Rebirth just wants to make money

Su Che smiled mysteriously and said, "I'll tell you later."

How crazy is Happy Farm, which was released in 08. A young man committed a crime, and the last thing he did before being arrested was to ask his family to help him steal vegetables.

Of course, this young man was already a penguin farm when he played.

In this era, Tencent has an absolute advantage in the field of web games, and no one is easy to use, only because of the function of Penguin Space.

Penguin Space itself is a webpage. Games such as car grabbing and Penguin Farm, which became popular later, became really popular only by relying on Penguin Space.Like this cookie-cutter web game, the stickiness of players is very low.It's not like a client game, where players go for the game itself, so for web games, what kind of platform is the most important.

What form has the web game of later generations developed into?

Both its research and development costs and plagiarism costs are extremely low, leading to a crazy explosion in the number of web games, with so many types that they cannot even be counted.

In this case, even Tencent, which is famous for copycats, cannot copy all its games.It’s okay if it’s just one game, but there are hundreds of web games, and they all have the same format.If you really want to copy all the copycats, even Tencent will be dragged down.

then what should we do?

So the proxy model came into being.

I, Tencent, provide the platform. Any team that develops a new web game can cooperate with Tencent to put the game on the platform, and then players recharge according to a certain percentage.In this way, the cost Tencent needs to spend is reduced to a minimum.The research and development costs are paid by the research and development team, and then linked to Tencent's platform, Tencent can make money.

And Tencent doesn't need to bother thinking about which games can make money and which games can't.Anyway, when someone comes to Tencent, he will put the game on it. Players can choose whichever they want to play, and it is the same for Tencent to make money.

This is the real money-making model of web games.

What Su Che wants to do is to build a web game platform, not a certain web game.

It doesn't make any sense to just make games. Tencent can take it away at will, and then all players will go to Tencent to play.

What 17game has to do now is to wait and see what happens.When Shanda develops web games, and then Tencent starts copying them, the two sides will continue to struggle until they realize the real money-making model of web games.

And in the process of their struggle, some small teams will also begin to see the earning power of web games, and then invest in research and development.

In this way, the types of web games will increase rapidly. As long as 17game sees the right time to launch its own platform before the major game companies, and gather all web games using the agency model, 17game can become the first web game in the industry. Travel agent platform.

As I said before, in web games, players pay more attention to the platform.Just like people can think of penguins when they think of chat software, if 17game can do it and think of a platform under 17game when they think of web games, then 17game will be considered a complete success.

As long as the platform can stand firm, the content of the web games in it is not very important

These words are also what Su Che did not tell Zhao Jiaxu, not because he refused to tell Zhao Jiaxu, but because he has not reached that point yet.After all, this thing depends on 17game after all, it is impossible to avoid Zhao Jiaxu, so there is no need to hide him.

As for how Shanda will compete with Tencent after it officially develops the web game, we can only wait and see.

As the helm of Shanda Group, Mr. Chen has to worry about more than Shanda Games. The group has many subsidiaries, so what he has to do is to provide the general direction, and the more specific operations must be handed over to the following people do it.

For example, the web game plan provided by Su Che this time, when he returned to the company, he directly threw it to his secretary, and asked the secretary to bring it to Chen Xuejiao.

Chen Xuejiao has always been in charge of Shanda Games.

After getting the plan, Chen Xuejiao was also slightly surprised: "This is also the plan provided by Su Che?"

"Mr. Chen just asked me to hand over the plan to you and explain the origin to you. I don't know the rest." Mr. Chen's secretary said.

"Well, thank you for your hard work, please tell Mr. Chen that I have received the plan." Chen Xuejiao said.

He knew Mr. Chen's character, and he never said anything that the employees didn't need to know.He always believed that Shanda only needed his own brain, and what other people had to do was to follow the instructions of the brain.

For Mr. Chen's idea, Shanda actually has quite a few criticisms inside.And Mr. Chen has another shortcoming, that is, he is too picky.Because he thinks that only Shanda is the brain, and everyone else is just a tool.Since he is a tool person, he can only take the hard-earned money that a tool person should have. So now many executives in Shanda are quite critical of Mr. Chen, and some are even ready to quit.

In addition, I recently heard that the starting point will be cut off.

Anyway, since the failure of Shanda Box, the contradictions within the group have become more and more serious.

After all, this kind of big company is an interest group, and everyone in the group is fighting for their own interests.And when the benefits are limited and everyone wants to earn more for themselves, conflicts arise.

In fact, this is not just a grand contradiction, but a contradiction in the whole society.Wherever there is a conflict of interest, there will be conflict.Moreover, conflicts will only exist because of conflicts of interest, and other conflicts can be ignored.

As the person in charge of Shanda Games, Chen Xuejiao didn't bother to get involved in the group's affairs. All she had to do was run Shanda Games well, and that was enough.From the current point of view, with the help of Su Che, Legendary's revenue has been growing steadily, and the effect is not bad.

So what will Su Che's new solution, this so-called web game, bring to Shanda Games?

Chapter 367 Development Direction

Currently, the operation of Legendary Creation is actually still in the charge of Su Che. In order to keep the version ahead of the private server for a long time, the game client needs to be updated regularly.

Compared with the players, the game update in this era has a big impact, but it is actually not that big.Because the updates are all in Internet cafes, most of the customers need to go to Internet cafes to play games, so they basically play off-the-shelf games and do not need to update them by themselves.Unlike later generations, with the popularity of home computers, the proportion of players playing games online at home has greatly increased, so that any updates to the game will have a huge impact on players.

For example, a certain alliance has a new hero, and players must update it before opening the client. Before [-]M broadband is really popularized, this kind of update is also very stressful for players.Including the replacement of optical and network cables, it will also have a very large impact on players updating the game.

Coupled with the limitation of the capacity of the player's home computer network disk, in many cases the size of a game's own client even determines whether players are willing to play it.If the client takes up too much space, a considerable number of players will choose not to play.

Fortunately, because the home network penetration rate is not high at present, this kind of backwardness has minimized the impact of the size of the game client.

After all, they are all updated in Internet cafes, players only need to understand the content.

Of course, relatively speaking, this form will also have certain restrictions on game companies.For example, if a new game wants to become popular quickly, it must first obtain the consent of the Internet cafe, and the owner of the Internet cafe is willing to add the game to his own hard drive.What Su Che was more impressed with before was that there was a game called Machine Battle. Although it took off its cloak, its core was Legendary, a traditional online game that fights monsters and upgrades. Even the perspective is the same as Legendary, without any innovations.

But the theme of robot war itself has deeply attracted the attention of many Internet addicted teenagers, including Su Che, especially the exquisite game screen.

At that time, some regular customers in the Shanda Shanda Internet Cafe heard about this game from nowhere, and then began to download and play by themselves every time they went online.However, due to the limitation of the network speed, the maximum network speed is 200ks, and this kind of one G client takes one hour at a time.And every hour of Internet cafes costs money, and every time you come to the Internet, you have to download it again. Over time, those few loyal fans have gradually lost their way. A game that could have been popular for at least a while, just like this Before it officially became popular, it quietly disappeared.

The chief culprit of this regrettable phenomenon is Shanda's boss, who refuses to add this game to his hard drive. Su Che still doesn't understand the reason. He only remembers one thing, that is, the real It is not entirely the players who control the lifeblood of the game, and Internet cafes account for a considerable proportion.

This is also one of the important reasons why 17game has been slow to release new games and why web games became popular later on.

Is 17game a big influence now?

Thanks to Jianghu 2, this company has already had a great influence. At least every update of Jianghu 2 can be accepted by Internet cafes in a timely manner, and the owner of the Internet cafe can update the game in his own Internet cafe hard drive.The same is true for Shanda Legend, who often spare no effort in updating such mainstream game Internet cafe owners.

But even so, Su Che can't guarantee that when 17game launches a new game, it can be conveyed to the Internet cafes in the most backward counties in a timely manner.Those Internet cafes may update the legend or the hot-blooded rivers and lakes synchronously.But if there is a new game launched, even if the bosses are willing to update, they may not get the news at all due to various reasons.

Not to mention the 17game game, even when Go Kart first came out, several Internet cafes including Shanda Networm didn’t know about it. Wu Peng saw that there were customers playing and thought it was fun, so he went to his own Internet cafe The game has been updated.

In contrast, web games that do not need to download the client are much more convenient.As long as the network speed occupied during the process of opening the web page is smaller, and the web page refreshes faster, the game experience of the players is already very smooth.

This state will continue for three to five years, and it will not be improved until the Internet cafe system in each city is unified by the relevant departments of the respective cities.

For Internet cafes whose systems have been unified, no matter adding or deleting games in the Internet cafe, it must follow the system, and these systems will often ensure that the games are complete as much as possible, and there will be few omissions.

Only at that time, or when home computers are really popularized, will Su Che let 17game develop new games

Of course, there is also a possibility that Qingcheng e-sports has spread across the country, as long as Qingcheng e-sports has launched a game, it doesn't matter whether other Internet cafes are willing to log in, Su Che will also be willing to release a new game.But this should be one of the most impossible conditions to achieve.

You know, in 2019, the number of Internet cafes in a city in Fukagawa even reached more than 4000. That is to say, if Qingcheng E-sports wants to cover the entire Fukagawa City, it will have to open 4000 branches here.There are only so many in one city. Even if other cities need less than this kind of developed city, at least 1000 or more are required, and 1500 is the minimum standard for true coverage.

Moreover, there are many new first-tier cities, and the standards of second- and third-tier cities are also different.Even if all of them follow the minimum standard of 1500, there will be nearly 663 million chain stores in the 100 cities across the country to barely cover it, which is just barely.

Among other things, just take McDonald's in 2019 as an example. As the world's largest restaurant chain, it has 30000 stores in China.

Such a comparison shows that it is completely impossible for Qingcheng Esports to cover the whole country by itself.It is impossible for any type of physical enterprise to swallow the entire Chinese market by itself.Huaxia's physical market is too huge. If a single company wants to swallow it by itself, the final result will be death, and there is no second possibility.

However, this does not affect the popularity of Qingcheng e-sports.If you want to be a national chain, you don't have to completely cover every corner. As long as you occupy a few major positions in the city, you can be regarded as a successful settlement.Just like McDonald's and KFC, they only have stores in the bustling business district.Only in first-tier cities or provincial capitals will they really want to cover every corner and set up stores in some relatively remote places.

Therefore, if Qingcheng E-sports wants to cover the whole country, it can also follow the example of these two largest restaurant chains in the world.

But that's all in the future. When we do things now, we need to refer to the current environment.

And the current environment is not very suitable for 17game to launch new games. Although it can make money, once the game is outdated, and the game itself cannot be easily taken offline, the game itself will become a burden for the company.Tencent has also experienced this point.

Penguin Sonic, which was once popular, was gradually eliminated by the times, and finally announced the discontinuation of the service at the end of 2019.

And before a game actually announces the suspension of service, it will inevitably go through a long period of losing money.

Plain and simple, you lose money as long as the game runs.And because there are people playing and spending money, the game cannot be stopped casually.It's not that the word-of-mouth of this game will decline, but that the entire game company will be affected.Tencent and the original Korean company of Penguin Sonic also chose to stop operations when the impact of this game was minimized.

Su Che also remembers that in 2019, most people didn't even know what Penguin Sonic was, and those who had played it hadn't played it for a long time. They heard that this game was going to be discontinued, and they just came back. After playing two games, I feel that my youth is no longer there.

Only games that have reached this level can choose to suspend operations.

And like Shanda Legend, because its influence is too great, even if there are fewer and fewer people playing, there is no way to directly shut down the server.Because that is a grand signboard, and it is the youthful memory of countless people.Therefore, Shanda did not choose to close the server in the end, but what if the game loses money?

Just pack it up and sell it.

In fact, Shanda is also a very courageous company. It bought a lot of shares, such as Haofang’s and Wingfeng’s, etc., but later sold a lot of them, such as Haofang’s and Wingfeng’s. In short, they bought it when they made money. After earning money for a period of time, I sold it when I found out that I was not making any money, just like speculating in stocks.

But it also reflected a fact from the side, the reason why the last world grand conference became lonely was that he didn't have his own things for a long time, and just relied on his position as the leader in the industry to keep buying and then selling them off.There is a feeling that the middleman earns the difference.

Perhaps this has something to do with Shanda’s start-up. After all, it started by acting as a legend. From the very beginning, it didn’t have anything of its own. Afterwards, it wanted to make something of its own. As a result, Shanda Box was sold again. It’s too big, it’s too much, so that I didn’t dare to try to create it myself, and it will inevitably be eliminated by the times

Some people may say, isn't it normal to sell unprofitable projects?

The truth is this, but it has to be mentioned that Shanda made a very wrong decision to sell the starting point.

Due to differences in philosophy and the gap between profitability and expectations, Shanda sold the website that had remained number one at that time and even in 2019.

It was sold to Tencent, and then Tencent started to operate, making good use of the concept of IP and making great contributions to the reform of online dramas.

Before the success of reading articles, the scripts of TV dramas were always ruled by Mr. Jin Yong and Mr. Qiong Yao.The most popular TV series over the years are also written by these two people.Maybe a good TV series will suddenly appear in a certain year, but after a few years people will forget all the previous ones because of the new TV series.

But only TV dramas such as Huanzhugege and Yitian Tulongji will be continuously adapted and remade.Even if they have been scolded badly, there will still be directors who will confidently remake them.

This situation lasted for a long time after reading the article, and then it gradually disappeared, and then the script market was successfully replaced by online articles

Of course, there have been successes and failures in the change of web content.

Successful ones such as Jiang Ye and Qing Yu Nian, not to mention the unsuccessful ones.

In short, the success of the starting point shows one thing.It's not that the project itself can't do it, but Shanda doesn't know how to operate it.

Buy when you make money, and sell when you lose money. If you don’t find reasons to change yourself, failure becomes inevitable.In contrast, Tencent is much better.From the beginning of the cottage professional households, to the successful transformation later.

Although the previous copycat behavior has been criticized by people, but in 2019, Tencent has also successfully transformed.From the day they really got bigger, they have already cut off copycat behavior, actively developed games, represented games, acquired games, etc. Although this process is also full of some disgraceful behaviors, at least for Tencent itself , From TGP to wegame, it has found its true development direction.

As for now, because of the success of Legend Creation, Shanda seems to have made some changes.

Now that Su Che is still hired by Shanda to operate, it is not impossible to adopt the following plan he provided.

After Chen Xuejiao sent off Mr. Chen's secretary, she immediately had an overall and detailed understanding of the plan, and was anxious to hold a meeting of various departments.

Needless to say, the content of the meeting is naturally about the development of web games.

If the game is really developed by Shanda, among other things, this should be of historical significance for Shanda itself.Before that, even the world of legends could not be called a grand original, because it itself was a high-definition version of the bloody legend.Including the creation of the legend, it is only a revision based on the legend of blood.

But once the web game is actually developed, it will be Shanda's real original game.

At present, the most well-known original game company in China is only NetEase.

Like Tencent, which later identified its positioning as a platform, NetEase also accurately positioned itself.Later, when people mentioned NetEase, they charged money with just two words.

Recharge money in Tencent games, and Tencent calls you Dad.As for Netease games, you can only call it daddy if you spend money in it.

Of course, this was just a joke, and NetEase later took the word-of-mouth route.Although each game has been criticized by others, overall word-of-mouth is still very good, and the company has been working hard to maintain word-of-mouth.

So the question is, what is Shanda's position as the leader in the Internet industry in this current era?

Chapter 368 Wang Lei's web game experience

Everyone understands the meaning of the word positioning, and it is relatively easy to judge other people's positioning.But if you want to find your own position, then not everyone can do it.

Shanda is such a behemoth company, isn't its vision high enough?Are there not enough talents inside?

But he still couldn't find his own position.

In other words, Mr. Chen's positioning of himself is more pure, he is just a businessman who knows how to buy and sell.If you make money, you buy it; if you don't, you sell it.Although he also had a dream, he came up with a project like Shanda Box, hoping to lead the times.But in the end, the failure of the project further strengthened his positioning of himself.

So from Shanda Box, Shanda no longer has the previous vitality, has no innovation, only knows how to buy and sell

Of course, these are only analyzed from the future development of Shanda Company.If you only look at Mr. Chen personally, he is worth tens of billions. Even if Shanda Games is sold, Shanda Group is still making money for him.

In this case, who can say that he is a failure?

They just chose another development direction, but the business of Shanda Games was considered a failure, and it was eventually sold as Shengqu Games.

And as Chen Xuejiao, who lived in 07, she definitely doesn't know how Shanda will go in the future.The only important thing for her now is to develop web games.

Under normal circumstances, the planner is not responsible for the specific content of the game, such as the game background story, character design, data correction, etc.What they put forward is just a general direction. What kind of conditions must this game meet to make money, whether it focuses on fighting monsters and upgrading, or focuses on player interaction.

It is like an ancient military division, looking at the sand table in the military tent, and then proposes solutions to problems for its leaders.As for how to implement the plan, how many people will be used, what tasks will be assigned to these people, and what kind of resources will be distributed to these people.Even if it fails, what kind of alternative plans to prepare, etc., all these conditions are not considered by the military division.

They are only responsible for proposing methods, and then let others hit their heads to realize them.

But Su Che's plan is obviously different. Strictly speaking, the plan he brought to Shanda is not just a plan, but a game that can already be logged in directly.

He actually sent the game over directly.

At that time, Mr. Chen was also quite puzzled by Su Che's behavior, and even had some doubts about it. He felt that Su Che had some intentions.It wasn't until Su Che raised a condition that Mr. Chen felt relieved and approved the plan.

Su Che said: "I didn't give you this game for free. After you officially release it, we 17game will also get a piece of it."

Mr. Chen asked: "How do you get the light?"

"The name of this game is Blood World. After your grand launch, normally only you can operate this game. But 17game, as the real R&D team of this game, we also need to own part of the server. The operation method is probably the same as The server that Fantasy Westward Journey sold to the island country was the same.

After the official operation of the game, you will divide into two large regions.One region is the Shanshan region, and the other is the 17game region.And the 17game region will be operated by our 17game.