my time as a director

Du Yang and Huang Yan reported on the overall publicity strategy, which is basically based on word-of-mouth marketing. Anyone who does marketing knows how to operate this set. The difference is that different movies have different effects. For a film with [-] points, word-of-mouth marketing is useless.

The Warring States period was a lot of praise for how good the movie was before it was released, and a lot of people who watched the screening praised it there. As a result, the box office was good in the first weekend, but it was over immediately in the second week.

Any marketing method is based on the movie itself.

As for the distribution, there is no need to worry about the scheduled screenings. The theaters know what to do with their eyes closed, and they can schedule as many prime-time films as Li Qian wants.

As for the official release schedule, it depends on the audience's feedback.

They are all professionals who have worked in the industry for many years and have done various film promotions. Li Qian has nothing to say, but just added a little bit.

For example, we can’t just flatter the show, and after the screening, we must let the audience participate in the discussion. Every forum must have someone discussing the plot intensely there, even if it is a screening, we must create a momentum for a full release.

It is justifiable to boast that other viewers who have not watched the movie want to see it.

People have a mentality of comparison, and I want what others have, not to mention that a movie doesn’t cost a lot of money, and if you watch it on-demand, you will watch it first than the 90-year-old audience. When discussing movies, you will also feel a sense of superiority.

After making proper preparations, even if there are problems with those few shots in the review, there are spare shots that can be replaced at any time, so Li Qian logged on to Weibo again and announced that I am not the God of Medicine will start screening on July 7th.

Chapter 309 Honest people are easy to bully?

Huaguo Film Museum, the press conference of the movie [-] is about to begin.

It's not the launch conference, the film is still early before the film launch, Huayang Media will hold a three-day "film preparatory exhibition" at the National Film Museum to commemorate the completion of the film from 1993 to 2011 ups and downs.

He is becoming more and more skillful at making tricks, and it is the first time in China to hold an exhibition dedicated to a movie.

Ma Xiaogang enjoys this kind of ostentation very much, as if his experience of preparing a film is put into a museum exhibition, and you must know that not everything can enter the museum.

Before the press conference started, Ma Xiaogang was flipping through the news on his mobile phone while chatting with Chen Daoming, Zhang Guoli, Li Xuejian and others.

There are many veteran actors, including three generations of outstanding actors, old, middle-aged and young. Just like the scene of the movie at this time, the lineup is also very strong.

Seeing so many doubts about Li Qian's film "I'm not the god of medicine" on the Internet, the smile on Ma Xiaogang's face never stopped.

During this period, I also received two exclusive interviews, and Li Qian was severely criticized. The key point is that Li Qian still dare not respond, which can be regarded as a breath of anger, and it can be regarded as sweeping away the haze of the Shanghai International Film Festival.

After a while, the press conference started, and Ma Xiaogang and the actors came on stage.

Huang Zhonglei acted as the master of ceremonies, telling the story that the preparation of this film was not easy.

"In 300, there was a severe drought in southern Henan, and [-] million people died!"

These words were also hung directly above the stage, with black characters on a white background, solemn and solemn.

Chen Daoming and other actors also stood with their hands tied, with solemn expressions on their faces.

Only Ma Xiaogang was in a good mood, smiling all over his face.

"Let us ask Director Ma to talk about it."

Huang Zhonglei interrupted Ma Xiaogang's thoughts. He picked up the microphone and began to talk about his original intention of making this film. He wanted to use the catastrophe to describe the political and military environment of the country at that time, and the turbulent life of the victims at the bottom, so as to show what happened in that era. of.

However, the reporters in the audience suddenly became agitated, and their voices gradually became louder.

Moreover, there is also a problem with the space design of this venue. Any noisy sound will have a big echo, and the sound is getting louder and louder. Ma Xiaogang can hardly hear what he is saying.

Seeing the messy scene in front of him, the reporters were all staring at their phones, and no one listened to him at all.

Being ignored, Ma Xiaogang's face turned a little ugly, he raised his voice, and yelled, "If you don't want to listen to me, you can go out!"

This scared everyone on and off the stage, but after Ma Xiaogang lost his temper, he apologized for his gaffe, "I just want a little respect."

However, it didn't look like an apology, more like annoyance and a warning.

I'm a great director here, and you guys dare to ignore me and make noise here!

However, the reporters didn't seem to be angry about Ma Xiaogang's outburst, and only one reporter spoke up immediately.

"Director Ma, just now Director Li Qian announced that I am not the God of Medicine will start screenings nationwide on the 15th. It is only [-] days away from now. This is Director Li's first screening after three years since the frequency of life and death. How do you feel about this, Master?"

Li Qian, who just caused a commotion among reporters, officially announced on Weibo that I was not the one who ordered screenings on the 15th of Yaoshen. Compared with the "film preparatory exhibition" in [-], it is not important. Who cares about this?

The online trolls and public opinion, blind people can see that it must be done by several big companies, and many of them have collected money.

Ma Xiaogang mentioned that Li Qian and I are not gods of medicine in the two interviews before, but he was not polite at all, and it was almost the same as saying that Li Qian made a movie that was not crudely made to eat human blood steamed buns.

Now I'm Not the God of Medicine has finally set a schedule. Although it's just a screening, the official release is coming soon. The reporters are looking forward to Ma Xiaogang's amazing words.

Screening starts on the 15th?

Ma Xiaogang was a little surprised, why didn't he get wind of such a sudden news in advance.

However, it doesn't matter, the sooner it is released, the better. This is exactly what Ma Xiaogang hopes to see.

"Why didn't the first three films do screenings, but I'm not the god of medicine and started screenings in advance?"

Ma Xiaogang sneered, "Isn't this obvious, because he knows that I'm not the god of medicine, and the niche audience won't sell well, so he wants to increase the reputation and reputation of the movie by ordering screenings, so as to lure the audience into the movie. Cinema."

There is a play!

Seeing Ma Xiaogang like this, the reporter knew that there was no need to provoke him today, and he would shoot Li Qian himself.

"Then what will happen to Director Ma's reaction if he thinks I'm not the god of medicine?" The reporter asked immediately.

"Obviously, how good can a movie produced in half a year be? Here I advise the audience not to be fooled easily. Some movies are not worth the ticket price."

"But since director Li Qian started the screening, he should have confidence in his own movie..."

Before the reporter finished asking, Ma Xiaogang spoke again, "I don't know where he got his confidence and courage, but it's not surprising for young people to be supercilious and self-righteous after a little achievement."

As he said that, Ma Xiaogang changed his tone again, as if he was educating the younger generation, "However, it is not a bad thing to learn a lesson, and it is also a good thing to hope to learn a lesson after this time."

“…”

Looking at Ma Xiaogang's persuasive expression, some reporters seemed a little familiar.

Isn't this the trigger before Ma Xiaogang and Li Qian faced each other for the first time in 08? It was because Ma Xiaogang taught Li Qian a few words from the word of mouth of his predecessors that they provoked the young and vigorous Li Qian Confront Ma Xiaogang directly.

The reporters were looking forward to it more and more. It seemed that Li Qian had already finished his work. With his temper, he dared to criticize Ma Xiaogang before he became famous, and he did it several times one after another.

Now that Li Qian has become the best-selling director in the country, it is even more impossible to bear it.

Some reporters were already eager to try it, and they couldn't bear to show up in front of Li Qian right now and put the microphone on it.

Next, a good "film preparatory exhibition" press conference turned into Ma Xiaogang's personal talk show, which became more and more exciting.

The atmosphere in the audience was getting hotter and hotter, but apart from Ma Xiaogang, the actors on the stage, especially Chen Daoming and Li Xuejian, looked a little ugly.