my time as a director
Page 559
Of course, unless you kill yourself!
Even on a global scale, Hollywood giants have always been invincible, turning Southeast Asia and Europe into their back gardens.
However, only in the growing fertile land of Huaguo, Hollywood blockbusters have been repeatedly defeated by local films.
At the beginning of the century, the films of Zhang Yimou, Ma Xiaogang, and Zhou Xingchi frequently exceeded [-] million yuan, rubbing Hollywood blockbusters on the ground.
In recent years, the sales of the Transformers series, coupled with Nolan's Inception, Kung Fu Panda 2, and Avatar, have sold 13 billion, which has made all Hollywood film companies extremely excited. They have an opportunity to aggressively attack the Huaguo market.
However, I never expected that within a year, Avatar's record would be broken by the Huaguo people, and the box office of 16 billion was more than hundreds of millions of RMB, and it even ravaged the Transformers 3 of the same period. Yes, almost a billion is not enough.
This made Hollywood giants unacceptable. As the vice president in charge of distribution of Warner Bros., Thomas Gerwick had no choice but to propose a plan to the top management, using Chinese people to attack the Chinese film market!
This is also the reason why he came to China in person.
In the hotel suite, Thomas, Fan Nan, president of Warner China, and Mary Parent, production director of Legendary Films, quietly waited for Li Qian's arrival.
Looking at the leader of the head office who has occupied his president's office since he arrived, Fan Nan is really in trouble.
"Mr. Thomas, I think your plan is still not perfect." Fan Nan whispered after struggling for a while.
Let Li Qian help them promote Hollywood movies and completely open the door to the domestic market. No matter how you look at it, it is unreliable. They are not stupid, and they must give them a lot of benefits.
"Fan."
Thomas glanced at him quietly, "For so many years, the Huaguo Branch has not had any achievements in Huaguo, and even the Jaws series, which is so popular in North America, has not been discovered. It was picked up by Columbia. What you did is very unqualified !"
As soon as he opened his mouth, he put a big hat on himself, and Fan Nan was choked at once, and said weakly, "It's because I didn't do my work meticulously enough."
"You are a native of Hua, and you should know the difficulties we have in conquering this land. The government of this country will never be able to get around it. As long as the import quota is not released, we will never be able to eat this growing cake. !” Thomas said to himself.
As for those who have the deepest resentment towards the domestic market, except for Colombia, which has been tricked, it is time to save Warner.
Thomas still remembers that many years ago, Warner worked hard to develop all the technologies and advanced management over the years, and helped Wanda build a modern Warner Wanda cinema chain from scratch.
As a result, when the results were just released, the General Administration of Optoelectronics made all of Warner's efforts in vain, and he had no choice but to withdraw.
From then on, Warner Wanda Cinemas became Wanda Cinemas, making wedding dresses for others.
After several years of hard work, Optoelectronics' words came to naught, but Warner deeply realized how strong the government of this country is.
What's more, Optoelectronics firmly controls the quota and share ratio of imported films. If there are not enough films, how can it occupy this market.
What makes them even more helpless is that if imported films, or even bought-out batches, want to be released in China, they have to get the word of China Film Corporation.
Co-productions require China Film to go through import customs declaration procedures. If you really want to get stuck, you have nothing to do.
The quota of imported films is in the hands of China Film, and the movies that are destined to sell well will not give you quotas, and you can only accept low-priced buyouts.
Even if it is a buyout, even if you sign a contract with other domestic companies, China Film Group will not let you go, or you will not be able to go.
Imported movies can be said to be firmly in the hands of China Film.
The low share and buyout also make Hollywood companies reluctant to increase investment in China, there is no solution!
In the past, except for Avatar, imported films sold for [-] to [-] million yuan, and they didn't pay much attention to them, after all, the share was so low.
However, Transformers 3 broke 2 billion, Kung Fu Panda 16 billion, and the domestic film I Am Not the God of Medicine received 2.5 billion, exceeding [-] million US dollars, but people are getting more and more jealous.
There were many obstacles, and they couldn't handle it at all, so Thomas came up with a way.
He has carefully studied the domestic films in the past few years. Apart from Li Qian's sudden birth, his films have also become big sellers.
After some investigation, it was found that the first few films were all under the name of Li Qian’s producer. Even a three-no film without a big director, big star, and big investment can get huge attention, and even a big box office. Sell.
The word Li Qian has become a golden signboard.
Since this gold-lettered signboard can be placed on domestic films, why can't it be placed on Hollywood films?
The Hollywood movies supervised by Li Qian, with this title, continue to sell well in Huaguo, opening the door to the Huaguo movie market.
Thinking of this, Thomas couldn't help thinking of his wit, and said to Fan Nan in an educational tone, "I heard that there is a saying in your country called learning from barbarians to control barbarians. Draw a ladle according to the gourd!"
"Yes, Mr. Thomas is quite right."
Fan Nan promised again and again, but cursed in his heart. He didn't like this leader who was bossing him around and occupying his office!
Foreign devils can speak human language!
At this time, there was a knock on the door, and Li Qian and Du Yang pushed the door in.
"Sorry everyone for waiting."
Thomas immediately put away his stinky face, put on a smile and got up and shook hands with Li Qian, "Hello, Director Li."
"Director Li, Mr. Du." Fan Nan also greeted the two of them. This was the first time he saw Li Qian.
How young!
"This is Mr. Thomas, Vice President of Distribution of Warner Bros., Ms. Mary, Head of Production of Legendary Pictures, and Mr. Fan, President of Warner China." Du Yang also accepted them one by one for Li Qian.
"Welcome Mr. Thomas and Ms. Mary to China." Li Qian sat down on the sofa with a smile, and directly talked about the business without ink.
"I heard from Mr. Du that your company wants to co-produce a film with us?"
"That's right." Thomas said kindly, "With Director Li's reputation in China and his box office appeal, our movie will definitely sell more in China. This is a win-win situation."
Then Thomas elaborated on the cooperation plan, that is, according to the normal process of co-productions, Li Qian invested a small part, and could insert one or two small characters with a few lines every day, and the operation became a co-production.
Then Li Qian will be named as a producer, and the domestic publicity will be distributed to Li Qian, and he will use his own name to promote the film.
Probably the same as what Du Yang said before.
Although Li Qian didn't know what the hell was going on in their minds, he didn't mind asking, "What about the specific ratio?"
"Director Li only needs to pay 10% of the investment, plus the name producer, and promote the film, he can share 50% of Huaguo's box office revenue, and he can arrange two characters with no less than five lines." Thomas confidently Said.
Two characters with more than five lines are enough to drive actors in this country crazy, especially a big production with an investment of thousands or even hundreds of millions!
He knows that the actors in Huaguo are very keen to go to the world. Even if they spend ten seconds on the red carpet at the Cannes Film Festival, it is worth writing about it, as if this can increase their reputation.
Li Qian quickly calculated in his mind that a Hollywood movie is a big hit if it sells 50 million domestically, and the domestic box office revenue of 1600 is more than [-] million.
Converted into US dollars, it is 270 million. In this way, unless the film investment is less than 2700 million, Li Qian can only make money if he throws out the income from publicity.
If it's 5500 million box office, you need to invest within [-] million US dollars to make money.
Movies under $2700 million?
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