I really don't want to eat soft rice

The most exasperating thing is that even the basic market of traffic has not been kept.

All these changes happened so fast that Gui Wuji had no time to react.

Among them, the viral marketing of Weichat has contributed a lot.

But what can I do?

After all, Gui Wuji has no products comparable to Weichat.

Jitter registration is free.

In this case, some 56 video anchors also started to register for the Jitter account and started posting videos.

They are all veterans, and they can learn it as soon as they learn it. The big anchors have their own teams, and these operations are not difficult for them.

The big anchor itself is well-known, not bad-looking, and has a good sense of camera.

Anyway, in Gui Wuji's contract, it is said that it can only be broadcast live on 56 Video, and it does not say that it is not allowed to shoot videos on other platforms.

When the contract was drawn up, there was no such thing as dithering, so this item was not considered at all.

The video of 56 anchors appeared on Jitter, the key is that many anchors’ videos are still very popular.

It doesn't matter if it's not popular, after it became popular, the public opinion was in an uproar again.

Gui Wuji was so angry that his liver hurt, well, these anchors, with the money they paid, had a great time playing on the opponent's platform.

Are you crazy about money?

If there is one, there are two. Many anchors saw that other anchors did it, it was effective, and the popularity was very good, so they all followed suit.

Although you can't live broadcast on Jitter, it is finally right to accumulate some popularity by shooting videos.

Who has to think about the way out for himself, according to the development trend of jitter, and then look at the 56 video, it will end sooner or later.

Are they not stupid?

For this reason, 56 Video issued an announcement in the background, prohibiting 56 Video's contract anchors from de-jittering and opening accounts, otherwise it will be deemed a breach of contract.

But the big anchors are rich now, and they have consulted with lawyers, and they think there is no problem.

So they also began to negotiate with the 56 Video official, saying that they were restricting their freedom.

They were shaking and shooting videos, but they didn't broadcast live, so they didn't violate the contract at all.

Gui Wuji couldn't stand these things, and planned to make an example to others.

56 Video directly fired the two big anchors, but the big anchors asked 56 Video for liquidated damages.

56 video refused, so the two sides started a lawsuit.

In the past, the anchor and 9158 video were fighting each other, but at that time there was no court case after all, but it was different from 56 video this time.

Feng Shui takes turns, Gui Wuji feels particularly overwhelmed.

Nima, these big anchors seem to have tricked themselves.

The key is that the contracts of these big anchors are not low, and they were all paid for by themselves at a high price.

Nima, isn't this the story of the farmer and the snake?

In fact, this world is like this, because interests gather together, and when interests disperse, people also disperse.

Many of these big anchors were recruited by Gui Wuji from major platforms.

There is no real sense of self-cultivation.

The commercialization of 56 Video will be popular with whoever it is.

In terms of resources, many anchors have long been very upset.

It's just that they could bear it when they had money before, but now they can only get a guarantee, so they still care about that?

On the contrary, some freelance anchors who have no chance to sign a contract, on the contrary, are more free at this time. Although they earn less, they can come and go freely.

Now at this juncture, if they go to shake, 56 Video can't control it at all.

Their own resources are very limited, and now 56 video traffic is so little, why not run fast?

Chapter 519 Absolute Advantage

The 56 video and the host's rivalry were quickly spread on the Internet.

Originally, Gui Wuji only wanted to make an example to others, to punish these white-eyed wolves.

But he never expected that this group of people would unite against Video 56.

Gui Wuji had never experienced such birdishness before.

He felt that even if the money was given to lawyers, those people would not be compensated.

It's exhausting.

Things suddenly turned like this, Gui Wuji did not expect it.

After all, live broadcast and short video seem to be two unrelated industries, how could they conflict?

But the reality is so cruel.

If so, with the rise of Taobao, the business of many brick-and-mortar stores in Yan Country is not as good as before.

The market is so big, if you don’t consume offline, you can consume online.

This is a very normal thing.

Gui Wuji still can't figure it out, why do people like to brush jitter so much?

Anyway, Gui Wuji couldn't brush it down.

The most exasperating thing is that South Korea and North Korea always change some of the original paid models to free models.

Regardless of whether Gui Wuji admits it or not, Jitter's current traffic is already an existence that 56 Video can't keep up with no matter how hard it tries.

The most irritating thing is the live broadcast room of 56 Video, although the traffic is all in the live broadcast room of the big anchor.

But the existence of the small anchor is also very necessary.

Why do you say that?

Because although small anchors are not as influential as big anchors, their individual earning power is also very limited.

But such a large website needs anchors to support it.

The small anchor usually has resentment towards 56 Video because of the unfair treatment of the platform.

It's just that they were begging for food on the platform at that time, but they dared not speak out.

The most important thing is that the 56 videos at that time were the most popular and the anchors were the most influential.

If they feel that the treatment is unfair, they can leave on their own.

But it's different now.

In just one month, the traffic of 56 videos dropped off a cliff.

Big anchors are having a hard time, and these small anchors are even more insecure.

So many of them directly settled in Jitter and studied how to play Jitter.

The media is a thing that is often popular.

When Jitter first came out, people couldn't write because there was nothing to write about.

But now the jitter traffic is so large, and the attention is so high.

People from the media began to write big conjectures about Jitter's operating model.

Toutiao is now the largest media push platform in Yan Country.

There are not only a large number of self-mediators, but also officials who use this platform to release some news.

The jitter traffic is high, and everyone is naturally optimistic about this platform.

Therefore, there are not a few media that brag about shaking this platform.

It is also for this reason that the small anchors of 56 Video think this is an opportunity.

One of the important reasons why those big anchors of 56 Video became big anchors is that they settled in very early.

There is still a chance for the current jitter, and they feel that it is reasonable to hurry up and study.

Anyway, 56 Video's traffic is so bad now, and there is no point in live broadcasting or not.

Therefore, the problem facing 56 Video is not only that there are few users, but there are also very few special anchors.

Fewer streamers means fewer users.

It's a vicious circle.

The live broadcast is not like the short video mode of Jitter.

Live broadcasting is a thing to watch online live broadcasting. In the past, there were many live broadcasting rooms of 56 Video.

I can't finish the brushing, and now some big anchors are suspending the broadcast because they are in a lawsuit with 56 Video.

The little anchor is busy researching jitter, and there are only a few pages in the live broadcast room.

The so-called defeat like a mountain is such a situation.

There are only two roads ahead for Gui Wuji, either continue to support the live broadcast business of 56 Video.

Either just stop playing, or completely revise it like 9158.

But no matter which path you choose, it's not going to be easy.

And it costs a lot of money.

The anchor contract of 56 Video is different from the contract of 9158. 9158 has considered upgrading itself, and South Korea and North Korea always pay attention to the cost of doing things, so the contract will not be signed dead.

Besides, when 9158 was at its peak, there were no competitors at all, and it had a lot of initiative.

Gui Wuji's 56 video is different, it was originally a latecomer.

Latecomers want to poach the previous corners, give more money, and pay a higher price. Isn’t this a normal operation?

So now Gui Wuji is really hard to get off.

The originally proud project has really become a hot potato now.

In the past few days, his father, Gui Ying, has also repeatedly told him to be sure about the project and not to do it here and there.

No matter how big the furniture is, it can't stand him doing it like this.

If the Internet industry does not have a core business as its origin and develops, it will really burn a lot of money.

The reason why Chaoba Technology is today is that when developing some other derivative projects, it relies on Weichat and Amoy Diamond.

These two products have a large user base and stable users, and they are the source of traffic for other products on the Internet.

This is especially true for micro chat.

So this is also an important reason why South Korea and North Korea spent a lot of money to eat the social field.

Gui Wuji is different. Although he has many Internet products now.

But there is no root, something without root, if you want to develop and grow, you will spend a lot of money, and it may not be effective.

For Gui Wuji, a setback like the 56 video was not just a failure of one company or one project, but more importantly, some of his ambitions were shattered by South Korea and North Korea.

This didn't stop him from thinking about more things.

. . . . . .

The development of jitter is too rapid.

It has been on the line for more than a month, and the number of users has been increasing rapidly.

Of course, this also has a lot to do with the ubiquitous promotion of Chaoba Technology's major products.

Compared with pictures, videos are more three-dimensional.

There are pictures and sounds, which give people a greater sense of visual impact.

Regardless of whether it is admitted or not, the existence of this advantage is incomparable to Tu products.

Because of the rapid development of jitter.