my time as a director

It was said, but it was not filmed. Only special effects and some fighting scenes fit these lines.

The plot is also the weakness of domestic directors. Domestic directors seem to be unable to tell stories. The behaviors, motives, events, and emotions of each character are all told in half, and then boiled in one pot.

Many events in this movie are inexplicable, why did Sun Wukong come out, why did they fight, why did Ah Zi get close to Sun Wukong for no apparent reason, what kind of thing is Yaoyun, and what kind of inexplicable cooperation does Erlang God and Sun Wukong have.

The emotions of the characters, without any foreshadowing, began to break out into conflicts, then they fought, and then they stopped fighting for no reason.

There are also those modern lines that have no sense of reality, and a few badly used plots, it is too inconsistent to put in such a theme movie.

At the beginning, the bully deceives the beauty, and the hero saves the beauty. Those who don’t know it thought it was a martial arts drama.

An old woman was insane because of the loss of her son, mistook Yang Jian for her son, and finally told him that I knew you were not my son.

Similar to this rotten stalk, used over and over again.

From the beginning to the end of the movie, there is no logic that fits the theme, and the motivation is not well explained. What the director thought would make the audience sensational is a passionate line, followed by various gags and jokes.

Without the core, it is a mediocre commercial film.

For an adapted work, without this point, it means all kinds of criticism and doubts.

Ever since Huang Feihong was sprayed, Peng Yuyan was scolded again this time for Monkey King.

However, the box office is still good, taking [-] million in four days.

As a big ip movie, it is still relatively popular, especially at the press conference, there was also a supporting role grabbing the C position. This supporting actor is also a first-line female star with a lot of fans, and the fans almost didn't fight.

There are quite a few movies in the summer file, but the most popular one is the tribute film The Founding of the Army. As the third part of the series, it naturally endured the same huge controversy as the first two.

However, because it is a war movie, Wolf Warrior 2 got off to a good start. Many audiences were looking forward to it, but those young fresh meat hit the audience again.

As Xiao Xianrou participates in more and more film and television dramas, the audience hates him more and more. It has become politically correct to scold Xiao Xianrou.

And Liu Weiqiang, the director of Xiangjiang, Young and Dangerous can make them, but they are really not good at this kind of historical movies.

The pattern of national righteousness in the movie suddenly became infinitely close to the morality of the rivers and lakes. The scene where He Shuai pointed a gun was filmed as a triad negotiation collapsed. There was no sense of disobedience, and the whole episode collapsed.

Liu Weiqiang doesn't understand historical films, let alone the historical films watched by Sister Li's Chinese. Coupled with the audience's instinctive rejection of small fresh meat, the film naturally hit the street.

In fact, the acting skills of many Xiao Xianrou are not that bad, and some of them are quite good. The main problem of the movie is not their fault.

Liu Weiqiang is also thankful that there are little fresh meats to help him use guns, otherwise he would be the one who opened the door.

[-] million in four days, with a total box office of [-] million, this heavyweight war blockbuster ended in a fiasco.

Immediately afterwards, another air combat-themed war film, Sky Sky, was released. The director and starring role of Li Chen, and the heroine Fan Binbin, this lineup was no surprise.

3 million in 8000 days, with a total box office of 3 million.

The disastrous failure of the two war films also means that the main theme war film bonus brought by Wolf Warrior 2 is not so popular, and the industry has calmed down a bit.

In July, there are not many decent movies. In order to protect the summer vacation, especially the space for gift movies and military investment, Transformers 5 was released in June, which made July deserted. few.

This has also led to the fact that the 10 billion ticket supplements prepared by the four major ticketing platforms for the summer season have no place to spend.

Chapter 521 "Havoc in Tianzhu" and "A Good Show"

Although this summer vacation is unremarkable, let alone blockbusters, there are not even billion-dollar movies.

Of course, it refers to domestic films. The imported film Despicable Me broke one billion in early July.

However, two classic marketing cases were born in August.

The film version of the movie Sansheng Sanshi Shili Peach Blossom, adapted from the TV series of the same name, had a large-scale lock-up behavior at the beginning of its release.

The so-called lock-in means that fans buy tickets for a certain show in the theater in advance, and only buy one or two tickets for each show.

Although the box office is not much, it can guarantee that this show will not be replaced by other movies.

Nowadays, pre-sales are usually several days in advance, or even more than ten days in advance, but except for the golden age of the first day, there are very few people who buy tickets in advance for the shows at other times. After all, it is not impossible to buy tickets.

There are so many pre-sales in advance, and when the release is approaching, the theater will adjust the film schedule according to the pre-sale situation.

However, fans of Three Lives Three Worlds and Ten Miles of Peach Blossom, most of whom are also fans of actors, bought one or two tickets for the evening prime-time shows in a large number of cinemas with good locations to ensure that the shows will not be withdrawn and replaced with other movies after the release.

In layman's terms, it means occupying a seat, even if there is only one ticket, the theater cannot reschedule other movies, ensuring enough movies to be scheduled.

Moreover, fans are organized and have a chance to do it. In Weibo, Douban, and fan groups, a large number of fans are taking action.

The effect is also amazing. With the support of high-ranking films, Sansheng Sanshi Shili Peach Blossom reached 1.5 million on the first day of box office, creating the first-day box office record for Chinese-language films in this summer.

However, the reputation of the movie is very bad, coupled with this behavior of fans, it makes passers-by and audiences even more disgusted.

The theater also tried every means to refund tickets, making various excuses, such as machine failures and the like.

This aroused the dissatisfaction of the fans, but it was still a malfunction of the theater machine, and it was useless to report to the Consumers Association.

In the four days of the first weekend, I got 4.6 million, but in the second week, it dropped to 9000 million, and in the third week, it dropped to 0, leaving only 900 million.

The notoriety of "Three Lives Three Worlds Ten Miles of Peach Blossoms" has spread all over the Internet, and the term lock field is also widely known.

In terms of effect, it must be very good. After all, the box office was so high on the first day, and the first weekend was also supported.

However, it was backlashed in the follow-up. Apart from fans, there were not many passers-by viewers.

No matter what kind of movie it is, it mainly relies on passerby audiences. Fans can contribute a little money to make passerby audiences disgusted, and the consequences are like this.

Moreover, theaters have also begun targeted anti-lockdowns.

In addition to locking the field, another classic marketing case is Shapolang: Greedy Wolf.

When the average number of people per game in all movie theaters across the country is around 40 or 110, and even Wanda has just passed [-], the average number of people per game in all movie theaters under Bernard has reached more than [-].

That is to say, to inject water into the box office in the early stage, to increase the box office first, create signs of big sales, attract the attention of the audience, and then let the theater increase the number of films, and obtain higher box office in the later stage.

Buying the box office has been done ten years ago, but when the public couldn’t find the box office, investors didn’t buy it, but made false reports.

On the first day, 600 reported 1000 million. Similar to this kind of operation, in the era of imperfect and slow box office statistics, it tricked the audience into thinking that it was a big hit.

When the audience is tricked into going to the movie theater, and the subsequent box office rises, the overreported point will be made up for.

This trick is also an unspoken rule. In the past, it was difficult to use box office statistics. It is normal to report 700 million to 1000 million, and it can be doubled or even more.

Now it doesn’t work anymore, online ticket purchase has become the mainstream, real-time box office can be checked, and Zhuan Capital will release the data on time every day.

Therefore, it is impossible to exaggerate the box office without spending money, you can only buy it with money.

Bernard contributed to the box office of Sha Po Lang: Greedy Wolf a few days ago, and received nearly 4 million in [-] days.