Food starts with noodles

Chapter 1002 Yuan Kang's First Plan

Xu Zhuo really didn't know how to answer this question.

Because what Yu Keke said was the truth, the old people were all rich, and if they really took out the cash in their hands, it would be relatively easy to buy a house in the capital.

Such a comparison, it seems that Xu Zhuo's behavior is a bit redundant.

But he soon found a plausible reason.

It is their business that a few old people have money. As juniors, they just need to be responsible and fulfill their filial piety.

Besides, buying a house for the elderly and showing filial piety to the younger generation are two different things.

From the perspective of filial piety, Xu Zhuo succeeded in persuading Yu Keke.

Of course, it doesn't matter if you disagree, you can put her in pajamas.

A few days later, when Xu Zhuo finally made the less-spicy sauced salted duck, the promotion of Sifang Restaurant also started simultaneously.

In the past, publicity was all decided by Xu Zhuoyu Keke and others, and resources and so on were all swarmed.

But after Yuan Kang took over this time, he did not carry out such rough publicity, but changed the way.

First of all, he asked Xu Zhuo and Meng Liwei to start a live broadcast. While eating the delicious food of Sifang Restaurant, they chatted about some interesting things when they were in school.

In the middle of the live broadcast, Lao Meng pretended to ask Xu Zhuo casually: "This time in Changsha, you have been busy helping Grandpa Yuan Desheng with publicity. How did he thank you in the end?"

This question has actually been on the Internet for several days.

Of course, this was deliberately done by Yuan Kang. He found several data companies and posted on the Internet that Xu Zhuo was thankless, or that Yuan Desheng was ungrateful because of his age, which attracted many people to discuss.

Now that Lao Meng asked this question, it naturally attracted the attention of many people.

Xu Zhuo said calmly, "Grandpa Yuan and I are old friends. We both worked in the kitchen of the state banquet back then. I should help him promote it. How can I ask his thanks?"

When he said this, he paused, and the number of video viewers and bullet chats increased rapidly.

Xu Zhuo took a sip of water, and then continued: "But Grandpa Yuan is very particular. I help him promote it, and he will teach me how to cook in return."

Lao Meng became interested: "What dish did I teach you? Is it delicious?"

"Before coming back, Grandpa Yuan taught me the improvement of Hunan's famous food, salted salted duck, based on the dietary characteristics of the Central Plains people, which benefited me a lot."

Xu Zhuo talked a lot, but Lao Meng only focused on the sauced duck: "Xu Zhuo, can you tell me how the sauced duck was improved? A friend of mine said he wanted to taste it..."

His operation of making friends out of nothing caused many fans to post barrages of complaints.

However, Lao Meng has a thick-skinned attitude, which makes the atmosphere in the live broadcast room very relaxed.

Next, Xu Zhuo began to talk about the improved salted duck.

"The dietary characteristics of Zhongyuan Hot can eat spicy food, but not particularly spicy, so Grandpa Yuan lowered the spiciness of the duck in sauce to make it more suitable for the taste of Central Plains people, and it is more enjoyable to eat."

"Is it available in the store now? My friend said that he wants to try..."

Lao Meng's shameless words made Xu Zhuo look helpless, he got up and left the live broadcast room, and within a minute, he put a plate of salted duck in sauce in front of the camera.

When Lao Meng reached out to pinch a piece, Xu Zhuo immediately knocked his hand away: "Let the audience taste it first, and it will be your turn after they finish eating."

This was of course a joke, but the fans in the live broadcast room were very excited because they felt the deep love of idols.

Xu Zhuo showed it to the video with the salted salted duck, and got close to a few close-ups before handing it to Lao Meng.

The next step is the normal publicity method. Lao Meng eats it very happily, and promotes the taste and texture of the salted duck while eating.

He ate three salted salted ducks in one go, not only made the fans in the live broadcast room greedy, but also made himself a hot search.

Well, before the live broadcast is over, the topic of "the most dedicated anchor in history" rushed to No. 16 on the hot search list.

Many people ridiculed Meng Liwei for being an anchor who helps advertisers, he is so dedicated that he actually ate three salted ducks in a row. If he encountered those small brands of food, it might not be enough for the anchor to eat alone.

Naturally, this is also Yuan Kang's handwriting, which drives the sales of salted duck by praising Lao Meng.

Although it's a bit roundabout to do so, everyone is also curious when they are teasing this matter, how delicious the duck in sauce must be, so that an anchor is so greedy in front of the camera?

In this way, everyone's eyes naturally focused on Xu Zhuo's salted salted duck.

Even the salted duck in sauce will be more impressive, because the taste made an anchor eat it on the hot search list. Do other salted ducks have this effect?

This sauced salted duck can be said to be the peak of its debut. Not only is Xu Zhuo's star aura blessed, but also the improvement of Yuan Desheng, a master of Hunan cuisine, has made many people look forward to it.

At the end of the live broadcast, Lao Meng announced that Sifang Restaurant will start to serve this delicious sauced duck tomorrow. In addition, from now on, Xu Xiaochu’s official flagship store accepts reservations, limited to [-] pieces, and each account can only book no more than two .

Ordering salted salted duck can not only enjoy the store coupon policy, but also get a surprise gift package from the Braised Food Department of Sifang Restaurant, which will be mailed together with the salted duck.

After the news was announced, the number of reservations for Xu Xiaochu's official flagship store rose rapidly.

In less than 10 minutes, [-] salted salted ducks were booked out.

At the end of the live broadcast, everyone clapped their hands in celebration.

Yuan Desheng set up the setting of caring for the younger generation and repaying the favor, and his reputation has increased a lot. Xu Zhuo's setting of caring for fans has also gained a lot of fans.

As for Lao Meng, because of this incident, he was also on the hot search, and the number of fans in the live broadcast room increased rapidly.

As for the sauced salted duck at the center of the event, it was thoroughly publicized, and it became well-known before it went on the market, and [-] pieces were sold.

Yuan Kang's plan is really powerful.

One move benefits everyone.

It's just that Xu Zhuo wanted to ask him when he thought of those comments on the Internet before, whether those words about Yuan Desheng's not being true came from his heart...

After the publicity, the people in the brine department started to rush to work.

Five thousand salted salted ducks, plus new ones in the store, this is enough for the people in the stewed food department to work for a long time.

In fact, Yuan Kang planned to order [-] pieces if it wasn't for the limited production capacity of the brine department.

The price of a salted salted duck is around 50 yuan, and 50 pieces are [-] yuan.

50 cash was credited to the account, which was enough to silence all voices who questioned Yuan Kang.

But [-] pieces is not bad. At first, Xu Zhuo didn't think so much at all. He just thought that he could add another product, but he didn't think it would become a hit.

While he was busy in the stew department, he thought about the surprise Yuan Kang had given him.

Unexpectedly, a new surprise came again.

In the evening, Xu Zhuo ordered a roasted whole lamb from Lao Jiang to celebrate. During the meal, Yuan Kang said: "Xu Zhuo, since you are selling salted duck in Hunan sauce, I think chopped peppers should also be served. This is actually quite good." popular."

After a pause, he asked again: "Can you make chopped peppers?"

Chapter 1003 Making Chopped Peppers

Yuan Kang's question made everyone focus on Xu Zhuo.

As for Xu Zhuo, he took a sip of beer leisurely and said to Yuan Kang, "Can you remove that word?"

Yuan Kang chuckled: "That's fine. I'll start making publicity plans when you make it. It's too much to say it's a hit, but at least no one will buy it."

Then, he talked about other products in the online store.

The products are very good, no matter the taste, taste or appearance, there is nothing to say, but there is one thing, the promotion is not in place.

Moreover, if it is all done by the back kitchen of Sifang Restaurant, the output is really limited, so Yuan Kang suggested dismantling these businesses as a whole, and choosing another place to specialize in the products in the online store.

Xu Zhuo had considered this issue a long time ago, but he didn't split it out because he was worried that the products on both sides would deviate.

"It's simple, just swap the employees regularly. In addition, let Brother Kun run more on both sides, and formulate some strict reward and punishment systems. This problem can almost be solved."

Yuan Kang, who was working for the first time, was very excited, and various ideas emerged one after another.

Xu Zhuo thinks that we can discuss this matter later, but there is no rush now.

Because if the business of the back kitchen is really to be split, some adjustments are bound to be made.

Compared with the online store, Sifang Restaurant is the foundation of Xu Zhuo's foothold, so we must treat it with caution.

Xu Zhuo put aside the matter of splitting up the kitchen business, and decided to make chopped peppers first before discussing the matter.

A few days later, after the people in the stewed food department had thoroughly mastered the method of salted salted duck, Xu Zhuo asked Jianguo to buy [-] catties of fresh red vitex, and began to make chopped peppers.

"You have done so much, what if you can't sell it?"

Jianguo had no doubts about Yuan Kang's ability, but without going through the market test, he rashly used twenty catties of peppers to make it. If it didn't work, it would be a waste.

Xu Zhuo said with a smile, "It's okay if you can't sell it, we're going to serve fish heads with chopped peppers soon, just use it yourself."

The chopped peppers have already been made, and the fish head with chopped peppers will naturally be released.

After all, this is a matching ingredient.

Chopped pepper is a popular condiment in many areas in the south, such as Hunan, Guangdong, Yunnan, Guizhou, Sichuan, and Jiangxi, Anhui, all of which have chopped pepper.

Chopped chili has a wide range of uses, whether it is served with porridge or seasoned in cooking, it is an excellent partner.

Relatively speaking, making chopped pepper fish head is really just one of the widely used chopped peppers.

The hot and sour taste of chopped pepper is not only an appetizer, but also has the effect of sweating and removing dampness. Moreover, chopped pepper is rich in protein and various trace elements, and has a complete color, aroma and taste.

Unlike other pickled products, Chopped Pepper uses biological preservation, does not contain preservatives, and is a pure natural green food.

And after fermentation, the spicy taste is still there, but the ingredients that are not good for the body have disappeared, no matter how you eat it, you will not get angry.

Therefore, chopped chili has the reputation of "spicy taste but not heart, containing fire but not getting angry".

The method of chopping peppers is simple. In areas where chopped peppers are eaten, almost every family has them, and everyone can do them.

However, it is still difficult for beginners to make chopped peppers well.

For example, there are several precautions during the production process. If you don’t pay attention, you may destroy a jar of chopped peppers.

The first note is that the peppers should be fresh and whole.

There are many kinds of peppers that can be used to make chopped peppers, such as red thread peppers, Ervittae, millet peppers, and beauty peppers.

But no matter what kind of chili is used, the chili used must not be flawed.

For example, rotten and soft, such as broken and defective, these need to be sorted out and cannot be mixed in, otherwise the whole jar of chopped peppers will be damaged.

Xu Zhuo poured all the two vitex peppers he bought into the sink, picked them one by one, and washed the peppers by the way.

"Don't people in Hunan use millet to spice things up? Why do you use Erjingtiao?"

Yu Keke, who came to shoot the video material, was puzzled, wondering why Xu Zhuo didn't use millet spicy.

Xu Zhuo sighed helplessly: "Isn't it because we can't eat spicy food?"

When making chopped peppers, you must choose peppers according to the degree of spiciness you can accept.

Xu Zhuo, for example, can't eat too spicy food, so he chooses to make it with Erchai. Compared with millet pepper, the spiciness of Erchai is really friendly.

If you can eat spicy food, you can choose chili peppers such as millet peppers and seven-star peppers to make them. This type of peppers is characterized by small size, thick flesh, and high spiciness.

If you can't even eat two vitex, you can choose beauty pepper, which is bright red but not very spicy.

In addition, you can also choose green and millet peppers. At this time, the spiciness of peppers has not yet reached its peak, and it tastes fresh and plant-like.

Xu Zhuo washed and selected the two wattles in the pool one by one, spread them out in a large bamboo basket, and put them in the back yard to empty the water.

There are two key points in this step. The first is that the peppers must not be destemmed, otherwise water will enter the peppers during cleaning.

And there should be no drop of water in the production of chopped peppers, otherwise there is a risk of destroying the whole altar of chopped peppers, so we must be cautious to avoid this from happening.

The second is to dry the washed peppers thoroughly until there is no moisture on the surface before making them.

But this pepper cannot be exposed to the sun, because once the pepper is softened, it is easy to rot and deteriorate inside.

So the best way to do it is to put it in a ventilated place to control the water to dry.

In this way, mistakes can be avoided when chopping peppers.

In addition to chili, garlic and ginger are also used to make chopped chili.

Garlic is added to the chopped peppers to enrich the taste, increase the aroma of garlic, and make it more appetizing when eaten.