Food starts with noodles

Just by chatting with everyone, he can find out how to make Sweet Duck. This kid's talent is beyond words.

The old lady was also very happy, and kept asking Xu Zhuo to deliver a few to Yangzhou.

Naturally, Xu Zhuo would not refuse. On the way here, he had already thought about it. In the next few days, he would send a few sweet-skinned ducks made in the shop to everyone he knew, and let everyone help promote it.

When the time is right, the online purchase channel of Sifang Restaurant will be opened.

In this way, even if the locals don't like to eat it, the sweet-skinned duck will not be wasted, and while selling the sweet-skinned duck, it can also promote Sifang Restaurant.

Best of both worlds!

"Ding! The host found a new business opportunity, and specially rewarded the D-level signature dish—Jingcheng Sugar Pancake. Congratulations to the host."

Ouch?

This hasn't been opened yet, just think about it, and there will be rewards.

It seems that this online sale has reached the time when it has to be opened.

But what does it mean to reward this Beijing sugar pancake?

While thinking about it, the old lady said as if recalling: "This sweet taste reminds me of the sugar pancakes in the capital, I have to go to the capital to try again..."

Chapter 905

Sugar pancakes...

Xu Zhuo rolled his eyes, this dog system really gave skills in time.

And he also discovered that the system is really generous to the old lady Yu Keke and Xiong Zai who is holding his trouser legs and asking for dried fish.

Skills don't need money to spread out.

However, when Boss Xu wanted to eat something himself, the system started to play dead and didn't give him any face.

As a host selected by the system, he should have soared into the sky, but in the end he became a tool man.

Is this a distortion of human nature, or a loss of morality?

"Grandma, it's not easy for you to want to eat sugar pancakes. I don't need to go to the capital at all, I will make them, but today is too late, so I will bring you pancakes tomorrow morning."

Although he was somewhat dissatisfied with the dog system's way of treating himself as a tool man, Xu Zhuo still patted his chest and wanted to do it for the old lady.

In the end, before the old lady could reply, the old man became curious first.

"You know how to make sugar pancakes? That's difficult. Sugar pancakes made with poor operation are not very tasty."

Xu Zhuo smiled: "A few days ago I was idle at home watching videos, and then I was greedy for this sugar pancake. I tried to make some at home according to the tutorial, and the taste was not bad."

The old man wanted to ask something more, but was interrupted by the old lady.

"What are you doing in a daze? Hurry up and get some food for my darling grandson, and go back after dinner."

After she finished speaking, she dragged Xu Zhuo to the restaurant: "My dear grandson, where are you making sugar pancakes tomorrow morning? Grandma will eat them, so you don't need to run back and forth to deliver them."

Since sugar pancakes are made, they must be in the store, and let all the employees try them.

Although this stuff is a famous delicacy in Beijing, to put it bluntly, it is just a kind of oil cake, and it is not as complicated to make as a fried bun.

Some restaurant owners are worried all day long that their employees will eat too much, for fear of increasing costs.

But Xu Zhuo was different, all he thought about all day long was how to make the employees eat and drink well, especially the breakfast, which he made for everyone in different ways.

This seems to increase the cost, but it can improve the cohesion and work efficiency of the employees, and it can also stimulate everyone's enthusiasm for work.

Anyway, in Xu Zhuo's view, it's not a loss at all.

After dinner, Xu Zhuo bid farewell to the two old people, and at the same time assured the fat cat on the ground who lost his temper that there would be small dried fish to eat tomorrow, and then he was able to leave.

Back in the store, Xu Zhuo started making noodles with fried sugar pancakes.

This noodle needs to be proofed overnight, so it has to be prepared now, and considering that the employees might be more interested in the new type of delicacy, sugar pancake, so Xu Zhuo specially sent out some more noodle.

The dough for making sugar pancakes is different from ordinary leavened dough. It needs to be mixed more thinly, and oil and salt should be put into it.

Don’t look at the sugar word in the name of the sugar oil pancake, but it is not considered a dessert, because when it is made, a salty pancake and a sweet pancake are put together.

This kind of cake should be called sweet and salty cake to be precise.

However, as everyone's demand for sweetness increases, the sweetness in sugar pancakes is getting stronger and stronger, while the saltiness is gradually decreasing.

For example, now, when Xu Zhuo stirs the noodles, he puts two or three tablespoons of salt.

If you only look at the salt, it may make people think that it is a lot, but when these two or three spoons of salt are mixed with half a pot of flour, it seems not enough.

Stir well with the noodle water, put salt, yeast powder and baking powder in it, and after stirring evenly, add it to the flour in small amounts several times, and knead the flour into a soft flocculation.

After this step is done, don't rush to knead the dough, because there is still a step of pouring oil.

Xu Zhuo poured half a spoonful of cooking oil into the flour flakes, and kneaded the fluffs into a soft and non-sticky dough.

After kneading, put it in the basin, spread a layer of edible oil on the surface of the dough to seal the moisture, and finally seal the mouth of the basin with plastic wrap, and put it aside to proof.

After the dough was reconciled, Xu Zhuo began to mix the sugar dough, that is, the dough with a sweet taste.

This is the soul of Tangyoubing. Without the blessing of sugar dough, Tangyoubing is just a mediocre pancake.

But after adding sugar dough, it becomes a delicacy that old Beijingers never forget.

Sugar dough is also very good, just use flour, baking powder and baking powder, and a lot of white sugar to form a dough.

Yes, the sugar cake is made of white sugar, not the brown sugar that everyone takes for granted.

In fact, the first time Xu Zhuo ate sugar pancakes, he thought they used brown sugar dough.

Because of the fried sugar pancakes, the side of the salty dough is golden yellow, while the side of the sugar dough is maroon.

No matter how you look at it, it seems to be made of brown sugar.

However, after acquiring the skills, he realized that brown sugar cannot be used for sugar dough.

Because the dough with white sugar is fried, it will be maroon red. If brown sugar is added, it will be almost black when fried.

Moreover, the brown sugar tastes bitter after being fried, and the sweetness is not strong, so it is not delicious at all.

This is a bit similar to fried sugar color. Many people think that brown sugar is used for fried sugar color, but it is white sugar or rock sugar.

Therefore, don't look at a thing with preconceived eyes, otherwise you may overturn.

Pour two or three bowls of flour into the pot, then pour about twice as much white sugar, and finally put in an appropriate amount of yeast powder and baking powder.

After stirring evenly, Xu Zhuo took the prepared warm boiled water, poured it into the basin in small and frequent ways, and stirred it into flour flakes.

Next, pour oil into the batter.

There are no strict regulations on how much oil to pour, but there is a rule.

The more oil you pour, the crispier the fried cake will be; the less oil you pour, the softer the fried cake will be.

Two different tastes, all in the amount of oil when kneading the dough.

That's kind of weird.

In order to let everyone enjoy eating, Xu Zhuo poured a large spoonful of cooking oil into the basin, and then kneaded the flour flakes into a non-sticky dough.

Because there is a lot of sugar in it, the dough is very viscous and cannot be kneaded too much. After forming a ball, it can be sealed with oil and covered with plastic wrap to let it rise naturally.

"What is this for?"

Guo Xingwang came over and looked at the two doughs in the basin, a little confused.

"Tomorrow morning, I will fry sugar pancakes for everyone, so I will serve the noodles now."

"Sugar oil cake? It's the kind of sugar oil cake that people in the old capital talk about every day? Can you make it?"

His series of questions made Xu Zhuo feel helpless: "What's wrong? Want to learn?"

Guo Xingwang said slyly: "If it's delicious, I really want to learn, you don't know, there are many fans of rich women in Lao Meng's studio, especially those in the capital.

They live in big villas and have nothing to do every day. Their lives are boring and boring, so I have to help these big sisters...and food is a good starting point. "

Tsk tsk, if this eagerness to be taken care of was used in cooking, I'm afraid he would have become the store manager of Mochizuki Tower.

Xu Zhuo washed his hands, and while Tang Xiaoying was still off work, he planned to tell her about online sales.

By the way, let me ask about the process of trademark registration...

Chapter 906 Online Brand Xu Xiaochu

Opening online sales is not simply a matter of opening online stores on Taobao and JD.com, which involves many problems.

Trademark is one of the most important.

Originally, it was best to use Sifang Restaurant directly, and it could be divided according to different departments.

For example, for lo mei, it is directly printed on the package that it is produced by the braised products department of Sifang Restaurant; for desserts, it is directly printed on the package that it is produced by the dessert department of Sifang Restaurant.

As long as the publicity is proper, it will definitely bring a wave of sales.

Moreover, it can greatly increase the reputation of Sifang Restaurant, and maybe it will develop into a check-in attraction in the provincial capital.

But Xu Zhuo didn't dare to use the name Sifang Restaurant, because he always felt that when he went to the capital, the dog system would change the name of the store in the capital.

At that time, we can't even change all the trademarks on the packaging box, can we?

From the perspective of brand management, this kind of behavior is a huge blow, and it may even make online sales slump.

However, it is a bit mediocre to use only two words, Sifang. Anyone who sees these two words will not think of food at first.

So Xu Zhuo wanted everyone to express their opinions and see what should be done.

"Is it too hasty to open an online channel? Will it affect the business in the store?"

Tang Xiaoying is more cautious. After all, the store is full of guests every day, and the sales of takeaways have been terrific. With the opening of online channels, she is worried that the pressure on the kitchen will be too great.

Moreover, online sales also involve food packaging and express transportation. If one is not careful, it may have a negative effect on the brand.

So, be careful.

"We will definitely not sell everything online. On the contrary, we only sell food online that we can produce in large quantities and have a competitive advantage.

For example, lo-mei such as sheep's feet and sweet-skinned duck, as well as desserts such as donkey rolling.These can be produced in large quantities, and it is easy to gain the favor of customers. "

In fact, there is another reason that Xu Zhuo didn't mention, that is, his reputation is not bad now, if he doesn't make good use of it, he always feels that he is at a loss.

After listening to Xu Zhuo's words, Tang Xiaoying began to think seriously.

What Sifang cuisine, Sifang delicious, Sifang taste, Sifang snacks...

As soon as these names were spoken, they were rejected. There was no bright spot, and they were really mediocre.

The two couldn't figure it out, so they called Zheng Jia and Guan Junjie to come up too.

Let's brainstorm and see how it works better.

"Xu Zhuo, how about we give up the name Sifang Restaurant? Use a new logo online. After all, you are a celebrity, so we have to find a way to catch your popularity."

Guan Junjie is a sensible person, since the word Sifang can't think of any good name, it's better to let go of it completely and change the way of thinking.

When he said this, Zheng Jia suddenly slapped his thigh and said, "Why don't we have an online brand named Xu Xiaochu? It should be quite attractive with a cartoon character in Q version of the boss."

Chef Xu?

A few people froze for a moment, and they all thought this was good.

Separating online and offline is not friendly to brand cohesion, but it can be operated separately.

In the future, if Xu Zhuo has any scandals or the like, the loss in the store can be minimized.

And if something happens to the offline store, Xu Xiaochu's brand can continue to operate, which can be regarded as finding a way out for himself.

After finalizing this, Xu Zhuo announced the establishment of a sales department, which is now in charge of Tang Xiaoying, mainly to build the framework of online sales channels and the packaging design of Xu Xiaochu's brand.

After the sales department is on the right track, the person in charge of the department will be determined.

At six o'clock in the morning, Xu Zhuo drove to the shop.It's not yet dawn, but someone is already working in the back kitchen.