The Proud Life of Rebirth

Although Yinglong asked to sign a lifetime employment contract, which seemed a bit harsh, but looking at the conditions given by Yinglong, what reason did they have to refuse?What's more, it is clearly written in the contract that Baiyinglong will strongly support their scientific research in related fields, and will give them a lot of scientific research funding every year. For these people, it can provide them with a piece of soil so that they can feel at ease Engaging in scientific research is what they want most.

"You settle these people down first. These people are Yinglong's future. My sister will come to pick them up in a few days, and then just let them go with my sister." Mo Shaokun said.

In a few days, Mo Li will come back personally and take this group of people to Africa, let them follow the team of experts to study closely. I believe that one or two years will be enough for these people to learn some real skills. It's up to these people.

"Well, I have already greeted them. I heard that they are very excited to send them abroad for further studies. But Shaokun, where do you plan to send them?" Zhong Xiaobao asked.

"Of course it is to send them to where they should go." Mo Shaokun smiled and said, he was not going to tell Zhong Xiaobao and them about the war and those scientists, after all, this matter involved a lot.

Raising his wrist to look at the time, he got up and said, "Let's go, let's go to dinner together. During the time I'm away, things here will be hard for you."

Chapter 1284 Procter & Gamble Model

It was night, Mo Shaokun, Yin Fei, Fang Yun, Qin Qin, Zhong Xiaobao, Huang Yuguang, Yin Zhanpeng and his wife, Wang Hai, Zhang Xiao, Jiang Dazheng, Ning Ning and others gathered in a luxurious box at Longmen Hotel.

This is the first official meeting of the big guys this year. Usually everyone is very busy, just in time for everyone to be in Anping now. Mo Shaokun decided to simply ask everyone to come out for a lively meal together.

Those who can sit here can be said to be the closest people to Mo Shaokun. Of course, Zhong Xiaobao is not counted at the moment, but anyway, he and Mo Shaokun are comrades in the same trench now. Mo Shaokun I also think that we should get closer to Zhong Xiaobao, so that they can cooperate in the future.

Zhong Xiaobao was really surprised that Mo Shaokun could invite himself to this dinner party. Needless to say, people like Yin Fei, Qin Qin, Fang Yun, Yin Zhanpeng, and Wang Hai were all Mo Shaokun's family members, while Huang Yuguang and Jiang Dazheng can also be regarded as Mo Shaokun's direct confidant. For so many years, he has followed Mo Shaokun's steps and fully supported all his decisions.

In contrast, the relationship between himself and Mo Shaokun is obviously distant, but even so, Zhong Xiaobao still did not refuse Mo Shaokun's invitation. He knew that this was a signal from Mo Shaokun to him. Naturally, he readily accepted the signal, because like Mo Shaokun, he also hoped that the two parties could cooperate happily, which was in their common interest.

"It's not easy for the big guys to get together. Let me offer you a glass first, thank you for your support for me for a long time." Mo Shaokun raised his glass and poured it down.

These people have known Mo Shaokun for not a day or two, and the relationship between them has always been very harmonious, so they drank their glasses of wine one after another without saying any polite words.

"By the way, I forgot to introduce. This is Zhong Xiaobao, my partner. From now on, we will all be our own people. You can get closer when you are free." Mo Shaokun said again.

Although Qin Qin, Fang Yun and others are already familiar with Zhong Xiaobao, Wang Hai, Jiang Dazheng, including Huang Yuguang, are not familiar with Zhong Xiaobao.

Hearing Mo Shaokun's introduction, several people all looked towards Zhong Xiaobao. Wang Hai nodded to Zhong Xiaobao with a smile on his face as a greeting, while Jiang Dazheng was obviously a little nervous.Although he doesn't know this person, he is very clear about his identity and background. This is the son of Chief No. 1. In Jiang Dazheng's eyes, he is a big shot.

Zhong Xiaobao also gave Mo Shaokun a lot of face. He raised his glass and said with a smile, "I'm not very familiar with Anping yet. I may have to rely on you for your care when I'm here for the first time."

"Young Master Zhong, you're being polite. From now on, just talk if you have anything to do." Wang Hai said with a smile.

"Yes, in the future, if there is a need, Young Master Zhong can just say hello." Jiang Dazheng on the side also said.

Zhong Xiaobao waved his hands and said: "Shaokun has already said that we are our own people, so you two should stop calling each other Zhong Shao, it's too natural."

When Mo Shaokun heard Zhong Xiaobao say this, the corners of his mouth turned up slightly, showing a satisfied smile. The reason why he introduced Zhong Xiaobao just now was actually to test Zhong Xiaobao's meaning.

Obviously Zhong Xiaobao's statement made Mo Shaokun very satisfied, at least from his statement, it can be seen that he does not reject getting closer to him.

The atmosphere at the table gradually improved. The men were drinking white wine, and the ladies were all drinking red wine except Zhang Xiao who was pregnant. After a few glasses of wine, everyone had no boundaries at all. The atmosphere is so warm.

"Yuguang, how is the integration with Huanyu Home Appliances?" Mo Shaokun asked.

At the beginning, Zhong Xiaobao wanted to buy shares of Xinghai Group at the price of Huanyu Appliances, but Mo Shaokun rejected him. Later, Mo Shaokun proposed a project of cooperating with Zhong Xiaobao on Yinglong. Now that the project is completed, Huanyu Appliances will naturally belong to Xinghai.

Huanyu Home Appliances will be integrated into Huami Home Appliances as a whole. At present, Huanyu Home Appliances has more than [-] stores across the country, and if they are all merged into Huami, the total number of Huami stores will exceed [-].

When Huang Yuguang heard this, he put down his hands and was told, "Huanyu is very cooperative, and the merger and integration work has been completed now. But I plan to continue to keep the brand of Huanyu."

"Oh?" Mo Shaokun raised his eyebrows with a half-smile expression on his face.

Huang Yuguang said: "Although the development time of Huanyu is very short, the brand has already gained a certain reputation. It would be a pity if I discarded it. And now there are many home appliance hypermarkets with the same business model as ours. Although Huamei It is still firmly occupying the market advantage, but with the continuous emergence of similar companies, it will definitely have a certain impact on Huami’s market share. Consumers are all looking for new ideas, and they have formed visual fatigue from a dominant brand. They hope There are more choices. Once a new brand is born under this psychological trend, they will definitely go to see it. I think that instead of waiting for others to compete with us to share market share, it is better for us to establish a few more. The brand competes with itself, which is more conducive to occupying market share.”

Mo Shaokun nodded, and Qin Qin and others beside him also nodded after thinking about it.

"Yuguang's idea is good. It gives consumers the illusion of wider and wider choices, making them think that they can shop around to buy the most suitable and affordable things, but in fact no matter where they choose We are the ones who benefit from buying things in the end." Yin Zhanpeng said.

Qin Qin frowned slightly and said: "This is indeed a good idea, but in this way, each brand needs an independent team to operate, which is tantamount to increasing the operating cost and personnel cost, and it will be very troublesome to manage. .”

"That's right, but I think compared with the benefits that can be brought, the increased costs are completely negligible." Huang Yuguang said.

Qin Qin was not talking, but looked at Mo Shaokun. She has been used to listening to Mo Shaokun's opinions and ideas since a long time ago.

Mo Shaokun chuckled and said, "This is a good idea. As for each brand requiring an independent team to operate and increase unnecessary operating costs, I think it is completely unnecessary."

"What do you mean?" Huang Yuguang looked at Mo Shaokun with some puzzlement.

"Why do we need to operate independently? We can completely set up a brand management department, and all brands will be operated in a unified manner, so that there will be no additional cost at all."

"But in this way, the operating cost is saved, but it is easy for consumers to know that we are actually a family. This will make consumers feel cheated, which is not a good thing for us." Huang Yuguang said again .

Mo Shaokun smiled and shook his head, he said: "Your idea is very good, but the starting point is wrong. The strategic goal of multi-brand operation is not to deceive consumers into choosing our other brands without knowing it. Brands create profits for the company. Instead, use a multi-brand strategy to minimize the space for competitors to survive, so that consumers have no other choice but to take care of our business even though they know that these brands are owned by us. .”

Looking around at everyone for a week, Mo Shaokun said again: "Actually, some foreign companies have already done this. The first company to create this strategy of one brand and multiple brands is the famous Procter & Gamble Company. This operating model is also called the Procter & Gamble model. I I think everyone should be familiar with Procter & Gamble, right? There are many daily chemical brands in the Chinese market that are owned by Procter & Gamble, such as Head & Shoulders, Sassoon, Rejoice, Safeguard, Crest, etc. Consumers are God, Whatever they need, merchants must satisfy them. Consumers desire to have more choices, so artificially create more choices for them, enrich the types of private brands, and use the advantages they have to launch more brands to seize the market. To provide consumers with more choices, the market’s capacity for brands is limited, and the more self-owned brands there are, the less room for competitors to survive.”

Everyone was silent, and nodded slowly after a long time.

"I understand when you say that. I just had this idea before, but I didn't have a complete concept. But now I know what to do, and I will let the people in the company start to make a plan later." Huang Yuguang said.

Mo Shaokun smiled and said: "I haven't finished, Huami is a retail company and the situation of Procter & Gamble is a little different. The products of different brands are different, at least the feeling is different, which can easily create a clear sense of choice for consumers. But the things we sell are all provided by the manufacturer, no matter how many brands we have The things that can be sold are all the same, so if we also create dozens of brands to seize the market, it will definitely not be worth the loss, and it will only reduce the gold content of the brand. My suggestion is that Huami can continue to maintain the status quo and go from low-end to high-end. The hypermarket operating characteristics of high-end products, and at the same time, we can develop brand-new brands specializing in high-end, mid-end, and low-end home appliances for targeted brand management strategies. consumers have intuitive options to meet their needs.”

After a pause, he turned his head to look at Yin Fei and said, "Actually, you can do the same on Sundays. In addition to the existing cheap hypermarkets, you can also set up some high-end boutiques or 24-hour convenience stores. You can also start from the source." Building a wholesale market, etc. In short, any industry has infinite expandability, and it does not necessarily have to be limited to the original fixed model."

"Then Xingchen Computer can also adopt this model?" Yin Zhanpeng asked.

Mo Shaokun said with a smile: "Of course, Star Computer has always been in this mode, but the brand has not been clarified before. It has always been Star A series, Star B series, so the brand concept is too vague. High, medium [-], [-] lower grades of computers can also have their own brand, so that customers will be more recognizable when they choose."

Chapter 1285 Ningning's Change

The crowd stayed together until the early hours of the morning before dispersing.

Mo Shaokun led Yin Fei towards the car and whispered something, when Huang Yuguang's voice suddenly came from behind him, he turned his head and saw Huang Yuguang waving at him.

Mo Shaokun was a little suspicious, and said to Yin Fei: "You go to the car and wait for me first."

"En." Yin Fei obediently responded and got into the car.

Mo Shaokun walked up to Huang Yuguang and asked, "What's wrong?"

Huang Yuguang first glanced at Yin Fei, then took out something from his pocket and handed it to Mo Shaokun like a thief.

"What is this?" Mo Shaokun frowned a little puzzled.

"You dropped the things on my car, I said you can take it easy, if Feifei finds out about it, it will definitely not be good for you." Huang Yuguang said in a low voice.

Mo Shaokun was even more puzzled. He took the item and opened the package to see that it was a necklace.

The necklace seems to be made of silver, it looks very ordinary and looks a little old, it seems to be old silver, but the emerald which is the size of a coin hanging on it is particularly eye-catching. Even Kun, who doesn't understand jadeite, can tell that this piece of jadeite is worth a lot.

The emerald is inlaid on a silver base, and there are some scratches and writing on the back of the base, but they are not clear.

"This emerald is not bad, but I said that you are too unkind, and you don't clean up after finishing your work. If your sister-in-law sees this, you will have to divorce me." Huang Yuguang looked at Mo Shaokun resentfully.