I'm just an actor

"The question is, how can the people who say these words represent other audiences? If this drama is really not liked by anyone, how can it have the current ratings and make so much money? Some people always feel that they are big The majority of people, and then take it for granted to represent the majority of people, which is not the case. And I actually do pre-investigation no matter what film I am shooting. How will the audience react after the filming? Before the filming, my team basically There will be a professional assessment."

Yueguan's words made Sa Beining very interested: "Can you tell me how to investigate?"

"I set up a special department in our company, which is responsible for tracking changes in audience tastes and market trends. We must get first-hand information to prevent our company's drama from falling behind."

The way Sa Beining looked at Yueguan changed this time.

A lot of barrage is also brushing "beautiful".

Many companies and celebrities have expressed that they put the audience first, but there are very few people like Yueguan who practice it personally.

Sa Beining asked: "How to track changes in audience tastes? How to ensure the accuracy of the data?"

"There is no way to guarantee the accuracy of the data." Yue Guan shook his head: "We can only guarantee relative accuracy. So far, our company has done a good job in this regard."

Yue Guan took a look at Sa Beining, smiled lightly and said, "Teacher Sa wants to know exactly how we do it?"

Sa Beining did not deny: "I believe the audience would also like to know, but if it involves commercial secrets, forget it."

"There's nothing you can't say." Yue Guan was very angry: "In fact, the most effective and easiest way is one."

"what?"

"Don't pay too much attention to the voices on the Internet, especially those big Vs and film critics, including those netizens who give comments. Whether it is good or bad, don't take it too seriously. In my team, the news about these people Comments, we only count 10% of the data. So no matter how many negative reviews there are for "The Gatekeeper" on the Internet, I actually don't take it seriously. As long as the ratings don't drop, it means that there is nothing wrong with the audience's fundamentals. No No matter how good the person you like dances online, it’s actually not worth mentioning.”

Sa Beining was thoughtful: "You don't believe the current online evaluation?"

"It's not that I don't believe it, it's not worth believing at all. Taking "The Gatekeeper of the World" as an example, the number of people who have watched this drama and are willing to express their opinions on the Internet after watching it is absolutely no more than 10%, and it is even very likely 5% Even if most viewers like it very much after watching it, they will post it on Moments at most, and they will not blow up or gossip everywhere for a movie. This is the majority of people.

If you want to know whether a movie is good or bad in the future, the feedback you get from other friends in your circle of friends is more reliable than online movie reviews.

Let's take "The Gatekeeper of the World" as an example. Before the project was approved, we set Wu Qi as a character. The screenwriter team referred to the successful experience of the animation circle and the Internet literature circle.Characters like Wu Qi are rare in TV dramas, but in the animation and web circles, there are already similar successful works, and the results are quite good.

Of course, because of this style, there are also many people who don't like it, and those who don't like it still think that works of this style are rubbish.However, as far as the final score of a work is concerned, although these voices are harsh, they are actually meaningless, even if it seems that there are many negative critics. "

Yue Guan smiled: "Smart people will learn from this kind of successful experience, take the essence and discard the dross. There are also some people who are resolutely unwilling to admit that works they don't like can achieve success in grades, so they must Looking for a sense of identity everywhere, it looks particularly conspicuous. But there has never been any work that can conquer everyone. For those who don’t like it, just give it up. As long as it can be liked by audiences who like similar styles, and this part of the audience is enough More, the play is a success.

Essentially, it's a question of trade-offs.All works will face this problem, and it is impossible to please everyone.No matter how many voices don't like it, the ratings of "The Gatekeeper of the World" are still rising, which shows the problem.I have never given up on the audience, it's just that some audiences always want to teach me how to film. It would be wrong if I don't follow their ideas, but in fact, if I satisfy their ideas, maybe I will really go to the street.

And many people have a misunderstanding, thinking that a drama with good reviews and few bad reviews is a good drama worth filming.But the data tells me that for the most popular dramas, the word-of-mouth rarely scores above 9 points, and most of them are between 7 and 9 points. "

Seeing Sa Beining's puzzled expression, Yue Guan smiled slightly: "When everyone praises a movie with one voice, most of the time it doesn't mean how good the movie is, it just means that the movie is so good. The play is small enough.

Good reviews can be deceiving, but Long Yuan won't. "

Chapter 553 Bloom more

Of course, Yue Guan's words were not meant for Sa Beining, but for those career fans who hated him.

To ordinary passers-by, Yue Guan didn't even bother to mention something.

But for his fans, Yueguan still hopes that they can be more mature.

It was fine when I was young, but I still feel that I am the center of the world, and I will be taught to be a man by reality.

Look at Director Bi.

With a family background, education, and connections, a standard successor to a major domestic director, was hammered by reality just because he was obsessed with what I thought.

If adults cannot recognize their own insignificance by themselves, then reality will help you recognize it.

Sabine agrees with this point of view.

"Actually, I don't like the drama "The Gatekeeper of the World" either." Sa Beining said, "The style of this drama does not meet my aesthetic standards, but I have friends who like it very much, and I can understand why they like it. It can only be said that I am not the audience of this kind of drama, but it does not mean that the filming of this drama is not good."

The small book booth that book lovers used before has been hung up, and now they are basically using Changyuan artifact.

"Teacher Sa is an expert. He can tell the difference between what he doesn't like and what the market doesn't like, but many people can't tell the difference, including some of my career fans. I'm still worried about them. If you keep holding this If you don’t have an attitude, it’s easy to suffer in real life.”

When the two were chatting, they were also watching the barrage.

Most of the viewers who can watch the live broadcast are fans of Yueguan.

When Yue Guan spoke, they felt it was right.

But there are still levers.

This is normal.

With sharp eyes, Yue Guan saw a bullet screen:

"If the market likes this kind of bad drama, there is something wrong with the market."

After seeing this barrage, Yue Guan smiled helplessly: "If the market likes bad dramas, then there is something wrong with the market... On the surface, this kind of statement is actually reasonable. But if you don't have the ability to change Before the big environment, it is best to adapt to the environment first. In addition, when you are different from most people around you, most of the time it is not a problem with the world, but your own problem.”

Sa Beining didn't want Yueguan to confront Danmaku, so he brought the topic back: "Yueguan, did you consider the audience's thoughts when you were filming this movie? I saw many people commenting that you are becoming more and more self-centered when you are filming now." I don’t even think about whether the audience can accept it or not.”

"The question is, how can the people who say these words represent other audiences? If this drama is really not liked by anyone, how can it have the current ratings and make so much money? Some people always feel that they are big The majority of people, and then take it for granted to represent the majority of people, which is not the case. And I actually do pre-investigation no matter what film I am shooting. How will the audience react after the filming? Before the filming, my team basically There will be a professional assessment."

Yueguan's words made Sa Beining very interested: "Can you tell me how to investigate?"

"I set up a special department in our company, which is responsible for tracking changes in audience tastes and market trends. We must get first-hand information to prevent our company's drama from falling behind."

The way Sa Beining looked at Yueguan changed this time.

A lot of barrage is also brushing "beautiful".

Many companies and celebrities have expressed that they put the audience first, but there are very few people like Yueguan who practice it personally.

Sa Beining asked: "How to track changes in audience tastes? How to ensure the accuracy of the data?"

"There is no way to guarantee the accuracy of the data." Yue Guan shook his head: "We can only guarantee relative accuracy. So far, our company has done a good job in this regard."

Yue Guan took a look at Sa Beining, smiled lightly and said, "Teacher Sa wants to know exactly how we do it?"

Sa Beining did not deny: "I believe the audience would also like to know, but if it involves commercial secrets, forget it."

"There's nothing you can't say." Yue Guan was very angry: "In fact, the most effective and easiest way is one."

"what?"

"Don't pay too much attention to the voices on the Internet, especially those big Vs and film critics, including those netizens who give comments. Whether it is good or bad, don't take it too seriously. In my team, the news about these people Comments, we only count 10% of the data. So no matter how many negative reviews there are for "The Gatekeeper" on the Internet, I actually don't take it seriously. As long as the ratings don't drop, it means that there is nothing wrong with the audience's fundamentals. No No matter how good the person you like dances online, it’s actually not worth mentioning.”

Sa Beining was thoughtful: "You don't believe the current online evaluation?"

"It's not that I don't believe it, it's not worth believing at all. Taking "The Gatekeeper of the World" as an example, the number of people who have watched this drama and are willing to express their opinions on the Internet after watching it is absolutely no more than 10%, and it is even very likely 5% Even if most viewers like it very much after watching it, they will post it on Moments at most, and they will not blow up or gossip everywhere for a movie. This is the majority of people.

If you want to know whether a movie is good or bad in the future, the feedback you get from other friends in your circle of friends is more reliable than online movie reviews.

Let's take "The Gatekeeper of the World" as an example. Before the project was approved, we set Wu Qi as a character. The screenwriter team referred to the successful experience of the animation circle and the Internet literature circle.Characters like Wu Qi are rare in TV dramas, but in the animation and web circles, there are already similar successful works, and the results are quite good.

Of course, because of this style, there are also many people who don't like it, and those who don't like it still think that works of this style are rubbish.However, as far as the final score of a work is concerned, although these voices are harsh, they are actually meaningless, even if it seems that there are many negative critics. "

Yue Guan smiled: "Smart people will learn from this kind of successful experience, take the essence and discard the dross. There are also some people who are resolutely unwilling to admit that works they don't like can achieve success in grades, so they must Looking for a sense of identity everywhere, it looks particularly conspicuous. But there has never been any work that can conquer everyone. For those who don’t like it, just give it up. As long as it can be liked by audiences who like similar styles, and this part of the audience is enough More, the play is a success.

Essentially, it's a question of trade-offs.All works will face this problem, and it is impossible to please everyone.No matter how many voices don't like it, the ratings of "The Gatekeeper of the World" are still rising, which shows the problem.I have never given up on the audience, it's just that some audiences always want to teach me how to film. It would be wrong if I don't follow their ideas, but in fact, if I satisfy their ideas, maybe I will really go to the street.

And many people have a misunderstanding, thinking that a drama with good reviews and few bad reviews is a good drama worth filming.But the data tells me that for the most popular dramas, the word-of-mouth rarely scores above 9 points, and most of them are between 7 and 9 points. "

Seeing Sa Beining's puzzled expression, Yue Guan smiled slightly: "When everyone praises a movie with one voice, most of the time it doesn't mean how good the movie is, it just means that the movie is so good. The play is small enough.

Good reviews can be deceiving, but Long Yuan won't.

Chapter 554 Kanwang Literary Things

In fact, if you want to hack a movie, you can always find a reason.

It's just that the results of "The Gatekeeper of the World" exploded like this, and after making so much money, it feels like they are mentally retarded if they want to hack this show.

So many people died down.

They don't want to be ashamed again.

But in fact, Yueguan didn't care about them at all.

Under the influence of Yue Guan, Yi Yi and other actors in the crew didn't care too much.

Facts have proved that what Yueguan said is correct, so what is there to worry about?

The success of "The Gatekeeper of the World" can be replicated, at least for the miracle company, it can be replicated.

Therefore, the success of the first season of "The Gatekeeper in the World" is of great significance.

But the opposite is true.

When many people thought that "The Gatekeeper of the World" would destroy the ratings of "In the Name of the People", "The Gatekeeper of the World" was weak in succession.

It didn't fall too much, mainly because it couldn't rise.

This is very surprising.

Because at this time, the word-of-mouth of "The Gatekeeper of the World" has begun to reverse.

The plot also progressed to the point where Wu Qi began to search for his own memory. Most of the slots in the first ten episodes have disappeared. The plots of the next few episodes can be said to have received rave reviews and made many viewers hooked.

But the ratings just didn't go up.

Obviously word of mouth is turning around.

This reality made many people think of what Yue Guan said in the live broadcast before:

Word of mouth can be deceiving.

……

Miracle Inc.

Yueguan and Yiyi are also talking about this matter.

The drama "The Gatekeeper of the World" has exploded. Of course, Miracle Company has made the biggest profit, but the one that follows closely is Satisfaction.

He has benefited more than Tang Yan.

Although "Soul Ferry" is also considered a popular online drama, there is obviously a qualitative gap with "The Gatekeeper of the World".

The hearts of the people are not enough to swallow the elephant. When I was satisfied, I never thought that "The Gatekeeper of the World" would have the current results.But after the current results, the ratings of "The Gatekeeper of the World" have not increased, and he can't sit still.

He thought that the ratings of "The Gatekeeper of the World" could be better.

So he personally went to Miracle Company to find Yueguan to learn from it.

It can also be regarded as a way to strengthen the connection with Yueguan.

Holding Yue Guan's thigh tightly, he took off like this.

Satisfaction now just wants to hold it all the time, and doesn't want to let go at all.

"Yueguan, what happened to the ratings of "The Gatekeeper of the World"? Why didn't it go up? It's clear that there are more and more positive reviews, and word-of-mouth is starting to counterattack. The ratings are actually dropping. It shouldn't be."

Satisfaction is really not understood.

"Is it really like what you said, the better the word of mouth, the lower the ratings of TV dramas?"

Yue Guan smiled lightly and said, "Director Man, the ratings of "The Gatekeeper" are already very good. I'm satisfied. Are you still not satisfied?"

Yan Yan shook his head and said: "It's not dissatisfaction, the main reason is that I think it can be better. According to the growth curve, it should indeed be better."

"No, it's already reached the limit." Yue Guan analyzed: "Don't forget the general environment, now is the era of the end of the TV station, there are not many viewers who can stay in front of the TV, and the ratings have a ceiling.

In addition, the ratings of "The Gatekeeper of the World" did not increase, and it did have something to do with the improvement of word-of-mouth. "

"What's the matter?" Satisfied asked.

If there is a problem in this regard, he must actively avoid it in the second part.

But this problem cannot be avoided.

Yue Guan explained: "The audience who can watch the first ten or so episodes of "The Gatekeeper in the World" all like Wu Qi's personality and behavior style of the neurotic and mentally ill protagonist. Although such a setting makes Wu Qi mixed , but there are many people who really like him, and this kind of plot also surprised these audiences. However, in the next few episodes, Wu Qi began to look for the memories of the past, and at the same time, the plot also began to pave the way for the world view and various dark lines to unfold "The Gatekeeper of the World" The second season of ". In this case, there are some changes in style and front.

With this kind of plot arrangement, there are fewer slots, and for many viewers, the poisonous points are gone, so word of mouth is improving.But for audiences who like the kind of Wu Qi who suffers from the second disease in middle school, there is less excitement, so they are actually not interested. I guess this part of the audience will abandon the show a lot. "

Satisfied fell silent.

There is really no way to solve this situation.

Because the worldview must be foreshadowed.

The dark thread must also be buried.

And obviously the reputation of this arrangement has improved, but the results actually limit the results.

How can this be done?

I can't think of a way to get the best of both worlds.