my time as a director

No one can tell him what else to do.

A week later, "Old Paoer" won a high box office of 2.6 million with its good reputation.

"Journey to the West", which was released one day later, although the word of mouth collapsed, but in the first three days of the weekend, it still got 1.5 million, plus the 1.2 million clicks, the total box office was 2.7 million.

As a movie version of an online mini-series, in fact, a 90-minute movie is not as funny as a 10-minute short play.

From the perspective of professional technology, it is similar to "Pancake Man", and the professional ability of all the main creators is worrying.

Of course, audiences don't care about professional issues, and most audiences only pursue entertainment effects.

As a comedy... no, it's almost called a funny movie.

As a funny movie, it still passes the mark in terms of being funny.

This is not to say how funny the plot is, it just means that it can satisfy some audiences.

In this day and age, if you do this and then promote it vigorously, you can make a lot of money.

In the second week, "Heart Blossoms on the Road" faced two new films and only received 5.07 million yuan, with a total box office of 11.53 billion yuan.

It has been criticized by parents and female audiences, and the box office has declined a bit due to the lack of female audiences.

However, breaking one billion in ten days is definitely a big deal.

In the third week, the box office of "Heart Blossoming on the Road" was cut in half again, and it only got 3200 million box office on Monday.

The industry is almost on the verge of celebrating, and this is obviously a trend that is about to hit the street.

Of course, the premise is to ignore the previous high box office.

As a director, Ning Hao is very dissatisfied with the box office, especially with such a good start.

Li Qian could only shake his head helplessly, "Women hold up half the sky, and the film industry is the same. Female audiences account for half of the audience. Without them, it would be too difficult."

"It's hasty." Ning Hao also understood, but after all the filming, what else could be done? Tang, but he didn't understand. It was obviously just satirizing female literary youths, and it had nothing to do with female audiences. Could it be that all women are literary? green.

How terrible the consumption power of women is, it is obvious to all on Double Eleven.

On Qixi Festival, Ni Ni and Yang Ying starred in the blockbuster movie "Bride Wars", which took advantage of the festival and themes. With the support of many female audiences, it won nearly [-] million box office on the first day.

Of course, a bad movie is a bad movie, with nearly 1.7 million on the first day, the total box office was only [-] million.

Moreover, every Double Eleven, there will be a lot of analysis articles such as "women who don't buy anything on Double Eleven".

The whole article guides women to consume, but no one posts an article like "men who don't buy anything on Double Eleven".

Merchants are not stupid, they are smarter than anyone else, women are the big spenders, while men go, merchants are too lazy to fool men into spending.

Chilling!

Ning Hao sighed, "Making movies has almost become a business now, I don't know when it started."

"It's a business in itself, so is it art?"

Li Qian smiled, "Movies are products, and audiences are customers. What kind of products can retain customers is also a subject of knowledge. Now when companies set up film projects, apart from famous directors and stars, one of the most important points is The audience and potential audience of the film, and the gimmicks.

To expand the audience of the movie as much as possible, for this reason, it is not hesitating to change the script, plot, protagonist design, and even change actors. After determining the potential audience of the movie, and then conducting precise and targeted marketing, it has long been a purely commercial behavior. "

"Then.. I am behind the times." Ning Hao was stunned.

"If you have time, you can come to our company's marketing and public relations department to have a look and chat with them. Film and television companies are no longer limited to the film and television industry. Except for production, what they do is not much different from many companies." Li Qian said.

Ning Hao was filled with emotion, "The times are different."

"Times have indeed changed, but some things remain the same."

Li Qian said with a smile, "The core competitiveness of the industry is movies. Those bad movies and mediocre movies can get high box office through promotion and marketing, but we have good movies with both quality and marketing. It doesn't mean that if there are good movies, there will be no good marketing. up.

For us, the industry is still the same industry, but the mode of operation has been changed. No matter how it changes, as long as we master the core competitiveness, we will still stand in the upper reaches of the industry. "

"Times have changed, but this is still our time, we just need to adapt!"

Li Qian's bold words dispelled the little bit of confusion that had just arisen in Ning Hao's heart.

"Yeah, I just need to make good movies!"

.......

The box office of "Heart Blossoms on the Road" was cut in half again in the third week, and "Ip Man 3" was released in the new week, and it only got 2.1 million box office in a single week.

It was released for three weeks, and the total box office came to 13.63 billion.

And "Old Paoer", which has a good reputation, started to show off its power, and it even got 4.5 million in the second week, with a total box office of 7.1 million in two weeks.

This trend also gave Huayang Media and Ma Xiaogang enough confidence that breaking one billion is not a problem, and it might be able to reverse "Heart Blossoming Road" and win the Lunar New Year box office champion.

"Zhong Lei, we haven't won the Lunar New Year Championship for many years."

Huang Zhongjun, who was in a good mood, suddenly asked his brother.

Speaking of this, the smile on Huang Zhonglei's face faded a bit, and he frowned.

"It's been a while, it seems like a long time, I almost don't remember."

"Yeah, it's been so long that we've almost forgotten it." Huang Zhongjun sighed with emotion. The concept of Lunar New Year movies started from Ma Xiaogang's comedies. In those years, Ma Xiaogang was basically the box office champion of Lunar New Year.

However, it has been a long time.

But this year, "Old Paoer", whose box office trend can be said to be against the sky, is about to help Huayang Media regain the long-lost Lunar New Year championship.

Ma Xiaogang is also looking forward to the same thing, since... he almost forgot when, Li Qian has been suppressed in the box office.

Not only was he suppressed by Li Qian, but also by his directors, and he was defeated time and time again.

This time, Xu Zheng and his fellow newcomers tried in vain to challenge their status as a master of comedy.

As long as "Old Paoer" maintains the trend of the second week in the third week, it is not impossible to overtake "Heart Flower Road".

At that time, let a few juniors see what a master is!

Both Huayang Media and Ma Xiaogang held their breaths. The newly released "Ip Man 3" sold 4.5 million in the first weekend, which is also ambitious.

"Heart Blossoming Road" lacks stamina, "Old Cannon" got off to a bad start, and "Ip Man 3" is fully expected to compete for the Lunar New Year box office champion.

The three films started the final competition for the Lunar New Year champion!

However, the next week, "Old Paoer" did not continue its unfathomable decline, and returned to a normal trend, only getting 1.3 million in a single week.