Great Wei Nengchen

Everyone's reaction after drinking is different. It can be said that a hundred people may have a hundred different reactions after drinking;

There are those who cry, those who laugh, and even those who run naked...

After Xiao Yi finished drinking, his face didn't change, his heart didn't beat,... "Small, it's drizzle! Brother, I've drank 60% prairie liquor."

After the blacksmith finished drinking, he raised his head to the sky and howled loudly, the sound spread for several miles, venting the agitation in his chest;

After the cobbler finished drinking, he bowed his head in silence and meditated silently;

After Daniu and Ma Liu drank the wine, their little faces were flushed, their temples were sweating, and steam began to rise from the top of their heads. They secretly drank while watching the blacksmith, for fear of being stopped...

And Liang Xiaoyu knelt on the ground and hugged the cauldron of wine tightly, crying with tears, as if he wanted to cry out all the misfortunes of so many years, and slammed his head against the edge of the iron pot while crying; , Those who don't know thought that 'Liang Wanwan' who was far away in Ji County had ascended to heaven...

Fearing that the iron pot would leak, Xiao Yi hurriedly picked up Liang Xiaoyu who was still crying on the ground; he looked at the other four people, and only said two words: "Secret!"

The rest of the people began to stabilize their emotions, looked at each other, and nodded viciously at the same time;

Looking at the crystal clear white wine in the iron pot, one pot of fermented wine can distill about one-third of the high-altitude white wine, but the price that can be sold is definitely ten times, or even dozens of times higher than the former; Qianjin Yi Well, good wine is hard to find; how many dignitaries and dignitaries will spend a lot of money in order to get a jar of good wine; in the eyes of everyone, this is no longer wine, but a bright road paved with gold, and those who cut off people and money , It's like killing your parents!

The good wine has been steamed, and it must be given a name to match it!

After brainstorming, everyone started to use their brains. Even the cobbler, who usually doesn't care about anything but revenge, is ready to move this time. Men, in their bones, are always obsessed with liquids like alcohol. This kind of obsession can suppress hatred, and sometimes even suppress hatred. love……

Blacksmith Niu proposed to call it 'Crouching Tiger Wine', because it was produced in the Crouching Tiger Pavilion, and the name is also domineering, which is more in line with the aggressiveness of this wine;

The cobbler thought it would be more appropriate to call it 'blood wine'...

Liang Xiaoyu firmly insisted that the name of the Liang family wine was in line with the place of origin of the wine...

A group of people are arguing endlessly!

In the end, Xiao Yi, who hadn't spoken all this time, made a final conclusion, a very shameless decision, and the name of this wine was ----- Wushou Wine!

22. Chapter 22 Three Bowls Don't Cross the River

With the success of the first pot of distilled liquor, the following things became very smooth. Liang Xiaoyu showed the courage to become a big businessman, put all his savings, recruited people, and renovated the store...

The recruited manpower is naturally selected in the Crouching Tiger Pavilion. The local folks in the hometown are more at ease in using it, and they live nearby and are easy to control. You must know that if the distillation method is leaked, it may cause disaster. It is a crime, and it is a crime to conceive a jade!" Everyone understands the truth.

The recruitment was surprisingly smooth. After years of wars, the livelihood of the people in the Crouching Tiger Pavilion was very difficult. Now I suddenly heard that the Liang Family Tavern was recruiting workers. , crowds of people surrounded the front of Liang's Tavern, and the number of positions was limited. Facing fierce competition, everyone really had a lot of tricks...

"Treasurer Liang, look, my body is stronger than a cow, and I can carry a 200-jin thing up to the fifth floor at one go"... This is the strength type. "

"Oh! Shopkeeper Liang! We have lived opposite each other for several years. As the saying goes: a distant relative is not as good as a close neighbor, and a close neighbor is not as good as the opposite door. You must think of me when recruiting this time"... This is a friendship type.

"Oh! Shopkeeper Liang, our Xiaocui is 14 this year, she has a beautiful face, and she has been looking for you for a long time"... This is a trick of beauty.

There are also some people who are not well-connected. When they saw Daniel and others coming in and out of the tavern, they went directly to Niu Blacksmith's shop, "Oh, Niu Blacksmith, I have seen your Daniel and ours for a long time. Jia Fenger is a natural couple...", this is a clever curve to save the country.

………………

In short, the folks in the pavilion are the Eight Immortals crossing the sea, each showing their supernatural powers, the breadth of the road, the extraordinary means, which amazed Xiao Yi and others; the masters are really among the people!

In the end, Liang Xiaoyu, whose head became three big, closed the door and discussed with Xiao Yi and the others for a long time before making a decision:

To recruit 16 guys, young people aged 20-[-] are required to be physically strong and hard-working; the most important thing is that they must be from Crouching Tiger Pavilion for three consecutive generations, and they must have relatives living in Crouching Tiger Pavilion. In addition to being a guarantor, all the clerks must be guaranteed by five people. If one person escapes, the other four will be punished; and they must sign a lifelong death contract with the tavern. Life and death, honor and disgrace are all decided by the master, only by doing so can the greatest extent ensure that the secret technique of distilled wine will not be spread to the outside world.

In the end, according to Xiao Yi's suggestion, and in order to meet the needs of those families without a strong labor force, we recruited 20 handsome liquor sellers aged 14-20. No matter what age, women must sell things better than men. More affinity is not.

Faced with such harsh registration conditions, people still flock to it. There is no way. In this era of war and chaos, it is enough to earn enough to eat. Who cares about personal freedom and the like? Hundreds of thousands of poor people died of starvation, and the number of people who died of famine in the whole world was more than a million. What's more, in addition to three meals a day, the restaurant also offered a monthly salary of 800 yuan, so the manpower was quickly recruited enough.

As for the decoration of the new restaurant? "We must choose the best traffic location, use the best design drawings (drawn by Xiao Yi himself), and build the highest-grade restaurant. The wooden ladder directly enters the house, and the area must be at least 50 square meters. What kind of wine? The jug, the wine bowl, and the wine glass, all of which should be replaced with high-end ones. There is a private room upstairs, and a dressing room in the building (the ancients called going to the toilet to change clothes), and the most beautiful young lady standing at the entrance of the tavern, wearing a A head of long hair, especially the kind of ladies. As soon as a guest enters the door, no matter if there is nothing to do, they have to tell them: "Master, do you drink?" With an authentic Youzhou accent, it is very face-saving!In the tavern, build another local tyrant area, with gold wine glasses and silver wine jugs.Build another aristocratic service area, selling wine for twelve hours.Just one word: expensive!A drink costs ten taels of silver.The one who can come in is either the county guard or the captain. If you are a small county magistrate, you are too embarrassed to say hello to him... How much does a glass of wine cost in such a restaurant? (I think it costs 50 taels of silver anyway?) 100 taels?That's the cost! 50 taels.Don't think it's too expensive, there is no discount.You have to study the shopping psychology of nobles. Nobles who are willing to pay 50 taels of silver for wine and drink don't care about paying an extra [-] taels of silver.What is nobility?do you know?The aristocrats of the aristocratic family buy whatever they want, they always buy the most expensive, not the best!Therefore, the slogan of our restaurant is: not seeking the best, but seeking the most expensive! "

Of course, the above is just Xiao Yi's own obscenity. With their current financial resources, they can at most re-expand and repair the original Liang's restaurant. Yu didn't have much savings. In order to raise money, even his last pair of underwear was mortgaged by the "Zhou Family Pawnshop" at the south end of the town, and finally borrowed some from Blacksmith Niu. Fortunately, the blacksmith was 100% responsible for Xiao Yi. With confidence, he readily lent out his savings; the two of them managed to get enough start-up funds for the restaurant.

Finally, a large golden plaque with a hot edge was hung in front of the newly renovated restaurant, with three large characters written on it: "Wuyouju"! (It was Xiao Yi's idea again.)

There is also a couplet written by Xiao Yi himself on both sides of the gate:

The universe is big in drunkenness,

The sun and the moon are long in the pot!

Finally, in order to attract customers conveniently and display the characteristics of Wushouju, a three-foot-high flagpole was purposely erected in front of the restaurant, on which there was an extra-large apricot-yellow wine guise six meters high and three meters wide. Xiao Yi personally wrote five big characters: "Three bowls don't cross the river!"

Looking at the plaques, couplets, and wine flags, Xiao Yi became more and more satisfied with his calligraphy, and the fellows around were even more flattering, praising the artistic conception and brushwork in Xiao Yi's calligraphy, pretending that they really The word recognition is the same!In fact, Xiao Yi knew in his heart how appalling his calligraphy was in the eyes of real connoisseurs, but it didn't matter, as long as he looked comfortable, that's fine, anyway, the whole Crouching Tiger Pavilion's truly literate people couldn't make enough for a slap.

Now it is the twelfth lunar month of winter, when the sky is cold and the ground is freezing, it can be said to occupy the time of day!

The tavern is located on the main traffic road at the east end of the town, and it can be seen by merchants and horse dealers coming and going. Now that there is such a big banner, it is even more eye-catching, and it can be said to occupy a favorable location!

Coupled with the fact that the people in the restaurant work together and have worry-free wine in hand, it can be described as harmonious!

Timing, location, harmony of people!All three things are taken into account, so there is no reason why the business is not booming!

23. Chapter 23

Both Xiao Yi and Liang Xiaoyu expected that the business would be booming, but in the end, both of them were wrong. Countless merchants passed by the door, but they didn't come in. They turned a blind eye to the big apricot wine fluttering in the wind, as if a Everyone was blind, and Wushouju didn't sell a jar of wine in the whole morning of opening.

The business is not good, Liang Xiaoyu's little yellow teeth have dimmed, and the recruited guys are even more dejected. If Wushouju can't maintain, then the bowl of rice they just got will be ruined; Seeing this situation, Xiao Yi He squatted on the ground again and began to pull out his hair, "What the hell is going on! My distilled liquor is definitely a cross-generational product! There is no reason why it should not be popular!...Look at the big liquor cover, there are no typos! What? These people are so blind that they can't see... Wait!... Can't see? Blind!..."

"Ha! Ha!... Ha!" Xiao Yi, who finally understood the key point, laughed up to the sky, picked up a jar of 'Wuyou Wine' from the restaurant, and threw it directly on the street in front of the door, the smashed hops splashed All of a sudden, Xiao Yi's actions stunned all the guys. Before they could react, Liang Xiaoyu, who was the first to figure out the mystery, also lifted up a jar of wine and threw it into pieces on the street. Let's laugh together...

Just when the guys thought that the two bosses had lost their minds because of poor business, with the help of the cold north wind, a strong aroma of wine wafted through the whole street from the shattered wine jars. It touched everyone's nostrils, the fragrance is really wafting for thousands of miles, and you will be drunk when you smell it!

The reason is simple, Xiao Yi's wine pretense is fine, the key is that the literacy rate in this era is appallingly low, at least nine hundred and ninety-nine out of a thousand people are 'blind', not to mention that most of these wealthy businessmen from outside the Great Wall who travel far and wide are some Rude men with knives licking blood, let them draw their knives and cut people, it’s no problem, let them read and read, then they can only know him by words, he can’t read...

Since the visual advertisement was ineffective, I had no choice but to deal with the sense of smell. Dropping two jars of wine was more effective than writing any long speech; indeed, attracted by the tangy aroma of the wine, the business came to my door...

........................

At noon, a group of horse merchants came up from the official road outside the town. The two leaders were both about 40 years old. Armed with weapons, they are all riding top-quality Hun war horses, dressed like a wealthy merchant; one of them has a golden face, and the other has a face like a silver basin. Both of them look shrewd and capable. fly!

There are dozens of fellows behind him, all of them are sturdy men with big arms, round waists, and burly statures. Everyone has swords and guns, and bows and arrows on their backs. It is obvious that they have been begging for life outside the Great Wall all year round.

A group of people soon came to the gate of the town, and suddenly a smell of wine wafted down the wind. Following the smell of wine, they looked up, and immediately the huge wine flag came into view: "Three bowls can't cross the river! What a big tone!" ", the silver-faced leader said with some disdain.

"I passed by here several times before, but I have never seen this restaurant. It seems that it is a newly opened business. It happens that the brothers are tired. Let's go! Let's go have a few drinks. Today I will treat you to see if this restaurant is famous. It is true," said another golden-faced chief.

"Thank you, Boss, for the reward!" Everyone immediately cheered, settled the horses, and strode towards Wushouju, before approaching the door, a stronger smell of wine came to their nostrils, "This wine is extraordinary! "The golden face sniffed, and then looked at the couplet at the door, "Master's handwriting"!"

When the two leading guests came to the door of the restaurant smelling the smell of wine, and tasted the first bowl of wine for free (Xiao Yi's promotion methods, for Xiao Yi who has been in business for several years, these methods are all It was left over from my brother's playing in the past.), and the business started.

Is there anything more comforting than sipping a bowl of spirits on a cold northern winter day?Everyone immediately drank to their heart's content, not to mention that this wine is like a knife in the throat, piercing the heart, and it burns like fire in the stomach, which is most in line with the appetite of these tough men. After a while, the heating surges up, and the hot sweat is dripping... , Many strong guys got so excited that they even took off their leather jackets, revealing their dark fur, and began to yell and punch...

"How are you guys!...Three star photos! Five bosses!"...The lively sound of punching fists invisibly attracted more guests to Wushouju, this is the best advertisement!

The two people led by the horse team looked at each other while drinking happily, and at the same time realized that a huge business opportunity was in front of them. Their horse team usually not only sold livestock outside the Great Wall, but also brought some supplies that were in short supply. And spirits are definitely the favorite in the north in winter, and if it is smuggled to the Huns beyond the Great Wall...