my time as a director

In other words, all the companies and fund tycoons participating in the auction tomorrow, except those who are full to watch the excitement, are basically interested in winning the core special effects business in the digital field at a price of more than 1500 million US dollars.

Otherwise, although the digital field is the world's top special effects company, it is nothing to those big investors with billions or tens of billions of dollars.

Since the economic crisis in 08, Mi Lijian has had countless acquisitions and mergers and acquisitions that are larger than the digital field. In the capital market, the digital field is nothing.

With so many people participating, the digital field still has certain value. After all, it is also one of the best in the world in terms of technology, and even stronger than Weta Digital and Industrial Light & Magic in some aspects. Otherwise, Industrial Light & Magic would not have made a trip. .

The big names in Hollywood have also signed up, and Warner is no exception. Li Qian asked with a smile, "Mr. Thomas, is your company also interested in the digital field?"

"Of course." Thomas said without hesitation, "But this will not affect our cooperation."

Li Qian nodded, expressing his understanding. As one of the Hollywood giants, Warner invests in and distributes countless movies every year, and there are also many blockbuster movies every year. It would be great if they can win the core special effects business in the digital field at a low price.

However, Thomas still added, "It's just that we just want to develop new businesses, and we don't have much hope. Those capitalists who suck human blood are the main buyers of the auction."

Hehe, it seems that Warner is not a capitalist. Time Warner behind Warner Bros. is a big capitalist with a market value of nearly [-] billion US dollars.

Along the way, I learned about the companies and funds participating in the auction from Thomas. When the car arrived at the hotel, Li Qian went up to rest. After all, he had been on the plane for so long and there was still a time difference of more than ten hours.

After resting for a while, Li Qian called everyone into the room and had a small meeting.

Li Qian smiled and said, "It seems that the digital field is still very valuable. The major Hollywood giants and a lot of capital have come to participate, even Industrial Light and Magic has come."

"Industrial Light & Magic is also interested in technology in the digital field. After all, the special effects business is the core business in the digital field. Particle special effects and real-time rendering are high-quality assets." Zhong Lifang said.

Real-time rendering, as the name suggests, is literally, and the digital realm is already planning to use holograms to resurrect the late rap god 2pac and Lord Gou to perform on the same stage.

This bankruptcy auction is actually the sale of high-quality assets in the digital field in order to raise funds. If it is worthless assets, it will not be sold for money, and it is of no use to the digital field.

Through the acquisition of the team's information, Li Qian also knew that in fact, the special effects business in the digital field had been quite profitable before, otherwise it would not have been listed smoothly, with a market value of as high as 4 million US dollars.

However, the previous management team blindly expanded their business, not only doing film special effects and commercials, but also involved in the animation field, not only doing special effects, but also investing in animated films and movies.

What's even more outrageous is that they even do education and run a free special effects training school.

The original film special effects and commercial advertisements were enough to guarantee the digital field, but the battle line was too long, and the investment in blockbuster movies was cut short.

The ambition is too big. You must know that film investment, especially large productions, usually starts in two or three years.

In the first half of the year, the assets in the digital field were 2 million US dollars, and the liabilities were as high as 215 billion US dollars.

But last year, IPO raised more than 4000 million U.S. dollars, and the Florida government seems to have provided more than 1 million U.S. dollars in subsidies. Against this background, the company's management is really weird to be able to achieve such a short-term asset-liability ratio.

It's not the special effects company's problem, it's essentially caused by the management.

As long as we return to the original traditional special effects business, there will be no loss in the acquisition, otherwise Li Qian would not have made a special trip.

A small meeting was held to determine the strategy for tomorrow's auction. After having dinner, we continued to rest.

The next day, Li Qian brought the acquisition team to the bankruptcy auction court in Delaware on time.

Thomas also brought Warner's team here, but he was mainly here to contact Li Qian. Naturally, there would be someone in charge of the auction.

One after another, auction teams from various companies and funds also came to the scene, carrying briefcases and computers, and 80 people were all wearing black suits, looking quite formal.

Thomas was next to him and introduced to Li Qian one by one, the bidding teams of Disney, Fox, and various funds.

When encountering a special company, I will introduce it emphatically.

Sony came from a short Japanese Benzene. Unlike other giants, Sony has a special effects company called Sony Graphics, which was established in 1992 and is also known as Digital Field, Weta Digital, and Industrial Light & Magic. One of the four major special effects companies in the world.

Needless to say what kind of company Sony is, even if you don’t know it, it’s a super giant.

With money and a special effects company under his umbrella, Li Qian knew that the other party would be his main opponent.

Perhaps because Li Qian was the only group of Asians in the hall, the vice president of Sony even looked at Li Qian twice before sitting down in his seat.

Xiao Ri is stupid!

Li Qian secretly pointed his middle finger.

"Ichiro Takagi, the new vice president of Sony Entertainment." Thomas introduced.

Takagi, I thought it was Murakami, Yamashita, and Tanaka, but Takagi looked more normal, like a personal name.

Lu had people coming in one after another, and after a while, he finally saw a familiar face.

Li Ming, Chairman of Xiaoma Film and Television, came with a team, but there were a lot of people, and a group of Indians also followed.

Li Qian and his group were mixed among a group of whites and blacks, and it was hard not to notice. Li Ming saw him and Zhong Lifang at a glance.

But there was no response, just nodded to Li Qian.

More than a dozen companies were also present, and each of them sat down in their own area. The court bankruptcy auction was different from other auction houses.

At least it’s not a quotation with a sign, you are 100 billion, I am 200 billion, and suddenly a local tyrant who is not short of money is extremely arrogant and says that it is 1000 billion.

What is involved is the company. In addition to the price, there are also acquisition plans and follow-up operations. The creditors must be satisfied. Otherwise, there is no way for the creditors to disagree.

However, if the price offered by a certain company is much higher than that of other companies, then there are no other problems. After all, the offer is too much to refuse.

After waiting for a while, the judge who presided over the auction came, and the bankruptcy auction was considered to have begun.

The first fake horse with an asking price of $1500 million, Searchlight Fund presented its auction plan to the judge.

There is nothing new about it. In fact, all the people sitting here have similar acquisition plans. After all, this time it only involves special effects business and special effects studios.

Each company reported its own plan and price in turn, and the price gradually climbed to 2490 million, exceeding the initial price by 1000 million.

The current market value of the digital field is only 2100 million US dollars.

Zhong Lifang also represented Future Pictures, and stated her own acquisition plan, and the price was increased by 20.

In fact, it is similar to holding a sign, except that there is an extra procedure.

Industrial Light & Magic also made quotations, as did Disney and Warner. In comparison, Industrial Light & Magic, which itself is a special effects company, has an advantage, but they are short of money.

The advantage of major film and television giants is that they can provide stable business to the digital field every year, which is what the digital field needs most now.

The one that has both of these at the same time should be Sony. The vice president of Sony confidently stated his own plan, basically combining the advantages of Industrial Light & Magic, Disney, and Warner.

The bidding team jointly formed by Li Ming and an Indian company also reported their own proposal and raised the price to 2700 million yuan.

Born in the military, Li Ming's handling style has always been so direct.

All the companies have put forward plans and quotations, and the auction has lasted for six hours, and the day is almost over.

Sony's Takagi added another 50.