The global actor starts with the villain

It would be too bad to do that, and it would be a very vulgar routine.

Just don't speak, leave blank.

Painting pays attention to blank space.

The same goes for acting.

Leaving blank space will give the audience more room for reverie, and only reverie can give the audience a sense of substitution.

It turns out.

This is the best way to shoot.

"Crack!"

Satisfied, Mu raised his horn and shouted.

After the end, the rest of the actors also came in, Xu Nuo stood up and walked towards Zhang Xiaolong.

Seeing that his right hand was wrapped in gauze, he said with concern.

"Why are you so reckless, kid?"

"Brother Xu, I just felt that doing that would make me happy, and I could express my disappointment more intensely, so I smashed the glass.

"Hey, it's okay, it's just a skin trauma."

Zhang Xiaolong smiled honestly.

"You, you!"

Xu Nuo didn't say much else, after all, it was all for filming.

After talking about Zhang Xiaolong, Xu Nuo looked at Wang Chuan and praised without hesitation: "Wang Chuan, your acting here is really good."

"I dare say that as long as our movie is released, the magical Guan Gu you played before will disappear from everyone's impression, and will be replaced by a sick patient."

"Your transformation has been successful this time, and your efforts have not been in vain."

"Mr. Xu, you have won the prize."

Wang Chuan smiled.

Indeed, in order to portray this role well, he really took great pains, stayed up all night on a diet, and forced himself to look like this consumptive ghost.

"It's not a compliment, it's just telling the truth."

Xu Nuo thought of Wang Chuan's weeping expression just now, thought of the twisted struggle shown in his expression, patted him on the shoulder and encouraged him.

"Keep it going."

"Ok!"

The scenes in the crew were filmed steadily.

During this period, promises to shoot commercials for Nestlé also went online.

When the ad was broadcast, there was an upsurge of comments immediately.

The reason is simple, who made this ad very warm.

The core concept of commercial shooting is warmth, and this warmth is vividly expressed in the interpretation of the promise.

"Have you seen Xu Xu's new commercial? The one that spoke for Nestle."

"I've seen it, it's so creative and emotional."

"Time is short, but warmth is forever. I also think we should stop and listen to what Xu Nuo is saying."

Modu, an advertising company.

Everyone here is sitting in the meeting room, and the promised coffee advertisement is playing on the big screen in front of them.

No one looked around, everyone was watching very intently.

The advertisement screen appears.

A bustling street is full of traffic, people come and go, and there are all kinds of people on the side of the road, doing various things.

What I felt from them was a kind of noise and excitement.

The shoe shiner and the owner of the shoes are arguing.

Taxi drivers and passengers shouted.

A newspaper seller!

flower seller!

A traffic policeman whistling to manage traffic!

nonstop.

People don't stop.

Noisy!

trouble!

disturbed!

It was in this atmosphere that promises emerged.

He stood in the middle of the square, watching this scene with a blank face. With a flick of his wrist, a pocket watch began to fall and shake.

Amidst the ticking sound of the hands of the pocket watch, Xu Nuo raised his wrist.

The pocket watch flew up.

The time and picture freeze.

Everyone stands still.

Walking, the footsteps pause in the air.

Watching the watch, staring at the watch.

Arguing, mouths open.

Whistle, put the whistle to the mouth but make no sound.

The only thing that can move is the promise.

He walked to the side and casually picked up a mother's mobile phone.

The mother was constantly answering the phone for work, but now she and her daughter are preparing to take a selfie.

The daughter's head is resting on the mother's shoulder, and the picture is very warm.

He went on.

A man is reading a newspaper, and the newspaper in his hand is promised to cut out a square frame.

Through this box, all he can see is a little boy playing football in front of him.

There was a little fixed smile on the corner of his mouth.

The third person Xu Nuo targeted was a man and a woman.

The man seemed to be yelling at the woman.

What he promised to put in the man's hand was a bouquet of roses, and the gesture he made was as if he was going to give flowers to the woman.

I believe girls will like this kind of thing.

the fourth!

the fifth!

sixth!

There may be several more behind, but they are no longer visible in the advertisement, followed by the promise to return to the original position, raised his hand and snapped his fingers, and then the screen disappeared.

What emerged was a steaming cup of Nescafe.

The rising coffee mist is a kind of temperature.

Looking at this cup of coffee, what the audience can feel is the warmth that surrounds them.

"I believe you have all seen it? This advertisement is only one minute, but in such a short period of time, it seems that we have seen a condensed version of the movie."

"What the advertisement wants to say, what it wants us to know, is clear at a glance."

"That's the essence of advertising!"

"Advertising shooting is not an art film or a suspense film. You don't need to design many difficult plots on purpose. It's so simple and clear."

"Let you know that this is a story of warmth. May this society be more warm. And behind the warmth is a cup of coffee. Although Nestle is not mentioned throughout the article, who can forget the last cup of coffee?"

"Will not!"

"I dare say that this advertisement will definitely set off a storm in our advertising industry. There will be many advertising companies like ours studying and researching this advertisement."

"The only thing I ask you to do is to understand this ad thoroughly! Understand and promise this spokesperson! Only in this way, when you shoot another ad, you can be targeted."

"do you understand?"

"Understood!"

As the director of the advertising company said, this advertisement has aroused the admiration of many colleagues after it went online.

They admire the creative idea of ​​the ad and are satisfied with the promise of making this ad.

Advertising and spokespersons are inseparable.

If you can find a suitable spokesperson for the product to shoot, you can add points to the advertisement invisibly.

A good advertisement can also add color to the spokesperson.

"Nestlé really knows how to choose a spokesperson. Find someone who is free from scandals, has a positive image, and promises to do things with positive energy. It's a stroke of genius!"

"I dare say Nestle's popularity will skyrocket, and sales will definitely increase significantly this time."

"Definitely, beyond doubt."

Then Nestle's sales on the day exploded.

Supermarkets are out of stock.

Sellers keep placing orders.

Unprecedented popularity.

Chapter 466 The darling of the advertising industry

Magic City, Nescafé Asia Headquarters.

meeting room.

Sitting at the top is Zheng Qianjun, and he is in a very happy mood now.

Thinking of Nestle's order now, he couldn't help but want to scream to the sky.

Is that just an order?

That's real money gain.

As long as the performance in the second half of the year can improve, his position will become more stable, and his annual salary will also increase.

"I believe you all know the current situation. Our company can have such a good thing, all thanks to the careful planning of colleagues in the advertising department."

"It was their advertisement that turned the tide. On behalf of all my colleagues in the company, I would like to thank you for your advertising department's efforts."

"Boss Zheng, this is what we should do."

Li Nanguo stood up and said quickly.

"It is your credit, it is yours, you are welcome."

Zheng Qianjun waved his hand directly.

"Sit down."

"Yes!"

After Li Nanguo sat down, Zheng Qianjun scanned the audience and said loudly: "I am announcing one thing here. From now on, all our company's businesses will be promoted around Promise Studio except for the established ones. .”