my time as a director

On the [-]th, at the beginning of spring, Li Qian came to an ordinary hotel in the capital, where he would meet with his new partner who had been in contact with him for half a month, and determine the future cooperation plan.

Chapter 172

What is the most important factor in a movie.

Nothing more than the film itself, as well as promotion, distribution,

Publicity affects the exposure and popularity of a movie, and how many viewers know and understand the movie.

Distribution, since the 90s, when the film market was still in the planned economy, has been a vital part of the film.

Even now, it is still the case.

Production, distribution, and publicity are generally speaking nothing more than these three aspects.

There is no separation of publicity and distribution. In fact, distribution companies generally do publicity.

For example, Huayang and Berna rely heavily on the human sea strategy to adopt a large number of offline publicity and marketing activities to promote the film, public relations theaters to improve film scheduling before the release, and a large number of resident distribution specialists across the country to contact the theaters and theaters at any time after the release. The box office information of each province, whether it is a box office failure or a big hit, can negotiate with the theater as soon as possible to maintain or improve the film schedule.

For the same two movies, A’s attendance rate is 50, B’s is 55, but A’s distribution company often communicates with the theaters, eats, massages, gives gifts, and so on, and it is timely every time.

But if B doesn't, the theaters probably won't cut off A's lineup, after all, there is only a gap of 5.

It is very effective when the attendance rate is not much different, but if the attendance rate differs by ten points or even more, it is not so simple. If you don’t pay enough benefits, you can cut the film according to the intensity of the cut. How deep is the "relationship".

Of course, the other category is the new screen, which has a long release time, a monopoly, and no competitors within four weeks. With this simple and rough style of play, Zhang Weiping is invincible.

No movie dares to compete with Zhang Yimou. Even if Liang Chaowei and Jin Chengwu starred, the city of wounds co-published by Bernard and Guangxian would be useless. They will not give you a chance to compete.

The unprecedented 800 film copies were released regardless of cost, directly monopolizing the market.

Zhang Yimou’s reputation far exceeds Liang Chaowei’s and Jin Chengwu’s, and tickets for big-budget movies are also expensive. Even when Flying Daggers was released, Zhang Weiping’s theaters threatened to jointly block the new screen, but when it came time, they still gave Jin Jia as much as possible to schedule the film. .

Even in the past two years, the number of screens in China has increased by nearly 40 compared to the golden age, and there is still no film that has reached the scale of 800 film copies, and Chibi is a little bit worse.

This is also the reason why Zhang Weiping is annoying. He doesn't follow the rules at all. I will suppress your living space when you come, and don't care how much you invest.

In the final analysis, the root of distribution lies in the arrangement of films in theaters, which is the first problem to be solved.

But now the competition is getting bigger and bigger. This year's New Year's Eve, three movies broke [-] million, and there are also three films that are around [-] million. I'm afraid it won't work to be as barbaric as Zhang Weiping.

Regarding distribution, Li Qian has considered many methods, but they are all too troublesome, especially for resident distribution, where hundreds of distribution specialists have to be sent to all parts of the country. Where do these people come from, and even if they are divided into regions, it is also a problem.

So Li Qian came up with a simpler one. In the past month, he has successively cooperated with Jiangning Xingfu Lanhaihua Group, Western Sichuan Film Company, Henan Nanhua Film and Television Group, and Hubei Provincial Film Company. We met and discussed the formation of a new distribution company.

Happiness Blue Ocean owns Happiness Blue Ocean Cinema Line and Oriental Cinema Line, while Western Sichuan Film Company controls Pacific Cinema Line and Emei Cinema Line.

Henan Nanhua Film and Television Group wholly-owned the Oscar theater chain with the largest market share in Henan Province, and the Tianhe and Yinxing theater chains under the Hubei Film Company just happened to rank in the top [-] in the country.

The four major film companies each hold about 60% of the box office market in the province, and the Guangpacific Cinema Line under the West Sichuan Film Company accounts for [-]% of the province's share.

Although the Pacific Cinemas with the highest market share only ranked No.11 in the country last year, with a market share of only 2.1, the total of the seven theaters under the four major companies only accounted for 8.9 of the national box office last year.

This figure also ranks sixth in the country. Any one of the theater chains above, including SMI, Wanda, United, Southern Shinkansen, and New Film Federation, has a market share that is much higher than the combined box office of these seven theater chains.

Film scheduling depends on cinemas and theater chains, so just recruit them and give up the distribution income to the new distribution company.

Moreover, the market shares of these companies are not all high, and they will not be very powerful. The initiative is still in the hands of Li Qian, after all, he is the one who made the movie.

Generally speaking, the cooperation is relatively simple. To sum it up, Li Qian exchanged most of the distribution proceeds for their support in arranging films and promoting them. There are four TV stations behind them.

But to be precise, Li Qian didn't give up any benefits. The new distribution company can also distribute other movies in the future. As a shareholder, Li Qian also has a share of income.

Li Qian is not at a loss, and the others are not at a loss. It is a free income.

The new company is called Huaguo Film United Distribution Co., Ltd., referred to as Huaying United, and was established by the bosses of the four major companies.

Li Qian doesn't care if he comes from a state-owned enterprise, he doesn't want to take care of the new company anyway, and he won't hold any position in it, so he just takes a certain share.

The shares are also distributed according to their respective importance. Western Sichuan Film Company and Happy Blue Ocean Group each hold 20, Henan Nanhua Group and Hubei Film Company each hold 15, leaving Li Qian with 30.

Equalitarianism, western Sichuan film companies have the most markets, behind the happy blue ocean there are domestic first-line TV stations, and Jiangning is located on the eastern coast, the market is much more important than other provinces.

It is also reasonable for Li Qian to account for 30. The new distribution company and the most important film project are provided by him.

I didn't fight too much, it was enough to take what I should take, it didn't matter if it was more or less.

I am very happy to sign the contract, with a registered capital of 2000 million, and each will contribute money in proportion to their shareholding.

Next, the preparation and operation of the company will be handed over to them, and he will not get involved in this company, after all, it is not a professional.

It is a loose alliance that allows them to tilt resources in publicity and distribution.

As for whether it will become a tight alliance in the future, it depends on time.

But at least there is no problem at this stage, and the market share close to 9 is quite a lot, and the domestic market share of the first theater chain Xingmei is only close to 13.

In fact, the distribution is mainly about watching the movie itself, and theaters are not stupid. Movies that can obviously sell at the box office, such as big directors, big stars, and big productions, will definitely be given to high-ranking movies, and no products, no matter which company releases them, will be released at the beginning. It is impossible to have many rows.

Li Qian's two blockbuster films are the best distribution weapons. As long as it is his film, any theater chain will give the green light.

Then the only problem is publicity, especially online publicity.

But there is no rush, come one by one, after leaving the hotel, Li Qian went back to the studio directly.

Pushing open the door of the conference room, everyone was present, including Qi Yukun and Guo Fan who were studying part-time at the Film Academy.

"Boss."

"It's all here."

Li Qian smiled and sat down on his seat, "I have something to tell you today. We will no longer cooperate with Guangxian in the future. I have found film companies in western Sichuan, southern Henan, northern Hubei, and Jiangning. A joint distribution company is established, and the movies will be handed over to this new company for distribution in the future."

???

Hearing Li Qian's announcement, everyone was obviously taken aback.

Guo Fan couldn't help saying, "Boss, are you going to start your own company?"

"Not exactly. Starting a company is too troublesome. I don't want to find a lot of jobs for myself."

Li Qian shook his head, and briefly explained the situation, "It just recruited a few companies with theaters under them to set up a new distribution company. I will participate in the shares but won't take care of their operations."

"Is there something wrong with our cooperation with Guang Xian?"

As the general manager of the studio, although he didn't have much work to do, Gao Yang still asked key questions.

"No problem, it's better to do it yourself, and then invest in or directly acquire a marketing company that specializes in film and television promotion, and leave the distribution and promotion to others. I like freedom, but I don't want to let these things out of Take control."