Rebirth of Hong Kong 1981

The identities changed, and the attitudes of the few people naturally changed accordingly. Next, Yang Chen didn't let the few people leave directly, but called the three Xiangjiang local talents with experience in managing large-scale stores that the intermediary company had negotiated earlier. come over.

With three talents who fully understand the local market in Xiangjiang, Yang Chen and a few subordinates who made up together began to discuss how to develop in the future.

The first thing to consider is naturally the name of the company. This Yang Chen didn't think too much about it, and directly plagiarized the name of the later generation 'Carrefour' shamelessly.

The whole family is happy and happy. The main focus of the supermarket is family life, and the items sold are also closely related to a family.

This name is simple, atmospheric and environmentally friendly, and it can also clearly reflect the main business of the supermarket.

Yang Chen doesn't plagiarize it, whoever plagiarizes it.

Everyone has no opinion on the name Carrefour, because it really fits the thinking of Chinese people.

The name is justified, with a name, the next thing will be much easier.

Because there is no foundation in the retail industry, everything has to be done little by little, so the first thing Yang Chen needs to do is to let a few people open the Xiangjiang market as soon as possible and enter the Xiangjiang market.

Fortunately, Yang Chen had already asked an intermediary company to help poach people, and with the manpower, the establishment of the company was not difficult.

Xiangjiang has a total of three large areas, Xiangjiang Island, Kowloon Peninsula and New Territories. Yang Chen asked nine people to distribute them in a three-on-three form in three places.

Of course, the three local talents cannot be gathered together, they must be assigned to the other three pairs of foreigners.

Although the people who came back from Wal-Mart are all Chinese, they are not very familiar with Xiangjiang. If there is no one who is familiar with the local market of Xiangjiang, it is easy to cause problems.

On the matter of distribution, the nine people did not argue too much. Although the three areas have good and bad, there is no doubt that Xiangjiang Island is the most affluent area, but because of this, the pressure of competition is also great.

Compared with Xiangjiang Island, the New Territories and Kowloon Peninsula are easier to achieve results.

There are advantages and disadvantages, which caused several people to choose a region without any disputes.

After everything is planned, it is time to assign the people recruited by the intermediary company. For the grassroots employees recruited from Wal-Mart, the three parties will not give in at all.

Although Yang Chen asked them to start with small and medium-sized supermarkets first, none of these people was stupid, and none of them would give in to these low-level employees who worked in large supermarkets.

This is not only for the sake of the future, but also for the consideration of opening up the situation in the future.

The old brings the new, and there are many old people and experienced people under their hands, so their development will be faster in the future.

Otherwise, it will take a long time just to train a person.

Especially the sentence that Yang Chen repeatedly reminded.

'Customer is god'

Carrefour not only sells goods, but also sells services. Anyone who can't do this well will have to leave.

At the same time, the word "system" was also repeatedly emphasized by Yang Chen, and various systems were formulated from the beginning, and will be revised and added in the future.

Formalization and corporate culture, things that will be played badly in later generations, have a great effect on large chain stores.

Just imagine, once Carrefour occupies most of the Xiangjiang market, it will not be a problem of dozens of chain stores, but hundreds of stores.

If this causes negligence in management, the whole company will definitely be in trouble.

Therefore, a complete management system, reward and punishment system, etc. must be standardized at the very beginning.

The main business of supermarkets is to sell things, not a place that pays attention to technology. The most important thing to sell things is service. The quality of service determines the sales and reputation of this supermarket.

Yang Chen intends to build a retail giant like Wal-Mart in the future, so his focus will ultimately be on service and quality.

The more service type the company is, the more attention should be paid to the management system.

As for the corporate culture, the name Carrefour is the corporate culture of this company.

For every family that comes to Carrefour, the family is happy and happy, this is the corporate culture that Yang Chen wants.

"Thank you Qingfeng Qinyuan for your great reward, thank you for your great support. "

Chapter 106 Planning a TV Station

In addition, Yang Chen also repeatedly emphasized the word unity, unified brand, unified management, and unified region.

From top to bottom, all the power is under the banner of the head office, and the nine people present do not need to stay below all the time.

Although they assigned the responsible area, as Yang Chen's first batch of managers, they naturally needed to help Yang Chen set up the headquarters.

In addition to developing the market at the beginning, these people need to go down to the grassroots, and they have to spend more time at the headquarters later.

The establishment of the entire company, not all departments are in charge of nine people alone, for the supervision and auditing department and the financial department, Yang Chen set them aside, and no one else can get involved.

No one has any objection to this, after all, if this thing is changed, the boss will be on guard.

Yang Chen didn't intervene in the specific details, but only provided a few constructive suggestions, and the few suggestions pointed to the core. Immediately, several people's impression of Yang Chen was greatly changed.

For a whole day, Yang Chen huddled with a few people in the hall of Xue's house to discuss matters, during which Xue's mother specially cooked a lunch for them.

When it came to the issue of profit, Yang Chen didn't discuss it with everyone, but directly set a limit that the maximum profit standard should not exceed 20.00%.

On this issue, the nine subordinates were unanimous, and had different opinions with Yang Chen.

The profit of the supermarket is directly related to the future development. Without sufficient interest support, how can the supermarket make money?How to develop?

Regarding the persistence of the few people, Yang Chen shook his head, and said in a tone of no compromise, "It goes without saying, I will be responsible for the company's initial development funds, you don't have to think about it.

As for the latter, 20.00% is already quite a lot. Unlike Western countries, Asia blindly pursues excessive profits, and it will be difficult for companies to develop rapidly.

Once we sell something higher than the market price, we will attract many competitors, and our standard is always to be more affordable than others.

Even if we don't have a competitor in a certain area, we must make the common people feel affordable.

Especially those related to people's daily necessities. My standard is that Carrefour's profit on such daily necessities will never exceed [-]%, as long as it is guaranteed not to lose money. "

As he said that, Yang Chen glanced at the few people in front of him, and said in a deep voice: "I don't want someone to mention that the meat we sell, the vegetables we sell, the oil, salt, sauce and vinegar we sell are more expensive than other's.

Under the same quality, our products must be cheaper than others. If the profit exceeds, we will immediately reduce it, and we must feed back all the excess to the common people. "

"This point, write it down in the employee handbook for me, and everyone will supervise it. Once found, it will be dealt with strictly."

Seeing what Yang Chen said, several people shut their mouths wisely.

After all, the boss doesn't care about this benefit, so what do they care about these wage earners.

Compared to these, they value the market brought about by Yang Chen's setting of this standard. Once they have the opportunity in the future, they might be able to hit the western market.

The profits of large supermarkets like Wal-Mart are almost all higher than 20.00%.

A lower profit is more beneficial to the company's development. As long as there is no financial restriction in the early stage, then they are sure to develop the company quickly and expand before everyone has time to react.