After introducing the company's situation, An Xiaoxi continued to introduce their working mode: "The company has more than ten creative teams. If it is a small company's advertisement, we only have one team to do all the work, but if it is like IU When a big brand needs advertising words or video ideas, our company will at least let two to three teams conduct internal competitions to ensure that the best proposal is submitted, and finally the company's upper-level leaders decide on the best proposal for bidding .”
Hearing this, Lin Li has some understanding of the basic operation of the advertising company. Although it is cruel, he really speaks on his own.
When An Xiaoxi said this, his tone suddenly became a little angry: "But you know, for the IU mobile phone advertisement case, this time, we didn't notify our creative team to submit the case, but went to bid directly. At first, we only heard I don’t really believe the rumors, it’s impossible for the company to pay so little attention to this bidding, and they didn’t allow internal competition, but after the ad came out, I understood, they just took your ad words to bid!”
Lin Li frowned and felt that something was wrong, so he asked, "They didn't ask for your opinion, and didn't they notify you?"
An Xiaoxi looked at Lin Li guiltily, shook his head, and said, "No, I really didn't expect TusAdvertising to be a well-known company in the industry, so why would it do such a thing? I'm also to blame. The advertisement words you mentioned have been spoken out, and I went to the supervisor last night when I saw the advertisement, and the supervisor responded, and it turned out that the plan was given by He Maozhong himself, and it could not be plagiarism."
"Who is He Maozhong?" Lin Li asked curiously.
"You can think of him as Sister Hua or Ye Jing, the agent in your entertainment industry. Anyway, he is a great god in the advertising industry. He is the pillar of TusHoldings. He hasn't done anything in person for the past few years. Some important advertisements are just for checking." An Xiaoxi explained.
Lin Li was even more puzzled when he heard this. Since He Maozhong is a person of this status, how could he plagiarize his own advertisement?
But this ad was extracted from Lin Li's system, so it couldn't be such a coincidence that he thought of it, right?
And it's not bad word for word, which is too much to say!
"I went to the company in the morning and wanted to find an explanation, but the company didn't believe that the advertisement was plagiarized by He Maozhong, and told me not to make trouble. Do you know what is even more annoying?" An Xiaoxi said angrily, Without waiting for Lin Li to react, she said on her own, "What's even more exasperating is that He Maozhong found me later and said that I have good abilities and wanted me to be his assistant. He also said that if it wasn't for his name, IU's mobile phone will not use that ad, it is his reputation that makes this ad attractive! He asked me to cooperate with him, and said that I will not worry about getting ahead after following him. If I don't follow her, in the future There is no place for me in the industry!"
As for the company's cover-up, Lin Li had expected it a long time ago. One was an intern and the other was a pillar of the company. Without hard evidence, the company would of course stand by He Maozhong's side.
But He Maozhong dared to threaten An Xiaoxi like this, which Lin Li did not expect. It was also thanks to An Xiaoxi, if it was someone else, he would have compromised long ago.
Lin Li sneered, knowing what a workplace is.
He Maozhong changed his mind to promote An Xiaoxi, wanted to gag her, and gave her an empty promise that he would have more opportunities to succeed in the advertising industry after following He Maozhong, but if An Xiaoxi agreed, he would at least give her He Maozhong has been in demand for many years!
I don't know if this is an unspoken rule in some workplaces. If you want to get ahead, you have to stay up for a few years, serve tea and water to the big boss, and only have a chance to satisfy the big boss.
He Maozhong was able to choose An Xiaoxi, it seems that An Xiaoxi's ability in the company was seen by him, but He Maozhong is also considered a big player in the industry, how could he do such a thing as plagiarism?
"Since He Maozhong is a master in your industry, is there any famous advertisement?" Lin Li asked.
An Xiaoxi said: "That's a lot. The earliest Guangju compound fertilizer, you know, Guangju the world's fat, nourishing a piece of land, he wrote it. At that time, Guangju compound fertilizer was directly sold for sale. Later Advertisement for handmade soap, that artificial soap is about your natural beauty, you know, there is also Xinsu electric car”
When it comes to professional knowledge, An Xiaoxi said a lot at once.
It has to be said that He Maozhong's "record" that An Xiaoxi mentioned is really tough, and Lin Li knows all about the advertisements in it, so it's no wonder that he is considered a god by the industry.
"I've heard of these advertisements, but I seem to have seen them on TV when I was a child. Has this He Maozhong done any famous advertisements recently?" After listening to An Xiaoxi's words, Lin Li found some problems.
An Xiaoxi said: "In recent years, he has withdrawn from the front line of the advertising industry. He is only responsible for the quality and creative control of big-name advertisements in our company. He has no advertising."
Lin Li asked, "Then what was the last commercial he did before he retreated behind the scenes?"
An Xiaoxi was taken aback, thought for a while, and said, "I don't know the details, I just know that his last few advertisements didn't seem to have any response."
Lin Li nodded. In this way, he has some judgments of his own. At present, Lin Li has a strong reasoning ability. After asking An Xiaoxi about these things, he reasoned out a possibility, that is, He Maozhong has retreated to the second line these years It's not that he retired after success, but that he had no choice but to not want to keep making mistakes and lose his golden brand name.
Obviously, He Maozhong's commercials can't keep up with the trend. He is unwilling and wants to return to the glorious moment before, but he has no way to create amazing commercials, so he has been retreating behind the scenes for so many years to find the right one. The sought-after.
The level cannot keep up with this era, but He Maozhong still has a vision for good and bad advertisements, and he is probably very confident in his vision for advertising talents.
But this time, he fell in love with An Xiaoxi.
The aura and market sensitivity that An Xiaoxi has shown in TusHoldings for the past six months have made He Maozhong see his hope of returning to the arena.
Most importantly, An Xiaoxi's non-competitive character made He Maozhong think that he could control her.
Lin Li didn't tell An Xiaoxi about the content of these inferences. He knew An Xiaoxi's ability.
"An intern can be favored by a big name in the industry and ask you to be his deputy. It seems that you have performed well in the company. Did you agree?" Lin Li asked An Xiaoxi jokingly.
I have to say that He Maozhong's proposal is actually very tempting to many newcomers in the workplace.
But they don't know that An Xiaoxi is the daughter of Anji Restaurant, and her net worth is higher than that of He Maozhong!
"Promise? How is it possible? I was so angry that I resigned directly. I am an intern, and I can leave in three days!" An Xiaoxi said angrily, "I want to sue them, but I asked my friend who is a law student. This kind of thing, without evidence, is useless to prosecute."
Lin Li asked: "Do they still not know that I told you this advertisement?"
An Xiaoxi nodded and said, "Well, I never mentioned that we knew each other."
Although An Xiaoxi is a famous figure in Yan University, there are few people who know her outside the gate of the campus.
Naturally, no one knew what she and Lin Li knew.
Lin Li laughed after hearing this, and said, "Don't they know that you are Miss An's?"
"I'm not sure but I didn't take the initiative to mention it, and they probably don't know about it either. After all, the company won't investigate individual families."
Lin Li patted An Xiaoxi on the shoulder, and said with a smile, "Don't be sad, it's that He Maozhong who should be sad, I think he's going to die at the end of the year!"
An Xiaoxi looked at Lin Li and said, "Lin Li, what are you going to do? Without evidence, we can't win the case. Instead, they can bite you back and accuse you of slander."
"You don't need to sue him, you can ruin his reputation." Seeing that An Xiaoxi was puzzled, Lin Li smiled, "Don't worry, I won't let this person go, but you, now that you've resigned, what are your plans in the future?" ?”
After hearing Lin Li's words, An Xiaoxi became much more at ease. She really trusted Lin Li and felt that what Lin Li wanted to do would be done well.
"I thought about it. I started my own advertising company. Anyway, the half-year internship experience gave me some understanding of this industry. I started my own business and then recruited my classmates as helpers. No big companies will be interested in us, so take your time."
An Xiaoxi is a person who looks weak but actually has a lot of ideas in her heart. She already had the idea of starting a business, but she didn't expect it to be so soon.
When Lin Li heard that An Xiaoxi was going to start a business, he thought to himself that it really has family genes.
Of course, the most important thing is that there are mines at home!
Chapter 449 Planning a new program
When Lin Li heard that An Xiaoxi was going to start a business, he suddenly had a plan. He had some plans, but he didn't say anything directly.
At this moment, his mind was running fast, thinking about how to put his ideas into practice.
"Opening a company should require a lot of procedures, right?" Lin Li asked An Xiaoxi.
"In fact, it's okay. The registration process is very fast, but the review takes a lot of time, but I can find some acquaintances in the bank. The bank's review will be much faster. I think the government's review should take half a month. Once it is done, the office building is also simple, but it is difficult to receive business. Some big brand companies invite well-known companies in the industry for advertising bidding. We can only take our time. There is no way to get big customers from the beginning. We're all young, aren't we?"
An Xiaoxi's mentality is quite good.
Lin Li smiled and said: "Don't be so pessimistic, you are a top student in the advertising department, you should understand that although there are some thresholds for the advertisement bidding of those big brands, their focus is to ensure the quality of the advertisement, as long as your advertisement quality is better than other companies, Everything will work out.”
An Xiaoxi was stunned for a moment, and then said with a broken smile: "Thank you, Lin Li, you can grasp the key point of the problem every time, and you can comfort people as soon as you speak."
Lin Li smiled and said, "You're still the first person to praise me for comforting people."
An Xiaoxi also burst out laughing. She didn't know what others thought, but to her, Lin Li was a very gentle person. An Xiaoxi had already felt that way during the time when she was with Huali.
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