Rebirth just wants to make money

Su Cheng looked at the clean and spacious street, and suddenly asked for no reason: "Is this street we walk for free, and it is also the fruit of the staff's labor."

"No, it's not free. We are taxpayers. I pay taxes, and I am proud." Su Che said firmly and seriously to his sister: "We live in this world, and we also pay for the fruits of labor while enjoying the fruits of others' labor. with the fruits of their labor.

It's just that we pay for the fruits of labor in the form of spending money. As I said before, money is the accumulation of labor fruits. "

"But I don't have the fruits of my labor. I have been enjoying the fruits of your labor." Su Cheng said.

Su Che looked deeply into his sister's pure eyes, and said in a low voice, "Because your life itself is the fruit of your parents' labor. The better you live, the more valuable the fruits of your parents' labor are."

Su Cheng's eyes widened slightly, and she stopped walking with a cute expression. A cool wind blew from the lake, blowing her thoughts to the horizon.

Will the horizon be closer to mom and dad?

Should be.

Living in this world by myself represents traces of the existence of my parents.Only when I live better can the existence of my parents become more meaningful.

Maybe my brother was right.

just

"Spending money lavishly, does it really mean that I'm living a good life?" Su Cheng retracted his thoughts and asked softly.

Su Che rubbed his younger sister's hair with his hands, and said with a smile: "I'm not teaching you to measure your life by money, but when you are not bound by money and don't have to think about how to save money. You will have More energy to focus on other things.

If we are still running around for food and clothing and worrying about tuition fees, do you still have the energy to learn to sing? "

Su Cheng nodded: "I understand."

Su Che said with a smile: "So in the future, when you like something and want to do something, you don't have to think about how much it will cost, what you have to think about is whether you really like it, do you really want to do it?" Do.

Money can be made again when it is gone, but if you miss what you like, you may really miss it. "

At night, there is a gentle breeze along the Huangpu River, and the faint smell of the river washes away the turbid air in the city.

Passing through the neon lights of the city, I have seen all kinds of life under the neon lights, as if this road has gone through a period of life.

As soon as he got back to the hotel, Su Cheng lay down on the bed and fell into a deep sleep.

Early the next morning, Su Che got up, washed, and got dressed.Glancing at his sister who was still sleeping soundly in the next room, he didn't bother, but went to the headquarters building of Youjiu Company alone.

Yesterday Su Che mentioned a very important plan to Bi Ye. Even if Bi Ye is the CEO of the company now, if he wants to make such a decision, he must at least hold a meeting to explain the plan.

So he came so early now, just for a meeting.

"President Su, President Bi is already waiting for you in the meeting room." As soon as Su Che entered the door, a beautiful female secretary came to meet him.

How pretty is this female secretary?

It's beautiful, let's not mention it.

Seeing the beauty's serious and slightly nervous expression, it was the first time that Su Che felt that what he was doing was a big deal.

In the past, even the purchase of shares and the signing of an agreement were all done while talking and laughing with Bi Ye, and there was no such serious atmosphere as now.

And at this moment, when the female secretary led him into a spacious conference room and saw a group of company leaders of different ages sitting around the conference table, he suddenly felt like watching a TV series.

That kind of business war blockbuster, the meeting scene of the domineering president is basically like this.If one or two villains with ugly faces popped up to target him after a while, it would be more like slapping him in the face with his backhand.

"Very punctual, I thought you would be late." Seeing Su Che coming in, Bi Ye made a joke.

Su Che briefly looked at everyone present, laughed too, and said, "The main character can show his importance by appearing at the finale, but being late is a matter of character."

Chapter 1 Fourteen Meetings

Bi Ye smiled and said: "The people are all here, let's start the meeting formally, are you ready?"

Su Che shook his head frankly: "No, to be honest, I never thought that one day I would participate in and host this kind of meeting. It's too high-end, and I don't think it's suitable for me."

Then he walked slowly to the front, took Bi Ye's place, looked back at the PPT prepared by the secretary on the big screen, spread his hands, and said with a smile: "Although I am a technical person and can do PPT, But I'm really bad at presentations, so let's get straight to the point.

The purpose of my meeting today is to determine the establishment of the new department.The name of the department is also very common, it is called the sales department.

Presumably, as soon as I said this, someone would raise an objection.It just so happens that I am not good at talking about data, so let's conduct the meeting in the way that I can solve your questions.

Now the company's decision-making direction is to set up a sales department to promote the business of Internet cafe privileges. Please ask questions if you have any questions. "

"I want to say"

"Oh, that's right." Just when someone raised his hand to speak, Su Che suddenly interrupted: "Sorry to interrupt, about what is the privilege of an Internet cafe, the content should be sent to you in the form of a piece, so when you ask questions, don't Then ask what the privilege of the Internet cafe is."

"Please continue." Su Che said to the person who was interrupted by him just now.

"In the privileges of Internet cafes, the props that can be used have newly added wings and halos. If these props are used for sale, according to the current dance market, at least the unit price can be sold for more than two thousand. Compared with the privileges of Internet cafes, isn't selling a profit? Is it higher?"

The speaker was a man in his 30s. He cleaned up very cleanly and spoke clearly.He looked at Su Che and said, "I think the company should prioritize profits."

"Then you have to be able to sell it." Su Che said, "Everyone should know what I did before becoming a shareholder of the company.

Why can my income from a small website threaten the income of your entire company?

Who can go to Internet cafes to surf the Internet now?Students, gangsters, vagrants, those with better conditions are those state-owned enterprise employees.

Except for a few employees of state-owned enterprises, the income of the remaining people is pitifully low.They usually have to save ten yuan for the Internet fee to squeeze out, so where can they get the money to recharge and buy props?

In the past year, although the game Audition has been popular, everyone knows how many people actually recharge.

But in such a big environment, my recharge website can thrive because I have captured their consumer psychology.

If you spend one hundred yuan to buy one hundred yuan of props, there is a high probability that the player will not pay the money.But if you spend 1000 yuan, you can buy props worth [-] yuan, or even [-] yuan.Then they would rather tighten their belts and pay the money.

The reason is simple, just two words, cheap.

When you let consumers feel that the price of a product is lower than its own value, people will flock to this product.

The five hundred yuan props were only sold for one hundred yuan, which seemed to be a good deal.But in fact, these props are all virtual props, except for the research and development costs, it is zero cost. Of course, if the company's network fee, water and electricity bills are included, there is indeed such a small cost. "

Su Che took a sip of water, and then said: "Before we talk about profits, we need to see how much the potential market for a product is. The price of the wing props is two thousand. If no one buys it, then there is no profit. And the privilege of Internet cafes is 0.5 Yuan per hour, more people buy, it is also a profit, and it is a continuous income.”

"Wings are priced at 1000 yuan, not too much. As long as 200 people buy them, there will be an income of 1 million yuan, and if 2000 people buy them, there will be an income of [-] million yuan. I think this number of people should be able to get together?" Another person asked.

"It should be written on the PPT that as of yesterday, Audition had a maximum of 80 online users and 500 million registered users. According to background data, the consumption ratio of users is one-fiftieth. That is, 500 million miles, 10 people consumed.

而这10万人里，消费超过1000元的有50.00%，也就是5万人。也就是说，这5万人为我们提供了超过5000万的利润。

Then look up, and there are only 2000 people who spend more than 1000 yuan.As the director said just now, they provided us with a profit of 200 million.But that's it. The probability of these people continuing to consume is pitifully low. "

Su Che said: "In other words, our consumption in this game actually has an upper limit. 1000 yuan is a checkpoint, and 2000 yuan is a mark. Blindly launching new items to force players to spend, will ultimately only result in the loss of players.

The privilege of Internet cafes is to avoid this situation.

Just imagine, we now have a maximum online number of 80 and an average online number of 50.Excluding some home computers, and subtracting the average number of online users of 40, the calculation is based on [-].

When players log in to Audition and enjoy the privileges of Internet cafes, each person will provide us with an income of 0.5 yuan per hour.Our average number of online players is 40. This is a comprehensive statistic. It can be understood that there are so many people in 24 hours.

So, if 40 people provide us with an income of 24 yuan per hour 0.5 hours a day, how far will this number reach? "

Su Che walked to the front and was just about to speak.

Bi Ye, who was sitting on the side, finally couldn't help but interrupted: "Well, ask the secretary to turn over the PPT, and there is this page in it."

Su Che glanced at the secretary, who nodded in embarrassment.

So he laughed awkwardly: "Hahaha, I'm sorry, I really didn't read the PPT. Since it's on it, I won't count it. Please show the secretary to everyone."

I saw the secretary turn the PPT to the specified page, with a few pictures that are still suitable for the occasion, and some explanatory words, and finally the final data.

The 24-hour income can reach: 4800000 yuan.

Su Che pointed to the PPT and said confidently: "See, just 24 hours of income can reach 480 million yuan, and this is the real profit.

The purpose of our establishment of the sales department is to make the 40 average online users all become enjoyers of the privileges of Internet cafes.

For our company, this is not just a simple matter of setting up a new department, it will be a change that can affect the entire online game market. "

"So now, do you have any other objections?" After saying this, Su Che stood quietly in front, his gaze swept over everyone present without any dodging.

Suddenly, a middle-aged woman in business attire asked: "What about the specific implementation plan? What you are talking about is just planning. The planning is very simple, but the execution is different. Our company is in the game industry, and it is Technical route, never had sales experience.

Besides, Audition has been successful enough, we don't need to carry out drainage in any sense, because we are traffic itself.Instead of taking risks to gain greater profits, I think it is safer to continue to make money in the form of selling props. "

"Three years, no more than three years, the Audition Dance Company will definitely come to an end." Su Che said seriously.

It's not the first time Bi Ye heard Su Che's remarks like this, he didn't react much, but other people were not as calm as Bi Ye.

Everyone here has great confidence in the game Audition.In their view, the popularity of the Audition Dance Company is unmatched. As long as they operate properly and don't die, they can continue forever.

So Su Che's words can be said to have detonated a bomb.

"Now the number of registrations for Audition continues to increase, isn't what you said too alarmist?"

"Young man, speak with reason, and don't make false statements."

"Even if you hold [-]% of the shares, you are not the largest shareholder. The company cannot be your voice. You have to give us an explanation for what you say."

All the sensible people here said something to each other, instantly turning Su Che into a target of public criticism.

Su Che clapped his hands, signaled for everyone to be quiet, and then said: "Shanda Company, there should be no one who doesn't know about it? It's the leader in the industry.

But so what?BNB was popular for a while, but it was still defeated by Penguin's QQtang.

Now our Audition Company is very popular, but once Penguin Company makes a move, we will definitely suffer a blow.Don't underestimate the power of this company, the number of users they have accumulated through chat software has reached a very scary level.

Whenever they imitate a game, they can use the Penguin account to log in directly and instantly acquire a large number of players.

Penguin dare to say that everyone who goes to an Internet cafe to surf the Internet has a Penguin account.But we dare to say, does everyone who goes to Internet cafes play Audition? "

"They are copying. If Penguin really dares to imitate Audition, we can"

Before the man finished speaking, Su Che interrupted: "Shengda can't do anything with Penguin, what can we do? Now domestic laws on online games are blank, otherwise why would you take my recharge back then?" There's nothing the website can do?"

""

The meeting room fell silent for a moment.

Even Bi Ye felt a little pain in the face.

Although Su Che has now become one of the shareholders in the company, every time he thinks that such a big company is being played around by a high school student, he has no choice but to sell his shares to quell the dispute.Everyone present felt their faces were burning, and they wished they could find a crack in the ground to get in.

Seeing that there is no way to continue the stalemate, Bi Ye had to bite the bullet and remind: "That one is merciful, don't leave any pot unopened."

Su Che scratched his hair and said, "Then let's talk about the next topic. Please tell the person in charge of the planning department about the future direction of our game."

Chapter 1 Non-inductive consumption

A young man in a white shirt stood up, bowed slightly to the people present, and then said: "Christmas is coming soon, and my plan is to get out of the Christmas gift box, which includes new Christmas costumes and trumpets. , Fireworks and other consumable props.

In addition, the prices of name-changing props and marriage proposal props on Christmas Day are reduced to [-]% off, and a new Christmas map is released. "

"What about after Christmas?" Su Che asked.

The person in charge of the planning thought for a while and said, "Next is the New Year. There must be a New Year's gift package. There is also Valentine's Day. I will launch a set of couple props, including couple outfits, couple rings, and couple business cards, etc."

Su Che nodded and said, "Okay, thank you."

Then after the person in charge of the planning sat down, he continued to speak: "In short, it is to continuously launch new gift packs, and then let players buy, buy, buy.

That's right, all games run in this mode, which is also the foundation of the game's profitability.

But have you ever thought about whether this kind of intensive gift pack launch mode can be afforded by the player economy?

Or even if they can bear it, will they feel unhappy because of it?These are the questions we have to consider.

Whether it's because the player can't bear the financial pressure, or because the activities that need to be recharged are too frequent, it will eventually lead to a result of quitting the game.

If the player quits, the number of registered players becomes an imaginary number.We have 500 million registered players. If 100 million of them quit the game due to various reasons, will our popularity also decline a lot because of this?

So I think that while ensuring the company's profitability, we should try our best to consider the feelings of the players.To make players spend money happily, pay willingly.The money has been spent without even knowing it. "

"Who can spend money unknowingly? It's all money, banknotes one by one. Can you feel nothing when you take it out of your hand?" Someone asked with a smile.

"In fact, it is easy to make customers feel happy and willing to pay for it. Fantasy Westward Journey does a good job at this. Every time you charge a dollar, you can feel that you have become stronger. As long as you can Let players feel that their strength has improved after making money, and our goal has been achieved.”

Su Che said slowly: "But this game is not suitable for our Audition Dance Company, because no matter how many sets of clothes you buy, the level of the game will not be improved.

Although our game that relies on player technology guarantees the experience of ordinary players, it also loses the sense of superiority of RMB players.

So in order to make up for this defect in recharging, I came up with the concept of privileged Internet cafes. "

"It is the Internet cafe that pays for the privileged Internet cafe, not the player. Which Internet cafe is willing to spend for the player?" Someone raised a question.

Su Che explained: "The wool comes from the sheep. Everyone should understand this truth. Internet cafes will definitely not pay for their customers. Their goal is to make a profit, and it is definitely impossible to lose money.

So the question is, Internet cafes pay us to open Internet cafe privileges, and their profits have not been affected by this, where do these profits come from?