Rebirth just wants to make money

Lao Mao's wife had long been used to her husband's behavior, so she took the child home without saying anything.I have to cook dinner when I get home, and the children have to play with their friends downstairs.

This kind of lifestyle is the normal state of Nanxi people. The husband hangs around outside, the children go outdoors or study at home, the wife goes shopping or plays mahjong during the day, cooks at home at night, fights after watching TV, and then sleeps.

The couple have their own entertainment life, as if they were married for the purpose of carrying on the family line. They do not need love, nor do they need common hobbies and common language.Married, have children, live together, the relationship between two people is still harmonious, it is already a happy family in the eyes of others......

Lao Mao walked into a familiar Internet cafe by himself, and the cashier girl at the bar had known him for a long time, and helped him open a membership, and then Lao Mao found a comfortable seat and sat down, turned on the computer, and logged in to his membership.

As a result, as soon as the computer desktop came out, he found that the wallpaper on the desktop was the same as the advertisements on the sides of the bus, and the icon of the game platform was also constantly beating, and the sword energy could be vaguely seen on it.

So he clicked on the play together platform, logged in to the 17ga game account, and after successfully opening the platform interface, he saw a huge advertisement on the homepage of the platform.

[The Fairy Sword series has officially landed on the play together platform! 】

[Here, players can enjoy the interaction with other players and discuss the game together.And it can carry out cloud archiving, as long as you log in to your account, you can enjoy the convenience of archiving and reading files at any time. 】

[What are you waiting for, come to the world of fairy sword and fight! 】

So, according to the prompt, Lao Mao found the game icon of Legend of Sword and Fairy One, clicked to start the game, and the computer screen changed to the game screen of Sword and Fairy.

Familiar screen, familiar starting game, more familiar saving and loading.

With a skeptical attitude, Lao Mao played tentatively for a while, then clicked save to exit the game.After waiting for the cloud save notification on the playing together platform to be successful, he restarted the computer.

Every time the computer in the Internet cafe is restarted, it will return to its original state, and no one can leave any traces on the computer.This is also the reason why stand-alone game players have been troubled by the inability to save files.

But it seems to be fine now, Lao Mao waited for the computer to restart successfully, then opened it to play together again, logged in to Xianjian, and then opened the file to load.

His eyes lit up.

really!

My save file just now is still there, which means that all players of Xianjian can play in Internet cafes in the future!You don't need to spend days and nights to clear the level, whenever you want to play, just play it!

As for worrying that some internet cafes don't have fairy swords... Let alone a chain of internet cafes like Qingcheng Esports, there must be a branch in another branch.Even those small Internet cafes, even black Internet cafes, will have the game of Xianjian.

There are several stand-alone games in Internet cafes that must be brought in, namely: Red Alert, Counter-Strike, Warcraft, Legend of Sword and Fairy, and Age of Empires.

Others vary from person to person, depending on the mood of the Internet cafe owner.

So now players basically don't have to worry about the fact that there will be no fairy sword in the Internet cafe. It can be made into a TV series in 5 years. Not to mention whether Shangrui can make money under the situation of rampant piracy, just talking about the popularity of this IP is enough. The height is scary.It is not an exaggeration to say that no one knows and no one knows.

In this era, the IPs that can be made into TV dramas are basically out of the circle. After all, TV is the main way for people to receive information.Many people who don't surf the Internet or play computer games have also watched Legend of Sword and Fairy played by Brother Hu... Even if they don't know that it is actually a Diana game change.

Unlike the later generations, no matter how popular an IP is adapted, it is difficult to get out of the circle. In the end, it is still the old fans' money.

This is not to say that the works of later generations are not good enough, but that the way people of later generations receive information has changed from passive input from TV to active search by themselves.From passive to active, users will naturally only search for categories they like, and will not be forced to look at things they are not interested in.

His eyes lit up.

really!

My save file just now is still there, which means that all players of Xianjian can play in Internet cafes in the future!You don't need to spend days and nights to clear the level, whenever you want to play, just play it!

As for worrying that some internet cafes don't have fairy swords... Let alone a chain of internet cafes like Qingcheng Esports, there must be a branch in another branch.Even those small Internet cafes, even black Internet cafes, will have the game of Xianjian.

There are several stand-alone games in Internet cafes that must be brought in, namely: Red Alert, Counter-Strike, Warcraft, Legend of Sword and Fairy, and Age of Empires.

Others vary from person to person, depending on the mood of the Internet cafe owner.

So now players basically don't have to worry about the fact that there will be no fairy sword in the Internet cafe. It can be made into a TV series in 5 years. Not to mention whether Shangrui can make money under the situation of rampant piracy, just talking about the popularity of this IP is enough. The height is scary.It is not an exaggeration to say that no one knows and no one knows.

In this era, the IPs that can be made into TV dramas are basically out of the circle. After all, TV is the main way for people to receive information.Many people who don't surf the Internet or play computer games have also watched Legend of Sword and Fairy played by Brother Hu... Even if they don't know that it is actually a Diana game change.

Unlike the later generations, no matter how popular an IP is adapted, it is difficult to get out of the circle. In the end, it is still the old fans' money.

This is not to say that the works of later generations are not good enough, but that the way people of later generations receive information has changed from passive input from TV to active search by themselves.From passive to active, users will naturally only search for categories they like, and will not be forced to look at things they are not interested in.

Unlike the later generations, no matter how popular an IP is adapted, it is difficult to get out of the circle. In the end, it is still the old fans' money.

This is not to say that the works of later generations are not good enough, but that the way people of later generations receive information has changed from passive input from TV to active search by themselves.

Chapter 378 Online Game Immortal Sword

Su Che didn't know that the platform for playing together created by 17game had already been targeted by Tencent.But even if he knew, he didn't panic at all.Because Tengxu would have withdrawn from the TGP game platform in the same year that DNF was introduced, it was just a matter of timing.

And no matter what, at least in the next ten years, Tencent is unlikely to get involved in stand-alone machines.

Tencent, which has been copycat for a long time, is well versed in the rules of the Chinese game market, and piracy is rampant, and there is no way to stop it.Even in 2019, it is easy to download some pirated stand-alone games online, but because of the disappearance of fast broadcast and other software, the anti-pornography work is progressing well...

Cough, far away.

In short, due to the special situation in China's market, it is impossible for Tencent to include stand-alone games, a project that will definitely lose money, in the group's strategic goals.

It was not until 2018 and 2019 that, with the improvement of people's consumption level and the increasing total amount of online consumption, stand-alone games finally ushered in the first wave of spring in the Chinese market.Consumers who often recharge hundreds of thousands of dollars in online games and spend tens of hundreds of dollars on video software with automatic renewals every month have gradually awakened their consumption concept of genuine products.

Compared with pirated versions full of various viruses, people are more willing to spend tens of dollars on a regular platform to buy a stand-alone game.

In fact, this trend has already happened as early as steam entered the domestic market, and Tencent saw the market changes after steam, and then developed a corresponding business, renamed TGP to wegame, and introduced a large wave of stand-alone games, and has become the largest single-player game publishing platform in China.

In fact, the emergence of wegame is essentially caused by Tencent's copycat habits.Because Tencent has become an empire, they no longer need to take risks to be a leader, but only need to wait for others to discover new ways to make money, and then they can catch up.

There are three most wise decisions made by Tencent in the true sense. The first one is to release Penguin, a chat software, in China.

Although many people say that Penguin also plagiarized ICQ, maybe there is such an element in it, but it is undeniable that there were already many similar chat software at that time.It's just that most of them are charging, while Penguin is free.And Penguin catered very well to the preferences of young people at that time, such as conforming to the aesthetics of non-mainstream killers, launching a penguin show with a medium-two shape, and a penguin space that can send various sad texts.

Oh, by the way, Penguin Space is also a copycat.

But still the same old saying, no matter what good things others make first, Tencent only does one thing, that is, after bringing the things, it makes them a product suitable for Chinese people through its own modifications, and those so-called Most of them just follow the behavior habits of European and American countries.

Being able to adapt to the environment is the way to survive.

Tencent's second wise decision was to introduce two games, DNF and CF, in 08.In particular, the horizontal version of DNF breaks through the previous mode of online games, opening up a new world for the development of later online games.Many people like DNF because they found the feeling of playing arcade machines from this game.

When arcade machines are combined with online games, it will be very attractive to both new players and old players.

Especially the resurrection coin in the game, it feels the same as the older generation playing arcade coins!

Both nostalgic and innovative, no matter whether this game has become a poisonous milk powder in people's mouth in the later stage, at least its innovation is unparalleled.

As for Crossing the Line of Fire, it puts CS, which people could only play on a single player or LAN in the past, onto the online game platform, so that players can find opponents in a wider player pool, instead of having to start a complete game in order to start a full game. The Internet cafes are shouting loudly, and most of the time they still can't make up.

The official introduction of these two games gave Tencent a chance to make money crazily. With their strong ability to absorb money, the two games laid a solid economic foundation for Tencent's subsequent development.

Tencent's third wise decision was to establish the League of Legends professional league.

Some people may say that WeChat and WeChat Pay are the most successful things Tencent has done, but in fact, no matter WeChat or WeChat Pay, they are just following the old path of others.Before WeChat, there were many instant messaging software on mobile phones, such as Michat and Fetion.They can all be directly bound to phone numbers.

As for WeChat payment, I won’t say much. Alipay had already started to develop long before WeChat appeared.

Therefore, these two decisions of Tencent are not considered wise. It only accepted Penguin's huge user base to catch up from behind and seize the market.

Regardless of whether it is the League of Legends professional league or CF's Hundred Cities League, it is a pioneering development in China, and there is no previous predecessor who can leave experience for Tencent to learn from.

Obviously, the competition system of the League of Legends professional league was not mature from the beginning, and it was gradually improved later.

From the decisions made by Tencent three times, we can see that they are actually capable of leading the way, but copycats are too convenient. With the simple mode, they are naturally unwilling to go into the difficult mode.

What's more, the later Tencent has also become an empire. They already have their own country, so they don't need to develop high-quality games to occupy the market.With huge funds, they can become investors.Whose game is good, I just spend money to invest, and I don’t even need a copycat, after all, copycats still have to spend research and development costs.

At this point, Tencent and NetEase are taking two completely different paths.NetEase has always been committed to making good games. Although it is more cheating than Tencent in charging money, Tencent means that you charge money and you are a father, while NetEase is only qualified to call NetEase a father if you charge money.

But in terms of game quality, NetEase has always maintained a good reputation.

But the market is cruel. NetEase, which really does well in games, can't even see Tencent's taillights in terms of influence or ability to make money.After all, it is only an online game market. No matter how big its cake is, it cannot be bigger than the market for competitive games, and no matter how big the market for competitive games is, it cannot be bigger than the market for payment software.

Later, why were there only two behemoths, Alibaba and Tencent, to fight against each other?Just because they own the payment software under their banner.

This is also the reason why 17game is now starting to develop Pay Together.

If you want to compete with Tencent and Ali in the future, the only way is to start from this aspect. Otherwise, no matter how good the game is, no matter how influential it is, it will be just a game company after all.

While Tencent was preparing for the introduction of DNF, 17game had already started the next move...

"What? You said you would give up developing your own game?" Su Che looked at Zhao Jiaxu in surprise.

Zhao Jiaxu said: "Now we have sufficient funds, but lack of time. The development cycle of games is too long and the risks are high, so we directly acquire ready-made games, or invest in teams that have already developed more than half of the progress. This is what we should do next. made.

The company's resources are limited, and the energy of employees is limited.Now our two most important businesses, Pay Together and Play Together, are both under development. Although we have been burning money, we have sufficient funds, but the problem is that we can no longer carry out the third important business at the same time.

If it is a secondary business, it is okay, but if it is an important business, the company will definitely not be able to bear it. "

"You're right. It's indeed a good idea to buy it directly. We bought the copyright of the hot-blooded rivers and lakes directly from the beginning, and then we directly turned to customers and gained a firm foothold in the market." Su Che asked: "Since You said that, so you should have a good goal, right?"

"It's far away in the sky, but it's close in front of you." Zhao Jiaxu also imitated Su Che's past habits, and said something mysteriously.