The straight man of steel in the entertainment industry

"No money, there is only one condition, and that is this advertisement, you must promote it online immediately."

Suifeng Express came to the program to recruit advertisements, and the purpose was to select a suitable advertisement and promote it. Now Lin Li is giving away an advertisement for free, and they only need to be responsible for promoting it as soon as possible.

The program has confidentiality rules, and the advertisements in the program must wait for the program to be broadcast before advertisers can promote it on various channels.

However, it can be said that Lin Li's ad was given to Suifeng Express for free in private, so naturally there is no such problem.

"Okay, that's totally fine!" Zhang Heng agreed without hesitation.

Seeing that Zhang Heng agreed, Lin Li dragged him and the other two bosses to look at An Xiaoxi's computer.

Lin Li turned on the computer, and showed the three of them the advertising video that had been shot before.

This ad is very simple, it doesn't have Lin Li's wonderful case in the previous ad, nor does it have an amazing performance, and even this time it doesn't have the reversal effect.

Throughout the whole process, Lin Li stood in front of the camera, wearing work clothes of Suifeng Express, and answered two questions.

But Lin Li didn't answer the last question. Instead, he asked the camera loudly: "Hey, do you know how Suifeng Express is?"

That's the end of the ad.

Zhang Heng and the other three were a little dumbfounded after watching it. The advertisement seemed to be nothing special, except for Lin Li's face, it seemed that it had no promotional value.

The three of Zhang Heng thought that Lin Li's advertisement would not be bad no matter what, but they didn't expect it to turn out to be such an advertisement. They wanted to refuse for a while but didn't know how to say it.

Seeing that the three of them were a bit disappointed, Lin Li hesitated, and said with a smile: "Mr. Zhang, how about this, I will send you three copies of the advertisement, and you three will go back and watch it on TV, and then reply to me."

Zhang Hengzheng didn't know how to refuse. Hearing what Lin Li said, he smiled and said, "Okay, send us."

Lin Li then sent the video to them.

The crowd chatted for a long time before they gradually dispersed.

Zhang Heng took the advertisement that Lin Li gave him, and walked out with the other two, and they started discussing when they went outside.

"There are so many buy-one-get-one-free advertisements that don't seem like much."

"Okay, buy one get one free, you still want people to show their housekeeping skills, this advertisement is selling his face, anyway, it's cheap."

"But do we have to spend money to promote this advertisement? I don't think it's cost-effective."

"Lin Li's face is worth a million, so I think it's worth pushing."

"Lin Li is very popular now, but the main reason is that this advertisement is not good. The first question is to ask him what clothes he is wearing. This question is basically useless. Everyone knows the uniform of our Suifeng Express. The second question is to ask Suifeng How about the delivery, if Lin Li says it's good, that's fine, but he doesn't answer directly, and instead asks the question about the camera, this advertisement can be viewed in any way."

"Mr. Zhang, tell me, do you want to promote this advertisement?"

Zhang Heng was silent for a while. He was not satisfied with this advertisement, but it was also Lin Li's good intentions. If he didn't promote it at all, it seemed that he would not give Lin Li face. They still want to cooperate with Linjianxiaoxi Advertising Building more in the future. Now It is still necessary to have a good relationship with them.

"I'll think about it again, or take out one-tenth of our original budget and push this advertisement."

"Isn't one-tenth a bit small?"

"Let's try the water first. If the effect is good, let's continue to add more. If it's not good, Lin Li will give him face."

"Well, this method is possible, but Lin Li has a request, that is, if we want to use it, we will promote it tomorrow."

"Leave it to Xiao Liao, the director of the marketing department. There are so many online platforms now, and it's not like the TV stations in the past, and there are still schedules. Now as long as the money is in place, I can promote it for you immediately."

"Okay, then I'll get in touch."

Zhang Heng drove back home, and couldn't help turning on his phone to look at Lin Li's advertisement for Suifeng Express.

After reading it again, but still not finding anything outstanding, Zhang Heng turned off his phone in disappointment.

The next morning, after Zhang Heng had breakfast, he checked Weibo and suddenly found that Lin Li's advertisement had been reported as a trending search.

Zhang Heng clicked in and took a look. What was displayed was a news posted on the official Weibo of a well-known newspaper.

It was reported that Lin Li created an ad for Ruyi Yuyi with straw boats borrowing arrows, which aroused public outrage. Many people criticized Lin Li for disrespecting history and spoiling children. Now even Ruyi Yuyi’s official Weibo has deleted the ad image.

They wanted Lin Li to apologize!

Zhang Heng, an adman in the past, also watched it, and he still liked Lin Li’s ad very much. What he remembered was that after the show was broadcast, the pictures of this ad were also praised by many netizens, and he really didn’t watch it. been.

Why did he arouse public outrage all of a sudden and ask him to apologize?

Shopping malls are like battlefields, and Zhang Heng's current status can naturally figure out the joints if he thinks about it casually.

It may be true that this group of old professors criticized Lin Li's advertisement, but it must be promoted by someone behind it to be popular.

As for who it is, Zhang Heng probably knows who it is.

Fortunately, there is nothing wrong with Lin Li's advertisement for his company, and it will not affect him.

I drove to the company by car.

As soon as Zhang Heng entered the office, Liao Yanbin, the director of the marketing department, knocked on the door and came in.

"Mr. Zhang, I want to report to you about the advertisement that our company pushed Lin Li to take yesterday." Liao Yanbin said.

"Well, you said."

Liao Yanbin said: "After we received the instructions last night, we chose Youku Video, and after we negotiated with their business department, we paid them a deposit overnight, and we decided to broadcast 100 million times nationwide, and the advertising fee was five Wan, it is expected to be broadcast in two days, and it will start broadcasting at [-]:[-] in the morning. Although it is still early and there are not many people watching it, there should still be many people who have seen this ad."

Zhang Heng nodded and said, "That's about it."

Liao Yanbin was silent for a while, and said, "Mr. Zhang, I have a suggestion."

"What suggestion?" Zhang Heng looked at him.

"That's right, I think we need to increase the promotion of this advertisement"

Zhang Heng was taken aback, and said, "That's about it, there will be a better advertisement next week, and we will focus on promoting that."

"Is there anything better than this advertisement?" Liao Yanbin was a little surprised.

Zhang Heng smiled and said, "You will know when the time comes."

"However, this advertisement is also very good. It's a pity to promote it so little," Liao Yanbin said.

Zhang Heng was taken aback, and looked at Liao Yanbin with some doubts. As a marketing director, Liao Yanbin's understanding of advertising was better than theirs.

This had to make Zhang Heng curious, and asked, "Is this advertisement good?"

"Hmm! Very good! It is foreseeable that there will be enough topics after the broadcast."

Zhang Heng was even more puzzled, and said, "Only Lin Li, compared to his own previous advertisements, is not brilliant at all. What's the topic!"