my time as a director
Page 852
The popularity was a bit of a stretch, but the box office was as bad as the movie, and no money was cheated.
And this Spring Festival, Future Pictures also joined the battle. Zhou Xingchi made a comedy film "The Mermaid" while preparing for the sequel of "The Truman Show".
Zhou Xingchi's comedies are fast gold-lettered signs. The box office on the first day directly broke the 28 million mark, and with the super high box office of [-] billion, it pushed the first-day box office record of Chinese-language movies to a new height.
18 billion in seven days, 20 billion in 30 days!
Chinese-language films officially ushered in the 30 billion era.
Although "Omen 3" and "Journey to the West: Three Fighting Bones" both broke one billion, they were still completely overshadowed by Zhou Xingchi alone.
Zhou Runfa, Liu Dehua, Guo Fucheng, Zhang Xueyou, plus Zhou Xingchi who did not participate in the show, the Spring Festival seems to have suddenly become a civil war among the kings of Xiangjiang.
Of course, Zhou Xingchi had the last laugh, even though word of mouth hit the lowest level in more than ten years.
However, in terms of income, Li Qian is the biggest winner, not one of them.
Zhou Xingchi's comedies, comedy movies above the standard, and the online tickets exclusively distributed by the Future Movies app during the Spring Festival, directly caused a surge in users of Future Movies, and directly took the number one seat in the ticketing platform market.
Meituan's Maoyan came in second, and the movie "Doubao Movie", which was renamed to evade tickets, came from behind. Ma Qingyang poured a lot of money into it, and immediately surpassed Weiying's era.
The four major platforms accounted for 85% of the market share. Although Grava, the market leader a year ago, belatedly no longer insisted on providing services, he also started to follow up and seize the market, but it was too late, and the current market share was only 8%. .
Moreover, he was also abandoned by the capital. In the absence of potential, the shareholders are already forcing Liu Yong to sell the company, and then cash out and leave.
The four platforms that can eat Grava are the four major platforms. Shengda persuaded Liu Yong to sell it to Penguin, but Liu Yong finally chose Li Qian, an angel investor many years ago.
In the conference room of Future Pictures, Li Qian and Liu Yong signed the merger contract.
Holding a heavy pen and signing his own name, Liu Yongchang, who had flirted with Li Qian a few years ago because of his disagreement, let out a long sigh.
"Director Li, I hope Grava will have a good ending."
"Of course, I have been paying attention to the online ticketing business seven years ago. No one knows this industry better than me." Li Qian smiled and signed the contract.
"It is precisely because of this that I handed over the company to Director Li." Liu Yong nodded, his angel round and A round of investment were all given by Li Qian, although he later disagreed with Li Qian's philosophy and the two parties no longer cooperated.
Before leaving, Liu Yong couldn't help but ask, "My team and I did nothing wrong, and all users' evaluation and recognition of Glava surpassed any other platform. Why did it fail so quickly!"
Li Qian said seriously, "You really did nothing wrong, but if others do more, you are wrong!"
"Hey"
Liu Yong left disappointed. From now on, Glava is just an independent brand under Future Movies. It may not be long before this name will disappear completely.
"This is the capital market. It's like walking on eggshells. No matter how well you do it, you will face failure at any time."
Li Qian shook his head. After all, Glava was the first company he invested in, and it was over, and he was deeply moved.
"Director Li, it's only been a few years since the sale of the shares and the acquisition. You are too far-sighted. Back then, when Glava occupied more than half of the market share, you could have predicted what it would be like today." Du Yang was also amazed at the side.
Zhong Lifang, who is in charge of the company's financing and investment, is also full of emotion, "Sometimes I really think that Director Li should not make movies, but is more suitable for investment."
It is said in the industry that Li Qian's eyes are bright, and there are no movies, directors, or actors he is optimistic about that fail.
However, there are traces to follow. After all, whether it is a director, an actor, or a movie, as a professional, one can see good or bad.
However, investing in this kind of thing is much more difficult than this.
At the beginning, the Glava family was the only one, monopolizing online tickets, and countless people waved their checks to invest. Li Qian sold his shares under such circumstances, and his vision was unprecedented.
"It's nothing, it's just an analysis. At the beginning, Liu Yongguang wanted to improve the service, and the weather, traffic, parking spaces, and food were all thought of for the users, but he didn't pay attention to expanding the scale. He was doomed to fail." Li Qian shook his head, starting from an entrepreneurial company. From a perspective, this is counterintuitive.
Generally, when there are no competitors at all, or when the pattern is fixed, the stalemate with the opponents, and the market is saturated, then it is time to develop services to retain users and grab the services of the opponents.
Of course, there is no need to provide services if you have no opponents. Penguin has no opponents, but do you provide services?
"Take the time to integrate Grava, and then the film will start financing in the future. Ah Li has already allocated [-] billion for fare evasion tickets. The next two years should be burning money. Stabilize these two years and wait for the users to divide up. , the market structure has been determined, and it can be regarded as having a firm foothold in the online ticket business, otherwise it may become the next Grava at any time."
Li Qian gave Du Yang and Zhong Lifang admonishment, don't look at the monopoly of online tickets for two popular movies during the Lunar New Year and Spring Festival to directly become the number one in the industry, but it is not stable.
After all, the two behemoths, Penguin and Ahli, have spent 20 billion [-] billion in real money, causing users to rebel in minutes.
As long as you keep up with the speed at which the opponent is burning money, you should be able to stabilize.
As for the money, financing is enough. Future Films has been spun off and operated independently. As the current market leader, there is no shortage of capital.
After leaving the company, Li Qian came to the hotel to attend the press conference for "Mermaid" to break 30 billion at the box office.
30 billion, Zhou Xingchi broke the box office record in the Mainland, if it weren't for the mediocre quality of "Mermaid", if the quality is worthy of the box office, then Zhou Xingchi can definitely overwhelm Li Qian's limelight now.
However, even so, Zhou Xingchi's limelight was unparalleled for a while.
At the end of the lively press conference, Zhou Xingchi also talked with Li Qian about "Journey to the West: Conquering the Demons", which is the guaranteed release of the sequel of "Journey to the West: Conquer the Demons".
Xu Ke's "Taking Tiger Mountain Out of Wisdom" finished filming, and he and Zhou Xingchi worked together on a "Journey to the West" directed by Xu Ke and starring Zhou Xingchi.
"Mermaid" Future Films and Future Films invested a total of 30, Zhou Xingchi alone accounted for half, and then several companies offered high prices to grab a guaranteed release.
In the end, under the price hikes of several companies, Li Qian offered a sky-high price guarantee of 20 billion yuan.
Of course, he made a lot of money because of the guarantee and the publicity fee, so he earned a little more than Zhou Xingchi.
With two consecutive successes, Zhou Xingchi still wants to guarantee the bottom line of "Journey to the West" this time.
It stands to reason that there is no need to guarantee the success of a movie, but Zhou Xingchi's main business is real estate, and he has bought many buildings in Xiangjiang.
In this day and age, regardless of the mainland or Xiangjiang, real estate is the same as stealing money.
I got the money a year earlier, although I earned less, but I used the money to buy a property, and one year later it would be enough to make up for the less I earned.
But this time, Zhou Xingchi still offered a sky-high price.
20 billion!
A full guarantee of 20 billion.
Not even directing it himself.
Of course Li Qian knew that Xu Ke's "Ghost Blowing Out the Lantern" sold for 18 billion, and he took over the set of procedures, which was also a hit.
But at this price, Li Qian knew the effect of the original film.
If it was someone else, Li Qian would have to bargain, but Zhou Xingchi's price was obviously a one-off price, he was just as direct as he was.
After thinking about it, Li Qian still smiled and said, "In this case, Director Zhou, I'll hold a meeting to discuss it when I go back, and I'll give you the result within a week."
"Okay, no problem." Zhou Xingchi understood that Li Qian had refused, but he didn't say anything. Both parties should be straightforward, and there is no righteousness in the business.
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