Rebirth of Hong Kong 1981
Page 221
When the time comes, Yang Chen proposes a purchase to those shareholders and carries out the last step of privatizing Kowloon Bus. At that time, it doesn't matter whether it goes up or down.
He Chaoqiong ignored the title of Bus Queen, whether it sounds good or not, she opened her mouth and said in surprise, "Ah Chen, you bought the Kowloon Bus?"
Yang Chen shrugged his shoulders, nodded casually and said, "Including the 4% you bought in the morning, I now own 51% of Jiulong Bus, so it can be regarded as buying Jiulong Bus."
Yes, just count.
In Yang Chen's eyes, any company that is not wholly owned cannot be regarded as his assets.
"By the way, do you need to be so surprised? Isn't it just a bus?"
"It's just a big deal, as for?"
Seeing Yang Chen's indifferent attitude, He Chaoqiong couldn't help rolling her beautiful eyes.
Although Nine Dragons Bus can't be compared with Yang Chen's large amount of shorting the Hang Seng Index, Nine Dragons Bus is still a listed company with a market value of [-]-[-] million.
How many listed companies are there in Xiangjiang now?How many companies have a market value of more than four to five billion?
In addition, the special status of Kowloon Bus is far from being comparable to other listings.
Even her father, He Duwang, would not underestimate Kowloon Bus, a leading bus company in Hong Kong's bus industry.
Now that Yang Chen is holding Kowloon Bus in silence, once the news gets out, it will definitely not cause much less sensation than when Yang Chen took over Li's TV station.
Compared with TV stations, Kowloon Bus is the industry that can really affect people's normal life.
Once the Kowloon bus is out of service one day, the impact is definitely not a matter of missing one or two episodes of TV series.
Especially for the two groups of students and office workers, even if the bus is a little late on weekdays, the students and office workers can be greatly affected, let alone the direct outage.
This is also the reason why He Chaoqiong couldn't help being surprised when he heard that Yang Chen had acquired Kowloon Bus.
Chapter 241 One Vote System
Lose money and make money
Once the ticket price of Kowloon Bus is lowered, shareholders and investors of Kowloon Bus will inevitably sell their stocks one after another.
In this way, the first step of privatization has been taken.
Privatization is easy to say, but it is also difficult to say that it is difficult. For a listed company with a market value of [-] to [-] million yuan, it is by no means an easy task to complete privatization.
In particular, this company is still a public service company. If it wants to complete privatization, it must obtain the permission of the Xiangjiang government.
Once Kowloon Bus is privatized, it will change from a group of shareholders to Yang Chen alone.
Although it becomes easier to manage this way, it also becomes uncontrollable.
Without the support and permission of the Xiangjiang government, Kowloon Bus almost didn't even have to think about completing the privatization.
Of course, it's actually very simple to get the government's approval, as long as Kowloon Bus is willing to sacrifice certain interests, or Yang Chen is willing to give up a part of the interests and give the profits to the public, so as to stabilize the bus fare for a long time.
The government will not only agree, but strongly support it.
As long as the public service industry can deliver profits to the common people, I believe that any local government will strongly support it.
However, in a capitalist society, how long can a company that does not make money survive?
If Kowloon Bus ends up being a company that only knows how to ask Yang Chen for money, then her title of bus queen may end up making people laugh.
Hearing He Chaoqiong's concerns, Yang Chen couldn't help but feel a headache. Although he asked Jiulong Bus to reduce the price to some groups, it didn't mean that Jiulong Bus couldn't make money.
It can only be said that Kowloon Bus will earn less money in the future than it does now.
And He Chaoqiong deliberately exaggerated this aspect, obviously trying to dig out more things from him.
Like Xue Yufei, He Chaoqiong also knows that Yang Chen belongs to toothpaste, if you don't squeeze it, he won't think of a way for you.
Sometimes he is not only lazy to ask, but even lazy to talk. To exaggerate, if people don't breathe, they won't die, and he doesn't even bother to breathe.
Seeing that He Chaoqiong didn't scatter hawks when he didn't see rabbits, Yang Chen touched his nose, pretending to be in deep thought.
Domestic buses in later generations are basically subsidized by the state, and they can still operate even at a loss.
As far as other industries, he can do more or less help, but in this public service industry, he really has nothing to do.
Buses and cars have a single income, and there are not many ways to make money. In addition to ticket prices, another one is advertising income.
As a bus company all over Hong Kong, Kowloon Bus earns quite a lot in terms of advertising revenue every year.
After all, buses travel back and forth on the road every day. Compared with a few minutes of advertisements on TV, it is easier for people to miss them if they are not paying attention.
Advertisements on buses have a long effect, people who commute by bus, and pedestrians along the route of the bus can basically see clearly as long as they have a little idea.
Therefore, many merchants also tend to advertise on buses.
Just want to advertise on the body of the bus, the general business is not easy.
It takes too little time to put advertisements on the bus body, and it is troublesome to come and go and replace them. Therefore, under normal circumstances, buses will only accept advertisements with long effectiveness.
In this way, not only can you avoid constantly changing advertisements back and forth, but you can also obtain long-term and stable advertising fees.
After decades of development, Xiangjiang Bus has improved in all aspects, and it is basically unrealistic to increase income.
The only feasible way is to increase the passenger flow of buses and cars. The embarrassment that Kowloon Bus is facing now is that after the opening of the subway, the passenger flow of buses has been greatly reduced.
As long as this problem is solved, the situation of Kowloon Bus can be alleviated.
Thinking of this, Yang Chen changed the bus service to connect with the subway, told He Chaoqiong, opened the subway station, and redirected the passenger flow back to the bus.
After docking with the subway, the route of the bus can be shortened, and the running time of each bus route can be shortened to less than one hour.
In a rapidly developing city, speed is the most important thing for people. If you take a bus and go around for a while, wasting time is equivalent to wasting money, and everyone will definitely not want to take it.
And with the prescribed route of almost the same distance and time, the fare of the bus can be unified, and the fare can be unified with the lowest price one point higher.
It satisfies the psychology of most people taking advantage, and a small number of people don't suffer much, and they don't care about it.
Especially for those who have a family and a family, he suffers here, and the rest of the family benefits, one increase and one decrease, and it cannot be said who suffers.
As for the few who don't understand and mess around, they can choose to take other buses.
There is not only one bus company in Xiangjiang, if he doesn't like taking another company's bus, Yang Chen won't force it.
There is no such thing as absolute fairness in the world. Even if the parents of a family have a preference for their own children, who can guarantee absolute fairness in the real society.
With the opening of the subway, if the bus fares cannot provide benefits to the public, no matter how good the service is, they will not be able to compete with others.
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