my time as a director

But after staying for a week, he realized that there was nothing wrong with him at all.

I wanted to do something, but I was afraid that Li Qian would be unhappy, so I thought he wanted to intervene in the management.

After all, Li Qian's first request before was that Guang Xian should not interfere with the filming. From this, it can be seen that Li Qian is a very egotistical person with a temper in his heart.

But it's weird to stay on the set without doing anything, so I just came back.

Li Qian didn't even inform him until the day the film was finished.

After chatting for a while, I went to the real question and talked about the early announcement of the movie.

"In terms of promotion, Director Li can rest assured that we have the largest movie promotion in China and there will be absolutely no problems in this regard."

Wang Changtian said quite conceitedly, this is also his biggest reliance on daring to enter the film and television industry.

With more than 300 TV stations, it can be said that as long as there are people, Guangxian's propaganda can be spread everywhere.

Zhang Zhao also talked about the specific plan, "Because the two blockbuster films of the New Year's Eve and the Assembly will be released first, they will inevitably attract the attention of most audiences, so we plan to start promoting the film half a month before the release. "

"The TV station has already contacted. As long as Director Li comes over, there is no need to worry about this. The theater's advertisements have resident distributors running one by one. The screens of buildings and office buildings are also negotiating with Zhongfen Media.. ...."

The promotion of movies is now also the traditional methods of publicity: TV, print media, media, indoor and outdoor advertising.

Don't worry about the TV station, this is Guangxian's strength, and the paper media is also under the jurisdiction of Guangxian.

The media can see the reaction of the movie at that time. If the response is good, even if it doesn't cost too much, those media and even several major portals will spontaneously promote the movie.

Of course, if the response is mediocre, no one will pay attention to you during the Lunar New Year holiday.

Indoor and outdoor billboards, that is, office buildings, bus stops and other places.

Li Qian still trusted Guang Xian, he nodded and said, "I'll leave the propaganda to Mr. Wang."

However, in terms of distribution, it is Guangxian's shortcoming.

Li Qian asked about the arrangement of the initial [-] copies, but did not get an ideal answer.

Zhang Zhao said with some embarrassment, "It's not a problem to spread [-] film copies in the initial stage. During this time, our resident distributors also talked with the theaters one by one."

"However, there are no more than 50 good movie theaters in second-tier cities that can fully utilize a copy, and most of the others can only be distributed in third-tier cities, as well as cinemas in the suburbs of first- and second-tier cities."

It's not that it can't be played in a good location, even in Wanda in the CBD of Beijing, it's not difficult to get one or two shows at night.

However, one film has five reels, and each reel is 20 minutes long. It is usually necessary to maximize the use of one film, which is shown in turn in each hall.

The first set will be played in Hall 1, and the second set will be played after 10 minutes, and then the second set will be played in Hall 10. After another 1 minutes, the third set will be played in Hall 3, and the second set will be played in Hall [-]. Hall [-] puts the first set.

By analogy, at the limit, five halls can share one copy at the same time.

Even in the early years, it was normal for two or three movie theaters in a city to share a copy. After this movie theater finished showing, someone rode a bicycle to the next movie theater immediately, and then played it.

However, during the Lunar New Year this year, two blockbuster films will be released one after another. Regardless of whether it is a nomination certificate or an assembly number, with the lineup and director of these two films, the cinema manager can make decisions with his toes and prioritize which film to screen.

Therefore, it is not a problem to cast 200 film copies at the frequency of life and death, but the number of screenings that these 200 copies can be screened in a day may not be as good as the 150 copies of the two blockbuster films.

If you don't pursue the quality of the number of shows, third-tier cities can be satisfied, but two shows in third-tier cities are probably not as good as one show in a movie theater in a second-tier city.

The industry is so cruel, everything is based on strength, and directors, actors, and movies without strength will not get better treatment.

This is unsolvable. Movie theaters want to make money, and if they don’t make money, they can’t talk about anything.

A film like Hurt City starring Liang Chaowei and Jin Chengwu has monopolized the market by Mancheng Jinjia, and there is no room for survival, let alone other films.

Li Qian is an expert in movies, but Zhang Zhao is an expert in the film industry. Li Qian can only ask him what he thinks.

"The only thing we can do is to learn from Hollywood and hold a few more screenings. After inviting film critics and media to try out screenings, we will hold one or two screenings in each of the top [-] cities at the national box office, and attract the media and film critics. Please come, and let the theater see the audience's reaction to the film."

Zhang Zhao continued, "It's just that, everything depends on the quality of the movie."

The implication is that if the quality of the movie is not enough, it's game over.

Although there are some screenings in China, they are different from Hollywood screenings.

Domestic screening is a way of publicity, not a distribution strategy.

Most of the audience are media, film critics and specific audiences, in order to promote word of mouth.

Hollywood's spot screenings are for distribution services, not for publicity, but more for collecting audience feedback, giving feedback to distribution companies and theaters, and adjusting distribution strategies and corresponding audiences.

Of course, the most important thing is to let theaters see the potential of the movie.

If there are a few screenings, these audiences will be able to screen and give some small gifts.

But if there are dozens of games, it will be really difficult to control.

Li Qian thought about it, and made it bigger if he wanted to do it, so he said simply.

"Since we want to show the potential of the movie to theaters, we should simply expand the scale. In the first two weeks before the movie is released, there will be three days from Friday to Sunday, and we will guarantee that there will be one movie every night in the core areas of each provincial capital and second-tier cities. Every Saturday night in third-tier cities!"

This...

Calculated in this way, at least two to three hundred screenings will be screened in two weeks. With such a large scale, once word-of-mouth is average, it will directly affect the box office of the movie.

"Director Li, let's screen a few small-scale screenings first, and expand the scale if the response is good."

Even Zhang Zhao, who had stayed in the United States for a few years, knew a little about Hollywood, and thought he was quite daring, was startled by Li Qian's suggestion.

Even Zhang Yimou has never made such a large-scale movie, and it lasted for half a month, the risk is too great.

"Mr. Zhang, Mr. Wang, we do some screenings just for publicity and to prove the movie's potential to theaters. If the scale is too small, it won't do much."

Li Qian smiled, "Besides, I have enough confidence in this movie. The previous two movies were well-received, so people can't go further and further down!"

Looking at the confident Li Qian, Wang Changtian and Zhang Zhao couldn't help but want to say, no one is going to regress further and further.

The living example of Brother Cheng Kai from the previous year is there.

But this must not be said in front of Li Qian.

Zhang Zhao hesitated and glanced at Wang Changtian.

Wang Changtian was also weighing things up, Li Qian was right, the two films Sniping the Phone Booth and Jaws had very good reputations.

Didn't it be because of this at the beginning that he agreed to all his requests, and even wanted to release it in the Lunar New Year file.

Isn't it just a gamble, if he succeeds, Guangxian can use Li Qian to gain a firm foothold in the film industry.

As for the failure, Wang Changtian never thought that if he failed, the big deal would be to lose a little money and just go back to the old way.