will watch it.

Although most of them are fleeting like meteors, there are also a few that have been popular for ten years.

Although there are many other talent shows, such as "Avenue of Stars" and "Blooming Flowers", none of them can replicate the miracle of "Supergirl".

Even if it was "The Voice", which was very popular before, it became popular. The first issue was considered to be the one with the highest quality of students. Liang Bo, Wu Mosi, and Li Daimo were not as popular as Super Girls back then.

Talent show, from the perspective of the show itself, the purpose should be to select people, but there is no artist who can be selected all over the country, the most popular is the show itself.

The two talent shows mentioned by Chen Wu, combined with what he said before, may be more than just "The Voice".

The influence of a "Voice" is limited, regardless of influence and brand value, "Supergirl" can beat it.

Chen Wu's goal should be to create two programs comparable to "Super Girl". Only when the influence of the Super Girl era can be reached, the selected artists can be qualified to fulfill Chen Wu's idea.

Even if it is only half the popularity of Supergirl back then, it is enough.

Although those Super Girls and Fast Boys didn’t make any movies back then, after all, they made less money making movies, and their fans were very young, not the mainstream movie-going crowd.

But it’s different now. The upper limit of income from making movies is much higher than that of TV dramas, endorsements, and concerts, and the audience is getting younger and younger.

Li Qian also really admired Chen Wu's idea, as expected of a capitalist, he had considered all aspects very well.

According to what Chen Wu said, talent shows are held every three years, and no matter how short the shelf life of draft stars is, they can almost guarantee a peak period of three years.

After three years, fans will launch another batch due to factors such as age growth, economic reasons, no longer blindly chasing stars and consumption, or they like the new and dislike the old.

Just like cutting leeks, in three years, twelve or thirteen-year-old girls will be fifteen or sixteen years old, and it's time to harvest them.

One crop after another, fans are leeks, as long as children continue to grow up, they will not stop. The idol stars in the past three years are the sickles in Chen Wu's hands.

The three-year cycle means that the production cycle of film and television dramas will continue to be compressed. Otherwise, if you shoot a movie when the idol star is popular, the result will be two years after shooting, and the idol star will not be popular after two years. , The next batch of idol stars have been replaced in the market, and that's over.

Mainly spend money on marketing and star creation, and shorten the cycle, the quality of film and television dramas will definitely continue to decline.

Of course, this is based on the premise that draft stars can support the box office of a movie, and can swindle money under the influence of the four major online ticket purchases, fans + marketing.

"Mr. Chen's idea is crazy, it's a subversion of the industry."

Although Li Qian wanted to give Chen Wu a kick, he had to admire his business sense. If he really succeeded, he would almost be able to create a "movie circle" by himself without Optoelectronics.

"Although the idea is good, it still needs Director Li's support."

Chen Wu became modest, and said with a smile, "Actually, there is another problem. In the long run, I am afraid that the audience is not so easy to fool, and we need to release some high-quality movies occasionally, so that the audience will not be completely disappointed with the idol star.

Looking at the current film industry, Director Li and your directors are half of the country, especially movies that have both box office and word of mouth, and only Director Li and you can make them. "

"Chen Dong is too famous."

Li Qian understood that he wanted to use their movies to quickly open up the movie career of idol stars.

Seeing that Li Qian was faintly tempted, Chen Wu thought for a while, and revealed a crazier idea to Li Qian.

"I have another idea. I wonder if Li Qian is interested in hearing it?"

Not finished yet?

Li Qian was startled, maybe he had a crazier idea than this.

After taking a sip of tea to suppress his shock, Li Qian made a gesture of invitation.

"Appreciate further details."

"Actually, in my previous plan, there was still a crucial link missing. In addition to actors and big IPs with their own traffic, publicity and marketing, control reviews, and movie ticket sales, there was a final terminal missing!"

When it came to the terminal, Li Qian could clearly see that Chen Wu's face was faintly excited.

Li Qian couldn't help but shrink his pupils, "Chen Dong wants to monopolize the theater?"