Game Tycoon Reborn
Page 472
Hearing Yao Bald's report, Lu Menglin's heart shuddered slightly. He thought that Chen Tianjiao was indeed the man who once stood at the top of the game industry. His actions were ruthless and decisive.
"Will the profit margin be reduced by lowering the price to seize the market?" Lu Menglin asked unhurriedly.
Yao Guangtou nodded, and said in a deep voice, "Yes! But they are like mad dogs, they don't care about these at all, even if they don't make money, they still want to grab the market, and the momentum is very fierce.
And most importantly, there is no movement at all on our side!I asked General Manager Jin.
, she said that she can defeat her opponents without relying on vicious competition.Isn't this a joke?When all the channels have fallen, it will be too late for us to make a move! "
"Oh? Jin Suyan said so?" Lu Menglin said lightly.
The head of Yao Guang finally found an outlet to vent his bitterness, and nodded desperately: "Yes! I don't think the group has any plans to fight hard in the channel market. I'm so anxious! How about we A situation that was easy to settle, will be handed over in a blink of an eye!
Mr. Lu, tell me, do we have no money?If the company can't afford the money, I, Yao Guangtou, will have to fight Sheng Datang even if I sell everything! "
Hearing Yao Guangtou's indignant indignation, Uncle Ji Hu also nodded in agreement and said: "If the group's funds are not enough, the expenses of our marketing department can be cut! Lao Yao is right, the most important thing now is to get rid of Legend of the Blue Moon, no If we seize the Internet cafe channel, the company's business will be in danger."
After listening to the two reports, Lu Menglin pondered for a moment, nodded and said: "There should be no shortage of money. I also understand how important the Internet cafe channel is to the legendary game. However, I think Jin Suyan has more management experience than me, and she should be able to fixed.
Lao Yao, don't we still have Deep Blue Game's own Internet cafe channel?Even if Lanyue burns money and subsidies, our own Internet cafe won't run away with others, right? "
Yao Guangtou nodded quickly and said: "That's definitely not the case. It's just that the market share will be compressed. How many Internet cafes do we have for Deep Blue Games? Once game players think that it's more fun there, it's a relationship that goes up and down. Don't be careless. !"
"Then what do you mean? We also burn money to subsidize Internet cafes? Let's compete with them?" Lu Menglin asked.
"That's right! We must fight hard, and we can't give up the market channels! Besides, we have our own channels, and our natural advantages are obvious compared to theirs. At worst, we will continue to increase subsidies." Bald Yao said solemnly.
"Menglin, I think you can communicate with General Manager Jin. It's not just about channel subsidies, but also about our game version. We also need to let the development team speed up some updates. Now the other side's version has a great advantage, and many players are interested in it. Lost. This is Ah V's opinion, he asked me to remind you." Uncle Ji Hu said sincerely.
"Let me think about it! Don't worry about the version update. The development team has their own considerations. This involves the life cycle of the game. As for the channel, I will communicate with Jin Suyan and get back to you as soon as possible." Lu Menglin thought After thinking about it, he said with a smile.
Lu Menglin knew very well that one of the big reasons why another legend in time and space became popular all over the country was that Shanda's marketing channels were too strong.
It was they who created the concept of point card charging and took down the Internet cafes across the country. In that era when there was no peer competition, it was equivalent to taking the legendary
The game has been promoted to the national netizens, almost leaving players with no choice.
Now, Chen Tianjiao and Shengda Games have obviously seized on this key point, intending to tear the battle line from the Internet cafe channel and smooth out the first-mover advantage of Menglin Legend.
In April 2001, the meeting room of the headquarters of Menglin Legend Group.
"General manager Kim So-yeon! Why hasn't the development department launched a new version yet? Do you know what the outside media is saying now?
They are all saying that the blood legend is going to be over!May I ask if our development department grew up eating shit?The version update of the legend of the blue moon has reached the version 1.60 hot-blooded condor!And what about us?Still in version 1.28?
At midnight today, Legend of the Blue Moon has launched a new acceleration skill, and also launched an ingot recharge and exchange skill activity, which successfully attracted a large number of players. If you have time to take a look at the data of the marketing department, our data has been declining!
As the general manager, can you come up with effective countermeasures?Even a little bit is fine! "
The person who lost his temper in the conference room was Ah V, he has such a personality, if there is something unpleasant, he must shout it, even if he slaps the table and turns his face.
Because he sincerely hopes that this company and the game Legend of Blood will prosper, and he cannot tolerate the failure of the business due to the wrong decision-making of the superior.
In his opinion, Jin Suyan, the so-called general manager, was far worse than Lu Menglin, and she had no means at all. Facing the pressing force of Blue Moon Legend in the market, she was unexpectedly cowardly.
Originally, Blue Moon Legend, as a highly imitated version of the Legend of Blood, was at a disadvantage in terms of word-of-mouth and market situation in the minds of players, but their version was updated fast enough, and new content continued to stimulate players.
In contrast, the version of Legend of Blood has not been updated for a long time, like an old cow pulling a broken cart, those players who love the new and dislike the old will of course have to chase after new content.
Ah V, as the manager of the group's public relations department, was originally not in charge of the content of the game version, but because he has the most contacts with the media, he is still sensitive to changes in the market trend, and this time he finally couldn't hold back.
Facing Ah V's sharp accusation, Kim So-yeon seemed calm.
"The content of the game version has always been arranged by Lu Menglin himself. I trust him, so I didn't ask. As for the issue of media orientation you mentioned, isn't this what your PR department needs to solve?" Jin Suyan said.
"Solution? How to solve it? Since last week, I have even used my personal friendship to ask various media to suspend publishing negative articles, but your version has not been updated, and the market channels have been retreating steadily. These are naked news It's like putting a piece of rotten meat in front of flies, do you think all the media are blind?"
Ah V was furious, and shouted without fear.
:. :
Chapter 4 Morale Boost
He didn't believe it before, but now he also began to think that this little girl like Kim So-yeon has no real skills, what kind of president of a large Korean group?It's all useless!If you are unable to settle the company's predicament, you are useless!
"Calm down first." After Jin Suyan finished speaking, she turned her face away and looked at Uncle Ji Hu.
"Director Ji Hu, how is the situation in the national market channel?" Jin Suyan asked.
Uncle Ji Hu showed a tinge of shame, shook his head, and said, "It's not optimistic! Legend of the Blue Moon is absolutely desperate! They have raised the commission ratio for Internet cafes four times in a row, and reduced the profit margin of point card sales. Very thin.
Moreover, I even suspect that they are posting money to grab the market, and they simply want to knock us down, and wait until one company dominates to make adjustments. "
"So far, what is the proportion of the national Internet cafe market? I want to know the specific data proportion." Jin Suyan frowned.
Anyone with a discerning eye knows that the Internet cafe channel market is the lifeblood of online games. In this era, personal computers have not yet been popularized, and the Internet cafe market is a battleground.
A large part of the popularity of Legend of Blood is due to the promotion of the Internet cafe market.
Now that Blue Moon Legend is coming from behind, they want to take this market away from Legend of Blood, who can bear this tone?
"At present, the market data on the bright side is 60.00-30.00%. We still occupy about [-]% of the Internet cafe market, and the other party has already obtained [-]%[-]." Uncle Ji Hu sighed leisurely.
"That's why we have a better chance of winning!" Zhu Xiaoguang beside him interjected with a smile.
He is mainly in charge of the Three Kingdoms killing card business, and he doesn't know much about the situation in Legend of Blood, so he just said that casually.
"Win a fart! Do you know what the market share of Legend of the Blue Moon was half a month ago? It's only 11.00%!" Ah V shouted angrily.
Hearing that this was the case, Zhu Xiaoguang immediately didn't dare to say anything.
The enemy is menacing!
"Manager Wang, where's the financial profit data for this quarter?" Jin Suyan asked again with a blank expression.
In front of General Manager Jin Suyan, Wang Shaoxiao sat in a standard posture, straightened his chest, and replied solemnly: "There is not much flow in the revenue flow, and it has increased by 20.00% compared with the previous quarter. It shows that our game players are loyal. It's still pretty high."
Jin Suyan nodded, frowned and said: "Although the overall income is still increasing, the growth rate is obviously not as good as last quarter."
Everyone remembered that last quarter's game revenue increased by a full 20.00%, and now it's only [-]%. It's obviously slowed down too much, and it's not commendable at all.
"Where is the legal department? How is the preparation for the copyright lawsuit? Are you sure?" Jin Suyan looked a little unhappy, and asked sideways.
Zhang Bo and Liu Taosheng were immediately ashamed. You looked at me and I looked at you. In the end, Zhang Bo stood up bravely and said, "Sorry! Our legal department has already consulted the top domestic experts. The current answer is that it is difficult to directly restrict them in terms of game copyright, because network technology is a new thing, and so far, relevant domestic legal provisions are still in a blank stage, and there are no clear regulations.
"Okay, I see. Please keep working hard." Kim So-yeon shook her head, staring at
Annoyance flickered in the light.
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