Rebirth just wants to make money

In the process of fighting, the fighters are ever-changing and fleeting. Whether they can seize the opportunity to establish an advantage and even win is the ability that players really need to compete.

This is also the favorite place of local tyrants.

They have all the money, everyone is about the same rich, and they are all about the same famous in the game.What else can they compete with each other?Is it bigger or more handsome than anyone else?

For local tyrants, crushing the opponent in IQ is probably the most fulfilling. Of course, if you win the first two, you will also have a sense of accomplishment, but the achievement in IQ is more intense.

After all, since ancient times, strategists have been more popular than generals who charge into battle.

Therefore, based on the above factors, Fantasy Westward Journey's most grand martial arts tournament, the Martial God Altar, was launched in 2007 ahead of schedule.

Su Che has not counted how many districts there are in Fantasy Westward Journey, and it is even more countless how many local tyrants there are.These local tyrants have lost their pursuit in the game for a long time. There are only a few powerful people in total. In the martial arts competition held once a month, the opponents are always those few people. After repeated team matching, the winner is always them.

Always pretend to beep on one thing, and it will be meaningless after a long time.When the local tyrants look at the civilian players in the game, they feel like the emperor looks at his own people. So the question is, will the emperor feel a sense of accomplishment by pretending to beep in front of the common people?

the answer is negative.

And losing the fun of pretending to beep, for local tyrants, they also lose the motivation to charge money.

The emergence of the Martial Arts Altar just solved this problem.Different from the once-a-month martial arts competition in the game, that is an in-game event that all players can participate in and get mixed points, not a real competition.

As for the Martial God Altar, it is officially held, a large-scale competition with rewards and trophies.

When people have prosperity and wealth, what do they want to pursue more?It must be famous in history.It just so happened that the Martial God Altar competition released a Valkyrie book, which will record every player who has achieved results in the Martial God Altar competition, so that future Fantasy Westward Journey players will know them, remember them, and worship them.

Such a reward is simply too attractive for the bigwigs who are no longer short of money.

This is clearly an irresistible temptation.

Ever since, after the news of the opening of the Martial Arts Altar spread, the consumption amount of high-end players of Fantasy Westward Journey reached an unprecedented level.Those bigwigs who dominate the entire server on weekdays have spent a lot of money and started to search for materials in the game, trying to create better top-quality equipment, so as to improve their paper strength to a higher level.

Everyone knows that strength on paper is not the most important thing, what is important is the operation during the competition.

But the premise is that everyone's paper strength is similar. If there is a gap in paper strength, then no matter how good the operation is, it will be useless.

It's not important because everyone has it, but it doesn't mean you don't have it

One week after the news was announced, at the Netease Game Jealousy Summary Conference, a representative of the Fantasy Westward Journey operation team took the completed data and said proudly on it: "The total player consumption of Fantasy Westward Journey this quarter is twice that of the previous quarter. This is The improvement in the two quarters exceeded the difference between any two previous quarters.

Among them, 30.00% of the improvement is brought by high-end players, and the remaining 70.00% is provided by merchants and civilian players.”

If any players are lucky enough to attend this meeting, they will be very surprised that NetEase actually publicly proposed the term businessman at the meeting.

Generally speaking, the profession of game merchants earning the difference is actually not recognized by game companies. These people hype the value of game items and drive up prices.The reason why Su Che was able to sell a weapon at a price of 700 million was due to the businessman's hype.

But the problem is that the ownership of these game props belongs to the game company.

It's as if a person built a beautiful castle on the beach. People came to take pictures, but the owner of the sand sculpture didn't say anything. The group came over, and then pointed to the sand sculpture and said to everyone: "The fee for taking pictures is one yuan per time."

In order to take pictures, people gave money to the stranger one after another, so that the stranger made a lot of money.On the contrary, the owner of the sand sculpture only earned a small part of the rental fee at the beginning.

The person who created the sand sculpture has not earned as much as a sudden stranger. Is this something ordinary people can bear?

That's why most game companies don't like merchants. It's just that merchants use the rules of the game reasonably, and game operators can't do anything.

But Netease is an exception. They not only recognize merchants, but even support merchants. If they find that there are not enough merchants in a certain new area, they may form their own team, or hire a team from outside to serve as merchants in the game.

Fantasy Westward Journey is also different from other games, that is, the official will never sell game props that can improve players' combat effectiveness.

Such as medicines, materials, equipment and so on.

Many games directly sell materials and even equipment. Even some fashions that seem to have no effect on combat effectiveness will add additional attributes to them in order to sell better, so that characters can become stronger after wearing them.

This kind of game, because the government needs to sell equipment, and merchants compete with them for business, it is naturally unpopular.But this is not the way Fantasy Westward Journey makes money. It makes money through game billing.As long as players stay in the game, Fantasy Westward Journey will make money.

So what it needs to consider is how to keep players online for a longer period of time, rather than selling equipment to compete with game merchants for business.

The game mechanism of Fantasy Westward Journey has brought it a very stable in-game market that is extremely close to reality.Prices in the market will fluctuate or be stable, and all of these are determined by game merchants.The market in the game has actually become a real market.

Once the market is formed, reputation will be generated, people have trust in this market, and the products in the market will start to have real value.Just like people buy a gold necklace and know that it can be exchanged for money after selling it.The stability of the in-game market means that the equipment has also generated value.People know how much a certain piece of equipment they get is worth, and how much money they can make after what kind of operation.There is also a great motivation to play games.

This is why Fantasy Westward Journey recognizes and even supports businessmen.

When they mentioned the word merchant at the conference, it meant that merchants had become an integral part of the game's operation.

Recognizing the various roles played by players in the game may also be the reason why Fantasy Westward Journey has been popular for more than ten years. Of course, that is all for later.

As far as the moment is concerned, the release of the news of Valkyrie Altar is obviously a very correct step for this game, and it is a successful operation.

Doubling the player's consumption amount means that Fantasy Westward Journey's income has doubled.Except for some merchants' illegal offline transactions, most of the transactions in the game are completed through point cards.Merchants use the earned silver to buy point cards, and ordinary players get silver by selling point cards.

And the point card itself is an irreversible consumable in the game. It is impossible to convert the rmb converted into a point card into reverse, which means that this part of the money has been completely earned by Netease.

Just the release of news about a game has actually doubled their income. Such a record is exciting, but also a bit unbelievable.

It is naturally impossible for the employees of the company to know that Su Che provided Ding Sanshi with the concept of the Martial Arts Altar and some of the operating methods. The employees all thought it was Ding Sanshi's own idea.

Recently, Fantasy Westward Journey has been greatly impacted, especially those from Legendary Genesis and Jianghu 2.These two games have taken away a large portion of the online game market, causing Fantasy Westward Journey's revenue to shrink a lot.Originally, many employees thought that their big BOSS had run out of talents and went downhill at the beginning, but they didn't expect that a big move released casually would directly make Fantasy Westward Journey a beautiful turnaround.

The operation team of Fantasy Westward Journey, which had been a bit sluggish before, finally raised its head at the conference.

Chapter 372 The Game Is the Fundamental

"Su Che" paused, and Chen Xuejiao changed her words: "President Su, what exactly does he want to do?"

When chatting with Mr. Chen, she asked this question.Ever since we had dinner together last time, even Mr. Chen has become more and more incomprehensible to Su Che.

The real age is that of a standard college student. Because he was a gangster and missed a year of studies, he is one or two years older than the average classmates in the class.But even so, he is now a young man in his early twenties.Now there are a lot of young people in this meeting, not to mention the college students in the ivory tower, even those who have been working since they were teenagers, and have worked hard for several years, there is no one as powerful as Su Che.

Besides, when Su Che first joined 17game, he was basically an adult, so he succeeded.

Compared with the popular saying in society that graduating from college means unemployment, Su Che, who is successful as a young adult, is obviously good, which makes people envious.

However, Mr. Chen's doubts about Su Che this time are obviously not just something that everyone knows on the surface.

The last time we ate together, there were four people including Ding Sanshi and Brother Xiao Ma, and three of them including myself all went to Su Che.Although the three of them chatted with Su Che separately, everyone knew each other's heart, and no one denied it.Then combine it with what happened in the next period of time after the meal, such as Shanda's income from web games hitting a new high, such as the various impacts brought about by the Fantasy Westward Journey Martial Gods competition. Marco must have learned something, too.

So here comes the question, what exactly is Su Che going to do?Everyone is his real business competitor, everyone is grabbing the cake, if others have more, he will have less.If others live a little longer, he will probably starve to death.

Shopping malls are like battlefields, even if he helps others now, others will only use the advantage he has gained to make him worse.

There is absolutely no way a person who has achieved such success is a fool, so why should he help his competitors?Those ideas that sound simple, even ideas or concepts that are just casually mentioned, are very good general directions for people who are bosses.

What the boss wants to propose is just a general direction, and the real implementation is for the people below to do it.

For example, under normal circumstances, Ding Sanshi of NetEase, he actually thought of the Fantasy Westward Journey full-server martial arts tournament early in the morning. Although the idea was after 07, it was definitely not the case when the first session was held in 2011. thought.In reality, he also had such an idea in [-] or [-], and then told the people below the idea: "Go and prepare for a competition."

The people below are about to run and start preparing, and after several years of polishing, a complete and decent competition is officially released, and it is named as the Martial Arts Altar.

So standing in the position of Mr. Chen, running the company only needs one order, and then ask the executive team "what's the result?" at the end of the year, and that's it.

But at the same time, as the big boss who benefited the most, if the project goes wrong, the risk is also borne by them, and the employee should receive a share of the attack capital.

The information Su Che provided to several people sounds insignificant, but in fact it has a terrifying effect.Mr. Chen doesn't know how much income other companies have earned.But in the past half a month, the income of the web game opened for Shanda has indeed caught up with Legendary Genesis, the mainstay game of Shanda.

You must know that the main source of Shanda's game income now is the revenue of Legendary Creation. Once this game collapses, although Shanda will not collapse directly, its income will definitely be greatly affected.Although Shanda has been working hard to innovate other games, the effect is mediocre, and even some games can barely maintain a balance of payments, so don't expect to make money.

With such a comparison, it is clear at a glance how big the leader Su Che is.

This web game is obviously going in the direction of the pillars, and more than half of it has been realized.

"I don't understand this young man either." After thinking for a while, Mr. Chen said with a smile, "Maybe it's because he is young and has a passion for the online game industry. Maybe he really wants to see online games." The scene of contention among a hundred schools of thought in the industry, because only then will there be good games.”

"I don't agree with your statement, because this web game is a waste of money." Chen Xuejiao couldn't help complaining.

Mr. Chen did not deny this, after all, it was a fact.

So looking at it this way, it seems that Su Che is not as great as he said.

But no matter what, it's really not a good feeling to see one's own destiny clearly and even hold it in one's hand.

While web games bring Shanda revenue, it also reflects Su Che's ability to control the online game industry.Such a strong potential competitor is always threatening him

How about taking aim at 17game before its rise?

As soon as such an idea came up, Mr. Chen denied it to himself.

Let's not talk about whether Shanda's current strength can squeeze out a company of the size of 17game. Even if it can, I will definitely lose my vitality, and then I will be seen by other game companies such as Tencent and give them a newspaper group to keep warm opportunity, let them deal with themselves together

Think about it and forget it.

Although Shanda is the leader, the commercial war is not a real national war.It's not that whoever is the strongest can conquer other people's territories.Business wars are another set of rules. The size of the company, wealth and strength, all of these are just to leave a way for the company to retreat. What can really play a decisive role is the various operations in the competition process.

What's more, the online game market has more particularities. In this market, very few companies will really die, and at most they will be acquired by others.At the same time, the original helm of the acquired company must have made a lot of money and left the market, and then find other places to invest and continue to do things.

For example, Mr. Chen himself now, if Shanda collapses, with tens of billions of funds in his pocket, can he just invest in any company?

Even for Baidu in later generations, a round of financing of several hundred million is considered too much.

So under this kind of competition mode, normal competition and even targeting are enough, but if someone wants to bite back, then the consequences are not easy to imagine.

On the one hand, no one has done this before, and on the other hand, everyone has tacitly agreed to a rule.

So Mr. Chen finally just smiled and said: "Forget it, since we can't see through Mr. Su's thoughts in a short time, and our company's interests have not been violated, don't get entangled anymore. Su Che promised us Legendary Creation We will be ahead for the next five years, so let’s not waste it. Once you find something is wrong, just go to him directly.”

Chen Xuejiao also laughed: "Don't worry, Mr. Chen, you won't be polite."

At Tencent, after the quarterly summary meeting, Brother Xiao Ma habitually had a cup of coffee with his friends.

These small partners have been working together since the beginning of his business. Now in the eyes of others, he is the helm of Tengxu, but in fact, there are this group of guys behind Tencent. It is the joint operation of everyone that makes Tencent what it is today. .

"Recently there has been a lot of movement on Shanda and Netease, but 17game has been silent recently." A friend said: "Shishi Tiancheng was originally a good game, but when they were about to launch the first shot , has been severely impacted by Jianghu 2, and now there are no waves."

"But this game itself is still good. It has started to pick up recently, and the number of players has been increasing. The public opinion turmoil caused by 17game's originality and agency can only last for a while, and now it has basically disappeared. The heads of netizens are all fish heads, with only seven seconds of memory. It will be fine as time passes." Another friend said.

Then, several small partners began to express their views in turn.

"Shanda's recently launched web game seems to have a good effect. It has been proposed by the conference just now, but we should implement it earlier. It should not be difficult to imitate this thing."

"The e-sports competition held by Tsinghua University sparked a wave of e-sports fever. Should we also take this opportunity to launch a competition? This kind of thing is that whoever holds it first can take the initiative. Now the initiative It was snatched by 17game, and people will think of 17game first if there are any competitions in the future. Just like WCG of South Korea’s Samsung Group, they are not a game company themselves, but the e-sports competitions they hold are the world’s top competitions. recognized.

The reason for this is simple. They held the event early and were willing to invest money to build the brand of the event. "

"Actually, I'm still more concerned about 17game's next move. The co-pay software they've been developing all along seems to be working well. I think our Tenpay can be rescued. By the way, pony, you went to the scene earlier. I watched the game, met Mr. Su himself, and even chatted with him in private."

Someone changed the subject and suddenly asked about Brother Xiao Ma.Outsiders know that Brother Ma's English name is pony, and they affectionately call him pony horse, just like someone later called another teacher Ma Jack Ma.

And within the company, all the friends who have succeeded in starting a business are used to calling him pony.

Brother Xiao Ma was taken aback for a moment, then shook his head, and said, "The news about Shanda and Netease should be related to Mr. Su. But I didn't ask him too much. I always feel that he is planning something, although With his help, Shanda and NetEase have reached new highs recently, but I don't want to follow his routine.

Our plan remains the same. Next year, the agent of Dungeon and Warriors must ensure that there are no accidents and cross the line of fire.According to our own plan, we held the first CrossFire National Challenge.

Although Mr. Su seized the opportunity, the essence of video games is still games.If we can create a competitive game that is popular enough and hold the competition rights in our own hands, then we will eventually take over the right to interpret e-sports competitions. "

"President Su is really hard to see through. We even know whether he wants to make money or keep his name. Pony is right. Let's follow our original plan and make sure there are no mistakes."

The other friends nodded in agreement, after all, none of the people present were idiots.Tencent has been able to get to where it is today. Although it has been Shanzhai Shanzhai, at least every idea is their own.

But now, their wings are hardened, so they don't need to continue to follow the old path of the cottage, and can do some things by themselves.

Brother Xiaoma gradually fell into deep thought while sipping his coffee.

From the beginning, he didn't intend to get any useful information from Su Che. As he said, he always felt that Su Che was making arrangements, and he himself didn't want to be a pawn in Su Che's arrangement.

So the last time we ate together, he was the only one who didn't learn from Su Che.

Of course, after all, Tencent originally planned to hold competitions, so it is necessary to increase the experience of holding competitions for yourself.

But he never asked Su Che about other things.

The Martial God Altar and web games, these two are undoubtedly the work of Su Che.And from the current point of view, there should be no side effects, and they have actually brought profits to the two companies.

So Su Che, what are you going to do?

Are you really that impartial?

"What? What do you mean, it doesn't have much practical significance for us to seize the right to speak about holding the competition?" He Lianxi asked Su Che in disbelief: "Then I ran around and tried my best to make this happen. What is the game for?"

"Listen to me first." Su Che threw a bottle of ice coke to He Lianxi with some amusement: "I don't mean to say that it is completely meaningless, at least we have the right to speak at present. It's just words like this The rights will not last long, we must have our own games that can stand, because the essence of e-sports is games.”

In this point of view, his ideas coincide with Brother Xiao Ma, and he even has a clearer understanding than Brother Xiao Ma.

It is now 2007, and it will be 08 soon.In terms of current e-sports, the most authoritative competition is WCG. No other event can be compared with WCG, and there is no competitiveness at all.

But it was such a leading event, but because of the rise of games such as DOTA2, Crossfire and League of Legends, it was shocked and disappeared.

During the period from 07 to 11, WCG has always had a great influence, but since the end of the League of Legends S2 World Championship and the WE team returned to China and began to kill all sides in the League of Legends professional league, WCG has basically faded out of the people vision.

The League of Legends has its own professional league, which is still of a global nature.

To hold a game, there must be a game copyright, and once the game operator or developer refuses to release this copyright, others will not be able to hold the game together.

In this case, even if it is a leading event like WCG, there is no way to compete with others.

Therefore, e-sports and games are fundamental.