Rebirth just wants to make money

Including Su Che himself, he has never used electric vehicles, including the shared bicycles later.But his mind is still full of related pictures of Emma's electric car and Jaylen.

And this effect is the effect that a qualified advertisement needs to achieve.

The ability to carry goods is only one of the many criteria for judging an advertisement.And if you have a deep memory, you will cultivate potential customers for a certain product.If a person like Su Che really needs an electric car one day, his first reaction will definitely be Emma's electric car.

He still remembers the slogan: love, act now.

Speaking of it, Su Che's current behavior is no different from that of Jiehu.

If it goes according to the normal historical trajectory, Jay will sign a contract with Xizhilang, become the endorsement of Youlemei Milk Tea, create the Dandelion Promise, and be used as the theme song of Youlemei.And also uttered a brainwashing advertising slogan that went viral in the streets and alleys.

What am I to you?

You are my beauty.

So I'm milk tea

In this way, I can hold you in the palm of my hand.

It was originally a conversational slogan, long and difficult to remember, but unexpectedly became popular.Anyone who has seen the ad will remember this relatively long slogan.

In terms of popularity, it is second only to Fu Yanjie's washing and washing, which is healthier. Generally speaking, it is at the same level as this year's holidays where no gifts are accepted and only melatonin is accepted as gifts.

There are many factors in this advertisement being able to become popular.On the one hand, Youlemei is really willing to invest in advertising, and it is often sold on TV, not to mention, on the streets and alleys.At the same time, this slogan sounds like an ordinary conversation, but it is actually very stalking.If it is placed in the Internet era in 2019, this slogan may spread more quickly.

In short, this slogan is 50.00% of the success of Youlemei Milk Tea, and the remaining 50.00% is due to Jay's own popularity.

And Su Che now, he has cut off both of them.Not only did he snatch the spokesperson to his side in advance, but he even planned to use the person's slogan directly.

Otherwise, he himself felt that this action was a bit wicked.

It's okay that he didn't come to the door, the key is that Ren Xizhilang has already set the price and is waiting for the contract to be signed. In this case, Su Che still intercepted him. He suddenly felt that Xizhilang was a little pitiful.

To say that the trademark of Xizhilang is a well-known trademark in China, and it is the big brother of the food industry.Ask the children, but who can afford jelly, who doesn't eat it?Even Xizhilang's competitor, Crystal Love, is just a brand under Xizhilang.

There is also the very popular good time seaweed, the seaweed that bought the copyright of the three treasures of auspiciousness and used it as the theme area of ​​the advertisement.

It's sung like this:

mom

诶

What is delicious and crunchy we all love

Good Times Nori

What brings nutrition, health and care

Good Times Nori

What accompanies us to grow up happily

Good Times Nori

A family that loves each other and shares happiness together

In fact, strictly speaking, the advertisement of Good Times Seaweed is not particularly successful. While it achieves the effect of brainwashing and publicity, it also completely destroys the song "Auspicious Three Treasures".

How serious is its brainwashing effect? ​​Probably many people have forgotten the original song.Many years later, whenever people recall this melody, what pops up in their minds is not the happy family of the Spring Festival Gala, but the advertisement of Good Time Seaweed.

Because of this, many people are disgusted with the song "Auspicious Three Treasures", but whenever they want to eat seaweed, the first choice is the good time seaweed that is very annoying in the advertisement.

Originally, Boli seaweed, which appeared first, was not properly advertised, which led to the market being seized by the good times that came from behind.

I have to say that Xizhilang has done a good job in advertising and marketing.

The main market jelly, killed the old rival Kiss jelly.The seaweed market killed Poli, and the milk tea market also came from behind, and it was divided into two parts with Xiang Piaopiao.

You know, Xiang Piao Piao has been around since 05, while You Le Mei has only appeared in 07, that is, next year.

Two years later, Xiang Piao Piao has already occupied most of the market. If You Lemei hadn't done a good job in advertising and marketing, it would not be able to beat Xiang Piao Piao.

Even if Youlemei has Jay Chou and a theme song like Dandelion's Promise, it can barely reach the point where it is divided into two parts.

This shows how powerful the brand Xiangpiaopiao itself is.

Su Che never thought of confronting Xiang Piao Piao directly at the beginning. No matter how powerful Xiang Piao Piao is, its main market is convenient instant drinks, while Su Che wants to focus on fresh drinks .

Although they are all milk tea, there is competition, but generally speaking, there is not much competition.Just like Audition and Jianghu 2, there is competition and they are all online games.But in fact, one is a music competition type online game, and the other is a traditional online game that is upgraded to fight monsters. The competition is relatively small due to different categories.

Audition's real competitor is the future QQ Xuanwu.

Originally, with Su Che's character, after he was kicked out for a long time, he should do something about Audition.But this time he was lazy. Anyway, after the release of QQ Show Dance in 08, the Audition Dance Troupe basically became cold. How comfortable it is to watch the excitement

Keke, I went off track again.

Back to milk tea.

After Su Che invited Jay and others to taste the milk tea, he did not leave Taiwan Island directly, because they will stay here to accept the results of the commercial shooting, and participate in the recording of the song Dandelion's Promise and the MV shooting among them.

Only then did he realize that many songs were written in advance and stored in the company's music library.It can be used directly when needed.Especially for a prolific original singer like Jay, he still has a lot of songs in the company's music library, including Dandelion's Promise.

Originally, Su Che was worried that the theme song of Milk Tea would go astray because of his appearance and become something else. He was even ready to pretend to be the original singer, and he was still in front of Jay Chou himself.

But fortunately, even though the wings of this butterfly are flapping desperately, the inertia of history is still very strong.The theme song of the milk tea commercial was finally determined to be Dandelion’s promise

At the same time, Su Che was also aroused with great curiosity. He tried to find out what other songs there were in Alpha Company's music library, but he failed.

After all, the music library is the core of a record company, just like the server and source code of a game company, it is impossible to show him.

But Su Che still felt a little lucky, fortunately, he didn't become a porter.Many of the plots in the novel are deceptive. If I write a dandelion promise on a whim at this moment, it will really be plagiarism.The ghost knows what other songs are in the library, whether he will step on thunder.

Unless when Jay Chou first debuted, he wrote a song that crossed the era, otherwise the probability of stepping on the thunder is very high.

As an investor, Su Che only needs to pay Alpha 1000 million as an endorsement fee at one time, and then he can quietly wait for Alpha to finish everything.Such as commercials, theme songs, MV and other matters.

Follow-up Qingcheng Company will not need to spend any more money.

There is a sense of outsourcing.

The process of filming the ad was very smooth. The choice of the heroine for the ad also followed the history of Youlemei Milk Tea in the previous life. I chose Yuchen. Sister or wife handed over to others to be the hostess

Jie Lun and Yu Chen were sitting at the bus stop where the sky was shaking and the snow was falling.

Yuchen asked playfully, "What am I yours?"

Jay Chou said, "You are my Yulemi."

Yuchen complained: "So I'm milk tea"

Jay laughed happily: "In this way, I can hold you in the palm of my hand."

With the click of the director, the shooting of an advertisement ended.

After some intensive adjustments, the shooting of the new scene started again.

As for commercials, there must be more than one version.Not only are there many versions, but also the advertising words have to be changed.In this way, when it is broadcast on TV, it can be brainwashed at the same time without making people feel bored.

Why is good times nori so annoying?

Song selection is one aspect. The most important thing is that there is only one version. Every time the advertisement is played, people will know the end after listening to the beginning. After watching it many times, they will naturally get bored.

In comparison, Pepsi's advertising is very successful.

Many stars were invited, each star has its own version, and the combination of two stars is a new version.And the advertisement is updated almost every year, and the theme is also different every year.

Such frequent innovations can naturally keep people fresh.

There is nothing Su Che and the others have to do with the filming of the commercial, but it is their turn to play the theme song.

The first is the recording of the song itself. The agreed sample of Dandelion kept by the company is just a sample of Jay’s pre-recorded number. People in the industry are used to calling it a demo, which sounds a bit foreign.

There is no way, it is a common problem of Taiwanese people to mix English in the process of speaking.For example, if you don’t say feeling, you have to say fee.Surprises don't say surprises, they have to be called amazing.

In recent years, the Chinese music scene has been basically dominated by singers from Taiwan and Island, so the industry followed the habits of Taiwan and Island, and preserved and continued many English versions of technical terms.

Jay Chou is one of the few stars who don't like mixed English, mainly because of his poor English.

Take out the demo and listen to Su Cheng first, let Su Cheng feel the selection of the song and the emotions it wants to convey.

Although it sounds like a pretentious beep, but in the song, emotion is really more important than technique.

Feelings are very mysterious and cannot be grasped, but they are real and can resonate with people.

Since the song itself only has a demo and has not been arranged, Su Che still sounds very awkward.But Jay Chou said that if Su Cheng could feel the emotion he wanted to convey in the demo, then the follow-up recording would be much easier, and the result would definitely be able to meet everyone's expectations.

Jay had heard Su Cheng live, and he was by his side at the time.He could feel that when Su Cheng sang Qilixiang, he was emotional.

And what's amazing is that the emotions Su Cheng expresses when he sings are not the same as the emotions he wants to express when he writes songs.

Su Cheng has his own understanding of Qilixiang's song.

Just like there are a thousand Hamlets for a thousand readers.

So now Jay Chou also believes that without anyone's help, Su Cheng's agreement with Dandelion can also generate his own understanding.

Only when you have a deep understanding, can you sing a song well, otherwise it will be nothing but a show.

In terms of singing skills, Jay Chou is actually not top-notch among the singers of the same period. His strength lies in his creation.However, when many people with singing skills cover his songs, the audience will feel that there is a little flavor in it, and something is missing.

The audience is not professional, so even if they hear it, they don't know that the missing emotion is called, let alone the singer's lack of understanding of the song.

The Dandelion's Promise was inspired by Jay when he listened to this pure music in the glorious season, and then he created it.

If it is a class in the glorious season, then the promise of dandelion is the after-reading impression of this class.

It may sound strange to say, but what Su Cheng has to do now is to use his own singing voice to write a qualified appreciation for Dandelion's promise.

After listening to a demo of a song, Jay took the initiative to ask: "How is it, how do you feel?"

From this proactive question, it can be seen that Jay Chou is full of expectations for Su Cheng.In other words, Jaylen is full of expectations for someone who can understand him.

It's not the kind of understanding that the audience thinks is good, but someone who can really understand the emotions conveyed by their songs

Su Cheng turned his head slowly, staring at Jay with big blank eyes flickering, and asked, "Does that have lyrics? I can't hear it very clearly."

Jaylen: ""

Participated in the recording of chapters 2 and [-]

It is a recognized fact that Jay Lun can't speak clearly when singing, and it has been talked about for a long time.

In this era when Jay is popular, many parents of young people hate Jay.In their eyes, people like the Four Heavenly Kings are real stars.

How should I put it, this feeling is like people hating Xiaolu and Kunkun later on.The old and the new alternate, and there is a generation gap, which will inevitably lead to conflicts.

Guo Dahe Caiming has a skit called Star Chaser, which reflects a series of funny things done by star chasing girls who take the four heavenly kings as their idols in their daily lives.

These things are very funny in sketches, but if they appear in life, it will cause headaches for many parents.

Speaking of which, the word "chaser group" has existed since a long time ago. Before the four heavenly kings, there was Uncle Long, Bruce Lee, Teresa Teng and so on.

Every generation of stars has its own fans, and the appearance of these fans when they become crazy is exactly the same.

Not to mention Jay, when the Four Heavenly Kings first came out, their fans were often criticized. This is not a problem of a certain generation of fans and stars, but a problem that all fans and stars have to face together.

When the post-08 generation just grew up, they were called the corrupted generation, and when the post-90s post-00s just grew up, they were also called the corrupted generation.Later, the post-8090s grew up, and the 00 started families and started businesses one after another, and achieved success in their respective fields. This group of people successfully went ashore to clean up their crimes, and then all the guns were aimed at the post-[-]s.

So the question is, is it really not as good as one generation?

Looking at the development of society, it is actually improving all the time.

Speaking of Jay's unclear articulation.

In the beginning, his unclear articulation has been criticized by people. Jay also explained in the program that Fang Shan will treat his singing as an instrument and completely integrate it into a song.Instead of separating Jay as a singer from the song itself.

Those who are familiar with Jay Lun should know that there are some songs Jay Lun obviously can't pronounce clearly on purpose, but the sound effect is very good.

It's just that his creativity is too advanced, and many people don't understand it at the moment, and as time goes by, he will receive less and less doubts, and the crown of Zhou Tianwang will become more and more stable.

But well

He can't sing clearly by himself, it sounds nice, but for those who want to learn his songs, it's troublesome.

Su Cheng just got the CD and started listening to the songs. She didn't plan to ask for the lyrics. She wanted to hear clearly with her own ears.It's a pity that things backfired. Jay's articulation of words when he sang really made people stumped.

So Su Cheng was defeated, and she asked for lyrics.

Jaylen didn't feel embarrassed, but felt very interesting. He pursed his lips and wanted to laugh, but he held back and didn't want to laugh out loud.

Qin Luoluo and Su Che were also sitting on the side, with their mouths covered and their bodies kept withdrawing, obviously in a very difficult state of holding back their laughter.

One of Jay's assistants was very good at winking, and Jay didn't even need to ask. After hearing Su Cheng's request for lyrics, he immediately ran to prepare.

After a while, the little assistant ran back with the lyrics, panting lightly, and handed the lyrics to Su Cheng.